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Preview: Advertising Age - Agency News

Advertising Age - Agency News



Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.



 






Ford puts global creative in review, adding more woes for WPP

Fri, 20 Apr 2018 15:44:00 -0400

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Ford has put its global creative account into review, putting incumbent WPP on the defensive at the same time it searches for a new CEO.

The account, now held at WPP's Global Team Blue, has been under strain for months as the automaker began re-evaluating its marketing model as part of a larger "fitness" initiative that includes slashing $14 billion in spending on materials and engineering in the next five years. Now Ford is taking the next step by formally putting the account up for bid. An RFP is expected to be released next month.

In a memo issued Friday, Detroit-based Global Team Blue notified employees of the pending review. "WPP will have an opportunity to compete with other firms to retain these portions of the business, and will remain Ford's agency of record in some other key areas," GTB CEO Satish Korde stated in the memo. Excluded from the review are Ford's China business, public affairs, the U.S. dealer business and Ford's luxury Lincoln brand, now parked at WPP's Hudson Rogue, according to the memo. "We will be enthusiastically responding to Ford's request for review in the days ahead, and have every confidence we will retain a substantial proportion, if not all, of the business under review," Korde stated in the memo.

Continue reading at AdAge.com




Agency Brief (A-List edition): Some news for your hangover

Fri, 20 Apr 2018 13:45:23 -0400

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How's everyone feeling today?

If you're moving a little slower than usual, we feel your pain. Last night brought together more than 500 of adland's rowdiest for a night of awards at the 2018 Ad Age A-List & Creativity Awards Gala at Cipriani 25. Fun was had by all, especially the guy who had to be retrieved from the bar to accept his award. And me, who will refuse to be called anything other than Meg Ryan after a little slip during the staff introductions.

Luckily for this year's A-List winner Wieden & Kennedy, we were able to retrieve the trophy from Blarney Stone (where it had been since Anomaly won it -- and left it during the afterparty -- last year).

Continue reading at AdAge.com




Wieden & Kennedy and KFC win Campaign of the Year at Ad Age's A-List & Creativity Awards

Thu, 19 Apr 2018 21:35:00 -0400

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Ad Age's 2018 Creativity Awards winners

Thu, 19 Apr 2018 21:00:00 -0400

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The Creativity Top 5 Brand Ideas of the Week

Thu, 19 Apr 2018 12:00:00 -0400

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In this week's episode, you'll find Under Armour's most expensive campaign to date, Uniqlo's tie-up with Solange, Coca-Cola's cool new packaging, a scary reminder of how open your lives are to strangers and Ikea's entrance to the world of sound.

Continue reading at AdAge.com




Publicis' Sadoun: The old holding company model is 'dead' (but the Groupe is 'future-proof')

Thu, 19 Apr 2018 11:31:02 -0400

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In a time of extreme tribulation for advertising holding companies, Publicis Groupe touted some good news Thursday.

Although revenue fell around 8 percent from a year earlier to $2.8 billion, Publicis saw organic growth of 1.6 percent (attributed to change excluding the impact of acquisitions and foreign exchange) for the first quarter of 2018 attributing that in part to accounts gained in 2017, including Lionsgate, Southwest Airlines and McDonald's.

Publicis Chairman and CEO Arthur Sadoun called the group's streak of wins in 2018 "unprecedented" he cited new global accounts including Campbell and Marriott, with local wins including Red Bull in the U.S. and Kraft Heinz in China.

Continue reading at AdAge.com




Don't make these four mistakes when it comes to diversity

Wed, 18 Apr 2018 15:42:00 -0400

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God-is Rivera just wanted to get her agency talking about issues of inclusion and diversity. But what ensued was a much broader ongoing effort and even a new job title as VML's director of inclusion and cultural resonance.

Rivera, who took on the title in August 2017, will be speaking at the Ad Age Survival Summit in Chicago next month on "Why diversity isn't just an HR problem."

She spoke with us about several ways companies should stop thinking about improving diversity and inclusion.

Continue reading at AdAge.com




Would Omnicom want to buy some WPP assets? John Wren weighs in

Tue, 17 Apr 2018 18:00:00 -0400

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During Omnicom Group's first quarter earnings call Tuesday, CEO John Wren weighed in on the possibility of acquiring WPP assets should they come up for sale and spoke about his former competitor Martin Sorrell.

"In many ways I have a great deal of respect for Martin," Wren said, responding to a question from a Morgan Stanley analyst on whether Omnicom would be interested in WPP assets if they came up for sale. Wren remarked he had competed against Sorrell for the last 25 years.

Sorrell stepped down following an internal investigation into misconduct, ending a long career at the world's largest agency holding company.

Continue reading at AdAge.com




Dunkin' Donuts picks BBDO Worldwide as creative agency of record

Tue, 17 Apr 2018 12:45:00 -0400

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Dunkin' Donuts picked Omnicom Group's BBDO Worldwide as its new creative agency of record and named Publicis Groupe's ARC/Leo Burnett to handle retail and in-store marketing.

Meanwhile, Dunkin' Donuts is still conducting a review for media buying and planning and says it expects to make a decision in the third quarter. Dunkin's incumbent media agency, IPG's Trilia, is participating in the media review, which is being led by MediaLink, the restaurant chain said.

BBDO will oversee advertising strategy and creation, with responsibility for all national print, broadcast and out-of-home advertising development. BBDO will also handle Dunkin' Donuts' digital and multicultural advertising.

Continue reading at AdAge.com




What WPP clients think about Martin Sorrell leaving

Tue, 17 Apr 2018 11:57:00 -0400

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Besides being ubiquitous in news media as the face of WPP and to some extent the entire agency world, Martin Sorrell was equally ubiquitous at client global meetings as his holding company's salesman-in-chief.

So will WPP's hold on clients fade away along with Sorrell? At least officially, clients have greeted the news of his retirement with a resounding "meh." Top clients including Procter & Gamble Co., Unilever, Johnson & Johnson, Ford Motor Co., Kimberly-Clark Corp. and Dannon either declined to comment, didn't respond to requests for comment, or said very little. A J&J spokeswoman said only: "Just want to confirm there is no change in our agency partnership."

But the reality is that Sorrell's departure is bound to make a difference to clients. He was legendarily "hands on" with his agencies and clients alike, known for relentlessly asking top marketer executives about their business challenges and needs, then trying to deliver solutions. Those included everything from creating client-specific shopper and consumer promotion groups for Unilever and K-C to building multidisciplinary agency teams for Ford and Colgate-Palmolive Co.

Continue reading at AdAge.com




Who are Mark Read and Andrew Scott, WPP's new chief operating officers?

Tue, 17 Apr 2018 00:05:41 -0400

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Mark Read and Andrew Scott were suddenly thrust into the spotlight Saturday night when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation. Read and Scott were named chief operating officers, reporting to WPP Chairman Roberto Quarta until a new CEO is appointed.

Both Read, CEO at Wunderman and WPP Digital, and Scott, WPP's corporate development director and chief operating officer for Europe, had been floated in past years as possible successors to WPP's iconic leader, but WPP always remained notoriously hush-hush about its potential future leadership.

Now Read will be responsible for clients, operating companies and people, while Scott will focus on financial and operational performance and "implementing the ongoing reorganization of the Group's portfolio," according to a client-facing Q&A issued by WPP.

Continue reading at AdAge.com




Rise and fall of an agency empire builder. (Not that one.)

Mon, 16 Apr 2018 16:50:00 -0400

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He built the world's largest agency holding company with a big idea, borrowed money and went on a buying binge on a scale the industry had never seen. Ad Age called him "arguably the agency world's most innovative empire builder of the 20th century." But suddenly, three decades after he began, he was out of a job.

The man in question is Marion Harper Jr., who in 1961 morphed McCann Erickson into the first major agency company, Interpublic.

"McCann Erickson has reorganized again," Ad Age wrote at the time, "with the establishment of a new parent company, Interpublic Inc.," overseeing two agencies, McCann Erickson and McCann-Marschalk Co. "Interpublic, the new corporate umbrella, will provide the affiliate companies with management and financial guidance and central services such as personnel and accounting."

Continue reading at AdAge.com




Vice hires from Twitter, Aldridge joins Spark44

Mon, 16 Apr 2018 16:19:20 -0400

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Vice has named Donna Lamar and David Lennon as group creative directors. Lamar joins from Twitter, where she served as creative director, Twitter #Studio. She has held creative positions at Amusement Park Entertainment, TBWA/Chiat/Day and was head of production at Wieden & Kennedy Amsterdam. Lennon joined Vice in 2017, focusing on VICE News and VICE Money. Prior to that he was global creative director at the Wall Street Journal's Custom Studios, working on campaigns for Netflix, Morgan Stanley, MetLife Foundation and Delta Air Lines. He has also worked at Bloomberg's Content Studio and McCann-Erickson Manchester.

Continue reading at AdAge.com




Volkswagen launches global creative agency review

Mon, 16 Apr 2018 14:15:00 -0400

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Volkswagen Group has launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in wake of the 2015 emissions scandal.

The review, which is expected to be held at the holding company level, could threaten Interpublic Group's hold on the brand in the U.S., where Deutsch Los Angeles has held the account since 2009. IPG will likely be battling with Omnicom, whose DDB is the longtime VW agency in major portions of Europe. Omnicom's BBDO also has VW in some global markets, including Brazil.

Global VW Chief Marketing Officer Jochen Sengpiehl outlined his vision for a more centralized agency model organized around regional hubs at a press briefing today in Berlin, according to the German magazine Horizont.

Continue reading at AdAge.com




Sorrell's legacy: He built a holding company giant … but will it last?

Sun, 15 Apr 2018 18:18:22 -0400

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Whether you loved him or claimed you'd sooner lick the floor of an abattoir than work for him, Martin Sorrell's impact on the advertising industry is undeniable and inescapable. While he didn't invent the agency holding company model, he made it an unstoppable force, building the planet's largest ad agency company from an ownership stake he took in a British maker of baskets and household wares in 1985.

Along the way, Sorrell made friends and enemies (former Tempus chairman Chris Ingram reportedly said the bit about the abattoir floor; David Ogilvy has a famous quote about him you can Google), but he will forever be remembered for injecting a financial-first mentality into the agency world, the one who turned the industry from "Mad men" to "math men," some say.

"His legacy is he made advertising behave like a business and not like a bunch of capricious dilettantes, which is how it was looked at," says one WPP agency exec. And while that brought financial discipline, there was something lost, too: a diminishment of the role of individual agency leaders, whose big personalities once drove the industry.

Continue reading at AdAge.com




How WPP went from shopping cart maker to world's largest advertising holding company

Sun, 15 Apr 2018 16:57:00 -0400

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At WPP's annual meeting in June 2017, WPP Chairman Roberto Quarta was called upon to defend CEO Martin Sorrell's then $62.2 million pay package. "Sir Martin Sorrell has built this business from nothing," Quarta said. "He is totally committed to this business. I don't think pay is what keeps Martin here at WPP. He's been here for 30 years and hopefully we will keep him here for many more years."

Less than a year later, Sorrell has stepped down from the world's largest agency company amid an investigation into misconduct and the company's worst performance in a decade. But he leaves an indelible legacy in the ad business.

Below, a selective look at the history of the empire he built from shopping carts.

Continue reading at AdAge.com




Mixed reaction: Martin Sorrell's Saturday night exit draws cheers, jeers

Sun, 15 Apr 2018 10:39:38 -0400

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In a Saturday night news dump, WPP announced that longtime CEO Martin Sorrell was stepping down, ending a 33-year career. While the timing was sudden (and perhaps calculated to limit immediate PR damage), his exit is not all that surprising. After all, Sorrell is 73-years-old, has been the subject of an internal probe for alleged misconduct and WPP has struggled financially in recent quarters. The company said Saturday the probe was over and "did not involve amounts that are material."

Still, his departure sent shockwaves across the industry and will reverberate for years to come. Below, a look at how his exit was greeted on social media. One thing is clear: Sir Martin had plenty of admirers, but also no shortage of haters.

Sir Martin the first high profile walkout over the drinks trolley ban. How many more before WPP sees sense.

Continue reading at AdAge.com




Martin Sorrell's farewell note to staff: WPP more important than 'life or death'

Sat, 14 Apr 2018 19:24:31 -0400

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Martin Sorrell stepped down Saturday as CEO of WPP following an internal investigation into financial and personal misconduct. In his note to employees, Sorrell asserted that "WPP is not just a matter of life or death, it was, is and will be more important than that." The sentiment is an allusion to football (as in soccer) legend Bill Shankly's famous assertion about the importance of his sport.

Sorrell had been at the world's largest agency holding company for 33 years. Here's the full text of the statement delivered to WPP employees:

To everyone at WPP

Continue reading at AdAge.com




Martin Sorrell's sudden exit from WPP

Sat, 14 Apr 2018 19:22:45 -0400

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Many details remain unclear, but Martin Sorrell's departure from the marketing giant that he built over decades arrived abruptly, coming just 11 days after WPP confirmed that it was looking into an unspecified allegation against him.

Tuesday, April 3: WPP confirms an investigation into its CEO

"The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer of WPP," the world's largest agency holding company says in a statement, confirming a report by The Wall Street Journal. "The investigation is ongoing. The allegations do not involve amounts which are material to WPP."

Continue reading at AdAge.com




Martin Sorrell exits WPP in wake of internal probe into misconduct allegations

Sat, 14 Apr 2018 18:36:17 -0400

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Martin Sorrell on Saturday stepped down as CEO of WPP following an internal investigation into misconduct, ending a 33-year career at the world's largest agency holding company.

The company announced that WPP Chairman Roberto Quarta would take over as executive chairman until a new CEO is appointed. Mark Read, CEO at Wunderman and WPP Digital, and Andrew Scott, WPP's corporate development director and chief operating officer for Europe, were appointed chief operating officers of WPP.

In a statement, Sorrell, 73, said he had decided it was best for him to step aside in the interest of the company, clients, shareholders and all other stakeholders. "As a founder, I can say that WPP is not just a matter of life or death, it was, is and will be more important than that," he said. "Good fortune and Godspeed to all of younow Back to the Future."

Continue reading at AdAge.com




Agency Brief: An updated way to call out sexism; Wongdoody gets acquired

Fri, 13 Apr 2018 15:00:00 -0400

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Dust off your finest shorts tuxedo and your Chucks it's that time of year again.

Thursday brings my very first Age A-List & Creativity Awards Gala, which I'm told is a raucous affair filled with fabulous outfits and after-party Patron shots (which, for the record, I plan to stay far, far away from).

If you're headed to the gala, come say hello. I'll regale you with what I think is a hilarious story about a rogue iguana during a coffee break earlier this week at the 4A's. Anyone who doesn't laugh is getting immediately kicked off the A-List.

Continue reading at AdAge.com




The Creativity top 5 brand ideas of the week

Fri, 13 Apr 2018 02:00:00 -0400

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In this week's episode, an Instagrammer caves to haterswith surprising results; Nike turns Shalane Flanagan's nightmare into a fun film; Viceland goes all out for Weed Week, Time upcycles a powerful cover and an Apple campaign gets hijacked for a cause.

Continue reading at AdAge.com




Omnicom and IPG reveal exactly how much more their CEOs make than employees

Thu, 12 Apr 2018 19:43:32 -0400

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Omnicom Group and Interpublic Group, two of the largest advertising holding companies, have released statements revealing the ratio of their CEOs' pay to that of their employees' median pay, a disclosure mandated starting this year by Dodd-Frank.

Omnicom says its CEO John Wren makes 596 times its employees' median pay, while IPG's Michael Roth makes 264 times the median.

Companies this year began issuing the pay-ratio statements, a "potentially embarrassing math calculation" showing for the first time how much more their executives make than their rank and file. But experts caution that it's important to consider the variables in how companies report the information.

Continue reading at AdAge.com




Young creatives: Deadline extended for Ad Age's Cannes Lions cover contest

Wed, 11 Apr 2018 19:20:03 -0400

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Think you have what it takes to inspire a world of marketersor better yet, do you have what it takes to change the world?

That's the heart of this year's brief for Ad Age's annual young creatives cover contest. For the ninth consecutive year, Ad Age is inviting creatives 30 or younger to design the cover of our Creativity issue, which will be distributed at the Cannes Lions International Festival of Creativity in June. The winner will not only see their work on magazine, they'll also get a free trip to the annual ad fest in France.

While the brief in the past has centered on the broader idea of "creativity," we believe this year calls for something new. Over the last several months, we've seen voices once unheard or silent coming to the fore to have tremendous impact on the world around themwe've seen it with #MeToo, the Women's March and most recently March for Our Lives and Never Again. Inspired by this momentum, we'd like to see how you can put your creativity to good work too, and we challenge you to create an image that shows how creativity can change the world.

Continue reading at AdAge.com




4A's Accelerate: Industry talks #WhatIf, harassment and 'Frenemies'

Wed, 11 Apr 2018 17:35:00 -0400

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This year's 4A's "Accelerate" conference brought together hundreds of agency leaders for three days of networking and talks. Facebook, trust, diversity and the ad industry's role in taking a stand on gun violence dominated conversations both during the programming and on the periphery.

Facebook was top of mind for many as founder Mark Zuckerberg began his congressional testimony regarding the Cambridge Analytica scandal on Tuesday. That morning, Facebook's VP of Global Marketing Solutions for North America Nada Stirratt joined other agency leaders to talk about talent. Stirratt opened by saying Facebook had made mistakes, and had taken steps to learn from them and fix themin part in the areas of protecting people and regaining their trust.

The Cambridge Analytica fallout also came up in a discussion with Steve King, CEO of Publicis Media, and Julie Rieger, 20th Century Fox Film's president, chief data strategist and head of media.

Continue reading at AdAge.com




WPP shop gets closer to P&G with Grey Midwest

Wed, 11 Apr 2018 13:24:00 -0400

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Procter & Gamble Co. wants its agencies closer to home, and WPP's Grey is obliging by opening Grey Midwest in Cincinnati, combining the former Possible office there with new e-commerce, shopper and production operations.

As part of the move, being announced Wednesday, Grey will take over the Cincinnati office of Possible in P&G's hometown. Only last year, Possible was consolidated with sibling digital shop Wunderman, but the Cincinnati portion will now become the foundation of Grey Midwest.

Grey Midwest will start with 80 employees, mainly from Possible, which has handled P&G work for years but has seen that work ebb as more assignments moved to other cities in the network and P&G divested some brands. Possible was once among the largest ad agencies in Cincinnati, counting 30 P&G brands as clients, but it downsized in 2016 after losing accounts that included J.M. Smucker brandssome of them former P&G brands such as Folgers and Jif.

Continue reading at AdAge.com




Opinion: What's really going on with Martin Sorrell

Wed, 11 Apr 2018 10:18:00 -0400

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Readers of the mainstream press have been titillated by the story, broken recently by The Wall Street Journal, that Martin Sorrell, CEO of WPP, is the subject of an internal Board of Directors' investigation about whether he misused company assets and engaged in improper personal behavior.

What this means in concrete terms has not been spelled out. Mr. Sorrell has denied any financial impropriety. The matter is being investigated by outside counsel hired by the Board of Directors.

L'Affaire Sorrell is a tangled mess. It mixes three separate-but-related dimensions: 1) Martin Sorrell as a corporate executive of a publicly-traded company, which is what the investigation appears to be all about; 2) WPP, the underperforming marketing communications holding company that Sorrell founded in 1985, whose shares are now 35 percent off their 2015 high; and 3) Martin Sorrell as the 73-year old CEO who expects to remain in place to lead WPP into an undefined future.

Continue reading at AdAge.com




Grey's latest diversity move: Free portfolio school

Wed, 11 Apr 2018 04:00:00 -0400

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Grey New York has been going full-force in its diversity efforts. Earlier this week at the 4A's Transformation Conference in Miami, it said it will devote 75 percent of its spending on talent and resources toward creative departments. Late last month, it partnered with the 3% Movement to try to ensure that all work the agency produces reflects diversity. Now Grey is debuting an initiative that aims to tackle both objectives: free ad school.

Last week, 20 creatives recruited from outside the industry began classes at the Famous Academy for Modern Effectiveness, an eight-week, tuition-free portfolio school co-founded by Grey and FindSpark, an inclusion-focused networking site for young professionals. Its goal is to train talented people who might otherwise have been overlooked, or who would have eschewed advertising due to cost or lack of opportunity.

"If we're honest about one of the barriers to diversity in creative departments, it's socioeconomic," says John Patroulis, worldwide chief creative officer at Grey. "College is expensive. Portfolio school is expensive. And then you get your first job, and it's not high-paying." Patroulis didn't go to ad school himself, but the industry is harder to break into now than it was when he began, he says.

Continue reading at AdAge.com




CAA Marketing rebrands half a year after Stagwell acquisition

Tue, 10 Apr 2018 08:41:00 -0400

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CAA Marketing has a new name: Observatory Marketing.

The rebrand comes half a year after private equity fund Stagwell Media acquired a majority stake in the Creative Artists Agency's entertainment marketing division. Though CAA retains a minority stake in the company, Observatory is now its own company.

The firm will be helmed by CEO Jae Goodman, who has been CAA Marketing's co-head and chief creative officer since 2006. The firm has won four Cannes Grand Prix awards and developed Emmy-winning work for Chipotle; it also worked on content-driven campaigns for Coca-Cola, GM, Diageo and others.

Continue reading at AdAge.com