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Automotive News Marketing News Feed

News, blogs and commentary from the leader in North American automotive news

Last Build Date: Tue, 21 Nov 2017 06:00:00 EST


GM's parting with Russia has been such sweet sorrow

Mon, 20 Nov 2017 00:01:00 EST

General Motors pulled out of Russia in 2015, but still does pretty well there.

Accord and Camry midsize sedans draw full-size marketing push

Sun, 19 Nov 2017 00:01:00 EST

The marketing efforts underway at Toyota and Honda aren't just about the horse race or bragging rights.

How factory can help turn browsers into buyers

Sat, 18 Nov 2017 00:01:00 EST

A study points to a lack of coordination between automakers and retailers on presenting inventory, messaging, search engine marketing and website layouts.

Facebook updates ad features to convert mobile shoppers

Thu, 16 Nov 2017 11:00:00 EST

Facebook has updated two of the platform's ad tools to better serve the auto industry in its quest to reach mobile shoppers.

Kia highlights access to Malaria treatment

Wed, 15 Nov 2017 12:00:00 EST

In the latest video to join our viral video chart, Hyundai brings out the big guns: Kids.

Why there might be hope for millennials renting cars

Wed, 15 Nov 2017 11:06:39 EST

I rented a car for the first time and it wasn't bad, perhaps signaling hope that millennials will use rental cars.

Volvo pulls ads from Hannity show amid Moore sex scandal coverage

Tue, 14 Nov 2017 14:47:46 EST

Swedish automaker Volvo Car USA has pulled advertising from Sean Hannity's Fox News show, the automaker confirmed on Twitter Monday night.

Chevy celebrates its 'Truck Legends' in centennial campaign

Mon, 13 Nov 2017 00:01:00 EST

The program began at the State Fair of Texas in September 2016 and, after drawing a quick following, was expanded nationally.

Ford's Marakby says computing power key to self-driving success

Mon, 13 Nov 2017 13:03:49 EST

Sherif Marakby, the head of Ford's electrified and self-driving vehicle development, said one challenge in developing autonomous vehicles is getting enough computing power to support them.

Buick-GMC won't change what's working

Sat, 11 Nov 2017 00:01:00 EST

Phil Brook started leading the brands' marketing in April amid a product blitz, including Buick's Avenir subbrand, and a restructuring of its agency business.

Nissan seeks to spread 'Star Wars' stardust across lineup

Sat, 11 Nov 2017 00:01:00 EST

For the latest Star Wars tie-in, dealers had a challenge for Nissan's marketing brass: How could they spread the fervor across the Nissan lineup?

Lexus acquires naming rights to Detroit velodrome

Fri, 10 Nov 2017 15:51:13 EST

Toyota's Lexus brand is acquiring the naming rights to a new $4 million indoor sports complex in Detroit with a 545-foot cycling velodrome.

VW names agency exec Zabel to head U.S. marketing

Wed, 8 Nov 2017 16:35:08 EST

Volkswagen of America named a California advertising agency executive as vice president of marketing. Jim Zabel, managing director of Omni Advertising in Los Angeles and a former account manager for the Hyundai and Honda brands, will start Nov. 27.

Humvee maker AM General sues Activision over 'Call of Duty' video game series

Wed, 8 Nov 2017 10:59:49 EST

The maker of Humvee military vehicles filed a lawsuit accusing Activision Blizzard of reaping billions of dollars by incorporating its trademarks without permission in its flagship "Call of Duty" video game franchise.

Kia highlights access to Malaria treatment

Wed, 8 Nov 2017 13:15:00 EST

In the latest video to join our charts, Land Rover launches the Discovery in India.

Daimler will launch 'Ask Mercedes' customer service app

Wed, 8 Nov 2017 04:20:19 EST

Daimler will launch a customer support voice-activated "chatbox" app. Customers will be able to pose questions to the app either in vehicles where it has been installed, or by using a smartphone version of the service.

Honda PR chief: Auto shows playing a role in sales arena

Mon, 6 Nov 2017 00:01:00 EST

Are auto shows still relevant. Definitely yes, says Honda's Sage Marie

Ferrari threatens Formula One exit on new engine rules

Thu, 2 Nov 2017 16:58:41 EST

Ferrari threatened to quit Formula One racing if the circuit's new owner, Liberty Media, goes ahead with a plan for expensive changes to engine rules.

Nissan's next ad campaign enlists 'The Last Jedi'

Thu, 2 Nov 2017 15:07:30 EST

Nissan has another marketing collaboration with Lucasfilm for Star Wars: The Last Jedi, following the success of its tie-ins with Rogue One: A Star Wars Story.

Kia highlights access to Malaria treatment

Wed, 1 Nov 2017 00:01:00 EST

Kia Motors aims to improve mobility and access to healthcare in a new ad titled, 'A Brighter Future for Everyone.'

Marketing the self-driving car

Mon, 30 Oct 2017 00:01:00 EST

Let's introduce something that no one wants, no one is willing to pay for and, on top of that, may not be perceived as being safe.

Tesla opens free-standing gallery in suburban Detroit mall

Fri, 27 Oct 2017 14:33:31 EST

Tesla opened a standalone gallery in at the Somerset Collection in suburban Detroit -- right next to an Apple store.

BMW launches U.S. ad agency review

Thu, 26 Oct 2017 06:17:13 EST

The BMW creative account is officially up for grabs. The luxury auto brand has kicked off an agency review in the United States, a brand spokesman confirmed.

Chevy unveils 2018 Camaro Hot Wheels Edition

Wed, 25 Oct 2017 15:00:00 EST

GM is helping Hot Wheels celebrate its 50th anniversary next year by giving toy lovers the chance to purchase a full-scale model of their own.

Ford stresses power

Wed, 25 Oct 2017 12:00:00 EST

In the latest viral video to join our charts, Ford shows the importance of power.

Nissan's big vision: Rolling Titan into global markets

Tue, 24 Oct 2017 06:54:28 EST

Still in launch mode for the Titan pickup in the U.S. market, Nissan is contemplating selling the full-size truck to various global markets.

Lexus will end partnership with Weinstein Co.

Tue, 24 Oct 2017 14:51:31 EST

Lexus is ending its partnership with film and TV production firm The Weinstein Co. after allegations that co-founder Harvey Weinstein sexually harassed or assaulted a number of women.

Survey finds tech can help draw millennials to dealership jobs

Tue, 24 Oct 2017 14:40:26 EST

Results from a new survey show that incorporating modern technology may help attract more millennials to dealership jobs.

Mitsubishi to boost marketing spending

Mon, 23 Oct 2017 00:01:00 EST

Mitsubishi is planning its biggest marketing campaign in a decade, one that will include the brand's biggest digital push ever and an emphasis on Hispanic consumers.

BMW, Nissan, others set aside rivalry to promote EVs in multibrand showroom

Sun, 22 Oct 2017 00:01:00 EST

Automakers have set aside marketplace rivalries to open a multi-brand electric car showroom where staff don't sell vehicles but instead explain EV technology to visitors.

Tesla misunderstands 'positive' Model 3 rating, Consumer Reports says

Fri, 20 Oct 2017 16:23:40 EST

Consumer Reports said Tesla apparently misunderstood the "average" reliability rating the magazine assigned to the Model 3 sedan this week, calling it generally "positive" for an all-new vehicle.

Aston Martin moves beyond sports cars to Miami real estate

Fri, 20 Oct 2017 05:32:12 EST

Aston Martin is pushing into U.S. real estate for the first time in an effort to establish a broader luxury brand.

Infiniti appoints French exec Meunier as global sales chief

Fri, 20 Oct 2017 00:01:00 EST

Nissan's Infiniti appointed company veteran Christian Meunier to the newly created role of head of global marketing and sales.

Toyota dominates CR reliability survey again; lots of shifts seen among other brands

Thu, 19 Oct 2017 12:45:00 EST

For the fifth year in a row, Toyota and Lexus rank as the top two brands for reliability based on a survey of Consumer Reports subscribers. The rankings of the remaining 25 brands reflect a game of musical chairs, however.

Despite startup hurdles, Tesla Model 3 wins early praise

Thu, 19 Oct 2017 16:23:24 EST

Tesla may be behind on internal production targets for the new Model 3, but that doesn't mean Consumer Reports hasn't predicted its reliability.

Nissan comes to the rescue

Wed, 18 Oct 2017 12:00:00 EST

When a fellow pickup driver gets stuck in the mud, a Nissan Titan owner lends a hand.

Lexus re-evaluating partnership with Weinstein Co.

Tue, 17 Oct 2017 18:05:33 EST

Toyota's Lexus brand is evaluating its partnership with film and TV production firm The Weinstein Company after allegations that co-founder Harvey Weinstein sexually harassed or assaulted a number of women for decades.

Nissan applies chuckles to big pickup marketing

Sat, 14 Oct 2017 17:57:33 EST

Nissan's newest Titan TV ad inserts a belly laugh into the solemn no-nonsense world of advertising big pickups.

VW's hippie ad includes classic Microbus and Beetle but no new cars

Fri, 13 Oct 2017 07:59:05 EST

It's rare for an automaker to run a TV ad that does not include a single shot of a new car. But that is what VW is doing with a hippie-filled spot touting its new six-year/72,000-mile bumper-to-bumper warranty.

Waymo goes public with comprehensive autonomous safety assessment

Thu, 12 Oct 2017 19:44:06 EST

Waymo, Google's self-driving car affiliate, made a comprehensive safety assessment of its autonomous vehicles available to the public on Thursday, publishing a detailed safety report on its website.

Cadillac's Melody Lee to lead Book vehicle subscription expansion

Wed, 11 Oct 2017 14:58:04 EST

Melody Lee, director of brand marketing, will be global director of Book by Cadillac, effective Nov. 1. She will oversee the car service program as it enters its "next phase of growth," according to Cadillac.

Audi makes actor think faster

Wed, 11 Oct 2017 13:00:00 EST

In the latest viral video to join our charts, Audi pairs up with social media site Reddit for a special "Ask Me Anything."

FCA rescinds 368-hp rating on 2018 Jeep Wrangler's 4-cylinder

Wed, 11 Oct 2017 12:26:26 EST

FCA has rescinded the information it filed with NHTSA concerning the power output of the 2.0-liter turbocharged I-4 engine it plans to put in some versions of the upcoming 2018 Jeep Wrangler.

Intel, LeBron James team up to build trust in autonomous cars

Mon, 9 Oct 2017 15:56:56 EST

Intel has tapped LeBron James to headline a commercial touting autonomous cars.

Waymo launches U.S. ad campaign to promote driverless car safety

Mon, 9 Oct 2017 14:00:42 EST

Google's self-driving car affiliate Waymo and several groups are launching a campaign aimed at convincing skeptical Americans of what they say is the value and safety of driverless cars.

Virtual drives let buyers try features they usually don't

Mon, 9 Oct 2017 00:01:00 EST

Dealerships are using virtual reality test-drive videos, and augmented reality, to add flair to shoppers' mundane task of vehicle research.

Ready or not, the 6-second ad is here

Mon, 9 Oct 2017 00:01:00 EST

Who needs a 30-second spot when you can get your point across in six seconds? Some dealers are beginning to experiment with the concept.

Cadillac House is not so Cadillac

Mon, 9 Oct 2017 00:01:00 EST

I've been following Cadillac for 15 years and note that sales for 2017 will be below 2014, so I need not ask what all the "Cadillac House" buzz has done for sales.

Toyota aims to rev up sedan fans with music

Sat, 7 Oct 2017 00:01:00 EST

Toyota's "Sensations" ad campaign uses intergenerational music and a lot of engine noise to show that the Camry isn't just a household appliance.

Chevy merges its truck history

Wed, 4 Oct 2017 11:00:00 EST

In the latest video to join our viral video charts, Chevrolet takes a look back at its truck messaging from the early years to current day.