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Comments on: Podcasts: Hot or Not

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By: Jake

Sun, 09 Apr 2006 02:31:21 +0000

Success or failure, the reality is it's WAY too early to be forecasting success OR failure.

By: Erik

Sat, 08 Apr 2006 12:47:55 +0000

Does Don also think TV shows and films should only be 5 minutes long? Should all authors restrict themselves to novels of three pages?

Of course not, that's precisely the point.

Different media, different rules.

By: Cameron Reilly

Sat, 08 Apr 2006 05:38:06 +0000

With all due respect to the man, Don's comments on podcast length amuse me. It tickles me that people are still making those comments 18 months into this podcast journey. I've been trying to explain to people for the last year that podcasts are NOT blogs. Yes - blogs are ADD central. We're reading them while we're sitting at our PC with a million other things to read and do. Podcasts are often listened to while our audience is driving, commuting or exercising. These are exercises which can easily take 30 - 60 minutes or more each day and in which there is little else to concentrate on. Another great thing about podcasts is (sit down while I tell you this) - you can pause them. Stop them. Fast forward them. WOW. Amazing, I know. If you find yourself not digging any particular show, skip to the next show. This ain't radio folks. At any one time I have 100 podcasts on my ipod to listen to. One for every mood. :-)

Does Don also think TV shows and films should only be 5 minutes long? Should all authors restrict themselves to novels of three pages?

And I concur with Todd's comments. The Podcast Network has over 200,000 unique visitors a month and I'm pretty sure we don't have 30% of the entire podcast audience tuning in.

Whether Charlene is right or not, anyone can see three things are true: - five years from now there will be more podcasts being produced than there are today, bringing unheard of variety to the content we have available to consume - five years from now every mobile phone will be a portable media player, which is easily one billion devices in the hands of the people - five years from now there will be more people listening to podcasts than there are today (18 months in)

By: nate pagel

Fri, 07 Apr 2006 20:47:30 +0000

When we have verifiable numbers of 200,000 downloads per day for single podcasts, I'm sure that fact makes it clear that Ms. Li is way off in her estimate.

By: pwb

Fri, 07 Apr 2006 19:41:02 +0000

Podcasting strikes me as quite lame. Making a popular radio show downloadable can hardly be called podcasting.

By: Rangachari Anand

Fri, 07 Apr 2006 19:15:40 +0000

I have been listening to the Om and Nial podcasts since the first one. I love them! You guys always seem to come up with interesting new stuff every podcast.

By: Erik Lagerway

Fri, 07 Apr 2006 17:39:40 +0000

Ahh yes, to podcast or not to podcast. Some think that podcasts are a great way to catch up on niche happenings that are not covered by traditional media or at least not covered well.

Frequency has a major impact on listener acquisition but throwing a podcast up just to say that you did, with no real substance is even more damaging. I am guilty of both and concur with you Om that it's hard work.

There should be an easier way to produce and publish acquire and listen. For my interviews I use an eclectic plethora of software and hardware including a decent softphone, flash tools, Mac editing software and a blog to put it on. Again, it's a lot of work.

Between work and blogging/podcasting my wife sometimes wonders if she married a man or a peripheral mouse.

By: Nuno Barreto

Fri, 07 Apr 2006 16:27:45 +0000

Just like to add a few words to encourage you and Nial to continue doing the podcast.

I spend most of my time out of the office in business. In those business trips or even on the daily commute I usually take the opportunity to catch up on the latest tech news or sector news and the only way to do this while driving is by listening to a podcast on my PocketPC PDA.

I listen to yours on a weekly basis and I find them both entertaining and educational, so just keep up with the good work.

By: aye

Fri, 07 Apr 2006 14:49:49 +0000

I don't know a single person among my tech oriented friends (let's say 20 or so people) who listens to a single podcast. I'm amazed it's 1%.

By: Brian Breslin

Fri, 07 Apr 2006 14:45:06 +0000

as someone w/a vested interest in seeing how this whole thing pans out, i am curious as to how she came up w/that number? Previous reports had it at over a million by now, and projections into the tens of millions soon. Aren't there something like 40 million ipods out there? As far as a marketer is concerned, i think a 5-10 minute podcast would be ideal, any longer, and the user loses their attention, and the ads at the end would be lost in the midst.