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Transformers Company News from Seibertron.com



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Published: Tue, 21 Nov 2017 10:04:00 CST

Last Build Date: Tue, 21 Nov 2017 10:04:00 CST

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Mattel Rejects Takeover Offer from Hasbro

Fri, 17 Nov 2017 00:18:00 CST

(image) It looks like it is back to the drawing board for any possibility of Hasbro purchasing Mattel. According to the latest from Reuters, Mattel has flat out rejected Hasbro's offer to purchase the company, which we reported on a week ago. Here is a quote from the article saying exactly why the offer was rebuffed: Mattel has informed Hasbro its proposal undervalues the company and does not take sufficiently into account the potential for regulators to reject the deal based on antitrust ... View the full news story on Seibertron.com by clicking here.


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Pop Culture Shock Collectibles Licensed Hasbro Figures, Including Transformers, GI Joe and More

Tue, 14 Nov 2017 22:34:00 CST

(image) We receive news of some newly licensed material coming out of Hasbro's dealings with Pop Culture Shock Collectibles, Inc., who have recently confirmed they will be producing items and figures for a number of franchises owned by the toy maker, including Transformers, Magic: The Gathering, My Little Pony, GI Joe and other members of the Hascon franchises. PCS are makers of highly detailed and nicely sculpted statues, and have dedicated themselves to high-end collectibles and more affordable ... View the full news story on Seibertron.com by clicking here.


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Hasbro Has Made an Offer to Buy Mattel

Fri, 10 Nov 2017 21:01:00 CST

(image) Back in February 2016, we posted an article about a possible merger between Hasbro and Mattel. Now, a year and a half later, the Wall Street Journal reports that sources familiar with the matter have told them that Hasbro has recently approached Mattel regarding a takeover offer. Very little else is said apart from that since any detail regarding the offer has not been divulged by these anonymous sources. What is interesting is that whatever talks of a merger that we may have had are now ... View the full news story on Seibertron.com by clicking here.


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Paramount and Huahua Media Ending Their Financing Deal

Fri, 10 Nov 2017 00:42:00 CST

(image) As filming on the Bumblebee Movie wraps/is wrapping up, and with the last of the Transformers: The Last Knight toyline trickling out, we bring to you more news, though of the business side of making the live-action movies. As we reported earlier, HuaHua media, via it's funding agreement with Paramount Studios, had incurred larger than expected losses, due to underperforming Paramount films (including this summer's The Last Knight). Well, it now looks as though that agreement is ending, via ... View the full news story on Seibertron.com by clicking here.


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Speculation: Hasbro Looking to Acquire Takara Tomy

Wed, 8 Nov 2017 01:57:00 CST

(image) A preamble before the write-up: the original article is entirely speculative, and given that it was originally posted in July 2017 and we have heard nothing from either Hasbro or Takara Tomy since, please only consider it as such - speculation. With that out of the way, you may be interested in reading an analysis over on SeekingAlpha concerning rumours of Hasbro acquiring Takara Tomy as part of itself (rather than the current partnerships they operate on certain franchises, such as ... View the full news story on Seibertron.com by clicking here.


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Paramount and Hasbro to Produce and Distribute Live Action and Animated Content

Fri, 3 Nov 2017 15:15:00 CDT

(image) Paramount Pictures and Hasbro to Produce and Distribute Live Action and Animated Content Under Five Year Exclusive Relationship November 03, 2017 08:37 AM Eastern Daylight Time HOLLYWOOD--(BUSINESS WIRE)--Paramount Pictures and Hasbro, Inc. today announced that they will be teaming up to produce and distribute content based on Hasbro brands, as well as original stories. The two companies will collaborate on live action and animated films, with Hasbro’s Allspark Pictures and Allspark ... View the full news story on Seibertron.com by clicking here.


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Hasbro Announces Dates for 2019 #HASCON Event

Mon, 30 Oct 2017 11:19:00 CDT

(image) The title is not a typo: the next iteration of the Hasbro-run event that brings together all their franchises under one roof in their own backyard will not be back for another year - but it will be back! Taking place in Providence again, Hascon will return on September, 6-8 2019. You can find out the whole information we have so far in the press release below, and revisit our Hascon 2017 coverage through our galleries and stories! Hasbro Announces Dates for 2019 HASCON ... View the full news story on Seibertron.com by clicking here.


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A Message from Dave Brandon, Chairman & CEO, Toys'R'Us

Sun, 29 Oct 2017 03:33:00 CDT

(image) We have received communication from Dave Brandon, the CEO of Toys'R'Us, given all the news about their Chapter 11 process and its repercussions on Hasbro and toy sales in general for this year, speaking on how the stores will be dealing with it all, and how they plan on assuaging some fears of the general public. You can read the whole message below, and join the conversation in the Energon Pub. Dear Valued Customer, As you may know, in September we announced that we were beginning a ... View the full news story on Seibertron.com by clicking here.


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Toys "R" Us Bankruptcy Filing causing Holiday woes for Toy Companies

Wed, 25 Oct 2017 18:03:00 CDT

(image) Fellow Seibertronian d-maximus_Prime has pointed us to an article on CNN's Money Section, regarding Toys "R" Us' bankruptcy, and how it's expected to affect toy sales this Christmas shopping season. Hasbro's CFO, Deborah Thomas, said that while 3rd quarter sales and profits were above forecasts, 4th quarter sales were now expected to be only slightly higher than last year, which is a significant drop from where they had been expected to be. You can read the full article by clicking here. ... View the full news story on Seibertron.com by clicking here.


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Hasbro Reports Revenue, Net Earnings and Earnings Per Share Growth for Third Quarter 2017

Mon, 23 Oct 2017 13:39:00 CDT

(image) Directly from Hasbro HQ, we've received a condensed report on their quarterly report (Q3 2017, specifically), and links to their full presentation from their webcast and more. You can find the number-dense report copied below, and head here for the PowerPoint slides - plus take a look at the infographic they also shared below, with Tony Stark Brian Goldner's face to promote the entire company to investors! Hasbro Reports Revenue, Net Earnings and Earnings Per Share Growth for Third Quarter ... View the full news story on Seibertron.com by clicking here.


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Hasbro Appoints Greg Mooradian for Allspark Pictures

Wed, 11 Oct 2017 08:05:00 CDT

(image) Continuing the build-up of its movie side-company, after the Allspark Animation trademark registration, Hasbro has appointed a new head of Allspark Studios according to Variety: Greg Mooradian. The news brings the consequence of a development of Hasbro's current deal with Paramount going forward too, but for now, read more about the appointment here and below! Hasbro has hired seasoned veteran Greg Mooradian to oversee the company’s film division, Allspark Pictures, as it attempts to ... View the full news story on Seibertron.com by clicking here.


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More Boulder Media Vacancies for Transformers Animation Project

Mon, 2 Oct 2017 07:56:00 CDT

(image) Continuing in the recruitment for the Animated project for the Hasbro Universe Transformers franchise, Boulder Media Studios are looking for more positions to work in the creative side of the feature movie! All the positions below require the successful applicants to move to Dublin, Ireland - but if you have what it takes, take a look at the descriptions, and good luck in the application. As part of Hasbro Entertainment, Boulder Media is building a new feature animation division. We ... View the full news story on Seibertron.com by clicking here.


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Transformers Titans Return Arcee to be Available at New York Comic Con with Toys R Us

Mon, 25 Sep 2017 12:04:00 CDT

(image) Thanks to an announcement from Toys R Us themselves, we have word that Titans Return Arcee with Leilad and Ultra Magnus will be available for sale October 5th on their website before their New York Comic Con booth, #110, appearance! This will be Toys R Us' first appearance at New York Comic Con, and they intend to bring several exclusive figures for you to check out. So if you are headed to the convention, keep an eye open for booth 110, and snag yourselves an Arcee! You can see the whole list ... View the full news story on Seibertron.com by clicking here.


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Hasbro Applies for 2 New Trademarks: "Cybertron" and "Movie Edition"

Mon, 25 Sep 2017 11:06:00 CDT

(image) Hasbro has recently applied for 2 new trademarks, each associated with a different category that has been in the Transformers news recently. The first trademark is for "Cybertron", which is related to the new Transformers: Cyberverse series and trademarks that have been discussed over the past few months. For those curious, the Cyberverse trademark is still active, and the application for the Cybertron trademark is specifically mentioned as being related to the Cyberverse trademark. The ... View the full news story on Seibertron.com by clicking here.


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How Toysrus' Healthy Canadian Subsidiary is being Dragged Down by its Parent Company

Sat, 23 Sep 2017 20:45:00 CDT

(image) While it came to no one's shock that Toysrus was close to bankruptcy in the US, due to all the debt woes since the early 00's, Canadians were left puzzled by Toysrus Canada being the only subsidiary to also file for bankruptcy protection. The confusion came from the fact that Toysrus Canada was known to be autonomous from its parent company, along with having less distribution woes, only 1 major competitor, along with lots of stock and product turnaround making it a haven for any toy enthusiast ... View the full news story on Seibertron.com by clicking here.


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Toysrus Answers all Customer Related Questions Regarding their Filing for Bankruptcy Protection

Tue, 19 Sep 2017 22:00:00 CDT

(image) Toysrus has now posted some documents on their website giving specific details of what we can expect from them filing for bankruptcy protection earlier this week. They do not shy away from giving a clear number of their current debt of 5 Billion dollars and even provide an FAQ which covers everything a customer may need to know, from toy availalibility to the Toysrus credit card. In short, everything remains the same as before through the holiday season. We knew that Hasbro would be sending ... View the full news story on Seibertron.com by clicking here.


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Toysrus Successfully Files for Chapter 11 Protection

Tue, 19 Sep 2017 10:00:00 CDT

(image) You may remember our previous story about Toys R Us shipments by other companies being cut, but the latest in the news about Toys R Us is that they have successfully ]filed Chapter 11 Bankruptcy Protection from CNBC News. Does this mean that stores will be closing? In short, no. The company said it will continue to operate as usual its approximately 1,600 Toy R Us and Babies R Us stores around the world. The company's operations outside of the U.S. and Canada are not part of the ... View the full news story on Seibertron.com by clicking here.


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Several Suppliers Cutting Shipments to Toysrus but Hasbro is NOT One of Them

Sat, 16 Sep 2017 21:46:00 CDT

(image) There has been a development in the Toysrus debt restructuring (and possible bankruptcy) story and it's not a positive one. A Bloomberg article has stated that while Toysrus is seeking a new loan, several retailers are cutting back shipments since if Toysrus does go the bankruptcy route, the vendors may not get paid for their supplies. Suppliers pulled back in part because the cost to insure their shipments to cash-strapped Toys “R” Us has become too expensive, said the people. ... View the full news story on Seibertron.com by clicking here.


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Transformers Nominated for 2017 National Toys Hall of Fame

Wed, 13 Sep 2017 05:50:00 CDT

(image) You may remember how Transformers in 2016 was not admitted to the National Toy Hall of Fame, losing to the swing, D&D and Little People (see story here) - but the brand is actually back in the running for 2017, along with other 11 finalists such as Clue, the Magic 8 Ball, Matchbox Cars, My Little Pony, the paper airplane, Sand, and more. Check out all the finalists here: http://www.toyhalloffame.org/2017-finalists. The following 12 toys are finalists for 2017 induction into The Strong’s ... View the full news story on Seibertron.com by clicking here.


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Hasbro Attending The Licensing Awards 2017 in London

Sat, 9 Sep 2017 10:39:00 CDT

(image) The finalists of The Licensing Awards for 2017 have been announced, and Hasbro will be attending to represent several of their properties. The company will likely be showcasing their upcoming projects, such as Transformers: Cyberverse, and will provide brand banners for the event. The awards will take place on September 12th at The Grosvenor House Hotel in London. The Licensing Awards have really become accolades to strive for, their integrity is unquestioned as an endorsement of ... View the full news story on Seibertron.com by clicking here.


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Toysrus Restructuring Debt with $400 Million Due by the End of this Year

Wed, 6 Sep 2017 20:38:00 CDT

(image) An article has surfaced on USA today saying that Toysrus is currently working with attorneys to deal with $400 million in debt due by the end of this year. While the article does go on to say that anything is possible in debt restructuring, including filing for bankruptcy, everything is pure speculating beyond the fact that they are looking at options to meet this deadline. More specifics on their total debt will be found below. Also, it is important to remember that financial woes are not ... View the full news story on Seibertron.com by clicking here.


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Boulder Media Hiring 3D Character Designer on Transformers Project

Sun, 3 Sep 2017 07:01:00 CDT

(image) From Boulder Media, the studio that Hasbro is using to animate Rescue Bots Academy, Cyberverse, and the untitled animated Cybertron-based prequel, we have news of another opening as Character Designer - possible with 3D experience - for one of their Transformers projects! If this is something of interest to you, make sure to read the specs below, and head here to apply! Boulder Media are looking to hire Character Designers to join our Transformers Production. Responsibilities ... View the full news story on Seibertron.com by clicking here.


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Hasbro Supports Victims of Hurricane Harvey - Press Release

Sat, 2 Sep 2017 06:17:00 CDT

(image) As an update to the previous story, we've also seen a press release from Hasbro directly in support of the families and children affected by the Harvey disaster in Texas, and their relief efforts as a company and in collaboration with the Red Cross and non-profit Good360. Read more below. Hasbro, Inc. Supports Victims of Hurricane Harvey Hasbro, Inc. is committed to assisting children and families affected by Hurricane Harvey. Through Hasbro’s Play Relief program, in partnership with ... View the full news story on Seibertron.com by clicking here.


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Hasbro Suing DC Comics for Use of 'Bumblebee' Name

Tue, 29 Aug 2017 13:36:00 CDT

(image) Coming at us from Variety online, we have a minor story that will tickle some readers in the Transformers and general comics fandoms alike - though may also raise eyebrows instead. Hasbro is currently suing DC Comics/Warner Bros. for their use of the trademarked name Bumblebee for one of their characters. The situation arises from the registration of that trademark, as Hasbro filed in 2015 - the same year that DC introduced their character. Read on below, and let us know what you think in the ... View the full news story on Seibertron.com by clicking here.


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Hasbro Applies for Allspark Animation Trademark

Mon, 28 Aug 2017 05:32:00 CDT

(image) Courtesy of the United States Patent and Trademark Office, we have another application from Hasbro to report upon - leaving movie and toy fields behind, and moving into animation, it looks like they're expanding the Allspark Studios monicker with Allspark Animation! Probably related to the work currently happening with Boulder Media, the new Rescue Bots Academy and Cyberverse series, and the Cybertron prequel - but check out more info below, and join the speculation in the Energon ... View the full news story on Seibertron.com by clicking here.


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