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Preview: WIPO Magazine

WIPO Magazine



The bimonthly WIPO Magazine aims to inform readers about WIPO-led activities, and to show intellectual property, creativity and innovation at work across the world.



 



Tracking the value of intangibles

Fri, 01 Dec 2017 08:00:00 +0100

What is intellectual property worth? The recently launched World Intellectual Property Report 2017 offers fresh evidence about the role of intangible capital in global value chains.



Perspectives on access to medicines and IP rights

Fri, 01 Dec 2017 07:59:00 +0100

Thomas Cueni who heads up IFPMA, the global trade association for the research-based pharmaceutical industry and Ellen ‘t Hoen, former Executive Director of the Medicines Patent Pool, offer their views on access to medicines and the challenges that lie ahead in the search for innovative solutions.



Embraer: Brazil’s pioneering aviation giant

Fri, 01 Dec 2017 07:58:00 +0100

Wander Menchik, Head of Embraer’s Technology Development program offers an insider’s view on the importance of innovation and IP to the company and its future goals.



Innovative app boosts literacy and social inclusion

Fri, 01 Dec 2017 07:57:00 +0100

Find out how Daniela Galindo, a social entrepreneur from Colombia, is boosting literacy and transforming the lives of millions of people living with disabilities thanks to an innovative software app.



Regulating machine data: less is more for global growth

Fri, 01 Dec 2017 07:56:00 +0100

Thaddeus Burns, Senior Counsel for IP and Trade at the General Electric Company offers an industry perspective on an appropriate policy framework for regulating machine data to allow the digital economy to realize its enormous potential.



Trade secrets: the hidden IP right

Fri, 01 Dec 2017 07:55:00 +0100

In today’s increasingly complex, highly competitive and hyper-connected world, trade secrets are emerging from the shadows and gaining tractions as an effective way to protect certain intellectual assets. Find out how trade secrets can be a boon for small businesses.



“BREXIT” passes EU trademark test

Fri, 01 Dec 2017 07:54:00 +0100

Is the term “Brexit” in itself eligible for trademark protection? Find out how an appeal case before the EUIPO on this question fared this autumn.



Francis Gurry on the future of intellectual property: opportunities and challenges

Sun, 01 Oct 2017 08:00:00 +0200

WIPO Director General Francis Gurry reflects on the future as a new wave of revolutionary technologies begins to test the premises and practices of the intellectual property system.



iROKOtv: delivering Nollywood content to the world

Sun, 01 Oct 2017 07:59:00 +0200

In just seven years, Nigeria’s iROKOtv has become a global media platform with the world’s largest online catalogue of Nollywood films. Tope Lucas, iROKOtv’s Legal Counsel and Head of Content Acquisition, talks about the company’s explosive growth and its plans for the future.



Artificial intelligence and copyright

Sun, 01 Oct 2017 07:58:00 +0200

As the use of artificial intelligence by artists becomes more widespread, the distinction between artwork that is made by a human and that made by a computer is becoming increasingly blurred with interesting implications for copyright.



Transforming Arab cinema with MAD Solutions

Sun, 01 Oct 2017 07:57:00 +0200

Renowned Arab film analyst and CEO of MAD Solutions, Alaa Karkouti, explains how his cutting-edge film promotion and distribution studio is supporting the development of Arab cinema at home and abroad.



Breathing new life into Trinidad and Tobago’s cocoa sector

Sun, 01 Oct 2017 07:56:00 +0200

Trinidad and Tobago’s once-mighty cocoa industry faces many challenges. Find out what one young entrepreneur is doing to help revive the cocoa fortunes of this twin-island state.



The power of branding and design: Thailand’s Qualy goes global

Sun, 01 Oct 2017 07:55:00 +0200

Thanks to its quirky aesthetic, a sense of humor and an understanding of the strategic importance of intellectual property rights, a small family-run design company in Bangkok, Thailand develops a global footprint.



Georgian schoolchildren have fun with intellectual property

Sun, 01 Oct 2017 07:54:00 +0200

Georgia’s national intellectual property center, Sakpatenti develops a colorful series of educational materials in its drive to inspire young children about intellectual property and its role.



Keeping track of domain name jurisprudence

Sun, 01 Oct 2017 07:53:00 +0200

The WIPO Arbitration and Mediation Center handles a growing number of domain name disputes every year. Its recent report offers useful insights and guidance on emerging trends in domain name jurisprudence.



Hashtag trademarks: what can be protected?

Sun, 01 Oct 2017 07:52:00 +0200

Social media platforms have become indispensable marketing channels for brand owners. And in the ten years since the #hashtag emerged as an online marketing tool, interest in registering #hashtag trademarks has taken off. But do they all qualify for protection?



Factoring gender into innovation for better outcomes

Thu, 31 Aug 2017 08:00:00 +0200

Stanford University Professor Londa Schiebinger talks about why sex and gender need to be taken seriously by researchers, engineers and inventors.



Protecting traditional cultural expressions – some questions for lawmakers

Thu, 31 Aug 2017 07:59:00 +0200

Peter Jaszi, Professor of Law Emeritus at American University Law School considers “gaps” in current international intellectual property law that lawmakers may – or may not – need to address when shaping any new legal regime to protect traditional cultural expressions.



Copyright exceptions: an archivist’s perspective

Thu, 31 Aug 2017 07:58:00 +0200

Archives have enduring value to society. They offer a window on the past, and insights that help shape the future. But why do they need to benefit from exceptions to copyright law?



Expanding access to clean water: the quest of a Swiss water entrepreneur

Thu, 31 Aug 2017 07:57:00 +0200

Renaud de Watteville is a Swiss water entrepreneur with a vision: to provide the world’s poorest communities with clean drinking water at an affordable price. Find out how innovation and intellectual property are supporting this goal.



Trademarks and China’s business reform agenda

Thu, 31 Aug 2017 07:56:00 +0200

Minister Zhang Mao who oversees China’s State Administration for Industry and Commerce, discusses the central role that reform of the country’s trademark system is playing in the remarkable transformation of China’s business landscape.



Intellectual property and development: the ASEAN story

Thu, 31 Aug 2017 07:55:00 +0200

On the 50th anniversary of the establishment of the Association of Southeast Asian Nations (ASEAN), Ambassador Evan P. Garcia of the Philippines traces the bloc’s evolution and the central role that intellectual property continues to play in the region’s development.



Twelve ways to manage global patent costs

Thu, 31 Aug 2017 07:54:00 +0200

Patenting technologies in global markets can be a costly affair. Here are twelve ways to help manage and minimize these costs.



US Supreme Court rewrites the rules on patent exhaustion

Thu, 31 Aug 2017 07:53:00 +0200

A small company in West Virginia built a business on selling refilled printer cartridges. When it was accused of infringing patents, it decided to fight. Its victory at the Supreme Court has reshaped the doctrine of exhaustion and forced businesses to review their business strategies.






Leveraging Malawi’s creative talent

Wed, 28 Jun 2017 07:59:00 +0200




Innovation: history’s great free lunch

Wed, 28 Jun 2017 07:58:00 +0200