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Preview: Selling To Lawyers, Law Firms...

Selling To Lawyers, Law Firms...



...and other legal professionals. Read the advice here, share your experiences with others, and earn more profit.



Published: 2005-04-21T10:23:07-07:00

 



From PR-Speak to English...

2005-04-21T10:23:07-07:00

John Gruber has a great commentary post on the recently-released FAQ regarding Abode's accquistion it its one rival in the graphic design industry, Macromedia. An excerpt: Do you anticipate a reduction in force as a result of this transaction? When two successful growing companies join together, the result is a...



Now With RSS Feed! Kung-Fu Grip Coming Soon.

2005-04-18T18:31:33-07:00

Thanks to Conrad (aka DJ Medieval ), this weblog now has an RSS feed, via LiveJournal here . What is RSS? RSS stands for "Really Simple Syndication". It is a way to easily distribute a list of headlines, update notices, and content to a wide number of people. It is...



An Amazing Find On The Show Floor

2005-04-15T11:44:38-07:00

I've been at the convention one day, and I've already made a great find. John R. Van Winkle's latest book, "Mediation: A Path Back For The Lost Lawyer" is a riveting book, and a look at the mediation and arbitration process from both sides of the table. His website is...



I'm Leaving On A Jet Plane...

2005-04-13T10:50:03-07:00

...but in this case, I know when I'm coming back again. I'm going to be attending the The American Bar Association Section of Dispute Resolution's Seventh Annual Conference on ADR and Mediation in Los Angeles from Thursday to Sunday, so blogging will be rather light until I return Monday. This...



Welcome another addition to the Essential Links

2005-04-12T13:29:04-07:00

A hearty hello to Ed Poll's LawBizBlog , chock full of all sorts of practice managment and marketing advice. "But Ironhead Shawn, I'm just a legal service provider, this won't apply to me!" you say. Wrong. Knowing how your potential clients can sell can tell you why they will buy....



Insight On Lawyers' Question Reluctance

2005-04-12T07:41:46-07:00

Carolyn Elefant has a very insightful article on Law.com taking a look at why so many lawyers, as a whole, are reluctant to ask questions. An excerpt: "Most lawyers would rather do anything -- including risk malpractice or shortchange a client -- than ask for help. Arrogance and time pressures...



Lawyers Just Want A Watch.

2005-03-23T07:01:03-08:00

DJ Medieval wrote a rant so good, I'm reprinting the entire piece below. Imagine getting a degree, majoring in art and minoring in engineering, from a fairly well-known college. Imagine then creating a fairly simple wristwatch, shiny yet simple, which can optionally speak the time to you if tapped just...



More On Selling...

2005-03-16T10:30:31-08:00

While your target audience of lawyers, law firms, and legal service vendors do have thier own unique rules to keep in mind, that doesn't mean that general sales pyschology goes right out the window, either. "It's about tailoring EVERYTHING to what the customer wants. It's revolutionary. The first 90 seconds...



Legal Services and blogs: Perfect Together.

2005-03-14T09:16:24-08:00

Peas and carrots. Chocolate and peanut butter. Legal Service Websites and blogs. Andy Havens hit's the nail on the head when he says: "Legal services are a perfect match for blogs -- the law is content-heavy. It's not like you're selling leg-warmers here, people. You've got lots to say, and...



How To Get More Lawyers To Respond To Your Marketing?

2005-03-14T08:59:50-08:00

Simple. Focus your message. Once you've defined your target client, decided which of the important properties of TIME: Time, Information Money or Education you're going to to build your value message around, you have to focus on what your call to action is going to be! For example, don't solicit...