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News & Insight for Online Marketers

Last Build Date: Mon, 25 Sep 2017 09:00:00 +0100

Copyright: Copyright 2017

Tech key to small biz growth

Mon, 25 Sep 2017 09:00:00 +0100

According to new data out from Deloitte, digitally advanced small business - including online marketers and publishers - are showing up to 4 times higher growth than those who aren't embracing the digital space. Here's how businesses can move ahead.

Top 4 habits from top sales teams

Fri, 22 Sep 2017 09:00:00 +0100

Teamwork is becoming a bigger performance key for sales teams, especially in the digital space. Here's what top sales teams are doing, based on new data out from CloudCraze.

More shoppers using bots, here's how marketers can connect

Thu, 21 Sep 2017 09:00:00 +0100

While many online marketers have begun adopting AI tactics to simplify how they build out ad campaigns, that isn't the only area in which bots, voice assistants, and other AI tools can be used.

Top 3 tips to optimize local search

Wed, 20 Sep 2017 09:00:00 +0100

Localization continues to be a struggle for many digital brands, especially local search. One expert offers three tips to beef up local SEO tactics.

Personalize subject lines to increase opens

Tue, 19 Sep 2017 09:00:00 +0100

Data out from Yes Lifecycle Marketing underlines the importance of personalizing email subject lines. While this has been a white-hat marketing technique for years, many brands continue to not personalize email subject lines.

Are digital communities a good fit for online marketers?

Mon, 18 Sep 2017 09:00:00 +0100

Digital communities are a growing space for consumers, who are looking for like-minded people to talk about topics of interest to them. And, as these communities are filled with like-minded people, they may seem like a way to highly target campaigns, offers, and even test new products. The question is, are these good spaces for brands to enter?

Marketers: How and why you should use AI

Fri, 15 Sep 2017 09:00:00 +0100

While artificial intelligence has been rapidly adopted for gaming and even by some publishers, other marketers have not been as quick to adopt. That, says one expert, could be a mistake. Here's why.

How to get ahead in grocery retail

Thu, 14 Sep 2017 10:54:05 +0100

More and more consumers are beginning their in-store grocery shopping in a digital environment yet the grocery sector is falling behind other retail sectors when it comes to making the shopping experience easier. What can be done?

Brands: This is where you should experiment with personalization

Thu, 14 Sep 2017 09:00:00 +0100

Personalization, while proving to be a boon to some marketers, remains problematic for others. One expert offers advice for brands on how to experiment to ensure personalization is working well.

Millennials cutting the cord, here's what they're watching online

Wed, 13 Sep 2017 09:00:00 +0100

Video is becoming an increasingly important piece of the online marketing pie, but as more consumers go online for their favorite shows - both scripted, information, and unscripted - marketers struggle to connect. Limelight's new State of Online Video report sheds light on the subject.

Expert IDs how marketers can protect from ransomware

Tue, 12 Sep 2017 09:00:00 +0100

According to some reports, ransomware is expected to cost brands and marketers about $5 billion this year. Much of the increase is due to the increased use of online currencies, and hackers who are targeting smaller and mid-sized marketers rather than focusing on huge businesses. Here's how brands can protect themselves.

Study: 20% of email doesn't hit the inbox, here's how to correct

Mon, 11 Sep 2017 09:00:00 +0100

New data out from Return Path finds that about 20% of global email messages aren't reaching consumer inboxes. This is a problem, considering more consumers are signing up for newsletters, savings emails, and are actively comparison shopping. One expert offers his top tips for improving inbox placement.

Portrait of a travel-minded consumer

Fri, 08 Sep 2017 09:00:00 +0100

There is new data that paints a picture of what consumers are doing online in the days and weeks leading up to travel. This is what marketers need to know.

Friction filled VR turning off consumers

Thu, 07 Sep 2017 09:00:00 +0100

The friction involved in getting consumers interested in and engaging with VR is causing a problem for online and offline marketers. This, despite the fact that once consumers use virtual reality, they're sold on the system.

Lessons CRM pros can learn from Amazon's Prime Day success

Wed, 06 Sep 2017 09:00:00 +0100

The 2017 Amazon Prime Day was the largest sales day in Amazon's history, but the success isn't just for ecommerce brands. One expert explains what customer relationship managers should take away from the numbers.