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Musings on the world of consumer-generated media (CGM).

Last Build Date: Sat, 10 Oct 2015 08:17:20 PDT


Who's Winning the Battle Between Paid and Earned Media?

Sat, 10 Oct 2015 08:17:20 PDT

Great recap on P.O.E.M. from long time word-of-mouth veteran Sara Hofstetter.

Media Files:

Back to the Digital Future: A Personal Look Back

Tue, 27 Dec 2011 23:41:04 PST

As you can tell, I've barely touched this blog in a year. I'm not entirely sure why. I suspect the explosion of social platforms with vastly lower publishing barriers such as Twitter and Facebook contributed to the blog silence. I...

The Complete 2010 Social Media and Mobile Jargon Guide

Wed, 15 Dec 2010 06:09:44 PST

Earlier this year I penned two popular columns in Ad Age dedicated to social media "jargon." Both triggered a fair amount of conversation and no shortage of additions to the list from outside contributors. I've consolidated the two articles into...

10 Must-See Soccer Videos (the perfect World Cup primer)

Fri, 11 Jun 2010 05:55:59 PDT

I've been spending lots of time with my kids educating them about this historic World Cup. So in the process I've identified ten of my favorite soccer clips. A few are consumer-generated, but all are "consumer fortified" (in the forms...

Media Files:

Do Leadership & Social Media Go Hand-in-Hand? Review of Charlene Li's Book "Open Leadership"

Fri, 11 Jun 2010 03:03:43 PDT

I recently reviewed Charlene Li's new book, Open Leadership, for my Ad Age column. Here's a link and an excerpt: "Li argues that social media-enabled services and sites can "improve efficiency, communication and decision-making for leaders and their organizations." The...

The Pocket Guide to Defensive Branding

Fri, 14 May 2010 03:13:58 PDT

My column in Ad Age today takes on a topic that may well be the title of my next book: Defensive Branding. Defensive branding, I note, is "protecting and defending brand equity and reputation in an increasingly consumer-driven environment. Think...

Loyalty is Not Enough in the Age of Consumer Control!

Fri, 09 Apr 2010 13:06:51 PDT

This isn't a new chart, but I presented it yet again today in a speech before C-Suite executives sponsored by the South Florida Interactive Marketing Association (SFIMA) and BGT Partners and it triggered the most and best reactions. And so...

Job Opportunity: Analyst, Digital Strategic Services

Tue, 09 Mar 2010 17:46:42 PST

In my day job I head a digital strategy group at Nielsen (Digital Strategic Services) and below is a a job description for a new position I'm looking to fill, ideally in the Cincinnati region. Send any resumes to

The Twenty Most Important Social Media Buzzwords for 2010

Wed, 13 Jan 2010 03:18:43 PST

My, how the digital times are a-changin'. We're downsizing to small screens, friending the world, thinking in 140 characters and downloading -- dare I say -- "billions and billions" of apps designed to make everything we do simpler, faster and...

Two Minutes on Social Media With MC Hammer

Wed, 13 Jan 2010 03:06:57 PST

While attending Snowcial (a relatively new conference that fuses social media and snow sports), I had a chance to interview the superb kickoff speaker, none other than MC Hammer. A social media maven since 2004 (long before most of us),...

Media Files:

Three Words Marketers Must Sing in 2010: Serve, Shrink & Simplify

Wed, 09 Dec 2009 01:10:00 PST

In one of my last Ad Age columns for the year, I focus my attention on three critical words marketers need to embrace, repeat, and perhaps even "retweet" in 2010: Serve, Shrink, and Simplify. It's worth a full read, but...

200 Tweet Summary of WOMMA Annual Conference

Sun, 22 Nov 2009 18:06:16 PST

Outstanding recap of the most important tweets from the 2009 WOMMA Summit, held last week in Las Vegas. The tweets follow the conference in chronological order. I especially encourgage folks to pay attention to FTC keynote tweets. The panel I...

Media Files:

Word-of-Mouth Marketing Association Summit Notebook

Fri, 20 Nov 2009 07:46:36 PST

The WOMMA ethics code. Here at the WOMMA annual conference. Outstanding event -- easily one of the best. (Disclosure: I'm a co-founder.) The industry has really grown up, and it remains committed as ever to helping brands navigate through all...

Media Files:

Revisiting Paid versus Earned Media: Now Enter "Blended" Media

Fri, 25 Sep 2009 05:24:39 PDT

Yesterday, during a spirited panel discussion I moderated at Cincinnati's Digital Hub Conference featuring P&G's Dave Knox, Empower's Kevin Dugan, and former P&G digital leader Suzanne Tosolini, we talked a fair amount about how to balance "Paid" versus "Earned" media,...

Advertising Week Diarist: Priming the Conversation

Mon, 21 Sep 2009 04:57:52 PDT

Within a half-hour of Mad Men winning a coveted Emmy (yet again) for best television drama, New York's "Advertising Week," a five day celebration of the advertising industry, officially kicked off. In surveying the program content, one can quickly detect...

2009 Memorial Day Project: Three WW II Video Narratives from Dad

Mon, 25 May 2009 19:10:44 PDT

The Consumer-Generated Media (CGM) that most inspires and motivates me is personal. At the end of the day, social media is all about cementing connections, nurturing narrative, and redefining relationships. Yes,I have a day job at Nielsen promoting CGM and...

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Is the Consumer Affairs Dept an Endangered Species? (An Open Letter to SOCAP Attendees)

Mon, 20 Apr 2009 03:18:45 PDT

Is the consumer affairs department an endangered species? I know, this sounds harsh – but the question is quite honest, and certainly timely. I’m also tossing this out there as a provocative “call to action” at a time when consumer...

The Latest Domino to Fall: The YouTube Video Itself

Thu, 16 Apr 2009 03:50:54 PDT

This morning I decided it was my duty as a digial consultant and author of a book about the viral power of complaints (Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, Doubleday Business), to take yet another look at...

Embracing & Reinvigorating Trust at the BBB International Torch Awards

Wed, 01 Apr 2009 04:12:10 PDT

Much of what's propelled my fascination with CGM and social media has been the topic of trust. Trust is the currency of productive business relationships as well as the cornerstone of effective advertising and marketing. Since October I've had the...

Is Prime Time Really Prime Time in the Age of Twitter?

Mon, 30 Mar 2009 04:56:17 PDT

Alas, we have another dimension of changing consumer behavior throwing a wrench at yet another (time-tested) dimension of consumer behavior. Lately I've taken fancy in watching certain TV shows in conjunction with my Twitter and Facebook activity. Ups the entertainment...

CGM Around the Globe! Must-See TV with Matt!

Sat, 21 Mar 2009 01:18:54 PDT

Every once and a while I'll stumble into an amazing piece of CGM that took me months to discover. Earlier today I received an email from my sister Julie passing on this amazing video entitled "Where the Hell is Matt."...

Media Files:

Is the Future of Marketing About Marketing to Marketers?

Sun, 15 Mar 2009 05:29:50 PDT

Such is the title of my recent column in Advertising Age, and boy has this topic been on my mind for quite some time. If you take a close look under the hood on so many of these word-of-mouth, viral,...

What's the bigger social media idea: marketing stimulus or business process innnovation?

Sun, 15 Mar 2009 04:11:05 PDT

Lately I've been so busy that I haven't even had time to recap in this blog important, conversation-triggering articles I've penned in my Advertising Age column. I'm hoping to change that, even if I have to backtrack a bit. Below...

YouTube - Broadcast Yourself.

Wed, 11 Mar 2009 16:11:34 PDT

YouTube - Broadcast Yourself. Posted using ShareThis