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News & Insight for Online Marketers



Last Build Date: Tue, 21 Nov 2017 09:00:00 +0100

Copyright: Copyright 2017
 



Top 3 tips to improve local search strategy

Tue, 21 Nov 2017 09:00:00 +0100

Localizing search continues to be an important - and sometimes overlooked - part of marketers' online toolkits. Here are three tips to improve local search strategy.



How marketers can engage Millennials

Mon, 20 Nov 2017 09:00:00 +0100

Two new reports are putting the focus on Millennials, and showing marketers how to better engage this demographic. The keys? In some cases, going old-school.



Top 3 tips to push Black Friday email engagement

Fri, 17 Nov 2017 09:00:00 +0100

All indications are that this year's holiday shopping season will be bigger and better than last year. Data from RetailMeNot's recent forecast survey predicts a 47% increase in consumer spending over Black Friday weekend compared to the same period last year. That's an average increase of $238 per consumer, with nearly 7 out of ten consumers planning to shop over the holiday weekend.



Expert cites video as key to engagement

Thu, 16 Nov 2017 09:00:00 +0100

Digital video is growing to be a key part of the online marketing pie. Consumers are streaming for entertainment, news, and, yes, product and brand information. This is what marketers need to know to connect.



Solid start to 2017 holiday season, how marketers can prep

Wed, 15 Nov 2017 09:00:00 +0100

Adobe has released initial findings for the 2017 holiday shopping season - and if the season continues, marketers will have a merry Christmas, indeed. According to Adobe's data the US Veteran's Day weekend shopping totals topped $1.3 billion, a 9% increase YoY.



Marketers: Messaging apps key to customer engagement

Tue, 14 Nov 2017 09:00:00 +0100

While more shoppers are, indeed, buying more products online, that doesn't mean a good product listing page is all a marketer needs to connect. Messaging apps are gaining in popularity for both marketers, merchants, and shoppers, as they offer ways for consumers to have their questions answered without a trip to the store.



Top 4 email trends to incorporate now

Mon, 13 Nov 2017 09:00:00 +0100

Email may be the grandfather of digital marketing, but it continues to be a big hitter. Email, also, continues to evolve, making it important for marketers to evolve, too. Here are 4 trends changing email now, and how marketers can use them.



Content tips for holiday marketing

Fri, 10 Nov 2017 09:00:00 +0100

New data out from VigLink indicates nearly half of consumers won't be buying on Black Friday or Cyber Monday. Instead, they'll be researching products and planning shopping trips. How can marketers connect? Through the right content. Here are three tips.



What Amazon's 3rd party discount move means for marketers

Thu, 09 Nov 2017 09:00:00 +0100

Recently, Amazon announced plans to begin offering discounts on items listed in their system from third party sellers. What impact might this have on smaller merchants and marketers? One expert explains.



Expert: How local search can help marketers now

Wed, 08 Nov 2017 09:00:00 +0100

Localizing ads, both visual and search, might be the key to marketers' holiday seasons. That, according to one expert who believes unifying local digital marketing with organic listings and search management can help smaller brands compete.



How marketers can protect from fraud during the holiday season

Tue, 07 Nov 2017 09:00:00 +0100

The holiday season isn't only the season of giving, it's the season of taking. At least where fraudsters are concerned. In fact, more than 10% of transactions may be fraudulent this holiday; Kount has reveal a few keys for marketers to protect themselves from fraud.



Marketers: Look for ways to engage online this holiday

Mon, 06 Nov 2017 09:00:00 +0100

As the holiday season approaches, forecasts indicate that marketers and merchants need to make an effort to engage digitally. According to Adobe, the online spend will surpass $107 billion, that's a 13% increase YoY.



Top 4 tips to increase holiday campaign engagement

Fri, 03 Nov 2017 09:00:00 +0100

Email marketing cannot be a one size fits all approach or solution. Many companies throw ideas at a wall (or at customers in this case) to see what sticks, instead of testing them to ensure they work. Especially if hitting your revenue numbers is contingent on holiday sales, testing is essential. SendGrid is looking into the 2016 holiday season to give marketers insight into better open, engagement, and conversion rates for this holiday season.



Top 5 tips to help your brand transition

Thu, 02 Nov 2017 09:00:00 +0100

While Dunkin' Donuts has yet to officially become known as Dunkin' or revert completely to their original moniker, their potential change has many marketers wondering how to approach a name change themselves. Here are five tips.



Top 4 backup tips for marketers

Wed, 01 Nov 2017 09:00:00 +0100

Malfunctions, virus problems, theft, even natural disasters. These are a handful of ways marketers data, files, and content can be deleted or irrevocably harmed. Here are 4 tips to protect these documents.