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Transformers Company News from Seibertron.com



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Published: Mon, 25 Sep 2017 05:00:46 CDT

Last Build Date: Mon, 25 Sep 2017 05:00:46 CDT

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How Toysrus' Healthy Canadian Subsidiary is being Dragged Down by its Parent Company

Sat, 23 Sep 2017 20:45:00 CDT

(image) While it came to no one's shock that Toysrus was close to bankruptcy in the US, due to all the debt woes since the early 00's, Canadians were left puzzled by Toysrus Canada being the only subsidiary to also file for bankruptcy protection. The confusion came from the fact that Toysrus Canada was known to be autonomous from its parent company, along with having less distribution woes, only 1 major competitor, along with lots of stock and product turnaround making it a haven for any toy enthusiast ... View the full news story on Seibertron.com by clicking here.


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Toysrus Answers all Customer Related Questions Regarding their Filing for Bankruptcy Protection

Tue, 19 Sep 2017 22:00:00 CDT

(image) Toysrus has now posted some documents on their website giving specific details of what we can expect from them filing for bankruptcy protection earlier this week. They do not shy away from giving a clear number of their current debt of 5 Billion dollars and even provide an FAQ which covers everything a customer may need to know, from toy availalibility to the Toysrus credit card. In short, everything remains the same as before through the holiday season. We knew that Hasbro would be sending ... View the full news story on Seibertron.com by clicking here.


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Toysrus Successfully Files for Chapter 11 Protection

Tue, 19 Sep 2017 10:00:00 CDT

(image) You may remember our previous story about Toys R Us shipments by other companies being cut, but the latest in the news about Toys R Us is that they have successfully ]filed Chapter 11 Bankruptcy Protection from CNBC News. Does this mean that stores will be closing? In short, no. The company said it will continue to operate as usual its approximately 1,600 Toy R Us and Babies R Us stores around the world. The company's operations outside of the U.S. and Canada are not part of the ... View the full news story on Seibertron.com by clicking here.


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Several Suppliers Cutting Shipments to Toysrus but Hasbro is NOT One of Them

Sat, 16 Sep 2017 21:46:00 CDT

(image) There has been a development in the Toysrus debt restructuring (and possible bankruptcy) story and it's not a positive one. A Bloomberg article has stated that while Toysrus is seeking a new loan, several retailers are cutting back shipments since if Toysrus does go the bankruptcy route, the vendors may not get paid for their supplies. Suppliers pulled back in part because the cost to insure their shipments to cash-strapped Toys “R” Us has become too expensive, said the people. ... View the full news story on Seibertron.com by clicking here.


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Transformers Nominated for 2017 National Toys Hall of Fame

Wed, 13 Sep 2017 05:50:00 CDT

(image) You may remember how Transformers in 2016 was not admitted to the National Toy Hall of Fame, losing to the swing, D&D and Little People (see story here) - but the brand is actually back in the running for 2017, along with other 11 finalists such as Clue, the Magic 8 Ball, Matchbox Cars, My Little Pony, the paper airplane, Sand, and more. Check out all the finalists here: http://www.toyhalloffame.org/2017-finalists. The following 12 toys are finalists for 2017 induction into The Strong’s ... View the full news story on Seibertron.com by clicking here.


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HasbroToyShop Seize the Deal - 7 Days Only Sale! 15% Off Clearance Items!

Tue, 12 Sep 2017 10:46:00 CDT

(image) HasbroToyShop has launched another sale for 7 days only this week with taking an extra 15% off select items in their clearance category! Be sure to click the image above to head to their clearance section at their store and use the promo code said (CLEARANCE17) for that extra 15% ... View the full news story on Seibertron.com by clicking here.


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Hasbro Attending The Licensing Awards 2017 in London

Sat, 9 Sep 2017 10:39:00 CDT

(image) The finalists of The Licensing Awards for 2017 have been announced, and Hasbro will be attending to represent several of their properties. The company will likely be showcasing their upcoming projects, such as Transformers: Cyberverse, and will provide brand banners for the event. The awards will take place on September 12th at The Grosvenor House Hotel in London. The Licensing Awards have really become accolades to strive for, their integrity is unquestioned as an endorsement of ... View the full news story on Seibertron.com by clicking here.


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Toysrus Restructuring Debt with $400 Million Due by the End of this Year

Wed, 6 Sep 2017 20:38:00 CDT

(image) An article has surfaced on USA today saying that Toysrus is currently working with attorneys to deal with $400 million in debt due by the end of this year. While the article does go on to say that anything is possible in debt restructuring, including filing for bankruptcy, everything is pure speculating beyond the fact that they are looking at options to meet this deadline. More specifics on their total debt will be found below. Also, it is important to remember that financial woes are not ... View the full news story on Seibertron.com by clicking here.


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Boulder Media Hiring 3D Character Designer on Transformers Project

Sun, 3 Sep 2017 07:01:00 CDT

(image) From Boulder Media, the studio that Hasbro is using to animate Rescue Bots Academy, Cyberverse, and the untitled animated Cybertron-based prequel, we have news of another opening as Character Designer - possible with 3D experience - for one of their Transformers projects! If this is something of interest to you, make sure to read the specs below, and head here to apply! Boulder Media are looking to hire Character Designers to join our Transformers Production. Responsibilities ... View the full news story on Seibertron.com by clicking here.


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Hasbro Supports Victims of Hurricane Harvey - Press Release

Sat, 2 Sep 2017 06:17:00 CDT

(image) As an update to the previous story, we've also seen a press release from Hasbro directly in support of the families and children affected by the Harvey disaster in Texas, and their relief efforts as a company and in collaboration with the Red Cross and non-profit Good360. Read more below. Hasbro, Inc. Supports Victims of Hurricane Harvey Hasbro, Inc. is committed to assisting children and families affected by Hurricane Harvey. Through Hasbro’s Play Relief program, in partnership with ... View the full news story on Seibertron.com by clicking here.


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Hasbro Suing DC Comics for Use of 'Bumblebee' Name

Tue, 29 Aug 2017 13:36:00 CDT

(image) Coming at us from Variety online, we have a minor story that will tickle some readers in the Transformers and general comics fandoms alike - though may also raise eyebrows instead. Hasbro is currently suing DC Comics/Warner Bros. for their use of the trademarked name Bumblebee for one of their characters. The situation arises from the registration of that trademark, as Hasbro filed in 2015 - the same year that DC introduced their character. Read on below, and let us know what you think in the ... View the full news story on Seibertron.com by clicking here.


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Hasbro Applies for Allspark Animation Trademark

Mon, 28 Aug 2017 05:32:00 CDT

(image) Courtesy of the United States Patent and Trademark Office, we have another application from Hasbro to report upon - leaving movie and toy fields behind, and moving into animation, it looks like they're expanding the Allspark Studios monicker with Allspark Animation! Probably related to the work currently happening with Boulder Media, the new Rescue Bots Academy and Cyberverse series, and the Cybertron prequel - but check out more info below, and join the speculation in the Energon ... View the full news story on Seibertron.com by clicking here.


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HASCON Tickets Up for Grabs via Groupon for 50% Off!

Sat, 19 Aug 2017 13:01:00 CDT

(image) Word via Pete Sinclair from Pete's Robo Con is that Groupon has posted the Hascon tickets up for sale for 50% off. It's a good deal, click the image to go to Groupon's site to hop on this deal before it's not ... View the full news story on Seibertron.com by clicking here.


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Hasbro Singapore - Spot the Hidden Autobots Contest

Wed, 16 Aug 2017 11:37:00 CDT

(image) Hasbro Singapore has launched a contest for their exclusively for their region to win a hamper full of Transformers merchandise with a retail value of over $300! Here are the rules below taken from their page. Here are the terms and conditions of the contest below: Contest is open to all Singapore Citizens and PR except employees of Hasbro Singapore, agencies and partners. To participate, entrants must: Step 1: Like us on ‘Hasbro Singapore’ Facebook page. Step 2: ... View the full news story on Seibertron.com by clicking here.


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More Details for Still Untitled Transformers / Cybertron Prequel Animated Movie

Thu, 3 Aug 2017 18:17:00 CDT

(image) From the same Hasbro Investor webcall that brought us news of Transformers: Cyberverse, and as mentioned in that story here, we also have actual confirmation of the still untitled prequel animated feature being developed by Hasbro's Allspark Pictures, Paramount, and Boulder Media Studios (as reported here). Adding to what we already knew about the project, the updated information is below: Animated Ant-Man writers working on it Being developed by Allspark Pictures, ... View the full news story on Seibertron.com by clicking here.


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Transformers: Cyberverse Animated Series Revealed

Thu, 3 Aug 2017 18:15:00 CDT

(image) The major news from the Hasbro Investor day webcall, which took place today in Burbank rather than Rhode Island, and to which we were able to listen once it was over, has revealed the next animated project (the one being developed by Boulder Media, alongside Rescue Bots Academy) that will follow Transformers: Robots in Disguise - Transformers: Cyberverse! Divided into chapters - Chapter One and Chapter Two were mentioned, airing in 2018 and 2019 respectively - it will serve as a prequel of ... View the full news story on Seibertron.com by clicking here.


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More Job Opening at Boulder Media Studios Transformers Project

Wed, 2 Aug 2017 13:59:00 CDT

(image) It looks like there are more job opening over at Boulder Media - the Ireland-based animation company working on the Hasbro Micronauts and Transformers projects, including Rescue Bots Academy. If 2D Props and Concept designs are your cup of tea, why not try applying? Read the descriptions below! Boulder Media are looking to hire for the role of Props Designer to join Transformers Production. Responsibilities include: The Props Designer will work to a brief provided by the ... View the full news story on Seibertron.com by clicking here.


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Talks Of Hasbro Acquisition of Lionsgate Reportedly Over

Wed, 2 Aug 2017 13:56:00 CDT

(image) Via Reuters, we have news of talks between Hasbro and movie distributor Lionsgate - and more precisely, news that talks of Hasbro to acquire the distributor are not going ahead, due to a price dispute. Hasbro had tried buying Dreamworks in 2014, but the latter was bought by Comcast corp - and it looks like Lionsgate is no longer on the table either, though no more information is currently given. Read more about it here, and below! (Reuters) - Hasbro Inc, the maker of games ranging from ... View the full news story on Seibertron.com by clicking here.


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Hasbro Answers How Transformers: The Last Knight Affected Sales and Revenue

Mon, 24 Jul 2017 16:05:00 CDT

(image) Not many people read through the Earnings release that Hasbro sends our way every quarter, and not everyone can attend the freely available conference calls either. To help us out this time, Hasbro has also offered a full transcript and presentation to anyone - rather than having news sites transcribe things themselves - and we've copied below the more salient and relevant parts to the Transformers brand. But first, along with the slides that were used during the call, we've also listened to ... View the full news story on Seibertron.com by clicking here.


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Hasbro Reports Revenue, Operating Profit and Net Earnings Growth for Second Quarter 2017

Mon, 24 Jul 2017 07:52:00 CDT

(image) Hasbro Reports Revenue, Operating Profit and Net Earnings Growth for Second Quarter 2017 Second quarter 2017 revenues grew 11% to $972.5 million including revenue growth of 16% in the U.S. and Canada segment and 6% in the International segment; Entertainment and Licensing segment revenues declined 1%; Growth in Franchise Brands, Hasbro Gaming and Partner Brands offset a decline in Emerging Brands; Operating profit increased 18% to $100.0 million, or 10.3% of net revenues; ... View the full news story on Seibertron.com by clicking here.


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New Press Release for Hasbro's HASCON, featuring Descriptions, and Panels

Fri, 7 Jul 2017 14:47:00 CDT

(image) Our contacts over at Hasbro have sent along a new summary of all the events and panels Hascon, the upcoming, exclusively Hasbro, convention, will feature. It's filled with all sorts of fun opportunities for the fans of all Hasbro properties, from G.I.Joe, to My Little Pony, and of course our beloved Transformers. Check out the full list below! TRANSFORMERS Immerse yourself in the world of Transformers where things are “More than Meets the Eye”! We take you behind-the-scenes ... View the full news story on Seibertron.com by clicking here.


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Takara Tomy Transformers FES 2017 Announced - August 5th, Tokyo

Tue, 4 Jul 2017 19:06:00 CDT

(image) The official Takara Tomy website has announced that the company will be holding a FES event this August in Funabashi, an hour outside Tokyo, in order to show off toys - current and potentially new - a stage-event, open all day to all fans of transforming robots! More details can be found below, and we'll update when more news surfaces, but maybe we'll find out more about MPM figures - or even Masterpiece MP Dinobot..? Exhibition of the latest toys and stage · Enjoyable by everyone It is ... View the full news story on Seibertron.com by clicking here.


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Full HASCON 2017 Transformers Panels and Event Schedule: IDW, Machinima, The Last Knight, More

Sun, 2 Jul 2017 18:41:00 CDT

(image) After the big name guest reveals shown in the previous press release, plus a couple of VIP ticket events to be taking place at HasCon this 8th to 10th September, 2017, in Rhode Island, we also have from the official site, the full list of panels available to all attendees, regardless of package! Ones that might interest Transformers fans are the following: IDW – Transformers Comics: How artists and writers bring stories to life From Unicron to Megatron – Explore the villains of ... View the full news story on Seibertron.com by clicking here.


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Update on Australia Tax Changes for Online Purchases - Another Year of Transformers

Mon, 26 Jun 2017 19:26:00 CDT

(image) In what could be considered an update to a previous story we reported (here) about changes to how online companies operate in Australia - and bound to impact the bigger retailers such as Apple, eBay, Amazon, etc - fellow Seibertronian Burn has brought an article from the New Daily to our attention. It appears as though all the expected changes to tax will kick in a year later than expected for those larger online retailers, now starting in July 2018 instead. The new tax, which was due ... View the full news story on Seibertron.com by clicking here.


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Takara Tomy Figure Survey Discussion Thread

Wed, 21 Jun 2017 12:12:00 CDT

(image) With the imminent approach of the 50th Legends figure, and the reveal of MP-39 Sunstreaker and a Masterpiece Dinobot definitely in the works, Takara Tomy has decided to do a little survey to get some information from the fans. The survey, which can be found here, asks some questions dealing with new figures, reissues, and toy buying habits. Said questions include: -How often do you buy? -How much do you spend on figures or are willing to spend? -What figures do you have? -How do you ... View the full news story on Seibertron.com by clicking here.


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