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Preview: On the Record... Online: Podcast

On the Record...Online Podcast



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Published: Thu, 23 Apr 2015 18:08:51 GMT

Copyright: On the Record...Online Podcast
 






Top PR Firms Commit to Abide by Wikipedia Terms of Use

Thu, 10 Jul 2014 11:15:00 GMT

Ideally, you want someone with a neutral point of view editing Wikipedia entries, not PR firms clandestinely gussying up their client’s pages.  PR has a conflict of interest. But that doesn't mean they can't also help improve the accuracy of Wikipedia entries or that they shouldn't have a right to do so.   It’s been an issue for a while now, because if a PR representative wants to alert a Wikipedia editor to an inaccuracy on a client’s entry, there’s no clear process for ethical engagement.   In January 2012, Phil Gomes (@philgomes) wrote an open letter to Jimmy Wales to initiate a rational discussion about how public relations can effectively contribute to Wikipedia entries.   Shortly thereafter, he and John Cass formed Corporate Representatives for Ethical Wikipedia Engagement (CREWE).   In February 7, 2014, William Beutler (@BeutlerInk) managed to convene a meeting of digital leaders for the world’s leading PR agencies, academics and Wikipedia editor volunteers to address issues of transparency and disclosure surrounding the ethical participation of corporate representatives to improve the accuracy of their respective entries.   On June 16, 2014, Edelman, Ogilvy & Mather, Burson-Marsteller, FleishmanHillard, Ketchum, PNConnect, Peppercomm and Allison + Partners in affirmed a commitment to abide by Wikipedia principles and endeavor to ensure that employees and clients do the same.   And finally, Wikipedia updated their terms of use to "clarify strengthen the prohibition against concealing paid editing on all Wikimedia projects.”   In this episode, Phil Gomes and Sam Ford discuss the history and impact of the PR industry’s joint statement to abibe by Wikipedia’s terms of use.   Phil Gomes’ successful career in the communications field is characterized by his passionate interest in technology, media, and emerging forms of communication. He serves as a Senior Vice President with Edelman Digital.   Sam Ford is Director of Audience Engagement with Peppercomm, an affiliate with both MIT Comparative Media Studies/Writing and Western Kentucky University, and co-author of Spreadable Media.   Reference Links: The Hobson & Holtz Report - Podcast #761: June 23, 2014 Lawsuit: Rogue Wikipedia editors conspired to manipulate Wikipedia pages to ruin reputation of philanthropist, charity he co-founded   About the Podcast: On the Record...Online is an award-winning podcast launched in 2005 by Eric Schwartzman, CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow the podcast on Twitter @ontherecord and follow him @ericschwartzman.   [...]


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Top_PR_Firms_Commit_to_Wikipedia_ToS.mp3




On the Record...Online with Mark Haas, CEO of Manning Selvage & Lee

Wed, 09 Jul 2014 22:08:42 GMT

Manning Selvage & Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’s strategy for penetrating China, his acquisition strategy for buying new firms and what it takes to be a managing director at MS&L. Mark Hass, CEO of Manning Selvage & Lee has held this position since April 2005. In this role, Hass leads MS&L and its global leadership team, and acts as a strategic counselor to the firm's largest clients, including General Motors, Philips and Procter & Gamble. Hass joined MS&L in 2002, when his public relations agency, Hass Associates, was acquired and merged into MS&L. As CEO of Hass Associates, then Michigan’s largest PR firm, he was a senior counsel to GM, and a key consultant for Chrysler Corp. Show Notes: 2:42 - Hass on his keynote speech at the 2008 PRSA International Conference. 3:46 - Hass on how new media is changing the public relations industry. 5:50 - Hass on how to convince board rooms that social media is important. 8:41 - Hass on the relationship between stock price and new media adoption rates. 9:13 - Hass on Google’s big secret. 11:07 - Hass on the future of media relations as a PR agency revenue driver. 12:42 - Hass on reinventing the business of public relations. 14:09 - Hass on the economic future for MS&L. 17:07 - Hass on emerging PR markets. 18:51 - Hass on penetrating emerging markets like China and India. 22:38 - Hass gives advice on what he looks for in a new PR hire. 24:26 - End Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/PRSA-MHass.mp3?enclos_rss=55345




Enterprise Social Compliance Best Practices

Fri, 27 Jun 2014 19:30:29 GMT

(image) Most people think social media compliance is just for regulated industries. And it's true that regulated industries do have more rules to comply with. 
 
But social media compliance is everybody’s business.
 
Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t use social media lawfully for business.
 
In this podcast, Chris Kieff (@ckieff), Director of Sales Support and Operations, Sprinklr and Eric Schwartzman (@ericschwartzman), CEO of social media compliance training provider Comply Socially reveal strategies for building trust and verifying compliance.
 
Up to now, that strategy for winning social media compliance at most companies has been to issue a social media policy.
 
But no one reads your social media policy. They sign for it, and put in the bottom drawer.
 
Despite the fact that 80% of employers have social media policies, 70% have disciplined employees for social media misuse, research shows.
 
We'll also walk through the major US rules and regs that impact how organizations can and can’t use social media lawfully in the workplace.
 
 
Enterprise Social Compliance Topics Covered:
  • Trust gap between leadership and regular employees
  • Optimizing the impact of official voices on unofficial voices
  • Creating a workplace environment where employees are trusted
  • What GM did wrong when they tried to rebuild trust with social
  • Inspiring employees to serve as goodwill ambassadors
  • Managing the risks associated with employee advocacy programs
  • Why social media policies don’t prevent employee misuse
  • Unmanaged risks around encouraging employees to use social media
  • Teaching employees about the risks of noncompliant social media use
  • Fines and penalties of noncompliant social media use
  • NLRB and how employers can police social media use at work
  • Computer Fraud and Abuse Act
  • Communications Decency Act
  • Digital Millennium Copyright Act
  • FTC Disclosure Guidelines
  • FDA, HIPAA, FINRA and FFEIC Guidelines
  • And much, much more
 
Download;
 
About the Podcast:
On the Record...Online is an award-winning podcast launched in 2005 by Eric Schwartzman, CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow the podcast on Twitter @ontherecord and follow him @ericschwartzman.
 
 


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Enterprise_Social_Compliance_Best_Practices.mp3




Required Social Media Disclaimers Unlawful

Fri, 20 Jun 2014 13:00:00 GMT

(image)
If your social policy requires your employees to include a disclaimer in their social media posts that their opinions are their own, that's unlawful, according to a US Federal judge who called the restriction “unreasonably burdensome” and unlawful. How can you include a disclaimer in a Facebook Like anyway?
 
The development is the latest in a series of decisions by the NLRB, which has been challenging employers to reconsider whether or not they have the right to dictate how their employees use social media at all.
 
Jonathan Crotty, partner at the law firm Parker Poe in Charlotte, who an article about this development explains:
 
  • Why restricting employers from requiring an “opinions are my own” disclaimer is unlawful
  • The ompacvt of the decision on corporate social media policies
  • How required disclaimers might chill workers rights to organize and bargain collectively
  • Impracticality of required social media disclaimers
  • Why restricting employees from using logos and trademarks is also unlawful
  • How the NLRA which was enacted in 1930 governs social meida use today
  • How employers should react to this development
  • And much, much more
About the Host:
 
Eric Schwartzman is CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Twitter @ericschwartzman.


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Required_Social_Media_Disclaimers_Unlawful.mp3




How To Document Social Media Policy Violations

Wed, 11 Jun 2014 23:30:00 GMT

(image)
 
The number of social media policy violations by employees has doubled over the last 16 months, according to the 2014 Social Media in the Workplace Survey.
 
Don’t get us wrong.  We love social media and value free speech. We’re not condoning violating anyone’s personal privacy rights or their rights to discuss wages, hours and working conditions concertedly.
 
Used effectively and responsibly, numerous research reports show that social media increases profitability, productivity and job satisfaction.
 
But when social media is used by workers who have not been trained in social media compliance, issues arise. And enforcing policy requires documentation.
 
Unfortunatley, with social networking as popular as it is, social media misuse has become one of the costs of doing business.
 
In this episode, former broadcast journalist and Red Cross public affairs officer Ike Pigott (@ikepigott), who currently serves as communications strategist to Alabama Power (@AlabamaPower), walks us through what he’s learned in the trenches about documenting social media policy violations.
 
Best Practices for Documenting Social Media Policy Violations Discussed:
 
  • Overcoming social media policy enforcement challenges
  • Job titles that typically enforce social media policy
  • Required skills for enforcing social media policy
  • How to document social media policy violations
  • Use of screen capture tools to record violations
  • Documenting social media policy violations on Facebook
  • Documenting social media policy violations on Twitter
  • Documenting social media policy violations on LinkedIn
  • Risks of storing social media policy violations in the cloud
 
And much, much more!
 
About the Host:
 
Eric Schwartzman is CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Twitter @ericschwartzman.


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/How_To_Document_Social_Media_Policy_Violations.mp3




FDA Social Media Guidance

Mon, 02 Jun 2014 13:00:00 GMT

(image)
What steps has the FDA taken to provide the pharma industry with guidance and regulations around how drug companies can effectively and responsibly use social media for marketing, customer engagement and scientific research?
 
We talk to John Mack (@pharmaguy), Editor & Publisher of the Pharma Marketing Network about the issues and challenges of regulating how pharmaceutical companies conduct social media marketing.
 
 
Digital drug marketing topics discussed:
 
  • What the FDA has done so far to try and deliver social media guidance to drug companies
  • The difference between social media "guidance" and actual regulations
  • Challenges for pharmaceutical companies associated with maintaining Facebook Pages
  • How drug companies are hedging their bets and marketing on social media in lieu of guidance
  • The British Prescription Medicines Code of Practice Authority's informal guidance
  • Mobile Medical Apps
And much, much more!
 
Reference links:
 
 
About the Host:
 
Eric Schwartzman is CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Twitter @ericschwartzman.
 
photo by J. Troha


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/FDA_Social_Media_Guidance.mp3




Gun Politics Trigger Social Media Policy Failure

Fri, 23 May 2014 13:23:00 GMT

(image)
How money and politics drove the Kansas Board of Regents to issue a social media policy that threatens academic freedom statewide with Doug Bonney, chief counsel and legal director for the American Civil Liberties Union of Kansas.
 
State legislators threatened to cut funding after a journalism professor sent out an angry tweet blaming the NRA for the Washington Navy Yard Shooting. The Kansas Board of Regents responded by issuing a Draconian social media policy to try and deter faculty and staff from saying anything that might attract the disdain of elected state officials.
 
Topics discussed include:
 
  • Concern among educators that politicians could try and control the conversations about a host of issues of public importance by threatening to cut funding. 
  • Why the first draft of the Kansas Board of Regents social media policy caused a ruckus and what they did to try and fix it.
  • The new draft of the policy released on May 14, 2014, which some say it still chills free speech rights and is an over reaction to an isolated incident
  • Why tweets sent off hours from a personal device on a home network are safer than those sent from an employers device or network
  • Problem of references to the "improper use of social media" in the new policyGenerally, citizens have more free speech rights than government employees, because government employers have some rights to impose restrictions. Also the NLRA, which protects private sector workers' rights to organize and bargain collectively do not apply to government workers or airline or railway employees for that matter, as well.
  • Who has greater free speech protections: private sector or government employees?
  • Issuing a looser social media policy  with stricter social media training, assessment and certification
And much, much more.
 
About the Host:
 
Eric Schwartzman is CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Twitter @ericschwartzman.


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Gun_Politics_Trigger_Social_Media_Policy_Failure.mp3




FCC Proposes to End Net Neutrality

Mon, 19 May 2014 22:50:31 GMT

(image)
Although the proposed FCC changes to Net Neutrality released last week are short on details about what constitutes "commercially reasonable," it looks like we're closer to reclassifying ISPs as Title Two common carriers than we were in the draft that was allegedly leaked to journalists a few weeks back.
 
In this podcast, we talk to EFF Intellectual Property Director Corynne McSherry (@cmcsherr), who spent the weekend pouring over FCC Chairman Tom Wheeler's proposal (@TomWheelerFCC), which is now available for public comment through DearFCC.
 
Topics discussed include:
  • How could the concept of paid prioritization impact news media diversity
  • Argument in favor of regulating ISPs like phone companies
  • Argument agasint regulating ISPs like phone companies
  • Reclassifying ISPs as telecommunications services
  • Al Tompkins's (@atompkins) article about the impact of Net Neutrality on jouranlism
  • Who's the blame for where we are and how we got here
  • Should the Federal Trade Commission be involved to regulate unfair competition
  • Public threat of consolidated ownership of ISPs and content providers
  • Best practices for mobilizing the public behind thicker policy issues
  • How to file a public comment on the proposal to the FCC
 
And much, much more.
 
About the Host:
 
Eric Schwartzman is CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Google+. and on Twitter @ericschwartzman.
 
 


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/EFF_Unravels_FCC_Net_Neutrality_Killer.mp3




Inside the Digital Anti Establishment

Fri, 16 May 2014 13:00:00 GMT

Marcia Stepanek is a journalist, new media strategist, NYU professor and an award winning news and features editor. Her upcoming book is "Swarms: the Rise of Digital Anti‑Establishment.   Eric:  Tell us about yourself.   Marcia:  I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years. I did a new media fellowship at Stanford and went out there all primed from Hearst Media in Washington to cover the shrinking middle class in America and the increasing division between the haves and have‑nots. Instead, when I got out to Silicon Valley everyone said, "Are you crazy?" [laughs] "We are in the middle of Silicon Valley, and there's a revolution happening here." Certainly, there was at the time I was out there with the rise of e‑commerce and with the rise of technology.   I switched my entire curriculum in order to study the impact of communications and new media technology and the law on business, on technology itself, and on the way people advocate for social change. Even back then, we saw the center of power moving from the center of establishment organizations to outside the organizations.   The evolution and implications of that happening, as you well know, has been going on for over a decade and is still continuing.   Eric:  You had to shift from class warfare to digital revolutions.   Marcia:  Often, they're the one and the same.   Eric:  Now you've got this book coming out about digital swarms, which talks about digital swarms becoming even more powerful and more sophisticated.   Marcia:  It's more about how networks and communities have been evolving and scaling. As they mature, a more sophisticated and permanent presence is created. We're seeing a lot of people organizing themselves into networks. Certainly this is also occurring politically around various interest groups. It also occurs in more of these informal communities and around communities of political interest.   In many ways, we have seen them start to exercise their muscle. I'm not talking so much about the Arab Spring.  I'm not talking about all of that.  I'm talking, now, about a communities ability to organize very rapidly as accountability networks.   For example, a couple of years ago, the Komen Foundation, a foundation that was dedicated to fighting breast cancer, made some controversial decisions.  The organization did not communicate these decisions very transparently or openly with so many of its supporters  In fact,  it started trying to dissuade people when they found out about some of the decisions that were being made, from commenting. This kicked up an angry swarm among supporters who, over the course of three days, were not only were able to hold some of the leaders of the Komen Foundation accountable for those decisions, but wouldn't stop organizing around this until some of the leadership had in fact been changed.   We've seen this repeatedly. We've seen this when people get angry at Rush Limbaugh, or get angry at any number of incidents. We saw this with the Stop SOPA campaign. We can see communities organized very quickly to achieve something, a singular goal, very rapidly and very clearly.  All in the course of a week or less. These aren't accidents. This basically show that these networks have matured and that they're pretty consistent. They don't organize overnight. They don't always express themselves, but when they have a reason to do so, they can. That's what a swarm is.  We're going to see more of that. It's about not so much about the toppling of establishment organizations, but like sand against limestone we see the corrosion,  the uncomfortable reshaping of the status quo.   Eric: &nb[...]


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Inside_the_Digital_Anti_Establishment.mp3




Social Media Education Programs with Eric Schwartzman

Sat, 05 Apr 2014 12:15:00 GMT

Anyone can create an online course. Making it an engaging and educational experience is a whole other question.   In FIR on Higher Education episode 7, Comply Socially Founder Eric Schwartzman talks about how to make content interesting and educational in an online learning format. Eric has been conducting social media trainings in different parts of the world for several years. He recently took his courses online through his company which helps employers manage risk and scale engagement through innovative online social media training courseware.  He talks about how to deliver curriculum online versus in person, the importance of high quality production and the future of MOOCs, among other related topics.   Also on episode 7, Harry Hawk gives an update on how he has integrated Twitter into his classroom, while I provide a short book review on why Gini Dietrich’s new book Spin Sucks is an important read for higher education communicators, administrators and academics.   About Eric Schwartzman Eric is the Founder and CEO of Comply Socially, which helps employers manage risk and scale engagement through innovative online social media training courseware. He is also the best-selling coauthor of Social Marketing to the Business Customer, the first book devoted exclusively to B2B social media communications. He’s been conducting live social media training programs to accelerate digital literacy in the workplace since 2004 and introduced online social media training in January 2013.   Get this Podcast: Download the MP3 file (39.8 Mb, 41:18) Subscribe to “FIR on Higher Education with Kevin Anselmo RSS feed Get the show at iTunes Get the FIR app for your mobile device - iPhone | Android | Windows About Your Host Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.   Find Kevin on Twitter: @kevinanselmo.   Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.   To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.   FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.[...]


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/fir-highered7.mp3




How To Prevent a Crisis

Fri, 28 Mar 2014 19:48:15 GMT

(image) Earlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis.
 
In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the first place.
 
 
The panel was moderated by Karen North, Chair of the Online Communities Graduate Program at USC and this is an audio recording of the discussion.
 
Panelists
Despite the PR industry's growing digital expertise, online crises continue to play out and leave professional communicators scrambling to minimize the damage. This panel is about what can be done to prevent these volatile situations in the first place.  This program examined recent high-profile digital disasters and what steps could have been taken to prevent them.
 
If you're interested in practical solutions for managing social media risk, check out out social media compliance training curriculum. They're all online, self-paced and ready to go.
 
Special thanks to chapter president Erik Deutsch (@ErikDeutsch) for producing the event and inviting me to participate.


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/How_To_Prevent_a_Crisis.mp3




Social Media Monitoring Big Data

Sat, 15 Feb 2014 00:11:04 GMT

In this episode, sponsored by IBM Big Data, Marc Teerlink, Ph.D., Global Strategist & Data Scientist talks about separating the signal from the noise, using the past to predict the future and social media monitoring for ROI.

When you're dealing with Big Data, finding KPIs is tougher because there's more information to consider, so it's easier to get off course. We spoke to Marc will he was a drift, charting an unknown nautical course.

In this episode, Marc discusses:

  • How to use social media monitoring tools to prove a positive ROI
  • Why you can't predict the future based on the past, despite the fact that so many organizations try.
  • How Watson tells the difference between "write," "Mrs. Wright" and "right now."
  • Overcoming challenges associated with visualizing Big Data patterns.
  • Using the source of the data to disqualify erroneous speculation.
  • Why listening to teenagers is particularly challenging in the age of Big Data.
  • Why sentiment is particularly ill-suited to predicting outcomes.
  • Using impact, influence, sentiment and intent to make more confident predictions.
 
And much, much more.
 
About the Host:
 
Eric Schwartzman is CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Google+. and on Twitter @ericschwartzman.


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Social_Media_Monitoring_Big_Data.mp3




Social Media Education for Employees

Fri, 31 Jan 2014 19:30:00 GMT

So you're using social media for business. And sometimes customers and prospects actually notice.  But you can't figure out how to scale engagement more consistently.
 
You need to get more people involved becuase on social networks, reach is a factor of engagement.  You've thought about getting your coworkers involved.
 
But they don't all know how to use social networks for business. And they're not skilled in the art of public disclosure.  They might make the mistake of saying something discriminatory or defamatory, or inadvertently leak proprietary information. And you could wind up a lot of hot water.
 
Altimeter Group social media analyst Ed Terperning (@edterpening), Plein Air Artist and Anders Zoren loyalist can help.  
 
His new report Social Media Education for Employees, coauthored with Charlene Li (@charleneli), details how organizations design and implement social media training programs for employees that reduce social media risk and activate employee advocacy programs at scale.

In this exclusive audio interview, Ed discusses the four different types of social media education programs, managing risks through social media policy training, social media training formats and modalities, motivating employees to complete on-demand courseware, required resources for keeping social media training courses current, strategies for knowledge transfer assessment and more.
 
You can download the report below.
 
Ballerina painting pictures above by Ed Terpening.
 
 
Ballerina painting above by Ed Terpening.


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Social_Media_Education_for_Employees.mp3




Big Data Risks and Rewards

Fri, 17 Jan 2014 13:00:00 GMT

 
IBM fellow Jeff Jonas (@JeffJonas) talks about Ironman Triathlons, how casinos catch card counters, the future of personal privacy and big data analytics.
 
Jeff’s career is storied and diverse.  He’s built systems to protect the gambling industry from card counters, technology that allows organization’s to collect and analyze personally identifiable information without invading personal privacy and ways to make sense of data as it happens.
 
In this exclusive interview, sponsored by IBM, Jeff talks about pulling useful business intelligence from big data, comparing data points, why big data improves the accuracy of predictions, helping casino operators bring down the MIT Blackjack Team with data, the value of automated trading algorithms to Goldman Sachs, how Watson uses contradictory information to eliminate false positives, the shortcomings of pulling meaningful KPIs from social media monitoring services and sentiment analytics alone, the Fair Credit Reporting Act, why insufficient an observation space leads to fantasy analytics, the future of secrets and the importance of corporate training and business process improvement. 
 
About the Host:
 
Eric Schwartzman is CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Google+. and on Twitter @ericschwartzman.


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Big_Data_Risks_and_Rewards.mp3




Future of Ed Tech

Mon, 06 Jan 2014 10:25:00 GMT

  Marina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future.  In this interview, she talks about hwo technology is changing the world of education, what motivates people to learn and digital literacy.   Eric:  What is "socialstructing."   Marina:  There’s a new way we are creating value. The ways we're doing things that were not possible before are, all of a sudden, possible. The kind of things that previously you needed the whole organization to do, now you can do it with one person or a few people.   Sometimes, we can do unimaginable things with the power of these technologies and connections with each other. The idea is that we're creating. We're doing something in new ways. We're structuring things in new ways.   The other part of it is that the way we're doing it is through connections with others, when you're using social media, social technologies and ultimately connections to multitudes of others who we can engage in whatever activity we're doing.   Eric:  How do you see social media changing education in a professional context?   Marina:  One of the important things that we see is that a lot of education is moving out of institutions, and the kind of resources that previously resided just in organizations or were closed are now widely available.   Content itself has become a commodity. There's a lot of content. Almost anything you want to learn is out there between Khan Academy, Coursera, all the MOOCs ‑‑ but not just MOOCs, but all kinds of other platforms where people share.   WikiHow, Wikipedia ‑‑ you can think of Wikipedia as a learning resource. The content is all out there. It's moving from institutions into these flows. Imagine that there is a river of resources out there, and it's always there.   The challenge becomes, what makes people want to dip into those flows? What makes you motivated to dip into those information and content flows and ultimately learn?   Eric:  What motivates people to learn?   Marina:  What motivates people are very different things for different people. If you're a professional, and you need to learn, and you need to pass the test or exam, or you need it for your professional development, you can do that for that reason.   I think for all of us, a lot of the motivation is ultimately social. If you're a young person, your motivation to learn is to be in a conversation with the kind of people you want to be in a conversation.   If your social group is all about philosophy, you want to learn about philosophy. If your social group is about math or coding, you want to learn that. It's both for professional reasons, but a lot of that motivation is really social motivation for a lot of people.   That's why what's interesting is what I see happening is people signing up for online courses but then organize the meet‑ups in physical spaces with the same people who are taking the same course. There they engage in peer‑to‑peer counseling, and people learn from each other.   There's a lot of that going on. What's interesting is that they're bringing this online content and bringing it into social spaces.   Eric:  Several years back, people were speculating that, in the future, inner‑city folks, or people with less money wouldn't have access to the Internet, so there would be this digital divide between those that have access to the Internet and those that don't. Now, we're seeing that that's less of a factor.   Marina:  I think the kind of divide we're seeing is in agency and [...]


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Future_of_Ed_Tech.mp3




Putting Social Data in Context

Sat, 07 Dec 2013 01:32:00 GMT

 
In this special episode sponsored by IBM, Big Data enthusiast, working mom, Duke Blue Devil, runner, cook, golfer and karate black belt Inhi Cho Suh (@inhicho), vice president and general manager of Big Data, Integration, & Governance at IBM, talks about the opportunities and risks of Big Data.
 
Topics discussed include:
 
  • Why should non-technical business people care about big data?
  • Transactional, machine, social and enterprise data
  • The difference between social media and social data
  • The risks of collecting, storing and analyzing social data
  • OODA: What it is and how it applies to big data
  • Applying sound IT governance practices to big data projects
  • Respecting the intellectual property rights of others on big data
  • We’ve talked about harnessing Big Data to deliver improved business outcomes, but what about political and social outcomes.
  • Using what Brazilian President Dilma Rousseff said at the UN after she learned her phone was being tapped as a guide, in your opinion, does freedom of expression depend on the right to privacy?
  • What if CIA director of intelligence James Clapper hired you to make the PRISM program more constitutional? Could you? How?
  • Privacy by design
 
About the Host:
 
Eric Schwartzman is CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Google+. and on Twitter @ericschwartzman.


Media Files:
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Social Media Security Special

Mon, 19 Aug 2013 12:49:00 GMT

Drawing the line between what’s okay to share and what’s just too risky to share, the potential impact of the NSA PRISM surveillance program on the private sector and the top 5 things not to share on social media.   Social media training specialist Eric Schwartzman (@ericschwartzman) interviews Dell Computer social media attorney Ryan Garcia (@SoMeDellLawyer) about the impact of social media usage in the workplace of personal privacy and security.   Ryan has spoken at and chaired numerous social media legal conferences around the country. He has also been invited to speak on social media legal topics before American Bar Association committees, the Word of Mouth Marketing Association Summit, and the Game Developers Conference. Ryan frequently blogs about social media legal issues at somelaw.wordpress.com. New York Times technology columnist David Pogue has called Ryan the funniest Dell lawyer he knows.   Topics Addressed:   Staying ahead of the legal issues that pertain to enterprise wide social media usage. Future proofing corporate social media training programs. Challenges of relying on sensational headlines for corporate social media education. The lack of attention people pay to the terms of service screens when signing up for online services of downloading apps. Risks of content ownership versus granting a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license. Importance of teaching people about the security and privacy risks of publishing geo-data. Discussion of setting limits on setting boundaries of what you share, since “publication is a self-invasion of privacy” as Marshall McLuhan once said. The top 5 things not sure on social networks. Potential impact of the NSA’s PRISM program on private sector usage of social media. What BYOD means for personal privacy and organizational security.    Reference Links: Mashable CEO Pete Cashmore at SXSW NY Times: Those Wordy Contracts We All So Quickly Accept Study: Cybercasing the Joint by Gerald Friedland and Robin Sommer [PDF]   About the Host:   Eric Schwartzman is CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Google+. and on Twitter @ericschwartzman.[...]


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Social_Media_Security_Special.mp3




Social Media Training at Intel

Fri, 09 Aug 2013 21:44:50 GMT

What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program.  Because they knew that without the buy-in of Intel’s 100,000 employees, social marketing would never be truly effective.   But where do you start?  You can’t boil the ocean. So Intel focused on training marketers first, before rolling the program out broadly.    Rather than launch a social media center of excellence, they opted to build a social business at all levels of the enterprise. Their objective was to tap the power of an internal advocacy program that enabled everyone to help prospects and customers via social networks.   The Digital IQ program at Intel is organized like a higher education program with 60 classes organized into 4-tiers or levels of training. Some course are required, others are elective.  Entry level courses were digital so everyone had access on-demand. Intermediate courses were focused on enabling social media practitioners with live training. And advanced were very high-touch, one-on-one, interactive training sessions targeted to executives and SMEs.   How did they decide what was basic, and what was advanced?  Basic trainings were focused on answering the question of why.  Intermediate classes answered who and how.  And advanced classes really dug deeper into how at an even deeper level.   In this podcast, Eric Schwartzman (@ericschwartzman), founder and CEO of social media training provider Comply Socially talks to former Intel social media strategist Ekaterina Walter (@ekaterina).  Ekaterina was a member of the team that spearheaded the development of Digital IQ University at Intel.     Topics Addressed:   Strategies for organizing tiered social media training programs Inside the different courses in the Digital IQ program How to design high-level, advanced social media training programs Social media crisis communications training Social media training programs by Comply Socially Benefits of classroom social media training vs. online social media training Biggest challenges associated with live social media training programs The biggest challenge of social media training programs Recommended lengths for online social media training courses   Ekaterina is the best-selling author of Think like Zuck, The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg, which details why purpose, people, process and partnerships are the keys to success in the modern age.   Ekaterina Walters is Partner and CMO at Branderati. which provides software as a service to manage online advocacy programs though influencers relations.   About the Podcaster: Eric Schwartzman specializes in social media training. His company Comply Socially, provides employers with blended social media training programs that help manage risk and scale engagement.  You can follow Eric Schwartzman on Twitter @ericschwartzman and also on Google+.  [...]


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Social_Media_Training_at_Intel.mp3




Social Media Training at Dell

Mon, 05 Aug 2013 21:23:00 GMT

Social media marketing at scale requires engagement at scale and few organizations do a better job social media training their workforce to engage en masse than Dell Computer.
 
The PC-maker’s Social Media and Community University (SMaC) has already social media trained thousands of employees from virtually all segments of the enterprise.  Whether you’re a social media manager or shipping and receiving clerk, Dell has a social media course that’s right for you.
 
In this podcast social media training specialist Eric Schwartzman (@ericschwartzman) and former Director of Social Media & Community at Dell Liz Bullock (@lizbbullock) go beyond social media marketing to discuss the practical aspects of driving enterprise wide adoption through social media training, social media courses, Twitter training, SEO training and more.
 
 
Topics Addressed:
  • Business case for enterprise wide social media management training
  • Best practices for designing social media training program curricula.
  • Inside the Dell Governance Portal, which was used for password management of branded social networking accounts and communicating ongoing best practices.
  • How Dell designed a tiered social media training program with basic, intermediate and advanced levels.
  • The different training modalities Dell used to deliver their social media training program with classroom and self-paced courses.
  • How Dell deals with the challenges of keeping their social media training program up to date.
  • How Dell assesses and certifies social media training participants.
  • Why Dell launched a channel partner social media training program and the company’s recent decision to expand that initiative.
 
Liz Bullock currently serves as CEO and Co-founder of the Social Arts & Science Institute in Austin Texas.
 
 
About the Podcaster:
 
Eric Schwartzman is the founder and CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Twitter @ericschwartzman and on Google+.


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Social_Media_Training_at_Dell.mp3




Social Media Compliance with Grant Crowell

Mon, 29 Jul 2013 20:04:47 GMT

Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance in this episode of On the Record…Online, the podcast about how technology is changing the way organizations communicate and how people consume media and information.   Topics Addressed:   Ethical issues surrounding undisclosed online advertising Responsibility Google has to distinguish between paid and unpaid search listings Lack of evidence on the credibility of paid content Ethics of sponsored content and inconspicuous disclosures Use of mobile apps to move unclear and inconspicuous paid content Celebrities that disrespect the FTC Dotcom disclosure guidelines Journalistic ethical breaches in the newsroom Broadcast disclosure double standards Ethics of social media endorsements versus mentions Ethics of journalism versus entertainment   Referenced Podcasts:   SEO for PR Tools and Tips from Search Engine Land editor Danny Sullivan State of Sponsored Content with Steve Rubel   Bonus Content:   FTC Dotcom Disclosure Guidelines [PDF] NY Times: Disruptions: Celebrities’ Product Plugs on Social Media Draw Scrutiny TechCrunch's Michael Arrington fired by AOL? About the Podcaster:   Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace. He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.   You can follow him on Twitter @ericschwartzman and on Google+. [...]


Media Files:
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Optimize Your Content Marketing with Lee Odden

Mon, 15 Jul 2013 18:09:33 GMT

This episode is sponsored by social media training provider Comply Socially.   This audio podcast is a presentation delivered by Top Rank Marketing CEO Lee Odden (@LeeOdden) on Friday June 28th at the PRSA Digital Impact Conference in New York.   The session was titled:   Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR   In today’s fast moving search and social Web, content flows in every direction throughout diverse platforms, formats and devices. Now more than ever, creating content that influences growth in media and new business requires an integrated approach.   During this session, you’ll learn the Attract, Engage and Convert model, which can help organizations optimize the performance of their content-focused digital marketing and public relations programs.   Topics Discussed: Understand the future trends in online marketing and PR identify 3 Major problems with most content marketing and social media efforts Present a new model for social content success everyone can understand: attract, engage, convert Review of who’s doing it right: a case study in integrated marketing 5 best practices for 360 degree content marketing & digital PR Tools for better content planning, management and amplification   Lee is the author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing.     “Lee Odden is one of the true thought leaders in an industry where you are not always sure who to trust. Well, you can trust this book to help take your online and content marketing to the next level.” — Joe Pulizzi – Founder, Content Marketing Institute  Lee also wrote a blog post about his presentation for the ComPRhension blog and posted another article about it on his own Top Rank Blog.   Related Podcasts: State of Sponsored Content with Steve Rubel Social Media Monitoring Trifecta Future of Social Media Strategy with Brian Solis   Referenced Content: Social Media Policy Development Whitepaper 7 Deadly Social Media Sins Whitepaper   About the Podcaster: Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace. He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.   You can follow him on Twitter @ericschwartzman and on Google+.[...]


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Optimize_Your_Content_Marketing_with_Lee_Odden.mp3




State of Sponsored Content

Mon, 01 Jul 2013 13:00:00 GMT

This is a recording of the luncheon keynote title "The Content Imperative" delivered at the PRSA Digital Impact Conference on June 27, 2013.   The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman - the world's largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a strategic advisor to both the firm's Executive Committee as well as its clients. For more see http://nyti.ms/13nxonG and http://bitly.com/EdelmanCCS While with Edelman Rubel has served in a number of senior advisory roles. He helped evolve both the firm's thinking and strategy around the rapid advance of social media and, more recently, disruptions in the broader media landscape. As part of his remit, Rubel publishes regular reports that are based on in-depth interviews with executives and thought leaders in the media, technology and entertainment industries. He also represents Edelman on the World Economic Forum's Media, Entertainment and Information Industry Partnership. Rubel is one of Edelman's most visible industry thought leaders. He has written a monthly column for Advertising Age since 2006. Further, he was one of the first marketers picked to join the LinkedIn Influencer content network. He is followed by 80,000 on Twitter.   About the Podcaster:   Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace. He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.   You can follow him on Twitter @ericschwartzman and on Google+. [...]


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/State_of_Sponsored_Content.mp3




Social Media Hiring

Mon, 24 Jun 2013 13:00:00 GMT

(image)
Online hiring is not particularly new, but social media hiring is. 
 
After years working on the front lines of recruiting, Gerry Crispin saw a new potential in the Internet for hiring online.  In 1994, he created CareerXroads® which helps corporations of all sizes with career planning and placement, contract recruiting, executive search, recruitment advertising and human resource management.
 
In this interview, Gerry Crispin discusses his most current Sources of Hire Report [PDF], which attempt to attribute the hiring of candidate to specific media channel, of which social is one.
 
Online hiring is not particularly new, but social media hiring is. 
 
Reference Links:
 
1.) 7 Deadly Social Media Sins: New Report – http://DraftPolicy.com
 
2.) Social Media Policy Development: Report – http://7SocialSins.com
 
3.) Brian Solis Podcast - http://ontherecordpodcast.com/solis
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can follow him on Twitter @ericschwartzman and on Google+.


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Social_Media_Hiring.mp3




Protecting Your Privacy Rights on Social Media

Mon, 10 Jun 2013 01:00:00 GMT

With the nation’s attention fixed on the George Snowden leaked top-secret NSA surveillance program with Verizon and others, this week we drill down on social media and personal privacy at work.   In the case of the NSA collecting data from Verizon, what’s missing is probable cause or a specific threat argues Tony Bradley (@bradleystrategy) in a recent Forbes article.     Since the NSA is collecting the data without an intent to prosecute, it’s not a 4th amendment violation, Tony writes. But in this interview, you’ll learn why probable cause and intent to prosecute are not required to violate Federal, and in some cases state, personal privacy laws.    Do you know what your social media privacy rights are as an employee?  Do you know what your employee’s rights to privacy on social media are as an employer? If not, you need to listen to this interview. It could save you your job or six- to seven-figures in legal fees.   How does the device and the ISP you use to access the Internet impact your personal privacy rights, how do those rights vary from state to state, what are the risks of bosses “friending” subordinates and what are the legal limits protecting the privacy of your Facebook social graph?  Are there any at all?   The 4th Amendment of the United State Constitution protects citizens against “unreasonable search and seizure” and the 14th Amendment has been interpreted as giving them the “right to be left alone.” But what does that mean for employees and employers?  And are there any explicit privacy guarantees that apply?   Learn how to protect your personal privacy rights on social media in this in-depth audio recording of a discussion with James DeSimone (@vjdesimone), known as "Jim" to his friends, family and colleagues, about your personal privacy rights on social media. Jim graduated from Johns Hopkins University in 1981, earned his law degree from UCLA and was admitted to practice law in California in 1985. Since then, he has specialized in representing those whose civil and constitutional rights have been violated by corporations or government entities.   Social Media and Personal Privacy: Topics Discussed:   How US employee personal privacy rights apply to social media communications. State laws prohibiting employers from demanding social networking passwords from employees How social media privacy rights for employees differ from state to stat? Legal issues surrounding the use of social media background checks in pre-employment recruiting and hiring Privacy rights, equal employment opportunity rights and the Fair Credit and Reporting Act Employees have the right to privacy on social media off duty? Use of social media policies to manage employees’ expectations Challenges associated with segregating personal and professional identities on social media with new services like the Linkedin Contact iPhone App, which automatically adds all the your contacts on your iPhone to your Linkedin contacts page  Are employers allowed to monitor their employees social media use at work by shoulder-surfing? Noel Canning vs. NLRB case on recess appointments and what it could come diffuse recent decisions by the NLRB over the right of employees to bargain collectively and organize to impro[...]


Media Files:
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7 Deadly Social Media Sins

Mon, 03 Jun 2013 13:00:00 GMT

Heather Bussing (@heatherbussing), California employment lawyer discusses Social Media’s Real Legal Issues.  Ms. Bussing is a labor and employment law specialist with 25-years experience.   In this episode, she explains why social media policies are not the best way to manage what employees can and cannot say on social media, Section 7 of the NLRA which protects employee’s discussions regarding wages, hours and working conditions and why employers need to think through how it tried to regulate what employees say on social media.   Legal issues employers face as a result of social media in the workplace discussed in this interview:   Social Media Discrimination - Discrimination on Social Media with adverse employment impact that could lead to a hostile work environment. Issues concerning managers and employees such as age discrimination, settlements and awarded damages. Workplace discrimination suits cost employers start at $50 to $70 thousand in attorney fees, not including punitive damages, which can easily run in the six figures, and sometimes run into the millions.   Social Media Defamation - Libel in Social Media is considered shares that are untrue and unflattering. Libel does not have to cause damage, because they are inferred. If it’s negative and untrue, it could be libelous, slanderous and defamatory. Defamation is the overall category of unkind, untrue or unflattering statements. Slander is statements that are made verbally, or are published verbally and libel are statements that are made in writing. Generally, anything that is recorded in one-way of another would be considered libel.   Social Media Harassment - There are two types of legal harassment that could take place on social media.  The first is called quid pro quo, which is sleep with me and I’ll promote you and the second is a hostile work environment, which is harassment that is so pervasive that a reasonable person could not tolerate it and could not continue to perform under those conditions. Harassment could be based on any of the categories that are protected by civil rights and Equal Employment Opportunity Commission (EEOC) law such as age, national origin, religion, race/color, sex, sexual preference or disability.   Social Media and Personal Privacy - To circumvent personal privacy issues, employees should be trained on what type of information has to kept private by an employer such as medical and financial information or sexual orientation. But there are limitations. If there is a reasonable expectation of privacy, such as personal belongings being kept in a locked desk drawer, where the desk is owned by the employer, in certain states the employer may still have to give the employee notice before they unlocked that drawer.   Employee Privacy at Work – If the employer owns the hardware, the employers is entitled to see anything that it is used for or anything that’s on that. Privacy rights are very limited at work when an employee uses their employer’s hardware.   Requesting Employee Social Networking Passwords - Generally, an employer has the right the user names and passwords of an employee’s personal social media accounts if that employee uses company-owned hardware to access that social media account. In 2[...]


Media Files:
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Does HR Get Social Media

Tue, 28 May 2013 13:00:00 GMT

Just how well does the broader HR community get social media? The answer to that question and many more about the state of social media in HR are revealed in this epsiode of the On the Record...Online podcast.   We talk to Tim Sackett (@TimSackett), EVP at HRU Technical Resources, a $40M IT and Engineering contract staffing firm and Recruiting Processing Outsourcers (RPOs) about a vareity of social media HR issues.   Prior to joining HRU, he was Director of Employment at Sparrow Health System and before that he was Regional HR and Staffing Director at Applebee’s International and has served others in similar capacities.  He’s split his career between recruiting and HR working for HR vendors and corporations.   Topics Discussed:   How is HR changing to accommodate social media in the workplace. Challenges of managing social media usage among staffers at Applebee’s Overcoming the operational challenges social media at work Business case for HR to manage social media usage in the workplace Social media compliance in an era of increasing regulation from government agencies such as the NLRB, FTC and SEC Social media governance strategies Strategies for educating large employee populations on social media literacy and compliance Challenges of social media training for HR people, integrating personal and professional profiles and inefficiencies of live training Corporate social media policy fairness, employee recruitment and retention Risks of Equal Employment Opportunity charges due to social media   About the Podcaster:   Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace. He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.   You can also find him on Google+.[...]


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Does_HR_Get_Social_Media.mp3




SoLoMo Recruitment Marketing at Sodexo

Mon, 20 May 2013 13:00:00 GMT

Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on every major social network.   Chloe Rada is the voice of Sodexo Careers and senior marketing manager in the talent acquisition department.  She’s focused on the use of social media to open up lines of communications between candidates and recruiters and her mission is to help the talent acquisition department communicate what it’s like to work at Sodexo.  Her team is 100% virtual and supports the hiring of management positions only. Hourly employees are hired by others.   Sodexo is the world’s 20th largest employer, processing roughly 20,000 job applications each month. They started using social media for recruiting in 2007 to develop deeper relationships with the talent community by communicating with them on their preferred social network.  Social Media Recruiting Topics Discussed:   The history of social media recruiting at Sodexo Content marketing for career advancement Rules of engagement for social media communications Social media training needs at large organizations Growing importance of generating original, visual content. Que Social platform for scaling engagement inside organizations Resume tips for jobseekers   About the Podcaster:   Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace. He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.   You can also find him on Google+.[...]


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/SoLoMo_Recruitment_Marketing_at_Sodexo.mp3




Social Media for Recruiting

Mon, 13 May 2013 13:00:00 GMT

Social media for recruiting best practices, using social media for recruiting and sourcing and screening candidates with social media are discussed in this episode by guests Steve Levy blogs at The Recruiting Inferno and Tom Bolt who blogs at Make HR Happen.   Topics discussed include:   Legal risks of identifying and screening candidates with social media. Keeping candidate research legal. When to review a candidates social media profiles. Legislative trends in social media governance. Findings of the Sources of Hire 2013 Report by Gerry Crispin and Mark Mehler Best practices for Twitter recruiting. Job seeker tweet chats Hire Friday Chat and Open Mic Career Chat. SEO recruiting, Linkedin recruiting, Facebook recuiting, Blogs recruiting. If you use blogs for recruiting, those blogs must be authored companywide. Arie Ball at Sodexo turns every employee into a talent scout. Linkedin Profile optimization for job seekers. Resume writing best practices. About the Podcaster:   Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace. He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.   You can also find him on Google+. [...]


Media Files:
http://wpc.42C6.edgecastcdn.net/8042C6/cms.ipressroom/115/files/20125/Social_Media_for_Recruiting.mp3




Social Media Monitoring Trifecta

Mon, 06 May 2013 13:26:00 GMT

Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader.    As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes.  After an in depth evaluation of these two contenders, I also wrote a post comparing them for Venture Beat last Friday.   While Salesforce Marketing Cloud, which bundles Radian6, Buddy Media and Social.com, isn’t free, in the quest for thoroughness, I decided to include their offering on this evaluation to check in and see what’s new over there.   Radian6 is the monitoring and engagement module, Buddy Media is the publishing platform and Social.com (acquired by Buddy Media) as a way to manage paid social media campaigns. They’re currently in the process of integrating those three platforms seamlessly together.   What was most interesting to me about our conversation about CRM software, the primary business Salesforce is in.  Imagine the KPIs you could generate if they acquired a company like Quicken or Sage and integrated it with their CRM and Marketing Cloud products.  The, in my opinion, would a big data trifecta.   IN this episode, Jeffrey L. Cohen, from the content marketing team at Salesforce Marketing Cloud and I discuss content marketing, social media monitoring, engagement  dashboards and big data analysis. Jeffrey is also editor at Social Media B2B (a blog I’ve written for in the past) and The B2B Social Media Book, released after my title with Paul Gillin Social Marketing to the Business Customer.   Social Media Monitoring Topics Discussed:   Top of the sales funnel lead generation content marketing Brian Solis’s cluster funnel analogy Understanding the content funnel Creating content that solves the customers problems Using content marketing to make sales reps more productive How to motivate service agents Social media is always a hot topic Integrating online sales and marketing through lead scoring Winning purchase consideration through the best educational materials Third-party semantic analysis products available in Radian6 Number of Radian6 customers Richard Binhammer’s social media avalanche analogy Radian6’s social media monitoring features [...]


Media Files:
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Social Media Monitoring with Netvibes

Tue, 23 Apr 2013 20:13:06 GMT

  In this episode, Netvibes CEO Freddy Mini (@freddymini) shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content.  But Netvibes has been there and done that. They’re more interested in helping users finding meaning through context.   Netvibes will give you their news reader for free. But if you want their analytics, you’ll have to pay. They are a business, after all, with a revenue model.  But their free version is ad free, has been around for nearly 8 years and since it's the centerpoint of their freemium sales model, the company says they have no plans to lay it to rest.    Netvibes is a wholly owned subsidiary of Dassault Systèmes.   Why am I so interested in Google Reader alternatives?  Well my company ComplySocially has an online social media monitoring course based on Google Reader. And it needs to be updated. So I’m intently studying the major Google Reader alternatives to determine which ones to include in my course revision. Here’s my conversation with Cyril Moutran of Feedly last week and I'm talking to the founder of The Old Reader tomorrow.   What other Google Reader alternatives should I be looking at?   Social Media Monitoring Topics Discussed:   Feedly vs. Netvibes, feature by feature Netvibes free vs. premium versions Netvibes biggest advantage over Feedly Twitter API 1.1, which impose limits on all free monitoring tools New users acquired since Google killed Reader Why it’s too soon to compare Netvibes to Feedly Why Netvibes covets analysis over engagement Evolution of Netvibes, from information overload to crowdsourcing to semantics Using monitoring analytics to trigger dark PPC campaigns On Malik and finding the soul of big data You can see some prebuilt premium Netvibes social media monitoring dashboards in action here.   About the Podcaster:   Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace. He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.   You can also find him on Google+. [...]


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/Social_Media_Monitoring_with_Netvibes.mp3?enclos_rss=196335




Future of Business with Brian Solis

Mon, 22 Apr 2013 08:43:00 GMT

To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy.   If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social media engagement by identifying when, what and how organizations can best shape the dynamic customer journey, suggesting social media marketing should be about shaping intentional experiences or the experiences customers have through experience architecture.   If you’re not farmiliar with Brian, he’s a principal at Altimeter Group, which is a research and advisory firm. He’s also a keynote speaker and the author of two best-sellers The End of Business as Usual and Engage!     Prior to Altimeter, he founded FutureWorks, a marketing agency focused on digital media, branding, and business strategy. He also created The Conversation Prism in 2008, an infographic categorizing the various social media categories and the companies that provide those services.   Brian Solis interview covers:   Overarching social media management strategy Intentional experiences and how organizations and individuals put together an experiential strategy The dynamic customer journey The 4 moments of truth Impact of connected consumers and connected audiences on industries Connecting social media marketing with customer service Shaping intentional experiences through enterprise wide digital literacy Why the sales funnel is dead Practical tips for listening to customer experiences Om Malik and finding the soul of big data Newsle, Linkedin and the future of interoperability   Also, I talk about overcoming the challenges associated with social media consulting, recurring revenue and invite listeners to sign-in for the Comply Socially reseller program.   About the Podcaster:   Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace. He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.   You can also find him on Google+.[...]


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/Future_of_Business_with_Brian_Solis.mp3?enclos_rss=196087




SEC Ruling on Social Media

Sun, 14 Apr 2013 08:51:00 GMT

On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission.   The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing so in advance.  In this interview, Glen Gilmore, author of Social Media Law for Business and principal at Gilmore Business Network talks about the impact and ramifications of the ruling for employers and employees.   The SEC Ruling on Social Media is particularly important to investor relations professionals, who are charged with distributing information that could impact their company's stock price.  The SEC released Regulation Fair Disclosure back in 2000 to prevent institutional investors from gaining an unfair trading advantage over individual investors by requiring publicly listed companies to nonselectively release material information.  Since then, companies have been complying with Reg FD by using paid newswire services like PR Newswire and BusinessWire to satisfy their nonselective disclosure requirements.  As would be expected, the SEC Ruling on Social Media prompted a defensive posture from the paid PR newswire services.   But if the SEC's 2008 Guidance on the Use of Company Websites for Corporate Disclosures is any indication, the new SEC Ruling on Social Media is unlikely to provoke a sea change in hopw listed companies disclose their news.  In this interview, Glen discusses these and other issues that the new ruling on social media have brought into the limelight for investor relations professionals.   SEC Ruling on Social Media Interview Covers:   Caveats to the SEC Ruling on Social Media IR industries response to the SEC Ruling on Social Media Practical methods for giving investors advance notice to impending material disclosure via social media Will the new SEC guidance on social media spur more embedding of social activity on company websites? Implementation challenges of the new SEC social media ruling Does the inclusion of tweets on Bloomberg terminals make Twitter a more or less risky venue for material disclosures? Navigating material disclosures between personal and branded social media accounts? Updates HR managers should consider making to their employee handbook as a result of this new social media ruling from the SEC.   Disclaimer:     This interview is for general informational purposes only and should NOT be considered legal advice.  Please refer any legal questions you may have to an attorney from your jurisdiction.   Reference Links: http://forimmediaterelease.biz/index.php?/C8 http://www.forbes.com/sites/kenmakovsky/2013/04/11/the-sec-and-social-media/ http://blogs.wsj.com/cfo/2013/04/08/companies-take-cautious-approach-to-social-media-disclosures/?mod=google_news_blog http://www.bulldogreporter.com/dailydog/article/sec-ruling-changes-the-distribution-game-social-media-now-acceptable-for-material-0   About the Podcaster:   Eric Schwartzman is Founder and CEO of online social meida training provider Compl[...]


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/SEC_Ruling_on_Social_Media.mp3?enclos_rss=195882




Social Media Monitoring with Feedly

Tue, 09 Apr 2013 22:18:12 GMT

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Social media monitoring remains critical to effective social media marketing.  Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts.
 
Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1, 2013, Feedly has emerged as one of the leading social media tools users should consider shifting to, signing up 3 million new users since in last month or so.
 
In this episode, Cyril Moutran, co-founder at Feedly, discusses the monitoring tools the web and mobile versions of their news readers offers including subscribing to raw RSS feeds, feed views, Facebook monitoring and Twitter monitoring.
 
Social Media Monitoring with Feedly covers:
 
  • How far back Feedly goes
  • Subscribing to Google News feeds via RSS
  • Social media monitoring latency issues
  • Social media monitoring trends
  • Search within RSS feeds and feed directories
  • Content curation capabilities of Feedly
  • Options for analyzing feed activity
  • How Feedly curates content based on social activity
  • How Feedly compares to Flipboard
  • Value of discovery vs. chronology in feeds
  • Using Feedly social measurement feature
  • Hacking RSS feeds
 
With more than 3 million users, Feedly is an angel-funded start-up with 10 employees and a newsreader app for the desktop, iPhone, iPad and Android.  The company has not figured out how to generate revenue yet, but they’re kicking around different premium service ideas that would be paid. But the free version is not going away. “We’ll always have a free model,” says Cyril Moutran.


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/Social_Media_Monitoring_with_Feedly.mp3?enclos_rss=195769




Whole Foods Social Media

Tue, 02 Apr 2013 02:42:08 GMT

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Natanya Anderson (@NatanyaP), Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social meida accounts representing the grocery stores that are part of the chain. Natanya has a food blog at Austin Food Lover’s Companion and is a past president of the Austin Food Lover’s Alliance. Whole Foods Market (NASDAQ: WFM) is the world's largest organic and natural foods supermarket chain.
 
In this exclusive interview, she discusses:
 
  • How Whole Foods coordinates and localizes their social media efforts.
  • How Whole Foods trains and qualifies personnel to engage on behalf of the stores.
  • Managing the sprawl of social media among 1200 representatives
  • How the brand provides tools, reports, content and engagement guidance to the stores
  • How they use online social media training to bring people up to speed
  • What happens if someone makes a mistake?
  • Costco vs. Food Workers Union compliant filed with the NLRB.
  • And much more!
 
Special thanks to Babette Pepaj at BakeSpace.


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/Whole_Foods_Social_Media.mp3?enclos_rss=195301




2013 Social Media B2B Expert Panel

Fri, 22 Mar 2013 20:13:13 GMT

 
How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients?
 
These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. and moderated by Eric Schwartzman, founder and CEO of Comply Socially which helps employers manage the risk and capitalize on the opportunity of social media at work through self-paced, on-demand social media training.
 
Panelists:
 
Topics:
  1. What are the differences between B2C and B2B social media marketing?
  2. How should B2B determine their paid, earned and owned social media mix?
  3. How are B2Bs inspiring the Ultimate Moment of Truth that Brian Solis suggests in his new book
  4. What are the essential ingredients of a vibrant B2B customer community?
  5. How do you build a B2B ambassador program that gets coworkers and SMEs using social media as well?
  6. Is there a relationship between trust and ease-of-use and do you trust the new Linkedin Skills & Expertise Endorsements?
 
Special thanks to Steven Swimmer of Swimmer Media.


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/2013_Social_Media_B2B_Expert_Panel.mp3?enclos_rss=194599




HIPAA Social Media Guidelines

Mon, 11 Mar 2013 18:23:20 GMT

Dan Goldman (@danielg280), legal counsel at Mayo Clinic and Advisory Board member to the Mayo Clinic Center for Social Media, discusses the Health Insurance Portability and Accountability Act, which sets national standards for the security of electronic protected health information; and the confidentiality provisions of the Patient Safety Rule, which protect identifiable information being used to analyze patient safety events and improve patient safety.
 
Dan specializes in Internet law, HIPAA and Privacy law, telemedicine, trademark law, copyright law, and social media legal issues.  

Topics Covered:
  1. Identifiable health information
  2. The HIPAA Security Rule
  3. Confidentiality provisions of the Patient Safety Rule
  4. Patient rights over medical information
  5. The HIPAA Patient Privacy Rule
  6. How advances in electronic technology can erode the privacy of health information
  7. Impact of recently NLRB rulings on patient privacy
  8. HIPAA compliant social media policy
  9. Importance of social media compliance training


About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/HIPAA_Social_Media_Guidelines.mp3?enclos_rss=194224







Online Social Media Training: Social Media Pros 30 Simulcast

Fri, 24 Aug 2012 18:19:02 GMT

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman, online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs‘s Social Media Stat of the Week (This week: Twitter gets 15% more media mentions than Facebook.)   Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social media. I am Jay Baer, joined, as always, by social media marketing software company genius, Founder, President and man among boys, live from the woods of North Carolina, Mr. Eric Boggs. Eric B.: These introductions keep getting better and better, Jay. Jay: And longer. The next time I’m going to do a 20-minute introduction and a seven-minute show. Eric B.: That sounds fantastic. Jay: How are you my friend? Eric B.: Doing just great. What’s new? Jay: Oh, man, it’s been a crazy week in the interwebs. We’re going to talk about that in just a second. Let’s take a real quick minute to acknowledge our sponsors in addition to Eric’s company Argyle Social, who we use for all of our social media content missives. Also our friends at Infusionsoft, fantastic e-mail CRM company, who we use for all of our emailings; our buddy Jim Kukral at digitalbooklaunch.com, who is our erstwhile guest host; and the good folks at Janrain, who do all kinds of amazing social sign-in and matching up your database to real people in social media. Solving common problems, those folks at Janrain.   We, today, have ourselves quite a show, quite a show, Eric Boggs. We have a professional on the show today. We actually have somebody who actually knows something about podcasting and other stuff, but podcasting in particular. Mr. Eric Schwartzman will be joining us here on the program in a minute. Eric handles the On the Record podcast and is at like episode 300 or some crazy thing like that. Eric is also the Founder of iPressroom from back in the day – that’s where I first met Eric when he was running that company – co-author of the fantastic book “Social Marketing to the Business Customer”, with Paul Gillin. We’re going to talk to Eric specifically today about a really interesting series of web-based training programs he has now about social media, social media boot camp, if you will. Eric B.: Yep. Jay: So, we’ll do that in a second. Eric B.: It’s bonus, extra Eric also in this podcast. Jay’s Thought of the Week Jay: Two Erics, one Jay, it is a Jay sandwich. So crazy week in social media and a lot of things potentially to talk about, but the one I wanted to talk about, especially because you’re on the show is what is the deal with Twitter? This crazy API pronouncement and, “You must make everything look the way we mak[...]


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/Online_Social_Media_Training.mp3?enclos_rss=183875




Your Social Media Policy is Illegal

Thu, 08 Mar 2012 13:47:42 GMT

I've updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in the language they use to govern the use of social media policy for US-based employees.   Under the National Labor Relations Act, US-based employees have a legal right to organize to improve their working conditions, even if that effort includes publicly criticizing their employer or discussing confidential information, such as a salaries, on social networks.  That's right, restricting employees from discussing "confidential information" is too broad a requirement to pass muster.   In this podcast, Lisa discusses two memoranda that were recently released by the NLRB Acting General Counsel Lafe Solomon. The first one (OM 11-74) on August 18, 2011, profiles the NLRB’s resolution of 14 social media cases; a second memo (OM-12-31) on January 25, outlines more recent cases reviewed by his office.   As Lisa says in her blog post:   "An employer’s policies “should not be so sweeping that they prohibit the kinds of activity protected by federal labor law, such as the discussion of wages or working conditions among employees,” according to Solomon. Distilled to its essence: standard labor law principles apply here. That means that even if it does not expressly bar NLRA-protected activity, the NLRB would still find fault with a policy that: “chills” employees from exercising their protected Section 7 rights; significantly burdens an employee’s exercise of those rights; was enacted in direct response to union activity; or is applied in such a manner that it restricts the exercise of protected rights."   If you haven't updated you social media policy in a while and you need enforceable employee guidelines, now is the time. As I mentioned earlier, I'm in the process of updating my social media policy template so sign up for my email newsletter (upper right-column of this page) if you'd like a notification when it's available. [...]


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/Your_Social_Media_Policy_is_Illegal.mp3?enclos_rss=170291




Auto Industry Crisis PR at GM

Mon, 06 Feb 2012 12:33:00 GMT

Tweet   Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division.Jennifer and Eric discuss the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense Secretary of Defense Robert Gates accelerated production of MRAPs, the politics of setting fuel efficiency standards and what crisis PR firms can learn from her handling of communications through the automotive industry bailout crisis.This interview was recorded the 2011 PRSA International Conference in Orlando. Related Content: Toyota Online Newsroom Best Practices Mitsubishi Motors PR Director Dan Irvin Haiti Emergency Communications Case Study Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecordonline Embed this Podcast:(embed) About the Podcaster:Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.[...]


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/Auto_Industry_Crisis_PR_at_GM.mp3?enclos_rss=161315




Linkedin B2B Social Marketing Update

Mon, 30 Jan 2012 14:09:00 GMT

If you’re a B2B marketer looking to fine tune your Linkedin marketing strategy, this podcast is for you.  Your’re going to get tanglible, applicabler Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), who blogs at Princess Polymath.In this episode, she discusses the technology behind Linkedin’s marketing strategy for extending their services beyond their website and helping members take their credentials with them wherever they go online.  With more than 135 million members, and 4 million new members joining each month, Linkedin is the world’s third largest online network and in this podcast, she tells you everything you need to know to mastermind a smart Linkedin marketing startegy. Linkedin’s goal is to connect to world’s professionals and make them more productive and successful and one way they do that is by making it easy for members to leverage their Linkedin professional profile and network of contacts on third-party websites and in mobile environments.   Kirsten speaks at conferences and meetups to educate and engage developers with the LinkedIn API. She has given presentations at various events, including the Silicon Valley iOS Developer Meetup, the Semantic Web Meetup, the DataInsight Hackathon and Silicon Valley Code Camp. Her talks range from overviews of our platform to hands-on workshops. She's comfortable speaking in front of small and large groups, and is an engaging and entertaining speaker, interacting with the audience during and after the presentation. Topics Discussed: Presdo Match Linkedin Integration for Connecting at Le Web Demographics of Linkedin’s user base Linkedin’s competitive values: Identity, Insights and Everywhere Linkedin Homepage, Linkedin Today and Linkedin Groups Linkedin’s Javascript APIs and REST backend Linkedin’s prebuilt, easy to integrate Plugins Integrating Linkedin into trade show and conference website Integrating Linkedin into recruiting websites Linkedin Company Insider Plugin at CNNMoney.com Linkedin’s iPhone, Android and Blackberry mobile apps Information Storing Kerfuffle between Monster and Linkedin Linkedin Plugin Builder This presentation was recorded at Le Web 2011 in Paris.  Special thanks to Loic and Geraldine Le Meur for accommodating On the Record...Online as an official conference blogger.Related Content: Social Marketing Insights from Le Web Marketing through B2B Social Networks B2B SEO Strategies and Tactics Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecordonline Embed this Podcast:(embed) About the[...]


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/Linkedin_B2B_Social_Marketing_Update.mp3?enclos_rss=162980







Social Design as Social Marketing

Tue, 10 Jan 2012 22:55:00 GMT

In this podcast, recorded at Le Web 2011 in Paris, Christian Hernandez, Director of Platform Partnerships at Facebook discusses “The Power of the Graph" and explains why social design and engineering is the future of social marketing.   Social marketing campaigns -- where people-powered social media optimization and social networking activities comprise the bulk of the social marketing strategy -- are about to be replaced carte blanche by web developers as the age of social media automation comes into fruition.The workshop also features presentations by Facebook partner Axel Dauchez, CEO and Beatrice Tourvieille, marketing director at Deezer, and Jens Begemann, Founder and CEO or Wooga Games.After a thorough discussion about the rationale behind the introduction of Facebook Timeline and the business case for integrating Facebook into online services to promote viral distribution, the developer partners discuss the increase in users they’ve secured, and why Wooga is focused on HTML5 as the future of social mobile app design.Topics Discussed: Why Social Design is the Future of Social Marketing Facebook Social Graph, Object Graph and Interest Graph Redesign of Facebook with Messaging, Newsfeed, Ticker and Profiles From Edge Rank to Graph Rank, and it Changes Social Optimization Beyond the “Like” Button. The Lexicon of Expanded Social Gestures Why Fiskers and Geno Church Should Think Long and Hard About Timeline For my write up on the workshop, please read the blog post “Why Social Design is the Future of Social Marketing” which is right here.   Related Content: HOW TO: Create Social Media Training Courses Balancing Transparency against Operational Security at the United States Marine Corps Strategic Social Media Communications at US Pacific Command Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecordonline Embed this Podcast:(embed) About the Podcaster:Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is [...]


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/Social_Design_as_Social_Marketing.mp3?enclos_rss=161321




Social Marketing Insights from Le Web

Tue, 03 Jan 2012 13:55:00 GMT

Most Facebook and Linkedin members are outside of the US. So when you market through social networks or through Google, you're marketing to a global audience. To be successful, you need a global perspective. And that's what this episode is about. In it, you will get the major take aways and social marketing insights that came out of what remains my favorite tech conference of the year.   It's called Le Web and it brings together a very influential audience of US and European executives from businesses within the Internet ecosystem. Top industry entrepreneurs, executives, investors, senior press and bloggers gather for two days in Paris each December to focus on the key issues and opportunities in the web marketplace and this was my second year attending as an official conference blogger. In this podcast panel discussion, moderated by For Immediate Release co-hosts Neville Hobson (@jangles) and Shel Holtz (@shelholtz), official Le Web conference bloggers Tac Anderson, Chris Heuer and Eric Schwartzman exhange riffs on the key takeaways on the keynotes, the newsbreaks and other happenings at this year’s confab. Le Web offers attendees a European perspective of how technology is developing and its the most entertaining and best looking tech event. At LeWeb 2011, there were a total of over 3500 attendees in Paris from 69 countries, and more than 200,000 participants online. Nearly 235,000 viewers watches sessions via Ustream, over 300,000 watched on-demand sessions via YouTube and more than 100,000 viewers watched Eric Schmidt's keynote.  Topics Discussed: Eric Schmidt’s keynote address and his message to European Governments The benefits of understanding the French and the European perspective The dirty little secrets about prepaid broadband in Paris Karl Lagerfeld’s keynote on the use of technology for fashion design Sean Parker’s keynote on the rise of collaborative comsumption Social, local, mobile trends     About the Panelists Tac Anderson (@TacAnderson) is vice president and head of digital strategies for Waggener Edstrom, based in London. Chris Heuer (@ChrisHeuer) is specialist leader for social media at Deloitte Consulting and one of the founders of the Social Media Club. Eric Schwartzman (@EricSchwartzman) runs Schwartzman & Associates and founded iPressroom. This is a simulcast of a Google+ Hangout organized by Neville Hobson and recorded with Camtasia by Shel Holtz, co-hosts of the For Immediate Release podcast. Related Content: How Social Media Killed the Cold Call Marketing through B2B Social Networks B2B SEO Strategies and Tactics Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecordonline Embed this Podcast:
Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/Social_Marketing_Insights_from_Le_Web_2011.mp3?enclos_rss=162984




PRSA Chair-Elect Gerald Corbett

Wed, 21 Dec 2011 19:19:00 GMT

Mr. Gerard Corbett, Incoming Chairman and CEO of the Public Relations Society of America and CEO of Redphlag discusses the benefits of membership in a tough economy, mentoring public relations professionals, the three-legged stool of the job hunt, combating negative stereotype of PR, PRSA’s international ambitions, the Global Alliance for public relations and communications management, the 2011 PRSA $30 dues increase, Ketchum’s blogger relations campaign for Con Agraand the fallout from the Motrin Mom’s incident.   This interview was recorded the 2011 PRSA International Conference in Orlando.Related Content: PRSA CEO and Chair-Elect Gerald Corbett PRSA CEO and Chair-Elect Gary D. McCormack PRSA CEO and Chair-Elect Michael Cherenson Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecordonline Embed this Podcast:(embed) About the Podcaster:Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates. [...]


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/PRSA_Chair-Elect_Gerald_Corbett.mp3?enclos_rss=161314




Blocking Access to Social Media

Fri, 16 Dec 2011 23:41:56 GMT

  “Most users are only two clicks away from malicious content,” says Patricia Hogan (@patriciahogan), senior public relations specialist at WebSense, who discusses web security, email security and data loss prevention through content security and why some companies chose to implement technology to safeguard their data and users by blocking access to social media.Eric and Patricia discuss the decision some companies filter access to social networks versus just training employees to use it responsibly, Jeremiah Owyang’s report on Social Business, Websense’s policy for acceptable use of social media policy, enabling businesses to safely leverage the social web, blocking access with demotivating your employees, securing content with classified and non-classified networks, restricting access through technology versus improving security through social media training and working with your IT team to safely embrace the social web.This interview was recorded the 2011 PRSA International Conference in Orlando. Photo by Rogelio Perea. There is some profanity in this podcast.Related Content: HOW TO: Create Social Media Training Courses Balancing Transparency against Operational Security at the United States Marine Corps Strategic Social Media Communications at US Pacific Command Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecordonline Embed this Podcast:(embed) About the Podcaster:Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.[...]


Media Files:
http://ontherecordpodcast.com/pr/otro/electronic/Blocking_Access_to_Social_Media.mp3?enclos_rss=161313




How To Find Influencers Online

Mon, 28 Nov 2011 13:44:00 GMT

One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres. In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services. Related Content: HOW TO: Increase Your Klout Score Why the Future of Business is Social Winning Resources and Buy-In for Social Media with Brain Solis Google Analytics Deep Dive - Part One Google Analytics Deep Dive - Part Two Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecordonline Embed this Podcast: (embed) About the Podcaster: Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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Social Media Week Closing Keynote

Mon, 14 Nov 2011 17:34:00 GMT


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This is a recording of the closing keynote address at Social Media Week Los Angeles delivered on Sept. 23, 2011 by Eric Schwartzman (@ericschwartzman), coauthor of "Social Marketing to the Business Customer" with an introduction by Michael Terpin, CEO of Social Radius.  Eric discusses social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions.
 
Topics:
  • How are B2Bs using social media differently from B2Cs?
  • What are the biggest challenges to successful B2B social media outreach?
  • Content marketing, community management and social automation: What works best in B2B?
  • How are organizations calculating a return on investment for B2B social media initiatives?
  • What is the role of mobile in B2B social business and how might GPS technology change the way products and services are made?
  • What new opportunities does the prevailing social infrastructure make possible?


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Le Web 2011 Preview

Tue, 08 Nov 2011 01:24:45 GMT

Official conference bloggers Luca Sartoni (@lucasartoni), Karin Hoegh (@karinhoegh) and Nebojsa Radovic (@eniac) discuss the tech scene in Paris, this year’s scheduled keynotes by Eric Schmidt of Google, Sean Parker, Daniel Ek of Spotify, Brian Chesky of AirBNB  and Kevin Systrom of Instagram and what types of coverage to expect from the blogger panel.


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Shira Lazar on Selling Online Ads, Leo LaPorte and CBS News

Tue, 08 Nov 2011 01:10:20 GMT

(image) Shira Lazar, Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What’s Trending” discusses hosting live streaming programming for mainstream audiences, selling online content to advertisers, online influence, premium apps, Leo LaPorte, Google Plus versus Facebook, emotional ties to social media, the future of web search and the mistake which ended her distribution deal with CBS News.

Named one of Fast Company’s 2011 Most Influential Women in Technology and Huffington Post’s “Women in Tech to follow on Twitter”, Shira has been the talent on many live-streams on the web including, The Oscars and The Grammys among many others.


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Social Tips and Netiquette Rules

Sat, 15 Oct 2011 02:29:23 GMT

If you were denied a proper Cotillion or never had a chance to be presented at the debutante ball, it’s not too late for you. You can still learn how to act and behave politely from Philip Galanes (@SocialQPhilip) who writes the Social Q’s column in the New York Times every Sunday in Style Section.  Social Q’s offers lighthearted advice about awkward social situations and is sure to prepare you to present yourself appropriately in social circles.   In this episode:   Philip's "Social Q's:  How to Survive the Quirks, Quandaries and Quagmires of Today," which comes out November 1, 2011.   How Philip's book is different from Dale Carnegie’s “Win Friends and Influence People” and Emily Post’s “Ettiquette” were recently revised for the digital age.   Are companies like Facebook and Netfilx being rude when they change their services.   Is it okay to send a Facebook friend request to the mother of a child at my school without friending her husband first?   Snooping on your friend’s Facebook feed without leaving likes or comments, showing your humanity, chiming into the newsfeeds of your younger Facebook friends   Appropriateness of married men friending married women without friending their husband first.    Mattheis Lufkens's Twitter Diplomacy at Le Web last year showing that not all heads of state follow their own ministers.   Geno Church who's daughter used Facebook and her cell phone to plan and actually run way from home.  When it comes to monitoring how your children use social media, is it okay to set up software to monitor your child’s online behavior without disclosing it to them?   Using smart phones in social situations.   In the world of search marketing, the term “black hat” refers to a search marketer who uses unethical practices to try and game search algorithms to come up first.  But what if those marketers come from other countries and cultures where unabashed capitalism is NOT necessarily frowned upon? Are they still unethical, or do we need to adjust our expectations of fairness?   "Social Q's:  How to Survive the Quirks, Quandaries and Quagmires of Today"  is in stores and online on Nov. 1, 2011[...]


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Social Media in Germany - Special Episode

Mon, 26 Sep 2011 04:11:32 GMT

Tweet   In preparation for my second German-American Social Media Boot Camp, which is scheduled for Oct. 10-11, 2011 in Berlin, I assembled an expert panel of digital communications professionals to discuss the state of social media in Germany, and the start-up scene in Berlin.   Germany has come a long way since Fredric Lardinois wrote on ReadWriteWeb that the country is still 5 years behind with lots to learn.  But that may not be true for all companies.   Big organizations are hiring big agencies and jumping in feet first. But privacy concerns among small and medium sized businesses have stymied adoption. In fact, Xing’s compliance with local privacy laws has allowed the service to lure more users in Germany, despite a veritable lack of features and some municipal officials are still scared to launch Facebook Pages.   Berlin’s start-up scene, including SoundCloud and Etsy, is creating jobs for the digitally literate, but the post industrial generation is still left out, because they lack the skills to compete in the digital communications marketplace and almost now formal trainings opportunities exist for them to learn these important new job skills.     Our Panelists: Thomas Praus (@stylewalker), managing director of Panorama 3000, a member of Box Network Europe and an advisory board member for Social Media Week Berlin 2011 Oliver Gassner, (@oliverg) conversation evangelist and Blog Coach at carpe.com communicate GbR. Sebastian Vasta (@sebastianvasta), Australian expat, former digital strategist and community manager, most recently for @Optus.   This episode also includes a tribute to the great Liza Minnelli and her inimitable performance in the Oscar winning film Cabaret.   Other Podcasts You May Be Interested In:   Why Use Google Plus?   Social Media in Austria   Le Web 2011 Preview Subscribe:   iTunes: "On the Record...Online"   twitter.com/ontherecord   Facebook.com/ontherecordonline Embed this Podcast: (embed) About the Podcaster: Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He has over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BY[...]


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Pick the Best Wordpress Designer

Mon, 19 Sep 2011 11:00:00 GMT

How do you find and retain the best WordPress Designers?   WordPress, web software built by hundreds of community volunteers, to create websites and blogs, currently powers 14.7% of the top million websites in the world, up from just 8.5% last year, and the latest data shows that 22 out of every 100 new active domains in the US are running WordPress.WordPress has over 15,000 plug-ins and has seen 200 million plug-in downloads. In the fastest upgrade in the platform’s history, WordPress 3.2, the latest version, had 500,000 downloads in the first two days according to a talk Matt Mullenweg, the original developer of WordPress, gave in August.WordPress is easy to learn and easy to use, and has given rise to an exploding community of website designers and website developers who use the platform to build new sites for themselves and for their clients.But because this community of specialists is still so new, and because, at least based on my own analysis, demand for competency, professionalism and quality appears to outstrip supply, finding the best WordPress designers requires a working knowledge of the platform, the people and its pieces to hire to identify and retain the right specialists to get you up and running.Voce Communications, which was purchased by Porter Novelli earlier this year, and which counts Matthew Podboy and Mike Manuel as key team members, has gorwn it’s business over the last few years and expanded its operation with the inclusion of web development as part of its portfolio of services, and most of the sites the build run on WordPress.Voce Communications employs a full time team of WordPress experts and with us today to talk about hiring the best WordPress designer from Voce Communications WordPress Designer Jeremy Harrington (pictured right) and WordPress Developer Chris Scott, who have built dozens of high-profile WordPress sites for the agency’s clients, and they’re going to tell us everything we need to know to find and retain the best WordPress website designers.Topics Discussed: Advantages of WordPress over Joomla and Drupal and the extensive documentation on the framework that exists. Wordpress.org versus Wordpress.com hosted sites: What are the advantages and drawbacks of either option, and how do you decide which one is right for you? The difference between Wordpress designers and Wordpress developers, who does what and who do you need first? How to hire the best WordPress Designers and the right questions to ask to identify the best WordPress Designers. One place to look for good WordPress Designers is [...]


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Design Online Training Courses

Mon, 12 Sep 2011 11:43:00 GMT

What is the future of elearning. How do you design online training courses? How do you keep people interested? And how, if at all, will gamification and the social web change the way we learn?Keeping up to date with the latest changes to software and web services we use for work has become a huge challenge.  And learning to use new software and online services requires a significant investment of time and energy.Sure, there are plenty of options for coming up to speed. You can search Google for example, but you’re on your own to vet the results.  Or you can attend a workshop or seminar, but it’s expensive, you usually have to travel, and they teach to center of the class, which is either too slow or too fast for beginners or advanced users.Online training provider Lynda.com had a library of 53,000 on-demand, online video tutorials which it makes available on a subscription basis. And 95% percent of those videos are produced in house.In this episode, Michael Ninness, Vice President of Content atlynda.com provides an overview of how to design an online training course and the state and future of online training.Topics Discussed: How lynda.com grew based on customer demand. What makes a great online learning course. Formal versus informal presentation styles. What type of Internet training do tomorrow’s professionals want? Lynda.com’s online social media training courses on Facebook, Twitter and Linkedin. The episode of the Xyleme podcast, in which George Siemens argued that the future of online learning is not necessarily instructor led, on demand training, but rather, a more chaotic, participant organized environments.   Delivering compelling elearning to mobile devices. Globalization and technology have increased productivity, largely at the expense of workers.  How can online training improve efficiencies. Are activity streams and social networks a better way to locate information than directories and catalogs? Is gamification the key to keeping people interested? Podcasts You May Be Interested in: Why Use Google Plus with Jay Baer Accuracy of Sentiment Analysis Mobile Search Strategy - Part One                     Mobile Marketing Strategy - Part Two Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecordonline Embed this Podcast:
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Blogging Stats Preview from Technorati

Mon, 29 Aug 2011 10:51:00 GMT

  The latest blogging stats, including counts on blog readership and blog traffic, were presented by Technorati CEO Shani Higgins at the PR Summit in San Francisco earlier this month.  This podcast is an exclusive recording of her talk.   Much of the data she shared was a preview of the blogging stats to be included this fall in the Technorati 2011 State of the Blogosphere Report.  The blogger statistics revealed in her talk provide critical insight into best practices for blog pitching.   Blogging Statistics (Highlights):   71% of bloggers only write about brands they think are reputable Mommy bloggers get 500 pitches a day Only 20% of bloggers like the pitches they get Blog accuracy perception continues to rise, the credibility of mainstream news outlines continues to erode, mommy bloggers are the toughest to pitch, more brands are compensating bloggers and brands like Vogue, Samsung and Ebay are all more invested in blogger outreach programs than they were a year ago.     Show Notes:   7:37 Hobbyists account for 65% of bloggers. Professional bloggers are broken down into three groups:   Corporate Bloggers Part-Timer Bloggers Self-Employed Professional Bloggers   For brand marketers, with the most important are Self-Employed Professional Bloggers, since they have more at stake.   Business Blogging Statistics: All Bloggers   33% have worked within traditional media 27% are still employed by traditional media 3% blog for their traditional media employer 65% say blogs are being taken more seriously   8:16 Bloggers are heavy users of social media.   Blogging Statistics: How Blogger’s use Facebook and Twitter 87% of all bloggers use Facebook 81% use Facebook to promote their blog 64% use Facebook to interact with readers 45% say Facebook drives more traffic to their blog than it did a year ago 73% of hobbyists and 88% of professional bloggers still use Twitter More than half of all bloggers link Twitter to their blog 34% of bloggers say Twitter is a more effective traffic source than it was a year ago   10:19 Bloggers are Talking about Brands - Nearly half of non-corporate bloggers write about brands. One fourth of bloggers overall post products or brand reviews monthly and one fifth post weekly. 20% of corporate bloggers post daily about products and services.   Brand Reputation Matters to Bloggers - Bloggers care deeply about brand reputation so brand acceptance is required if companies want bloggers to write about them.   Blogging Statistics: Bloggers and Brands [...]


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Life on Mars

Mon, 22 Aug 2011 20:43:37 GMT

Life on Mars, space colonies and inspiring innovation with Peter H. Diamandis (@peterdiamandis) Chairman and CEO, X PRIZE Foundation, a key figure in the development of the personal spaceflight industry. Peter has created many space-related businesses and organizations, including the X PRIZE Foundation, an educational nonprofit prize institute whose mission is “to create radical breakthroughs for the benefit of humanity.” The foundation, which presents a $10 million award to the first team to achieve its current goal, is best known for the Ansari X Prize, a competition to launch a reusable, manned spacecraft into space twice within two weeks. This was the first private-sector manned spaceflight. Citing anecdotes from X PRIZE competitions in exploration, life sciences, energy, environment, education, and global development, Diamandis shares stories of innovations that are changing the way we think, work, and educate future generations. He promotes intelligent risk-taking, maverick thinking, and environments where failure is allowed and celebrated. Diamandis reveals how organizations can incentivize breakthroughs for new products and strategies and reinvent their industries. His presentations address technology and how to spur innovation. A Passion and Business Savvy for Spaceflight. Diamandis is an international leader in the commercial space arena, having founded and run many of its leading entrepreneurial companies. Among many other ventures, he is the co-founder and managing director of Space Adventures, a space-tourism company, the co-founder and CEO of Zero Gravity Corporation, a commercial space company which offers weightless flights to the public, and the chairman & co-founder of the Rocket Racing League. Diamandis co-founded the Singularity University, an academic institution who aims to foster thoughts leaders who will work on humanity’s largest challenges. Diamandis also co-founded the International Space University (ISU) where he served as the University’s first managing director. Prior to ISU, Diamandis served as chairman of Students for the Exploration and Development of Space (SEDS), an organization he founded at MIT in 1980. SEDS is currently the world’s largest college and high school-based student pro-space organization He is the winner of the 2007 Arthur C. Clarke Award for Innovation, the 2006 (inaugural) Heinlein Award, the 2006 Lindbergh Award, the 2006 Wired RAVE Award, the 2006 Neil Armstrong Award for Aerospace Achievement and Le[...]


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Increase Your Klout Score

Mon, 15 Aug 2011 12:00:00 GMT

What’s your Klout score? How do you increase your Klout score? And who has the highest Klout score for the topics you’re interested in? In this episode, you’ll find out why your Klout score matters and what you can do to increase your Klout score.Klout is the company that’s attempting to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence.  Klout’s API had 2 billion calls last month and is working with over 3,000 partners and brands.The service began by trying to measure the influence of users on Twitter, and has evolved to consider activity on Foursquare, and last week added Blogger, Tumblr, Flickr, Instagram and Last.fm.Out guest is Megan Berry (@meganberry), marketing manager at Klout, Blogger, social media junkie and Stanford grad talks about how your Klout score, and she talks to us about how to increase Klout scores and why it’s in your best interest to have the highest Klout score you can.Megan has a Klout score of 71, which puts her ahead of previous guests of this podcast Kara Swisher, the co-editor of All Things D (http://klout.com/karaswisher) at 70, Natalie Petuhoff (http://klout.com/drnatalie) at 54 and your truly at 56.Topics Discussed How Klout establishes online influence The Klout Perks program Overcoming the shortcomings of semantic analysis Measuring popularity vs. influence Klout’s value proposition to marketers and individuals When Klout intends to integrate Google + Measuring individuals vs. measuring media Ethics of establishing influence based on ReTweets Jay Baer covers Why Use Google+ +K feature which allows you to give influence to others Podcasts You May Be Interested in: Why Use Google Plus with Jay Baer Accuracy of Sentiment Analysis Mobile Search Strategy - Part One                     Mobile Marketing Strategy - Part Two Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecordonline Embed this Podcast:(embed) About the Podcaster:Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He has over 15 years experience integr[...]


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Kara Swisher on Murdoch, Huffington and Pogue

Mon, 08 Aug 2011 16:32:00 GMT

If you’re interested in tech news, you’re going to find this very interesting. If you’re a media relations professional who works in tech, you’ve just hit the mother lode. In this podcast, Cathy Brooks (@cathybrooks), who currently handles marketing for Draper Fisher Jurvetson backed Israeli mobile search app provider DoAT interviews All Things D co-editor Kara Swisher (@karaswisher) about her tech blog’s personality, the hamsterization of journalism, balancing accuracy against speed in the quest to be first and what makes All Things D different from other tech news outlets. Kara splits her responsibilities overseeing the coverage of All Things D with Walt Mossberg.   Kara also discusses the scandal at News Corp’s recently shuttered News of the World, Rupert Murdoch’s depth of knowledge over his business units and All Things D, her plans to expand their coverage to include gadget, game and app news and reviews and add another industry conference, Arianna Huffington’s shill for higher standards in journalism while excluding AOL employee Michael Arrington from their corporate policy that bloggers not invest in companies they cover and New York Times consumer technology reporter David Pogue  getting reprimanded for speaking at a PR conference, which I personally think was a hypocritical comment to make while discussing how to pitch All Things D at a PR conference.    Pogue never “advised” PR professionals.  Reporters speak at PR conferences all the time.  I’ve moderated panels of reporters for the Public Relations Society of America and can’t see how any of those sessions compromised anyone’s journalistic integrity.  By enlightening PR people about how to pitch, journalists are improving the quality of the information that flows their way, and that’s a good thing.  It means they’ll get better, more impartial content from companies.  Whether they’re compensated or not, reporters are under no obligation to provide coverage.  Is an expert witness less credible because they’re compensated?  What’s wrong with being paid to provide expert testimony?   This interview was recorded at the PR Summit in San Francisco on Wednesday, July 28, 2011.  I keynoted the conference later in the day, after this interview concluded.  The PR Summit Conference SF was produced by Shaun Sanders of Berkeley-based Grafitti PR.   While this interview was in no way offensive, lewd or obscene, the[...]


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How to Share Social Media

Mon, 01 Aug 2011 12:56:00 GMT

How to share social media is a question asked widely by businesses and consumers. Does your corporation or business know how market on Facebook or how to tweet and how to retweet compelling shares?   Are you writing the best Facebook wall posts? Do you know how to use Twitter for business? Do you find yourself asking the question why use Google+ when you’re still getting the hang of Facebook and Twitter? And how on earth do you please managers and clients who want to control the message and earn the trust of the online community at the same time?   Chris Brogan (@chrisbrogan), best-selling author and renowned blogger, discusses how to share new media content from a business perspective, the benefits of Google+, and his experience as a thought leader in the rapidly changing world of social media.   With social media on the top of business minds everywhere, many are confused by how to share engagingly. Chris discusses why public relations professionals need to show their bosses that it’s better to be authentic and why the best Facebook wall posts could be those that reference your competitor instead of yourself.   How to share social media is becoming even more prominent in our lives and it’s time for people and businesses to start embracing and engaging with others, says Chris. With new social networking channels arising, people find themselves asking questions like, why use Google+ when I already have Twitter and Facebook accounts? This podcast skims the surface of that question, and goes deeper into the concept of how to share social media content.   Chris Brogan is President of Human Business Works; Co-Founder of PodCamp; New York Time’s Best-Selling author of Trust Agents and is this year’s keynote presenter at the PRSA 2011 International Conference in Orlando this October.   Show Notes:   2:11 Trust agents are the voices or faces of businesses, but they aren’t at the CEO level, Brogan explains and shares an example of how this is happening at Google. The trust agent knows how to share twitter messages and posts and stays engaged on social networking sites. A lot of companies are using the social networking websites for business networking and to help humanize their brands.   4:21 We have to learn we’re never right all of the time online and must show our managers and clients that one of the parts of how to share social media content correctly is using the Three[...]


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Why Use Google Plus

Thu, 28 Jul 2011 12:42:00 GMT

Why use Google+ when there’s always a new social network? What are the benefits of using Google Plus?  What are the advantages of using G+?  And how, if at all, will Google+ impact Google search, if it’s successful?   Think about it.  Over the last 7 years, online conversations have moved from blogs to social networks. The most engaging status updates, tweets and shares generate conversations, edging them up to the top of the stream.   On the other hand web pages are ranked largely by inbound links. While these published, referring links are no less useful than they once were, there are also fewer of them today for Google to count.    Comments, likes and shares aren’t inbound links, but they have become important measures of influence.  It’s possible that if Google can’t figure out a way to integrate these signals into search, some day its ability to effectively rank online content could become obsolete.   Does Google+ potentially give Google search the social signals it needs to stay relevant?  Is the introduction of G+ Circles siginificant?  Should businesses be thinking about how to use Google+ in their social media outreach strategy?  Or are we essential just trading the measure of influence for the measure of popularity?   Social media and content strategist and President of Convince and Convert Jay Baer (@jaybaer), talks about Google’s new social web offering and tells you why to join the 10 million other who are currently figuring out how to use Google Plus.   Show Notes   1:55 - Online content has gotten smaller, with an activity stream of what’s happening now constantly changing. Are Facebook status updates, wall posts, tweets and shares the future of the web? Jay explains how Google+ could help Google stay relevant through the shift from pages to streams.   4:17 - With content creation moving away from page views to short, microbursts of information, Page Rank is becoming less useful. Jay talks about how the Google page rank algorithm has been the fundamental premise of SEO for years and the potential downfall of the page rank formula in the new world of social object oriented content.   5:53 - Who has more influence online: content creators or content curators?  Have we gone too far in the other direction by exchanging the more measured, foundation principle of Page Rank for the impulsivity of likes and comments? Jay[...]


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How Black Hats Game Search

Mon, 25 Jul 2011 12:58:00 GMT

Tweet   Are black hat SEO specialists getting better at outsmarting Google? And is Google Local Search particularly susceptible to gaming? Earlier this year, JC Penny and Overstock.com had to be manually demoted by Google because they were paying for inbound links to artificially inflate their rankings.Last month a Chinese start-up that uses illicit SEO tactics to outrank a number of major consumer brands for keywords like “summer dresses” secured a $15 million dollar investment from Sequoia Capital.And credit card provider Capital One piggy backs off an online car dealership’s display ad widget to rank number one for the phrase “auto loans.”Most recently, lead gen companies have gotten so good at gaming local search, it’s become exceedingly difficult, if not impossible for local locksmiths to get found by customers. Instead, the lead gen companies, or affiliate marketers, intercept the leads and sell them to the highest bidder, driving up the cost of service.Online search expert Doug Pierce, available via LinkedIn, Twitter or email, who is the co-founder of Digital Due Diligence, which helps investors evaluate online business models, talks about the shady schemes of black hat SEOs, and whether or not they’ll ever gut Google search of its usefulness. Topics Discussed: How national lead gen companies outranking local companies in Google Local Search. How lead gen sites use NAPs -- name, address and phone number -- to curry favor. Was including Local Search in its current state in Universal Search Results a bad idea? Inside the unseemly Chinese Internet web of inbound link purchasing networks. How to use ALT tags to give inbound links from JPEGs SEO relevancy. Did JC Penny know what it was doing, or was management digitally illiterate? What http://www.opensiteexplorer.org/  does that Yahoo! Site Explorer doesn’t. Since this podcast was recorded, Google made significant changes to the Goolge Local search algorithm, promptomg Doug to write this blog post detailing what's wrong and what more can be done. Podcasts Referenced in this Episode: Google Global Director of Communications and Public Affairs Gabriel Stricker Mobile Search Strategy - Part One                     Mobile Marketing Strategy - Part Two Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecord[...]


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Best Facebook Wall Posts

Sat, 16 Jul 2011 21:52:00 GMT

Tweet   Why is it some Facebook wall posts get likes and comments, while others get none?  When is the best time to post, how often should you post, are there certain words that generate a higher response rate?  What’s the science of procuring engagement on the world’s largest social network?  In this episode, we explore what makes a great Facebook wall post?  The best shares aren’t random.  There is a method behind the madness.  Listen to this podcast with Buddy Media director of communications Joe Ciarallo (@joeciarallo) and find out how to create effective Facebook wall posts based on a research study his company did on the shares of 200 name brands over a 2-week period.Joe also talks about how to optimize your status updates for Facebook’s Edgerank so fans see it their newsfeed.  Topics discussed: Optimum Facebook post character length Benefits and drawbacks of URL shorteners and the problem with long URLs Words that appeared most in top “liked” and “commented” shares Which words appeared most frequently in ineffective engagement in Facebook The impact of “likes”, “comments”, affinity and time on Facebook Edgerankings Why NOT to ask “why” in your Facebook wall posts Purchase intent and recommendation likelihood of Facebook Fans vs. Twitter Followers What’s the ROI of a Facebook fan? Niche marketing, B2B marketing and brand building on Facebook Shel Holtz’s recent interview of Brian Solis In this exclusive interview, Buddy Media director of communications Joe Ciarallo (@joeciarallo) reveals Podcasts Referenced in this Episode: Facebook Marketing Tips from Simon Cross Marketing with Facebook Like Buttons with Simon Cross                     Marketing with Facebook Pages and Facebook Ads with Xavier Leclerc Activity Streams Will Change Your Business with Chris Messina When to Facebook, When to Tweet with Dan Zarella MediaBistro.com founder Laurel Touby goes On the Record…Online 2011 Digital Impact Keynote State of B2B Social Media Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecordonline Embed this Podcast:http://ontherecordpodcast.com/pr/otro/electronic/Best_Facebook_Wall_Posts.mp3?enclos_rss=145295




Social Customer Service ROI

Sun, 10 Jul 2011 17:43:06 GMT

Is there a way to reduce call center costs while improving the quality of customer experience?  In this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced on social customer service for Salesforce.com on building the business case with management for using social media in their customer service. departments.Can social customer service protect brands against perceived and systemic product failures?  In markets dominated by companies that are too big to fail, do customer opinions matter?  Dr. Nat also discusses he method of calculating the ROI of social customer service interactions, the value of direct and indirect call deflection and why companies should align with their super users to lower their cal center costs while improving customer experience quality.   Here’s Dr. Natalie’s list of monitoring tools. Chapter Six of my book also walks you through the process of building a social media monitoring dashboard with free tools and services:   Tool / Site PR, Marketing, Customer Service and Production Development Value www.search.twitter.com   Search on twitter to find people, topics, etc… http://www.boardtracker.com   Forum search engine, message tracking and instant alerts system designed to provide relevant information quickly and efficiently while ensuring you never miss an important forum thread no matter where or when it is posted. http://alltop.com/   See which blogs are prominent in which sector http://www.socialmention.com   Allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. http://www.wordle.net/   Generates “word clouds.” http://www.google.com/trends Planning on launching an activity? Run a quick search to see which time of year the world is talking about that subject the most. http://www.bing.com/social   It features real-time snippets of the most shared links in relation to the subject you are interested in, in real-time. http://blogpulse.com/   See [...]


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Google Analytics Deep Dive with Justin Cutroni - Part 2

Mon, 20 Jun 2011 13:00:00 GMT

Google Analytics can show your ROI of your online and offline marketing efforts, as long as you know how to use it. Welcome to the second half part of our two part series on Google Analytics with Justin Cutroni. From paid search, to display advertising, to social media, to email, marketers are working in a variety of different channels. In this episode, we discuss how to use your web analytics to get actionable business intelligence beyond just the last page visited before the conversion. We also discuss segmenting direct traffic by geographic region to correlate offline marketing with web traffic, analyzing conversions based on referring domains, filtering reports in real time using Advanced Segmentation to identify which segments are performing best, using the “Visits with Conversions” and “Visits with Transactions” default Advanced Segments to see the effectiveness of your web content, looking beyond last click attribution modeling with the Google Analytics v5 multi channel funnels, now in limited beta release, to see what combination of channels work best together and understand every touch point on the path to conversion, campaign tracking or link tracking to identify traffic from individual tweets and Facebook status updates, Justin’s appearance on “Beyond Web Analytics 44” podcast hosted by Adam Greco and Rudi Shumpert, the significance of the release of Google Analytics v5, custom dashboards and custom reports, event tracking on page interactions and advanced visualizations with word clouds. Justin Cutroni is Director of Digital intelligence at Cardinal Path, an online marketing and analytics firm based in Phoenix. Justin prefers the term Digital Intelligence to web analytics, because he believes we need to focus on drawing actionable business intelligence from web data. That’s the direction he says web analytics is moving. Justin has written two books on web analytics: Google Analytics published by O’Reilly, June 2010. This book is for the advanced GA user. It dives into many advanced topics, like custom variables, that Performance Marketing does not cover. This book is all about GA. Performance Marketing with Google Analytics, Wiley 2010. This book was written for those just getting started with web analytics[...]


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Mobile Apps for Live Events

Mon, 13 Jun 2011 13:00:00 GMT

Want to launch a custom mobile app at your next event? Nervous about having to develop it from scratch? In this podcast Pankaj Prasad (@therealpankaj) from DoubleDutch, which has built apps for TED, Cisco Events and HP Events, shares best practices for creating branded mobile apps for live events. Double Dutch has skinnable geolocation apps for mobile devices that bring the functionality of Facebook, Twitter and FourSquare in a closed community, to the mobile device. The Double Dutch mobile app includes a portfolio of micro apps that can be branded and combined on the mobile desktop. It can be used to provide event attendees with the ability to social network with other event attendees in an exclusive environment without spamming or alienating their Facebook friends or Twitter followers. Mobile apps give event organizers a way to port their paper schedule or conference program to a mobile device so that attendees can search it by time of day, proximity, keyword or track and automatically add sessions to their iCal or Google Calendar. The activity feed in the Double Dutch mobile app can segmented to meet the needs of a particular event, so people can network around different topics, and this is important because the company believes that people are more responsive to focused feeds than broad ones, which is why they typically check email, Facebook and Twitter in that order from their mobile devices. The better an activity stream can give you social information from people from your community that are around you at that time, the more useful it is, which is why they built feed segmentation into their app. The Double Dutch app provides event organizers will a web dashboard that they can use to publish and edit the information in the app on the fly. Cisco uses DoubleDutch to power their Cisco Events app, which iPhone users can download and play with. Related Content: Mobile Search Strategy - Part One Mobile Search Strategy - Part Two Google Analytics with Justin Cutroni - Part One Google Analytics with Justin Cutroni - Part Two State of B2B Social Media Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecordonline Embed this Podcast: About the[...]


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Google Analytics Deep Dive with Justin Cutroni - Part 1

Sun, 05 Jun 2011 12:00:00 GMT

Google Analytics can give you real business insight into the effectiveness of marketing efforts, if you know what you’re looking for. Welcome to our podcast series on Google Analytics with Justin Cutroni (@JustinCutroni). In part one of our two part series, Justin talks about his favorite reports for measuring business outcomes (All Traffic Sources, AdWords Campaigns and Funnel Visualization reports), digging deeper with Advanced Segmentation, drawing strategic and tactical business insights from web analytics, using page views per visit, session length and return visits to measure the effectiveness on content marketing campaigns that are designed to inform rather than convert and the new Frequency & Recency and Engagement reports under the “Behavior” tab in Google Analytics v5. Justin Cutroni is Director of Digital intelligence at Cardinal Path, an online marketing and analytics firm based in Phoenix. Justin prefers the term Digital Intelligence to web analytics, because he believes we need to focus on drawing actionable business intelligence from web data. That’s the direction he says web analytics is moving. Justin has written two books on web analytics: Google Analytics published by O’Rielly, June 2010. This book is for the advanced GA user. It dives into many advanced topics, like custom variables, that Performance Marketing does not cover. This book is all about GA. Performance Marketing with Google Analytics, Wiley 2010. This book was written for those just getting started with web analytics and Google analytics. It’s for the beginner that needs to understand how to do a basic setup of GA and how to do basic analysis. And his firm Cardinal Path is certified by Google to teach a series of workshop in using Google Analytics called Seminars for Success. Part two of our series on Google Analytics with Justin Cutroni is coming soon. Subscribe now and don’t miss it. Related Content: Mobile Search Strategy State of B2B Social Media Fighting Digital Illiteracy with Boundaries Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecordonline Embed this Podcast: About the Podcaster: Eric Schwartzman[...]


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Digital Illiteracy at Work

Wed, 01 Jun 2011 23:57:06 GMT

Despite the wide spread adoption of social media on a global basis, most companies today remain clueless about how digital technology is changing the way people communicate and share information. How else do explain Burson-Marsteller's email smear campaign against Google for Facebook, a famous British soccer player's lawsuit against Twitter to unmask his anonymous critics, or JC Penny and Overstock.com's decision to employ black hat SEO tactics, resulting in their websites being manually demoted in the search rankings. Chalk it up to digital illiteracy. In this episode, PR professionals from Martin Waymire Advocacy Communications in Central Michigan discuss overcoming digital illiteracy in the workplace: Roger Martin, APR, Partner (@advocateman) Andrea Ness, Director of graphic and new media services (@andrea_ness) Rose Tantraphol (“PH” is silent – TAN-tra-pole), Senior account executive (@rose101) Most people go to a few social media conferences and learn just enough to be dangerous. But the fight against digital illiteracy will not be won through keynotes or panel sessions. What's required is practical training and applied knowledge. This episode is about what it takes to build digital illiteracy in your company, with your managers and your clients as well. Andrea and Rose are both alumni of my Social Media Boot Camp, a small monthly workshop that provides hands-on training where you learn real skills and applied knowledge for social marketing. The next Social Marketing Workshop is June 30-July 1, 2011 in Los Angeles. Related Content: Three Video and Audio Recording Rigs for Content Marketers State of B2B Social Media Fighting Digital Illiteracy with Boundaries Subscribe: iTunes: "On the Record...Online" twitter.com/ontherecord Facebook.com/ontherecordonline Embed this Podcast: About the Podcaster: Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served B[...]


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When to Facebook, When to Tweet

Tue, 24 May 2011 12:00:00 GMT

When’s the best time to Facebook? When’s the best time to tweet? If you're a marketer, it's something you've probably wondered more than once. Until now, there has been very little research conducted to answer that question. In this podcast on the Science of Timing Facebook status updates tweets, social media scientist Dan Zarrella (@danzarrella) talks about his research on the best times to Facebook and tweet, using two-years of quantitative research as a guide. Dan, author of The Social Media Marketing Book, studies social media behavior from a data-backed position enabling him to teach marketers scientifically grounded best practices. Dan's research covers when to tweet, when to Facebook, when to email and when to blog. This podcast just covers when to Tweet and when to blog. Originally, we had planned a secoind episode on when to email and when to blog, but the quality of the interview was unaudible and unfortunately, despite a few too many attempts, we were unable to get Dan to agree to rerecord part two. I believe the audio problem stemmed from the fact that the recording was conducted via Skype Out to a VoIP landline in a room was extensive background noise. The resulting audio was thin, with the level going in and out, so if you're a podcaster, one more thing to think about when you record interviews over the phone. Avoid VoIP landlines. Cell phone is better. Even after significant filtering attempts, part two fo this podcast was unusable. In fact, this episode was recorded under the same circumstances and the audio -- which was filtered as well -- is less than stellar as a result. Still, the information is valuable, and I hope you enjoy it. Discussion Topics: The Unicorns and Rainbow’s Myth. Best time of day and day of the week to tweet for retweet and click-throughs Whether or users with @replies get more retweets and click-throughs Optimal number of tweets per day How many self-promotional vs. selfless tweets per day is the right mix Dan’s tool for when, historically, you gotten the most retweets: http://tweetwhen.com How many Facebook status updates per day is too many When Fa[...]


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B2B Social Media Keynote

Thu, 19 May 2011 12:00:00 GMT

Thursday, Luncheon Keynote, 12:30–2 p.m. SNCR Presentation: "Social Marketing to the Business Customer: It's Time to Get Serious About B2B" With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category. Speakers: Paul Gillin, senior fellow, SNCR, and Eric Schwartzman, fellow, SNCR, are co-authors of the first book devoted exclusively to B2B social media, " Social Marketing to the Business Customer." Gillin is author of "The New Influencers and Secrets of Social Media Marketing." Schwartzman's podcast “On the Record...Online” looks at how technology is changing how organizations communicate. On Twitter, connect with Gillin at @pgillin and Schwartzman at @ericschwartzman.


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Managing Online Communities with Rachel Happe

Tue, 17 May 2011 12:00:00 GMT

Not many organizations are brave enough to leverage communities to market themselves. Content marketing is still a safer, and easier to grasp approach, but for the organizations that can pull it off, generating leads, building awareness and making a market, particularly for considered purchases with longer sales cycles via social networks makes a lot of sense, because it’s a way for the market to come up to speed and self-educate, which is less expensive then direct sales and has the added credibility of learning through a peer, rather than through a sales person, where it typically takes longer to establish trust. In this episode Rachel Happe (@rhappe), principal and co-founder of the Community Roundtable, an online resource for community practitioners, discusses: Why B2B communities are more sustainable. Peers are more trusted than authority figures. Strategy for participating in someone else’s community versus your own. Value of differentiating service offerings through social networks. Using online social communities to prequalify prospects. B2B Online Marketing Linkedin Group managed by Kim Albee, president of Genoo What makes a good community manager. Community for information sharing versus engagement. Eric’s guest post on Scott Monty’s blog. Linkedin, Twitter and Facebook are important for awareness and consideration, but late stage buying decisions are more likely occur on niche networks. Should community managers be held to the same standards as community members? Is posting relevant links to a community a good way to stimulate conversation, or is requiring members to post only questions a better way to germinate discussion? Do communities with user ratings make it easier to assess the community without having to invest the time and learn first hand? Subscribe: iTunes Twitter Facebook Other Recommended Episodes: Private Social Networking for Business Interview with Mark Yoltan on the SAP Community Network Mobile Search Strategy Embed this Podcast: About the Podcaster: Eric Schwart[...]


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B2B Social Media Podcast - Episode 9

Tue, 10 May 2011 12:00:00 GMT

Our guest panelist is Allan Schoenberg (@allanschoenberg), director of corporate communications at CME Group (@cmegroup). We welcome your comments, criticism and feedback. Please send email with attachments of 5MB or less to comments@b2bsocialmediapodcast.com Post a comment to our show page at iTunes. In this episode: 1. Match.com Lawsuit Raises Key Issue: Who's Responsible for Truth? - Is it your responsibility to share relevant information with your customers, even if youíre not sure itís accurate? 2. Is Facebook ready for B2B? CME group is about to implement the new Facebook comment API into sections of its site. Traffic to our site from Twitter/FB has been going through the roof, Allan says. CME was initially skeptical about Facebook's B2B potential, but Allan is impressed with recent Is this a big new opportunity for B2B? 3. Google releases Analytics 5 and tests Multi Channel Funnel reporting Amy Chang, Director of Product Management, Google Analytics announced the new feature at AdTech SF last week. Justin Cutroni has a blog post on it, and we have a two part series with Justin coming up on this podcast. 4. B2B Daily Deals Site Launches with Business Publisher - Daily deals sites such as Groupon and LivingSocial already have significant scale in the consumer arena, and the former has already begun experimenting with B2B offers. Business-to-business daily deals platform RapidBuyr launched yesterday, aided by a close partnership with Advance Publications-owned regional business publisher American City Business Journals. 5. Upcoming a. Allan talks about how CME is integrating the Facebook API into its site and its potential to leverage events promotion. b. Paul will emcee the B2B magazine Social Media Awards breakfast in New York on May 24† present and present a pre-conference educational seminar at the BMA Annual Conference in Chicago on June 1. The topic: Unleash Your Inner Publisher c. Eric ís teaching the Social Media Marketing Workshop in Los Angeles, June 30-July 1. There are still seats left. Previous B2B Social Media Podcast Episodes: B2B Socia[...]


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How Bing Plans to Steal Market Share from Google

Fri, 06 May 2011 15:13:14 GMT

Search engine marketing remains a tough slog for Google competitors like Microsoft’s Bing, which, despite six straight quarters of market share gains, was still at just 13.9 percent as of March. Still, the only company in the space to achieve such a six-quarter streak before then had been Google. Social search, geolocation and digital video are among the hot frontiers at companies seeking to improve our search experience. Adam Sohn, senior director of public and influencer relations for Microsoft Corporation, believes Bing can gain ground on Google in these areas of search, with his proof coming in the form of a growing list of partnerships between Bing and companies like Facebook, Yahoo and Research in Motion. Adam sat down with “On the Record…Online,” the official podcast of the PRSA Digital Impact Conference in New York to discuss his keynote at the conference , which was titled: "Bing: Does the World Need another Search Engine?" Show Notes: 1:50 Search industry changes reflect profound shifts in how people are using the web, with the usage pattern shifting from searches for websites using keywords to attempts to complete complex and personal tasks and projects, Sohn argues. More than typing in a single term to find a web site, searchers are looking to book travel, make purchases or research health conditions, for example, and in a more relevant way. 2:30 Search engine industry analysis reveals that one in four searches fails, in that the user is not able to easily accomplish what they set out to do. Search engines, to reach the next level, will need to successfully analyze the intent of the searcher to make the search meaningful. 2:50 Search sessions are now lasting longer than ever, with more than half running 30 minutes or more. That suggests two things to Bing: people are seeking to complete more complex tasks online and may be having a harder time doing so. 3:35 Google search continues to dominant the search industry, with the competition composed of would-be challengers like Bing seeking to steel market share. 4[...]


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Social Networking for Internal Communications

Tue, 03 May 2011 12:00:00 GMT

Marcie Steerman from the technical communications group at Johns Hopkins Applied Physics Lab and Heather Marks, Director, Interactive Communications at Avery Dennison talk about how their organizations are using private online social networking platforms behind the firewall as part of their internal communications strategy. Johns Hopkins is redefining internal communications practices with a social network that facilitates dialog among more than 4,500 staff members spread across a 300 acre campus. Their most dynamic platform is called the Cooler (as in water cooler) ans it’s powered by Elgg, an open source social networking engine. Because it's internal, staff members can discuss proprietary ideas without making inadvertent intellectual property disclosures. Avery Dennison is using Lotus Connections to power their social networking internal communications plan. It’s a global company with more than 32,000 employees at 240+ facilities in 60 countries, and they’re using their private social network to time-shift and place shift conversations. Neither Elgg or Lotus Connections appear to have the types of activity streams that has made Facebook and Twitter so popular. Elgg looks more like an online forum with user profiles and IBM doesn’t make it easy to find screenshots or samples of Lotus Connections online. Avery uses primarily the wikis, forums and blog modules to foster internal collaboration, rather than what Facebook or Linkedin users would recognize as a familiar social networking platform. But both organizations are realizing significant gains from their internal online collaboration initiatives, and in this episode they talk about: 1. How they’re using internal social networks at their organizations. 2. The benefits of social networking in a private environment. 3. How they achieved widespread adoption. 4. The importance of: a. Securing strong, executive sponsorship. b. Social media literacy among management. c. Comfort with social networking websites for external communications. [...]


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B2B Social Media Podcast 8

Wed, 27 Apr 2011 20:20:00 GMT

Should organizations discipline employees over their comments in social media? The pros and cons of using social networks behind the firewall. Is it time for B2B marketers to put a mobile marketing strategy in place? Our guest panelist is Chris Boudreaux (@cboudreaux), founder of Social Media Governance and Senior VP at Converseon. We welcome your comments, criticism and feedback. Please send email with attachments of 5MB or less to comments@b2bsocialmediapodcast.com Post a comment to our show page at iTunes. In this Episode: Time to Update Your Social Media Policy? Thanks to Erica Klein Vice President/Digital Sales at TargetSpot for the heads up on this topic. Reuters reprimanding of employee for Tweet my be unconstitutional (Apr. 6, 2011) Erin Kurtz (@eekurtz), Reuters Head of Publicity. Deborah Zabarenko (@dzabarenko). Steve Greenhouse (@greenhousenyt) of the New York Times. Company Settles Case in Firing Tied to Facebook (Feb. 7, 2011) Should your employer have access to your Facebook account? (Feb. 21, 2011) Social Networking Sprawl - is our network of connections getting too big and are internal or special-purpose social networks the answer? Salesforce.com Customer Survey: Productivity Gains of using Chatter for Internal Comms was the result of the best pitch Eric’s ever recieved for this podcast, and it was by Angela D’Arcy (@angelaDRC) of The OutCast Agency. Steve Rubel’s column on ‘Validation Era’ of online marketing Rise of Services like Path, Instagram, Beluga and GroupMe. Uniqueness of these services. Eric’s guest post on Scott Monty’s blog on B2B Social Network for Internal Comms Should B2B marketers have a mobile strategy? Christina Kerley (@christinakerley) has some compelling examples in this white paper. Also see: Tablet Device Usage Overtaking Print, Radio & TV. Upcoming Chris will speak at the School of WOM in May joining Susan Emerick (@sfemerick) and B[...]


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Mobile Marketing Strategy - Part Two

Thu, 21 Apr 2011 12:00:00 GMT

Mobile marketing is all about social, and all about local. But what about businesses with multiple locations? Or brands sold by resellers at locations that aren’t their own? How should marketers approach this type of scenario? And what mobile marketing trends should advertisers be paying attention to? And what about the user interface? It’s one thing to lead a horse to water. It’s another thing to get them to actually drink. We know, by now, that the user experience on a mobile device is very different than it is on the desktop. What’s the best way for mobile marketers to ensure a positive small screen experience, so that once customers find them, they stick around and convert. Rich Devine of Zaaz, a design, optimization and analytics agency specializing in mobile advertising, and one of the mobile marketing companies, discusses: Mobile marketing campaigns for impulse purchases vs. considered purchases. Using Google Webmaster Tools to localizes sections and pages on your site. Designing websites for the mobile user. How to convert websites designed for stationary computers to work for mobile browsers. Mobile browsers vs, mobile apps. How to decide which one is right for you? User agent detection and mobile agent detection. WordPress themes like Themedy and Thesis to convert your website to mobile. Microformats and hCards for geosegmenting different pages on the same site. How to generate Geocode http://www.geo-tag.de/generator/en.html Monetizing microconversions. This is the second part of a two-part series on Mobile Marketing with Rich Devine. Upcoming Epsiodes: Part One: Mobile Search Strategy with Rich Devine of ZAAZ When to Facebook, When to Tweet with Dan Zarrella of HubSpot Community Management Deep Dive with Rachel Happe of the Community Roundtable Subscribe: iTunes Twitter Facebook Recommended Past Episodes: Mobile Search Strategy - Part One Private S[...]


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Mobile Search Strategy - Part One

Fri, 15 Apr 2011 23:25:31 GMT

Mobile search volume is growing exponentially. In 2009, there were around a billion monthly searches being made from mobile devices. Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012. Already, 80% of mobile searchers research their purchasing decisions within a 10 to 20 mile radius of their location. And if you think the future of the mobile web is going to be all about apps, think again. The #1 access method for local information is the mobile web browser, with nearly 21 million users per month. But with the use of maps and apps on rise for mobile search, and growing importance of mobile as a channel, where will tomorrow’s mobile search war be fought, who will be the winners and where are the opportunities for disruption? In this episode, Rich Devine (@richdevine) of ZAAZ, a design, optimization and analytics agency discusses: How is mobile search different from web search. Mobile site search and social optimization The difference between mobile local and hyperlocal search How universal search impacts SEO strategy Optimizing for Yelp filtering criteria Ford’s mobile search strategy In the second part in our two part series on Mobile Search, we’ll talk about how to optimize different pages on the same site for different locations, the benefits and drawbacks of mobile sites vs. custom apps and how to monetize more than just e-commerce transactions. Upcoming Epsiodes: Mobile Search Strategy with Rich Devine of ZAAZ When to Facebook, Tweet, Email Market and Blog with Dan Zarrella of HubSpot Community Management Deep Dive with Rachel Happe of the Community Roundtable Subscribe: iTunes Twitter Facebook Other Recommended Episodes: Private Social Networking for Business B2B SEO Strategies and Tactics SEO Tools and Tips with Danny Sullivan Embed this Podcast:[...]


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Social Marketing Research

Fri, 15 Apr 2011 00:03:00 GMT

Social marketing research and social media analytics have become essential tools for companies seeking to identify issues and correct misperceptions in real time and globally. Reputation management on global scale requires a combination of social media monitoring software (complex Boolean search strings) and well-trained humans to catch nuances in each local community. Online issues management and sentiment analysis may depend on instant analysis of Twitter conversations around keywords, but human common sense is needed to gauge gradations of, for example, sarcasm as companies fashion their responses and engagements. Social networking research tools represent the latest evolution in the offering of Dow Jones Enterprise Media Group, a descendant of the historically impactful Factiva media monitoring service, according to Martin Murtland, vice president and managing director of Solutions for Communications Professionals at Dow Jones Enterprise Media. Dow Jones today offers a suite of high-tech, customizable analysis function, including social media monitoring Issues management is also nothing new for Cindy Droog (@cindydroog), APR, senior public relations specialist in Corporate Communications at Amway, a Dow Jones client using its services to field an ongoing reputation study in 19 markets per quarter. Amway, along with other direct sales giants like Avon and Mary Kay, have long battled against misperceptions, including that they are akin to illegal pyramid schemes. What has changed is that Amway now instantly learns of negative conversations in the fifty countries it does business in, and engages with factual arguments in hopes of changing minds in a public forum. They also have learned the value of going beyond reaching out to “influencers” with 1,000 followers in Twitter to engaging those with ten followers, if they think they can win that person over. Cindy and Martin sat down with “On the R[...]


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Who Needs a Private Social Network

Mon, 11 Apr 2011 21:26:50 GMT

I know what you’re thinking. Private social networking is a stupid idea. Be open. Right? But there are plenty of situations where private social networking actually makes a heck of a lot of sense. Think about it. Today, we use activity streams on social networks for marketing, sales and customer service. But there’s nothing private about Facebook. How can businesses social network privately? In his keynote at Dell’s B2B Social Media Huddle in London last month, Brian Solis said that he never shares information that gives him a competitive edge. So what do you do if you want to use activity streams for collaborating with your coworkers and share proprietary information? Email is great for person to person communications, but it’s a lousy collaboration tool. Is there a safe way to build your own, private social network? Google Wave was an early attempt at private social networking, but it was before its time. Salesforce.com introduced Chatter, its exclusive social networking service as an extension of its SaaS CRM platform 2010. And in February 201, it made its private social networking service free. To listeners of this podcast, it will come as no surprise that access to a safe activity stream in a private social network behind a firewall can bring new efficiencies and added productivity to the workplace. In this epsiode Robin Daniels, (@robin_daniels) VP of Product Marketing, Chatter talks to us about: The results of their latest customer survey 28% fewer meetings 32% less email 50% said they could find information faster Why Google aborted Wave The Salesforce Chatter Community Etiquette Guide Overcoming internal adoption challenges How Chatter protects customers against hackers How Chatter compares to SharePoint Seesmic integration for easier engagement and an open question to Loic LeMuer Chatte[...]


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B2B Social Media Podcast 7

Tue, 05 Apr 2011 21:11:04 GMT

B2B social media items discussed: Are social Q&A services worth your time, searching tweets by Linkedin profile data and how SXSW used social sync to make registration data useful. Our guest panelists are Jim Cahill (@JimCahill), Chief Blogger and Head of Social Media for the Process Group of Emerson (@EmersonProcess) and Vidya Shivkumar (@thelenticular) Director, Product Management @Janrain, a user management platform for the social web. We welcome your comments, criticism and feedback. Please send email with attachments of 5MB or less to comments@b2bsocialmediapodcast.com Post a comment to our show page at iTunes. In this Episode: Facebook Questions relaunched in limited public beta Will this service be LinkedIn or Yahoo Answers? Is it a threat/alternative to LinkedIn, which as made Q&A a strong point? Blog Post by Monique Neely (@inspiredmomma) on using Linkedin Signals for finding and analyzing tweets by industry, company and time frame. The Future of the Web is Data by Ben Parr: http://mashable.com/2011/03/30/reid-hoffman-data/ B2B Social Media Lead Generation Explained What’s new at Emerson? What’s new at Janrain? B2B Social Media Keynote at the Digital Impact, May 5-6 in NYC Upcoming B2B Social Media Boot Camp on May 16th in Chicago Previous B2B Social Media Podcast Episodes: B2B Social Media Podcast #6 B2B Social Media Podcast #5 B2B Social Media Podcast #4 About the Podcast You’ve been listening to the B2B Social Media Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online. Post a comment to our show page at iTunes. Join our community at www.b2bsocialmediabook.com and send comments to [...]


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B2B Social Media Podcast 6

Mon, 28 Mar 2011 13:00:00 GMT

Linkedin launches news crowdsourced aggregation service, Forrester predicts B2B spending to rise nearly 6.7% in 2011 and Chrysler’s reaction to a mistaken tweet with guest panelists Jeff Cohen (@jeffreylcohen) of SocialMediaB2B.com and Rick Short (@rickshort21) of Indium Corp. and its constellation of bloggers. Discussion Items: * Linkedin Launches a Social Aggregated News Service using its strength in professional profiling of its members. Are the opinions of other professionals more valuable than those of your immediate social circle? We don’t think so, but we’re nevertheless impressed with the longtail targeting of LinkedIn Today’s subtopics. * B2B Marketing Budgets will Increase 6.7% in 2011 according to research by Forrester principal analyst Jeff Ernst (@jeffernst). Really? No one on the panel can quite believe this number based on their experience. Rick notes that industry averages are almost meaningless these days, since marketing budgets are so focused on micro-categories. * Chrysler fired its social media agency over a misdirected, tweet with the “f” word in it by an employee at the carmaker’s agency New Media Strategies. Our panel discusses the company’s reaction and New Media Strategies public affairs person Lyndsey Medsker’s (@lmedsker) response Previous B2B Social Media Podcast Episodes: * B2B Social Media Podcast #5 * B2B Social Media Podcast #4 * B2B Social Media Podcast #3 About the Podcast You’ve been listening to the B2B Social Media Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online. Join our community at www.b2bsocialmediabook.com and send comments [...]


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Social Media Marketing Travel in a Recession

Tue, 22 Mar 2011 13:17:00 GMT

Social media travel marketing has become more important to the hospitality industry, and the public relations firms serving it, since the economic downturn hit the travel industry in 2008. Social media PR in particular is also becoming more vital with consumers demanding incentives, requiring more online touch points to make decisions and deals in real time via social networking, says Karen Gee McAuley (@gemtweet), executive vice president of Blaze PR and a 25-veteran of the travel and tourism industry. Online travel agents like Priceline, Orbitz and Travelocity have grown dramatically through the recession, forcing consultants to promote discounts offered by these services on their client’s properties with Twitter-like speed. Karen sat down with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference to discuss social media marketing for the travel and hospitality in hard economic times. This episode is guest hosted by Joanne Killeen-Furtney of Killeen Furtney Group. Show Notes: 1:11 Travel marketing has been shaped in recent by the recession that hit in 2008 and by the mistakes of insurance giant AIG, which achieved notoriety by holding a luxury event at a hotel just after it had received federal bailout funds. Hospitality public relations pros were left grapple with the “AIG effect,” with companies becoming wary of travel spending, just as leisure travelers were scared into staying home by the residential real estate crash. 5:10 Hotel marketing strategies to emerge during the recession included “keeping the guest dollar on property” with stronger promotion of in-house spas, restaurants and golf courses. 5:37 Recession marketing plans began to reflect a change of focus in the hospitality industry with marketers switching to a regional [...]


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B2B-Social-Media-Podcast5

Wed, 16 Mar 2011 13:02:00 GMT

In this Episode: Twitter encourages the developer community to find new, useful ways to use their platform to do more than just share tweets; Twitter platform lead Evan Sanger says 90 percent of active Twitter users now use official Twitter apps on a monthly basis to access the service, but Marketwire’s Sysmos says 58 percent is a more accurate number; Spiceworks launches Vendor Pages; Ajilitee tries B2B marketing on Groupon, Paul is looking for B2B case studies to feature in BtoB Magazine and Eric’s controversial SXSW panel on outsourcing social media without selling your soul. Reference Link * Twitter Drops The Ecosystem Hammer: Don’t Try To Compete With Us On Clients, Focus On Data And Verticals by MG Siegler (@parislemon) * Non-Official Twitter Clients Still Widely Used by Marketwire * Spiceworks Launches Vendor Pages by Marie Griffin * Six Pixels of Separation with Seth Godin by Mitch Joel (@mitchjoel) * Ajilitee Tries B2B Advertising on Groupon by Kris Ashton * Chrysler Fires Social Media Agency by Chris Woodyard (@chriswoodyard) Previous B2B Social Media Podcast Episodes: * B2B Social Media Podcast #4 * B2B Social Media Podcast #3 * B2B Social Media Podcast #2 About the Podcast You’ve been listening to the B2B Social Media Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online. Join our community at www.b2bsocialmediabook.com and send comments to comments@b2bsocialmediapodcast.com. About the Podcasters Paul Gillin and Eric Schwartzman are coauthors of the book "Social Marketing to the Business Customer" about B2B[...]


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B2B-social-media-podcast-4

Tue, 08 Mar 2011 17:34:00 GMT

B2B Social Media Podcast #4 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online. Please send comments, criticism and feedback to comments@b2bsocialmediapodcast.com In this Episode: A surge in LinkedIn integration by B2B membership sites indicates that its star is rising as the business social network of choice. A relatively new report says content marketing is growing in importance, but marketers are still struggling with creative issues. Traditional media like webcasts and even print advertising are called more effective than new social channels. Also, check out our FIR Live discussion with Shel Holtz and Neville Hobson from Feb. 16, 2011 and Eric’s discussion with Donna Papacosta on Trafcom News. Eric heads to SXSW for a panel Monday, March 14 at 9:30am with Nicole Simon, Kate Buck and Elizabeth Bellanti on Outsourcing Socail Media without Selling Your Soul. And on Monday in the SXSW Bookstore, Eric will be signing books at 11:30am. Hope to see you there! Related Links: The rise of self-publishing, and the quest for content Email secrets & lies: Creating fresh content) B2B Facebook pages... what drives and keeps fans? 2010 B2B Content Marketing Benchmarks, Budgets and Trends Recommended Episodes * B2B Social Media Podcast #3 * B2B Social Media Podcast #2 * B2B Social Media Podcast #1 About the Podcasters Eric Schwartzman @EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has e[...]


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Social Media Advocacy Shapes AARP Healthcare Reform Outreach

Mon, 28 Feb 2011 18:13:00 GMT

Social media advocacy and social media activism are having tremendous impact on the national debate surrounding healthcare reform, with AARP serving as a case study for efforts to shape public policy in the age of web 2.0 advocacy. Paul Anderson, vice president for Communications Strategy and Public Outreach at AARP reports on fast-growing social media action and adoption by the AARP membership, and on the power of new media advocacy to drive engagement as part of a call to action. Paul sat down with “On the Record…Online,” the official podcast of the PRSA 2010 International Conference to discuss managing social media advocacy programs at AARP. At the conference, Anderson participated in a public affairs panel focused on public policy issues stemming from the health care overhaul. Anderson joined AARP after three decades in journalism and public service. He has worked for The Miami Herald, and in 2001, became deputy chief of staff and communications director for former Florida Sen. Bob Graham. Following Graham’s retirement, Anderson became managing director of public affairs for the U.S. Government Accountability Office. Show Notes: 2:10 Social media advocacy case study: senior citizens represent the fastest growing segment on Facebook. In response to growing adoption, AARP has moved aggressively into social media advocacy, social media activism, social media networking applications and blogs. 2:37 Social media advocacy drives community engagement more efficiently than ever before. AARP research determines which members will take suggested actions on the organization’s behalf and will follow relevant AARP social media campaigns. 3:02 Healthcare reform served as the perfect example of how AARP use[...]


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B2B Socia Media Podcast 3

Mon, 21 Feb 2011 15:18:00 GMT

B2B Social Media Podcast #3 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online. Please send comments, criticism and feedback to comments@b2bsocialmediapodcast.com In this Episode: FIR Live with Shel Holtz and Neville Hobson is up. Mark Zuckerberg, Steve Jobs and Eric Schmidt’s meeting with U.S. President Barack Obama about stimulating the economy and Fareed Zakaria’s story on restoring the American dream. The Watson Jeopardy Challenge, quite possibly the greatest B2B marketing campaign in history, and eWeek's coverage. Pete Blackshaw goes to Nestle. What, if anything, can B2B marketers learn from the revolutionary fever sweeping North Africa and the Middle East. Chris Messina’s SXSW presentation on activity streams and data visualizations. Overcoming B2B social media adoption challenges, and increasing social media literacy inside organizations. New features for administrators of Facebook Pages. Happy 2nd Birthday Social Media B2B and congratulations Jeffrey L. Cohen and Kipp Bodnar. Recommended Episodes * B2B Social Media Podcast #2 * B2B Social Media Podcast #1 * Facebook Marketing Tips - Graph API About the Podcasters Eric Schwartzman @EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speakin[...]


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B2B Social Media Podcast 2

Tue, 15 Feb 2011 01:02:38 GMT

B2B Social Media Podcast #2 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing, present the second podcast in our series on the developments in and best practices for marketing to business customers online. We're giving away a copy of the book for free to the first comment we get on the show blog for this podcast #2, so please give us your feedback! In this show: Alibaba has invested in $4.5 billion in logistics. The exchange will take a cut of transactions brokered with its partners. This is a new role for an exchange and we wonder if it presages a new business model. Are you using Alibaba? We'd love to hear your experiences. LinkedIn has some new features, including a cool visualization tool that shows the relationships of people in your professional network. It's early stage and not very useful at this point, but it's another demonstration of how social maps can be applied to rich professional networks. Eric says it's a proof of concept at best. He doesn't see a lot of value in the visualization tool and doesn't have the time to figure it out. However, he does see a lot of value in combining relationships with geographic data to improve sales prospecting. A recent Wall Street Journal story documented the sometimes nasty surprise of session-based clicks. When buyers sign up for a pay-per-click campaign, they have the option of including session-based clicks in the mix. This option may serve their ads against different queries depending upon the user's previous behavior. Some buyers are finding that session-based clicks can drive up advertising fee[...]


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Haiti Emergency Communications Case Study

Wed, 02 Feb 2011 18:34:35 GMT

Haiti Emergency Earthquake Communications Case Study. Organizations charged with responding to the earthquake that killed 300,000 people in Haiti last January faced tremendous challenges. Barbara Burfeind, chief of Plans and Integration for Defense Visual Information within the Office of the Assistant Secretary of Defense for Public Affairs and Heidi Lenzini, lieutenant commander, U.S. Navy Southern Command Public Affairs, report on the interplay between disaster relief logistics, equipment and online crisis communications. SHOW NOTES 2:40 Haiti disaster online crisis communications lessons learned. Heidi describes her insights from manning the duty phone of the organization charged with keeping the world updated in the hours after a natural disaster. 3:33 Emergency communications obstacles include the onslaught of inquiries to the point that communications systems become overloaded and information flow ceased. 5:38 Conducting crisis communications online with tools like Twitter, Facebook, websites and voicemail, if continually updated with new information, can reduce paralyzing inbound requests and call volume. 6:17 Emergency response logistics are interwoven with post disaster communications, and limited by transport to the site, lack of infrastructure and for limited communications bandwidth. 8:00 Combat Camera photographers were on site and able to send images from the field. Barbara describes how planning processes need to take into account the need for image collection early on. 8:53 Haiti emergency communications logistics depended closely on post disaster planning. Communicators that collect information or images need [...]


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Social Media Crisis Simulator FireBell

Fri, 21 Jan 2011 02:48:00 GMT

Social media crisis simulator Firebell, which was recently introduced by PR giant Weber Shandwick, is providing crisis communications training for companies keen to avoid critical missteps in an online brand crisis. In this installment of the On the Record...Online pr podcast, Weber Shandwick VP Brooke Worden joins guest host Sandra Burrowes to give us a glimpse of FireBell’s realism and effectiveness, attributes that recently earned the social media crisis tool a 2010 Digital PR Award for best new digital service/product/app. Creating a social crisis drill that replicates the urgency of an online attack has been a challenge for PR professionals. For this reason, FireBell’s social media attack simulator is intentionally designed to be stress-producing. Worden highlights the unscripted nature of a social crisis—real or simulated—and the choices companies are forced to make while such an event unfolds. Using FireBell, realistic scenarios compel company communicators to respond to a crisis in real time. Users are able to tweet, post to Facebook and post video to YouTube in response to unfolding events yet do so in a secure, off-the-Internet environment. A class-action lawsuit, a damaging video by an employee, product recall or a fatal accident at a company facility are real-world brand emergencies that happen every day and typical of a FireBell scenario. The goal following a social crisis drill is to debrief the event and combine it with post-drill feedback to forge a realistic, experience-based crisis communications plan. Brooke Worden, VP Financial Services with Weber Shandwick Minneapolis, led the[...]


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B2B Social Media Podcast 1

Wed, 19 Jan 2011 03:46:17 GMT

B2B Social Media Podcast #1 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- kick a special series on developments in and best practices for marketing to business customers online. Please send comments, criticism and feedback to comments@b2bsocialmediapodcast.com In this episode: B2B apps B2B social media effectiveness survey Linkedin marketing best practices Links B2B Possibilities of Mobile | eMarketer 9 Out of 10 Companies Don't Think They Use Social Media Effectively | Eric Sass Hoover's Brings Business Networking to Customers With LinkedIn Agreement 5 Ways to Use LinkedIn Groups to Build Influential Connections | Social Media Examiner Recommended Episodes Facebook Marketing Tips - Social Plug Ins Facebook Marketing Tips - Facebook Pages and Facebook Ads Facebook Marketing Tips - Graph API About the Podcasters Eric Schwartzman @EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage. His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of S[...]


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Facebook Marketing Tips

Mon, 17 Jan 2011 18:11:00 GMT

Facebook marketing tips and Facebook marketing strategies from Amazon, Spotify and Qype, presented by Facebook partner engineer Simon Cross and Qype Country Manager for France Vincent Wermus. These three companies are using Facebook to solve a longstanding problem marketers have had with social media: Most channels provide no demographics on who’s listening. Think about it. RSS is a great distribution tool. It’s effective, efficient and cheap, but you have almost no idea who’s reading your blog or listening to podcast, and no what they think about it. These savvy marketers are using Facebook’s Graph API to collect basic demographics on their visitors and request permission for extended demographics in exchange for premium services that improve the functionality of their websites. When you have a rich make a market for your product and services. This podcast explains why the power of the Facebook platform is not so much Facebook.com, but rather, the connections, identities and interests of the network’s users. Using Amazon, Spotify and Qype’s Facebook integration as case studies, the talk suggests the social networking giant is much more than just a as dotcom destinations. It is a non-technical discussion of the Graph API, which can be used to let visitors bring their Facebook friends and interests with them to a website. It is the second part of a presentation delivered at Le Web 2010 in Paris. The first part of the talk was gives Facebook marketing tips with Social Plug-ins. Prior to Simon, Facebook Account Executive Xavier Lecler[...]


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Marketing with Facebook Like Buttons

Wed, 05 Jan 2011 00:28:00 GMT

Marketing with Facebook “Like” Buttons If you’re scratching your head wondering how in the heck Facebook could be valued at $50 billion US dollars, or trying to figure out what the real significance of Facebook is on organizational communications, this podcast offers the social media training you need to come up to speed. I also have a detailed blog post on this as well at http://www.ericschwartzman.com/blog. It’s the second in a series of podcasts on Facebook Marketing, the first of which is about Marketing with Facebook Pages and Facebook Ads with Facebook account executive Xavier LeClerc. In this episode, you will learn: • The benefits of installing Facebook “Like” buttons • How to use Facebook “Like” buttons to achieve massive reach • How optimize Facebook “Like” buttons for maximum engagement • How to use the Facebook Activity Stream and Live Stream social plug ins. Join Facebook partner engineer Simon Cross for a riveting presentation on why and how to use the Facebook’s social plug ins to extend the reach of Facebook.com to your destination website using their social plug ins. Understand the benefits of inetrgating Facebook “Like” buttons into your site and how best to optimize them to engage then to reach and engage the largest number of users. Mr. Cross recent numerous case studies from well-known organizations like The Independent and The BBC and talks about which social plug ins to use based on your marketing objectives. Next week, we’ll release the third and final episode in o[...]


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Marketing with Facebook Pages and Facebook Ads

Mon, 20 Dec 2010 13:46:00 GMT

What makes social media marketing so elusive for old school marketers is scalability. An individual’s social network is tiny compared conventional, mainstream media audiences. The prospect of going head to head with a million audiences of 12 seems impossible. In this special episode, recorded Dec. 9, 2010 at Le Web in Paris, Facebook account executive Xavier Leclerc explains how Facebook Pages are being used by brands to get fans to recommend their products and service to their Facebook friends, and there’s nothing more trusted than the advice of a friend. La Coste’s 3.8 million Facebook friends have 112 friends collectively and they’re combining Facebook Page publishing with Facebook Ads to continue to expand their social graph. Find out how they’re doing it, Facebook’s future plans for FBML, best practices for Facebook Page Marketing, best practices for Facebook Ads, Facebook’s own scaling challenges and the tangible business benefits of marketing with Facebook Pages. Subscribe at any of the links below to get Marketing with Facebook Connect, coming next week. RECOMMENDED PODCASTS Facebook Marketing Campaign Measurement Briefing Measurement Standards Declared by Global PR Industry Listening to Social Media Conversations with Rob Key SUBSCRIPTION OPTIONS Subscribe on iTunes Subscribe on Twitter Subscribe on Facebook Subscribe to RSS ABOUT THE PODCASTER @EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, pu[...]


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PRSA Tech Section Chair RickTeplisky

Thu, 16 Dec 2010 14:00:00 GMT

Social media effectiveness and crafting social media policies are based on the unique goals of your communications strategy, says Rich Teplitsky, Technology Section Chair for the Public Relations Society of America. Social media measurement is challenging unless an organization understands why it engages in social media and has identified the right tools for measuring social networking effectiveness. In this episode, Rich talks joins guest hosts Sandra Burrowes and Greg Reeder to discuss the challenges of social media measurement, trends in emerging technology and the art of setting social media policy. In September 2010, a Sysomos analysis of 1.2 million tweets from a two-month period reported that 71 percent of tweets did not stimulate a reply or a retweet on Twitter. Is this failure or success? That depends, says Teplitsky, on whether the individual, company or organization is using the channel to engage, inform, build brand or drive traffic to a web site, for example. Different tools are used to measure different social media goals and it takes a well-informed public relations professional to stay current with the best tools for the job. To create sound social media policy with organization-wide buy-in, public relations pros should gather representatives from every department that has a stake in social media and broker two sets of suitable policies—one for employees (or organization members) and one for the PR/marketing people who will communicate on behalf of the comp[...]


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Le Web 2010 Social Media Update

Sat, 11 Dec 2010 18:24:34 GMT

If you couldn’t make it to Paris for Le Web on Dec. 8-9, 2010, this podcast gives you all the major announcements and insights in one, terrific, jam-packed episode I think you’ll enjoy. Andrea Vascellari and I recap the highlights and announcements made at Le Web 2010 in Paris, as well as some of the lessons we learned at the conference. Topics discussed include: • The latest statistics on Foursquare usage, growth rates and what they charge for custom badges from co-founder Dennis Crowley, as well as how they plan to compete against Facebook Places. • Facebook Connect usage, growth rates and installed base from Ethan Beard, Director of the Developer Network at Facebook, as well as Facebook’s number of users in the UK, France, Italy and Germany. • Marissa Mayer’s Android 2.3 Gingerbread demo of Google Maps on the new Samsung Nexus S • Pet Society’s sales volume and the free to paid social gaming conversion rates they’re seeing from Sebastien de Halleux, Co-Founder, Playfish & VP, Business Development & Strategic Partnerships, EA Interactive. • Number of paid and unpaid Angry Birds downloads announced by Mikael Hed, CEO of Rovio. • Gary Vaynerchuk and Loic Lemeur’s insights on how the velocity of social media interaction can be used to either escalate or diminish engagement levels, and what that means for organizations. • Matthias Lufkens on Twitter Diplomacy and how government officials with Twitter accounts are too often[...]


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Globalization Social Media Developing World

Fri, 03 Dec 2010 14:00:00 GMT

Globalization, social media and technology are marginalizing the importance of existing world powers. The Web breaks not just language barriers but economic and social barriers as well, says Edith Wilson, senior advisor for communications at the World Bank. The convergence of communications and social media is becoming familiar to everyone, but few people are aware—and even fewer take advantage of—an emerging multilingualism. New tools such as Google Translate, Global Voice and other translation services use the web to break communication barriers. These tools allow people with common interests but in different countries to connect with one another no matter what language they speak. Last year alone, Indonesia’s membership in Facebook grew 800 percent to 21 million people, while Mexico increased by 300 percent to 10 million users. Russell Southwood, an expert in the penetration of Internet and mobile technologies in Africa, tells of seeing children in Kenya’s internet cafes posting on Facebook. The internet embraces multiculturalism: despite a market’s status as developing, emerging or mature, people are adopting the internet in record numbers. Communicators can use these tools and trends today to begin reaching a global market easily and cost-effectively. The World Bank, for example, recently made available a comprehensive set of data about development in countries around the globe. Since its release, the dat[...]


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Social Media Trends 2011

Mon, 29 Nov 2010 14:00:00 GMT

In preparation for his upcoming German-American Social Media Boot Camp 14-15 December 2010 in Frankfurt, Eric Schwartzman talks to internationally-renowned security and risk technologist, author and blogger Urs E. Gattiker (@commetrics) about what he expects will be the top social media trends of 2011. . Other topics discussed include high-profile cloud computing service failures, the impact of the mobile internet on education and learning, the recent Beatles catalog release on iTunes, whether or not Sahwn Fanning was right about data portability being a red herring, the Le Web 2010 Survival Guide, The Streisand Effect, Coke’s New Social Media Marketing Program and SAP’s B2B social network managed by Mark Yoltan and Social Media Week 2011. Urs is the inventor of the ComMetrics benchmark battery of tools. One of these, the FT/ComMetrics corporate blog index empowers the FT Global 500 companies to compare the value of their blogging activities against to that target information security prevention and safety, with other enterprises. OTHER RECOMMENDED PODCASTS Le Web 2010 Survival Guide Best Social Networking Dashboards Social Media Monitoring Insights ABOUT THE PODCASTER @EricSchwartzman provides social media training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emergin[...]


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Water Usage in Las Vegas

Fri, 26 Nov 2010 14:00:00 GMT

Water usage in Las Vegas, who uses the most water per square foot and what Nevada State and Municipal Government are doing to promote water conservation with Bob Conrad, communications officer for the Nevada Department of Conservation of Natural Resources, which conserves, protects, manages, and enhances the state’s natural resources in order to provide the highest quality of life for Nevada’s citizens and visitors. Bob is also the author of “The Good, the Bad, the Spin” about the news media, public relations practices and crisis communications. He maintains a blog by the same name. SHOW NOTES 01:02 -- Appropriating water rights in the state of Nevada and the factors on which determinations are made for water usage in Las Vegas. 02:07 -- Water is not a finite resource. Groundwater in Nevada is recharged and replenished. Jurisdiction over household water usage is governed at the municipal level, but they can and do issue citations for in appropriate water use. 04:17 -- In Las Vegas, it’s not the fountain show at the Bellagio Hotel or the golf courses that use the most water. More than 50% of the water used in Las Vegas is used by households. Resorts use roughly 7% of the water and industrial entities use 13 to 14%. Also, most of the golf courses use treated effluence for irrigation, which is essentially decontaminated waste water. 06:04 -- Fight promot[...]


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