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News & Insight for Online Marketers

Last Build Date: Sat, 24 Feb 2018 09:00:00 +0100

Copyright: Copyright 2018

Anatomy of a good push notification

Sat, 24 Feb 2018 09:00:00 +0100

Smartphones, tablets, smartwatches. All these offer the ability for brands to 'push' marketing messaging to engaged consumers. But, many are unsure how to approach push notifications as a marketing tool. Here are three tips.

Top 3 tips to use email to build stronger customer relationships

Fri, 23 Feb 2018 09:00:00 +0100

The dearth of advertising tools in the digital marketplace hasn't solved one key issue: building strong customer relationships. As a direct link between you and your audience, the email address allows publishers to establish a personal connection with the audience. Here are three tips marketers can employ to build stronger customer relationships through email marketing.

How to protect from phishers using cloud docs

Thu, 22 Feb 2018 09:00:00 +0100

There is a new threat for businesses in the digital space: phishers have begun pushing into cloud-based and document sharing services, using these collaborative platforms to attack businesses. Many are disguising themselves as trusted brands including Google Docs and even Outlook. Here's how to protect your business.

Experts believe cookies are dead, but what will replace them?

Tue, 20 Feb 2018 09:00:00 +0100

New data out from Viant indicates most executives believe the data-cookie is living on borrowed time. In fact most (64%) believe marketers will stop relying on probabilistic data points like cookies within the next two years. The question in, what might replace this measurement device?

How to update your social marketing creative processes

Mon, 19 Feb 2018 09:00:00 +0100

Social media is now a dominant part of every successful brand's ad mix. We talked to Adaptly president Sean O'Neal to see what marketers need to do to maximize their results.

Top 3 Problems Frictionless Media Companies Are Solving

Fri, 16 Feb 2018 09:00:00 +0100

Frictionless media companies are reinventing interfaces and using predictive technologies to simplify search, streamline discovery, improve recommendations, and expand access. These improvements are happening across a wide array of media - consider how Spotify and Netflix have changed music and video discovery and consumption respectively. Meanwhile, Alexa has revolutionized how we do searches, and Apple has changed its interface to keep us within one swipe away from the news we love. Here are three massive problems that are being solved in this space:

Paper coupons continue to reign despite marketers' emphasis on mobile, digital

Fri, 16 Feb 2018 01:24:48 +0100

Despite marketers' emphasis on digital and mobile, consumers continue to regularly clip and use paper coupons. Research reveals that ignoring paper coupons means missing out on targeting a large chunk of coupon users.

Study finds not all native ads are equal in consumers' eyes

Thu, 15 Feb 2018 09:00:00 +0100

While it may seem simple to push more ad dollars into the 'native advertising space', the truth is that native is just as complex as the more traditional digital ad space. New data out from my6sense sheds light on which types of native ads are the most engaging from a consumer state of mind.

Top 5 tips to improve social customer service

Wed, 14 Feb 2018 09:00:00 +0100

While most companies are on-board in improving social network-based customer service, many continue to approach social customer service in a not fulfilling way. And, while about two-thirds of consumers contacting businesses for customer service are doing so on social media, this is a problem. Here are five tips to improve social customer service.

Unilever CMO pulls no punches addressing Facebook's toxic environment

Tue, 13 Feb 2018 13:57:16 +0100

Brand safety and transparency concerns are leading to big brands putting Facebook and Google under increasing pressure to crack down on fake news, hate speech, online harassment, and other content that creates division in society.

Will Amazon's new moves cement them as a retail leader?

Tue, 13 Feb 2018 09:00:00 +0100

Amazon's latest moves - launching a business delivery service and delivering for Whole Foods - have many marketers and merchants wondering if there is a corner of the digital space the online behemoth won't touch. We asked a few experts what they thought of Amazon's latest announcements.

Ad blocking and anti-ad blocking an "escalating arms race"

Mon, 12 Feb 2018 10:35:45 +0100

Google is turning on its native ad blocker this week, but in what is being dubbed an "escalating arms race" more publishers than ever are using anti-ad blocking technology according to new research from the University of California (Riverside).

Study results signal importance of mobile for email

Mon, 12 Feb 2018 09:00:00 +0100

For the first time, mobile conversions from email messages are equal to desktop conversions. Both, according to new data out from Yes Lifecycle Marketing, sit a 3.3%, and is one more reason marketers need to be mobile ready.

More cybercrime, more consumers wanting protection

Fri, 09 Feb 2018 09:00:00 +0100

New data out from ThreatMetrix indicates lawmakers aren't close to cutting down cyber crime. According to their new data Q4 2017 saw nearly 200 million fraudulent purchases stopped; that is a 173% increase YoY.

Third of consumers will spend more after positive chatbot experience

Thu, 08 Feb 2018 10:49:31 +0100

Get your chatbot strategy right and consumers will spend more money with you, according to new research from Globant company, PointSource.