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Automotive News Marketing News Feed

News, blogs and commentary from the leader in North American automotive news

Last Build Date: Tue, 26 Sep 2017 06:00:00 EST


Self-driving car advocates launch ad campaign to prod Congress

Tue, 26 Sep 2017 06:39:44 EST

A coalition of supporters of self-driving cars will run ads this week in social media and Washington newspapers, in an effort to convince Congress to adopt sweeping legislation to boost the nascent industry.

Opel marketing chief to leave automaker, report says

Mon, 25 Sep 2017 03:11:18 EST

Opel's marketing chief, Tina Mueller, is leaving the automaker, Handelsblatt reported.

Mini hires new ad agency team, plots personalized ads

Mon, 25 Sep 2017 13:29:40 EST

Mini has hired a new advertising agency team as it takes a more personalized marketing approach to pump up its small cars in today's SUV world.

Ford, an NFL sponsor, emphasizes free speech while Trump pushes fan boycott

Mon, 25 Sep 2017 12:12:55 EST

Ford Motor, a major sponsor of the National Football League, issued a statement in support of free speech after player protests and President Donald Trump's call for a fan boycott.

The next marketing challenge: Targeting

Mon, 25 Sep 2017 00:01:00 EST

Targeting which consumers to pitch, via which media and with which message is the step in marketing, speakers at the Automotive News Marketing 360 conference said.

Consumers Union wants mpg ratings for heavy-duty pickups

Fri, 22 Sep 2017 17:38:38 EST

Consumers Union is pressing the government to publish and require fuel-economy estimates for heavy-duty pickups, after its tests found diesel-powered trucks underperformed gasoline ones.

Mitsubishi to beef up U.S. marketing, hires new agency

Thu, 21 Sep 2017 09:47:05 EST

Mitsubishi, now under Nissan's control, is beefing up its marketing plans in the United States and has hired Butler Shine Stern and Partners to handle creative, social and digital duties.

Mercedes-AMG concept races to life

Wed, 20 Sep 2017 11:00:00 EST

Mercedes-AMG visualizes the similarities between a race car and a future halo car.

Aston Martin moves beyond Bond, explores conventional marketing

Mon, 18 Sep 2017 00:01:00 EST

As Aston Martin transforms itself from a low-volume builder of just a few grand touring models into a high-end purveyor of supercars, it's changing its marketing to match.

Cadillac's New York move opens up new marketing world

Mon, 18 Sep 2017 00:01:00 EST

Cadillac's New York journey has taken it on helicopter rides to the Hamptons, virtual-reality expeditions at auto dealerships, and forays into the worlds of art and fashion.

Marketing the digital storefront

Mon, 18 Sep 2017 00:01:00 EST

Dealerships that have adopted online purchase tools have also altered their marketing strategies to promote the shopping experience.

Kia CMO Saad Chehab sees power in brand's youth

Mon, 18 Sep 2017 00:01:00 EST

After leaving FCA on a hot streak in 2015, Saad Chehab is back in the advertising game, this time as chief marketing officer for Kia Motors America. He'll have a lot on his plate.

How best to use Google? Now, there's a playbook

Mon, 18 Sep 2017 00:01:00 EST

Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.

Marketing for autonomous technology turns conservative

Mon, 18 Sep 2017 00:01:00 EST

Automakers continue to feed buzz about self-driving cars, but their marketing strategies are still very much hands-on.

Mercedes-Benz' Slaven says social marketing is people-intensive

Mon, 18 Sep 2017 00:01:00 EST

Mercedes-Benz USA's Drew Slaven talks about the brand's shift of resources to social media.

Ford agency's new creative chief on bringing mobility to marketing

Mon, 18 Sep 2017 00:01:00 EST

Tito Melega, the new creative chief of Ford's agency plans to invoke the company's long and global legacy of moving people.

QandA with Volvo CMO Matt O'Rourke

Mon, 18 Sep 2017 00:01:00 EST

Ad agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.

Cadillac's 'Let Go' campaign for Super Cruise pitches brand as pioneer

Mon, 18 Sep 2017 00:01:00 EST

Cadillac's CMO calls Super Cruise "the perfect product" for showcasing Cadillac's heritage as an innovator.

Mercedes spreads its wings at Falcons' new home

Sun, 17 Sep 2017 00:01:00 EST

The stadium sponsorship will put the Mercedes brand in front of millions of football, soccer and music fans. Those fans include many younger consumers who may not realize the breadth of the brand's expanding lineup.

Hyundai hopes Canadians 'swipe right' on Tinder and choose Ioniq

Wed, 13 Sep 2017 11:48:18 EST

Hyundai Canada is turning to a dating app to find matches for its new four-door hatchback Ioniq eco-vehicle. The Hyundai Ultimate Date ad campaign compares buying a new car to the dating scene.

Alfa Romeo lends Giulia Quadrifoglios to F1 drivers

Wed, 13 Sep 2017 11:00:00 EST

Alfa Romeo shows that having Formula 1 drivers whip a car around a track is one way to put a vehicle through its paces.

Mercedes dealers boost local ad spending

Mon, 11 Sep 2017 00:01:00 EST

Company executives thought stores would ease up on local ads after they stopped asking for documentation, but the opposite happened instead.

Nissan positions Leaf as affordable EV choice

Mon, 11 Sep 2017 00:01:00 EST

Nissan redesigns the Leaf for 2018 and reconceives the marketing strategy that launched it.

Tesla to open larger gallery in Michigan

Fri, 8 Sep 2017 16:00:00 EST

Tesla is opening a larger gallery at a mall in suburban Detroit, continuing efforts to edge into Michigan despite the state's ban against direct-to-consumer sales.

Miami auto show delayed by Hurricane Irma

Wed, 6 Sep 2017 18:39:44 EST

The Miami auto show has postponed its opening as Hurricane Irma approaches the coast of Florida. The show's opening was slated for Saturday -- the day the storm is anticipated to hit.

Honda finds out how much can fit in a Fit

Wed, 6 Sep 2017 00:01:00 EST

How much can fit in Honda's subcompact Fit? A whole commercial, apparently.

Ford ad agency picks new global creative leader

Tue, 5 Sep 2017 15:20:04 EST

WPP's dedicated Ford agency has hired Tito Melega, an Argentinian native with nearly two decades of auto ad agency experience, as its global chief creative officer.

Subaru surge powered by NFL-averse, dog-friendly ad strategy

Fri, 1 Sep 2017 08:40:33 EST

As car and truck brands flood NFL games with TV ads in the coming weeks, Subaru is staying on the sidelines once again -- and with good reason. The automaker is enjoying big sales gains.

Toyota targets more than 80 Twitter ads based on emoji use

Fri, 1 Sep 2017 11:26:33 EST

Toyota takes Twitter emoji ad targeting to the next level with 83 unique videos designed to match a person's online mood.

These Honda Fit ads disappear into the back of the car

Fri, 1 Sep 2017 07:26:49 EST

Honda, which is fond of using visual razzle-dazzle in its ads, is unleashing some new optical tricks as it seeks to inject new life into its subcompact Fit.

Mercedes-Maybach concept shows glimpse of future design

Wed, 30 Aug 2017 11:30:00 EST

In the latest new video to debut on our viral video chart, Mercedes-Benz shows what an ultraluxe convertible could look like.

Cadillac alters Super Cruise rollout, launches ad campaign

Mon, 28 Aug 2017 13:41:00 EST

The technology will launch in the coming months as standard on the top-end Cadillac CT6 Platinum, which starts at $85,290.

Detroit mayor calls for auto show venue to get new name

Fri, 25 Aug 2017 14:41:14 EST

Cobo Center, the downtown convention hall that's home to the annual Detroit auto show, could soon change its name -- a move that would cut its association with a racist ex-mayor.

AutoMobili-D to stage new business-to-business matchmaking at Detroit auto show

Thu, 24 Aug 2017 10:16:15 EST

Organizers are set to expand AutoMobili-D in terms of space and offerings at the 2018 Detroit auto show following the mobility exhibition's launch last year.

Car supermarkets are a step backward

Wed, 23 Aug 2017 10:56:05 EST

The future of vehicle retail and FandI could take a variety of forms, but another type of brick-and-mortar store would be an unexpected route. Advancements toward an online transaction would serve the industry better.

Audi to pad nameplates with more numbers

Wed, 23 Aug 2017 13:48:47 EST

Beginning with the launch of the redesigned A8 sedan this year, Audi is adding a two-digit subdesignation to 2018 models to delineate respective power output, regardless of the makeup of the powertrain.

U.K. spec Nissan Qashqai races around town

Wed, 23 Aug 2017 12:00:00 EST

In the latest new video to debut on our viral video chart, the Nissan Qashqai, sold as the Rogue Sport in the U.S., goes for a quick spin.

Millennials moving to the 'burbs, buying big SUVs

Tue, 22 Aug 2017 06:42:58 EST

Millennials are finally starting their own baby boom and heading for the suburbs in big SUVs, much like their parents did.

Automakers, dealers shine spotlight on eclipse

Sun, 20 Aug 2017 15:59:16 EST

Monday's total eclipse -- a rare celestial event cutting a huge swath across the United States -- prompted automakers, dealers and others to celebrate with viewing parties, product stunts and employee appreciation events.

Toyota's safe-driving app plays parents' uncool music when teenagers speed

Fri, 18 Aug 2017 10:05:55 EST

How can terrified parents of newly qualified teen drivers persuade them to drive safely? Toyota has come up with what could be an ingenious method -- embarrassing them.

Detroit 3 to tout performance and vintage cars at Woodward Dream Cruise

Thu, 17 Aug 2017 16:25:33 EST

Ford, Chevy and Dodge will turn to the Woodward Dream Cruise, a classic-car celebration in suburban Detroit, on Saturday to generate some marketing buzz on their offerings.

Germany's Merkel reaffirms her million EV pledge

Wed, 16 Aug 2017 00:01:00 EST

Chancellor Angela Merkel vowed to speed up Germany's transition to electric vehicles, saying that efforts would need to be increased if a target of having a million such cars on the roads by 2020 were to be met.

Hyundai highlights sedan for India market

Wed, 16 Aug 2017 11:30:00 EST

In the latest new video to join our viral video charts, Hyundai shows off the Verna sedan for the Indian market. The subcompact sedan is sold as the Accent in the United States.

Dodge deletes 'Roadkill' posts after social-media backlash

Tue, 15 Aug 2017 15:13:38 EST

After taking flak on social media, Dodge took down posts promoting drag races that took place the same day the driver of one of its vehicles killed a protester in Charlottesville, Va.

Frankfurt no-shows signal brands' investment shift

Tue, 15 Aug 2017 00:01:00 EST

The number of automakers skipping next month's Frankfurt auto show highlights a shift in thinking among carmakers as they increasingly opt for their own events or choose to attend smaller, but more diverse shows.

What's the point of legalese read at hyperspeed?

Mon, 14 Aug 2017 00:01:00 EST

Even if listeners can't catch a word of it, the fast-talk disclosures at the end of radio ads serve an important purpose.

Auto brands overlook niches in ethnic marketing

Mon, 14 Aug 2017 00:01:00 EST

Auto brands are overlooking certain segments within minority groups and falling into the trap of putting ethnic consumers into boxes defined by old stereotypes.

Toyota to showcase autonomous mettle at 2020 Games

Sun, 13 Aug 2017 00:01:00 EST

As a top global sponsor of the Olympics and the country's flagship automaker, Toyota sees the Tokyo games as a turning point for its image.

Alan Peckolick, GM logo designer, dies at 76

Thu, 10 Aug 2017 12:03:11 EST

Alan Peckolick, the artist behind a version of the General Motors logo, died Aug. 3 in Danbury, Conn. He was 76.

Audi goes for a loop

Wed, 9 Aug 2017 11:00:00 EST

In the latest new video to join our viral video charts, Audi goes for a spin in Southern California.