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Automotive News Marketing News Feed

News, blogs and commentary from the leader in North American automotive news

Last Build Date: Sat, 24 Feb 2018 06:00:00 EST


Genesis supplants Audi atop Consumer Reports' latest brand rankings

Thu, 22 Feb 2018 14:22:37 EST

Hyundai's upstart Genesis luxury brand supplanted Audi atop Consumer Reports' annual ranking of automotive brands. Subaru and Kia tied for the highest ranked mass-market brands.

AutoNews Now: Lincoln's Galhotra named Ford N.A. chief

Thu, 22 Feb 2018 15:30:00 EST

Lincoln's Galhotra to replace Nair as Ford N.A. chief; Consumer Reports names Genesis top brand; C-R's top 10 models; BMW, Takata settle suits; The Land Rover of mobile phones.

Toyota shows the Olympic athlete's journey

Wed, 21 Feb 2018 00:01:00 EST

In the latest video to top our viral video charts, Toyota shows the journey from toddler to Olympic athlete.

NBA All-Star Weekend boosts Autotrader's new site

Tue, 20 Feb 2018 16:29:29 EST

Autotrader took advantage of its long-standing NBA sponsorship to promote its redesigned website and set a record in online traffic during All-Star Weekend.

Why Aston Martin is mulling risky move into F1

Tue, 20 Feb 2018 00:01:00 EST

Aston Martin CEO Andy Palmer envisions the automaker entering Formula One as an engine supplier by 2021.

Dodging a bad review, Subaru fell into awd country

Mon, 19 Feb 2018 00:01:00 EST

In 1969, Consumer Reports gave the Subaru 360 a rare designation: "not acceptable." Oh, and the magazine also called it "the most unsafe car on the market."

Remote software updates help build dealer service business, suppliers say

Mon, 19 Feb 2018 00:01:00 EST

Automakers could use over-the-air software updates to prompt owners with customized messages directing them where to take their vehicles for service, suppliers say.

AutoNews Now: How Subaru found the key to U.S. market

Thu, 15 Feb 2018 15:30:00 EST

How Subaru found the key to U.S. market; Wrestler John Cena moves to quash Ford lawsuit; NHTSA stretched too thin?; Trump's GM Korea boast; Jeep ad riles fish fans.

John Cena seeks to dismiss Ford lawsuit for flipping 2017 GT supercar

Thu, 15 Feb 2018 10:04:39 EST

Professional wrestler-turned-actor John Cena filed a motion to dismiss Ford's lawsuit against him for flipping his 2017 Liquid Blue GT supercar.

Lincoln serves up ads for redesigned Navigator starring Serena Williams

Thu, 15 Feb 2018 06:00:00 EST

Lincoln has tapped tennis star Serena Williams to help sell the redesigned Navigator SUV in a social media ad campaign that launches Thursday.

Fed rate hikes squeezing even the hottest automaker in the U.S.

Wed, 14 Feb 2018 00:01:00 EST

The Federal Reserve's interest rate hikes are making it costlier for even the hottest automaker in the United States to sell cars.

Renault follows Audi into the potentially lucrative e-sports world

Wed, 14 Feb 2018 00:01:00 EST

Renault is following other major corporate sponsors, including Audi, into the potentially lucrative e-sports world, with the goal of selling more real cars to fans of racing- and auto-themed games.

Ram's Viking-filled spot tops the charts

Wed, 14 Feb 2018 00:01:00 EST

One of FCA's five commercials from this year's Super Bowl topped our viral video chart this week.

Mercedes-Benz names Publicis Groupe as global ad agency network

Tue, 13 Feb 2018 10:53:23 EST

Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review.

Subaru turns 50

Mon, 12 Feb 2018 00:01:00 EST

Subaru of America, the Japanese automaker celebrating its 50th anniversary in the U.S. this year, may appear to be unstoppable at the moment. But that hasn't always been the case.

Mercedes confirms plan to skip 2019 Detroit auto show

Mon, 12 Feb 2018 17:15:12 EST

Mercedes-Benz confirmed it will have no formal presence at the North American International Auto Show in Detroit in 2019, striking a blow to the event as more manufacturers save major vehicle introductions for tech conferences or their own special...

Chevy's Tim Mahoney began Subaru's 'Love' campaign

Mon, 12 Feb 2018 00:01:00 EST

It was Tim Mahoney #8212; now Chevy's global marketing chief #8212; who brought the love to Subaru in 2007.

Colbert runs up score on 'Dodge' Ram ad

Mon, 12 Feb 2018 00:01:00 EST

Late-night comedian Stephen Colbert pokes fun at Ram's super bowl commercial that used part of a speech by Martin Luther King Jr.

How Subaru came up with the 'Love' marketing campaign

Mon, 12 Feb 2018 00:01:00 EST

Before Subaru of America found "Love," the company endured nearly 40 years of advertising heartbreak.

Subaru in the U.S. through the years

Mon, 12 Feb 2018 00:01:00 EST

Here's a timeline of notable events, sales figures, advertising campaigns and vehicle launches during Subaru of America's first 50 years in the U.S.

Toyota leaves Pyeongchang podium to S. Korean rivals

Sun, 11 Feb 2018 09:20:10 EST

Toyota realized before signing on as a new Olympic sponsor almost three years ago that South Korea's Winter Games, like the local car market, would always belong to local rivals Hyundai and Kia.

Nissan Europe exec outlines how Formula E entry will lift Leaf

Sun, 11 Feb 2018 00:01:00 EST

Nissan will join the Formula E racing series this year and the automaker's European EV boss, Gareth Dunsmore, sees this as a great opportunity to present the second-generation Leaf to a new group of potential customers, as he explained to...

My life with Toyota's Kirobo Mini robot

Sun, 11 Feb 2018 00:01:00 EST

Toyota says its Kirobo Mini conversation partner, a robot it's selling in Japan, is a first step toward talking cars, but its conversations highlight the gulf that remains in achieving that goal and the challenges automakers face when delving into...

Mercedes-Benz set to withdraw from 2019 Detroit auto show

Fri, 9 Feb 2018 12:59:33 EST

Mercedes-Benz -- a high-profile mainstay of the Detroit auto show -- is poised to withdraw from the event next year, sources at the German carmaker said.

Toyota launches ad campaign tied to 2018 Winter Olympics

Fri, 9 Feb 2018 14:37:03 EST

"When you're free to move, anything is possible." That is the motto that accompanies Toyota's "Start Your Impossible" global advertising and marketing campaign.

Ford to launch ad campaigns for EcoSport, Expedition

Thu, 8 Feb 2018 00:01:00 EST

Ford hopes to use the 2018 Winter Olympics as the coming-out party for its new EcoSport subcompact crossover and redesigned Expedition large SUV.

For Tesla, a rocket launch trumps the Super Bowl for buzz

Wed, 7 Feb 2018 00:01:00 EST

Kia may have scored some kudos and Lexus attracted eyeballs with Super Bowl ads on Sunday. But no auto brand has pulled off a publicity stunt quite like the one Tesla just managed.

Kia turns back time with Steven Tyler

Wed, 7 Feb 2018 00:01:00 EST

A Super Bowl spot is one of the latest ads to join our viral video chart.

Why I was heartened -- not outraged -- by Ram's MLK Super Bowl ad

Tue, 6 Feb 2018 14:50:10 EST

Ram's use of Martin Luther King Jr.'s ode to service in its Super Bowl spot quickly drew public backlash. I take a different view.

Mercedes apologizes to Chinese for quoting Dalai Lama

Tue, 6 Feb 2018 10:03:46 EST

Mercedes apologized to Chinese consumers for an Instagram post showing one of its cars along with a quote from exiled Tibetan spiritual leader Dalai Lama, whom Beijing considers a dangerous separatist.

FCA ad blitz pays off in search traffic, but King ad stalls

Mon, 5 Feb 2018 16:25:30 EST

The biggest winner for FCA was the Wrangler, which saw page visits soar on the heels of a Jurassic Park-themed spot and another ad that showed its ability to chew up harsh terrain.

Mercedes-Benz USA's #LastFanStanding Super Bowl game stalls out

Mon, 5 Feb 2018 13:50:09 EST

Mercedes-Benz USA's effort to capitalize on the Super Bowl via a smartphone game stalled out Sunday as too many people tried to play the Mercedes-Benz Last Fan Standing game.

First Shift: Super Bowl ads give Lexus, Kia a boost

Mon, 5 Feb 2018 08:30:00 EST

Super Bowl ads give Lexus, Kia models a boost; Viewers like Toyota, Hyundai commercials; FCA faces backlash over MLK ad; GM slashes sales bonuses; Chicago auto show preview.

Ram's 'Martin Luther King' ad sparks backlash

Sun, 4 Feb 2018 23:20:22 EST

FCA's use of a Martin Luther King speech during a Super Bowl ad drew heat on social media with some critics accusing the automaker of appropriating the civil rights leader's words for commercial gain.

Hyundai's Super Bowl 'hope' ad leaves out the cars

Sun, 4 Feb 2018 18:30:00 EST

Once again, Hyundai decided to park the cars for its marquee late-game spot, hoping to sell an idea that's bigger than the Kona subcompact crossover: hope in the face of cancer.

FCA's 5 spots add power to muted Super Bowl lineup

Fri, 2 Feb 2018 16:24:57 EST

The Super Bowl turned into a brand showcase for Fiat Chrysler Automobiles. FCA's collection of five spots for the Jeep and Ram brands had it all: A stirring voiceover from Martin Luther King Jr., a nod to Jurassic Park and brash Vikings.

FCA will air five ads in Super Bowl

Fri, 2 Feb 2018 14:47:51 EST

Fiat Chrysler Automobiles plans to air five Super Bowl spots -- sprinkled across all four quarters of the game -- touting the Jeep and Ram brands.

Toyota to unfurl Super Bowl ad blitz

Fri, 2 Feb 2018 09:15:00 EST

Toyota is making its biggest Super Bowl ad buy ever with two spots that push its global Olympics and Paralympics sponsorships and a third ad that will continue its long-running "Let's Go Places" campaign.

AutoNews Now: FCA, Toyota plan Super Bowl ad blitz

Fri, 2 Feb 2018 15:30:00 EST

Super Bowl blitz: FCA to air five ads, Toyota three; Hospital: No humans harmed in fume tests; Mercedes keeps luxury lead; reveals A class hatch; Daimler open to mobility tie-ups.

AutoNews Now: Toyota sales leap, FCA losses persist

Thu, 1 Feb 2018 15:45:00 EST

Sales leap at Toyota, FCA extends losing streak; Mitsubishi recall; Report: CFPB fair-lending arm stripped of power; 'Creative' NAFTA idea; Steven Tyler drives this way in Kia ad.

Kia's Super Bowl shows Steven Tyler finding youth

Thu, 1 Feb 2018 06:31:15 EST

Aerosmith's Steven Tyler is turning back the wheels of time with a lap around the racetrack in Kia's Super Bowl ad. The aging Aerosmith frontman rediscovers his youth on a dusty, barren track.

AutoNews Now: Ex-union VP implicated in FCA-UAW scandal

Wed, 31 Jan 2018 15:00:00 EST

Ex-union VP implicated in FCA-UAW scandal; Nearly flat Jan. sales expected; Daimler, BMW move, suspend workers tied to fumes tests; Hyundai's Super Bowl ad spotlights cancer charity.

Ford's late arrival to U.S. subcompact crossover segment symbolic of CEO's need to overhaul

Wed, 31 Jan 2018 11:30:33 EST

To understand why CEO Jim Hackett is urgently overhauling Ford, look no further than the surging subcompact crossover segment.

No Audi, but a quattro-like freeride skier

Wed, 31 Jan 2018 11:00:00 EST

Audi partners with a freeride skiing expert and transports him to new locations in the newest video to join our charts.

Autotrader revamps to prepare for digital retailing

Mon, 29 Jan 2018 17:39:58 EST

The Autotrader shopping site is changing so that it can shepherd consumers through much of a deal online and save them time when they connect with dealers.

Hyundai plans another live Super Bowl ad

Mon, 29 Jan 2018 12:58:53 EST

Hyundai's Super Bowl spot will again take shape on game day. The brand will highlight its Hyundai Hope on Wheels initiative and the 60-second spot will air in the fourth quarter.

Hyundai pushes philanthropy in Super Bowl ad

Mon, 29 Jan 2018 11:40:36 EST

Hyundai said it plans to use a 60-second ad spot in Sunday's Super Bowl to plug an organization dedicated to fighting childhood cancer.

AutoNation's initiative to beat cancer becomes a brand

Mon, 29 Jan 2018 00:01:00 EST

After AutoNation decided to dedicate itself to fighting breast cancer, the mission has become visibly embedded in its culture and unmistakably linked to the company's brand.

Keith Crain: A great week if you like cars

Mon, 29 Jan 2018 00:01:00 EST

Last week was a very special time for the automobile industry in America, with something for everyone. It was one of those periods that make you understand why the industry is so terrific.

Kia releases Super Bowl teaser

Thu, 25 Jan 2018 15:39:03 EST

Kia released a Super Bowl ad teaser on YouTube for its 2018 Kia Stinger sport sedan, starring Brazilian racing icon Emerson Fittipaldi and a mystery driver.