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Imarc Blog



The latest news and insights from Imarc LLC



Last Build Date: Tue, 26 Sep 2017 01:58:33 EDT

Copyright: Copyright 2017, Imarc LLC
 



Our Latest Launches: Digital Guardian + Diligent

Tue, 19 Sep 2017 01:50:00 EDT

We're always excited to announce our latest website launches and today is no different. We have a deep client roster of great technology and cybersecurity clients and we are thrilled to consider Digital Guardian and Diligent among them.

Digital Guardian

As a leader in the data loss protection (DLP) industry, Digital Guardian and Imarc collaborated together to promote its products and services, support the customer journey and be light years ahead of the competition. 

The responsively designed Digital Guardian site was strategically developed to guide visitors through the sales process, reflect the company’s corporate messaging and align to its rapidly growing product and solutions.

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Imarc used Mood Boards to capture the Digital Guardian brand. The new Digital Guardian site features user-centric design and a contemporary look and feel that positions the company as the DLP solution of choice. 

Experience the live site for youself.

Diligent

Diligent is the worldwide industry leader known for its secure communication and collaboration platform, enabling executive boards to easily share confidential information and reports. To engage and address its global audience, Imarc and Diligent partnered together to deliver an intuitive, crisp and clear website that guides prospects through Diligent’s solutions on their custom customer journey.   

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We pride ourselves on great collaboration with our clients and it directly correlates with our client's results. We're excited to share our latest work as we forge ahead and create the incredible for our clients.

 




Introducing: Client Services

Tue, 12 Sep 2017 01:18:00 EDT

The recent release of the iPhone X is the perfect reminder that technology is constantly changing and improving. Your sporty 7 Plus with super-artsy-portrait-camera-mode is suddenly old news. You may be able to wait until your next wireless upgrade to indulge in the latest and greatest, but that doesn’t mean your website should! Making smart, proactive updates to your site will keep you from getting left in the dust and extend the longevity of your site. At Imarc we stand behind our sites and are committed to post launch client support.  ‘Supporting’ the Client Three years ago Imarc took a strong approach on customer support, bringing on dedicated support engineers and designers. As the department grew and took shape, we realized one problem - the word ‘support’. All too often I would follow up with clients who had made requests to their project manager for site updates; and the client’s response would be, “You know, I thought about sending this to support, but nothing was broken. I need a new tool/feature/content updates/etc.” Support carries the negative connotation that something is broken and needs to be fixed. A well supported site is not just about keeping it up and running, its about keeping it evolving and improving. That’s when we realized our focus shouldn’t be simply reacting to requests, but providing continuous and proactive service that keeps our sites fully optimized. From there, Client Services was born. Taking Advantage of Your Retainer Imarc offers a 1-hour retainer with all of our hosting packages. Each month we offer clients 1-hour of work from any of our departments covered by the cost of hosting. While many of our clients take advantage of this time, many don’t. There’s a variety of updates and upgrades that can be tackled within an hour: new homepage banners, updated content or fresh imagery are quick updates that can make a big difference to returning visitors. The goal is to have your site look and function better than the last time a user visited. Don’t worry, your retainer can be used for more than just site updates! Take advantage of your 1-hour by requesting analytics reports or Content Management System (CMS) tutorials for new team members.  Going Beyond Your Retainer Client Services is here to help you tackle every project, large or small! If you find yourself constantly making copy updates to the same page, we can develop an editor tool. Don’t have a site search, we can add it! There are all kinds of small to medium tasks that can make a big difference: Reorganizing or reducing your navigation can improve your site usability; Updating the look of your homepage will keep you looking current; Or even a new email newsletter template will give your users a refreshed experience. If you’re consistantly using a large number of hours each month, a larger maintenance retainer may benefit you. Imarc offers quarterly retainers at a discounted rate in addition to the hosting retainer. We’ll Reach Out to You It’s time for a two-way conversation! We realize all these ideas may sound great, but it’s not always top of mind. We’ve got our pulse on industry trends and what’s hot, and we’re going to bring that to you. For example, we're in the process of auditing all of the sites we host that aren't currently running HTTPS. Come October, Google Chrome - today's most popular borwser - will display an insecure warning on all sites not running HTTPS. We'll be reaching out to these clients to inform them of this change, educated them on the different security options available and get them up and running on HTTPS. This proactive approach avoids the alarm on the client end, suddenly seeing that their site is insecure, and most importently ensures the site appears reputable and turstworthy to visitors. We’ll also be sending quarterly newsletters with the lowdown on new technologies and trends as well as personal outreaches with tailored ideas for your site. Personaly, after three years at Imarc I look forward to building stronger re[...]



Home Sweet Homepage: Be Clear, Be Helpful, Be Human

Wed, 03 May 2017 10:09:00 EDT

Your website’s homepage has the important role of giving users an overview of who you are. Although not everyone will enter your site through the homepage, many will. Be sure you’re making a great first impression.

Say who you are and what you do

Often we see homepages that dive into the details of their product or service without ever giving an overview of what the company actually does. If someone lands on your homepage and has no idea who you are, they should easily be able to figure out what it is you have to offer. If they can’t quickly figure out if they’re in the right place, chances are they will leave the site. Make sure you give a clear, concise and straightforward overview of what you do.

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Speak to your users

Another common mistake is filling the homepage with content that doesn’t resonate with the user. Don’t go too heavy with the marketing terms; they don’t serve much of a purpose if your user can’t understand them. Instead, talk about what problem you’re solving for the user or what benefits you can offer them and use language they understand.

Tell a Story
To keep your users engaged, be sure your content flows from one section to the next in a logical order. Think of your homepage as a story; it should have a beginning, a middle and an end. Additionally, make sure there are clear next steps for your user. Strong calls-to-action (CTAs) that bring the user deeper into the site are very helpful and will keep users engaged with your content.  

Help them find what they need

Don’t make your users work too hard to find the information they need. Figure out what content users are looking for (analytics and personas come in handy here) and surface that content on the homepage. If there is similar content elsewhere on the site, be sure to link to it so users can dig deeper. For example, if you speak to one of your products on the homepage and you have a detail page for that project, be sure to give a link to that detail page.

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Make it scannable

While the numbers vary greatly depending on the site, in general users won’t stay on this page for very long. Take advantage of the time they spend here by giving them content that is easy to digest. Don’t use huge chunks of text on the homepage; users are looking for scannable content like bullet points, large headings, and images. Be sure to highlight key points and make it easy to find more detailed content.

Following these guidelines will help ensure that visitors to your homepage easily understand who you are and what you have to offer.

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Interested in learning more about the potential of your future home(page)? Let's Talk!




The Reign of Content Marketing

Tue, 25 Apr 2017 02:20:00 EDT

With the rise of digital and content marketing across the majority of B2B industries, it’s no surprise that Imarc continues to engage with prospects and current clients who have made these areas a priority. In fact, these 2 focus areas are now receiving the bulk of the marketing budget. Client and prospect knowledge can vary, but one thing is clear: it’s become very important to them.  Just take a look at the latest US Digital Marketing Forecast from Forrester – the investment is REAL.

I was especially pleased to find that legal firms have become rapid adopters of content and digital marketing.  And they should be!  The legal industry is perfectly positioned for content marketing with the amount of thought leadership and expertise carried in the minds of the attorneys and professionals within their respective firms.  When done correctly, your firm will be able to attract new clients just by leveraging the knowledge currently in the office and walking the hallways of your firm.

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But wait – we know that your firm is a great source of content, but how do you plan on getting this content in front of your prospective clients?  Sure, you can create a blog for your website or list additional content assets under a “resources” page, but what if prospects don’t know you or your website?  You must get this content into the right channels to be in front of your prospects. 

Think of it this way: imagine an archer about to pull an arrow from his quiver, load his bow and fire at his or her intended target - hopefully getting a bullseye.

The archer is the marketing team at the firm who has to reach its target audience.  The bow is their means to send your content and communications. This could be your email system or even better, a marketing automation platform.  The arrows are your content assets: blogs, white papers, publications, infographics, sharable videos, etc. Of course, the target are the prospects that are a perfect fit for your firm’s legal practices.

One thing that is important to remember is that your quiver should never be empty.  Not only that, you should have a variety of arrows (content) to send to your target.  Keeping a steady flow of high-quality content can be challenging, but it is necessary in order to do it well.  

If you’re starting to question how you might develop this content strategy – I got you.  Read up here. We’ve blogged some tips on how to get started.

Now maybe your firm is still on the fence about investing in a digital marketing platform.  Or, perhaps you’re just a “one person show” in marketing/business development and you couldn’t possibly keep up with creating the on-going content to keep your quiver full.  In that case, partnering with a digital agency that has the tools and expertise to build and launch these campaigns is probably a good choice.

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If you’re working on developing your digital marketing strategy or looking to attract more prospects for your firm, let’s talk.  We’ll get you hitting the bullseye in no time.