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Ed Lee's Blogging Me Blogging You | @edlee

Ed Lee's recipe for communications success: marketing, PR and Social Media poached in cyberspace. Yummy!

Last Build Date: Mon, 11 Dec 2017 22:27:54 +0000


What is an insight?header-what-is-an-insightEd Leeheader-what-is-an-insight

Tue, 07 Feb 2017 11:00:38 +0000

This post was first published on Hill + Knowlton Strategies. More on that change in my life later! What is an insight? They are the things upon which multimillion (billion?) dollar decisions are made. That entrepeneurs bet their careers and family’s lives on. That companies are founded on. That political leaders stake their reputations and […](image)

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Is Social Media Over-rated? Is Digital Marketing Out-dated? Is Integration really the big word for 2016?Ed Lee

Mon, 21 Mar 2016 12:03:27 +0000

Lots of people forwarded me this video (for obvious reasons) and there was plenty of discussion about its merits within the agency. As a result, after watching it a few times, I wrote the following POV and also started following Mark on Twitter. — Mark Ritson’s talk, “Why Social Media is Over-rated, Digital Marketing is Out-dated […](image)

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Everyday Football Fouls and FlopsEd Lee

Mon, 14 Jul 2014 03:00:36 +0000

Footballers diving and feigning injury has been done before: but not as well as this, from Fourgrounds Films of Canada, via NPR: If we all reacted to contact in our everyday situations like football players by a film and video production company in Niagara, Canada.  (image)

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World Cup 2014 – Best of the Best AdsEd Lee

Wed, 21 May 2014 03:00:30 +0000

I love the World Cup. The best players in the world, the roar of the Three Lions, the heartache of England losing on penalties. The ads which can cross over into popular culture. Nike shows a journey from footy in the park to the pinnacle of the world. One of the best things about world cup […](image)

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Life imitating artEd Lee

Wed, 07 May 2014 03:00:52 +0000

Well, politics imitating art. Kevin Spacey did it first Julia Louis-Dreyfus did it again Will Kerry Washington do it next year?(image)

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I bet he drinks Carling Black LabelEd Lee

Tue, 29 Apr 2014 03:00:29 +0000

We were talking about this ad at the office today – an oldie and a goodie from the UK. Its amazing to see the power of a great execution of a powerful brand idea, with evocative music. I remember seeing the “behind the scenes” on a science show when I was younger and it was […](image)

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Music trends in advertisingEd Lee

Fri, 25 Apr 2014 03:00:44 +0000

Young female singers covering songs by older white men…and advertising agencies using them to make a strong emotional connection with “mom”. Lilly Allen covers Keane’s “somewhere only we know” for John Lewis Ellie Goulding covering Elton John’s “your song” (one of my favourite songs ever) for both John Lewis and Kraft Peanut Butter Trend or […](image)

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If this is the future of social media…Ed Lee

Thu, 24 Apr 2014 03:00:37 +0000

If social media becomes bad photoshop with tenuous copywriting (aka “real time marketing”) and brands talking to other brands, I quit. Private Eye on 'brand banter' on Twitter: the future of digital communications is brands talking together, alone — Matt Rhodes (@mattrhodes) April 22, 2014  (image)

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Parody videos: imitation is the highest form of flatteryEd LeeScreen Shot 2014-03-14 at 1.16.58 PM

Mon, 17 Mar 2014 03:00:45 +0000

  You may have seen the video where 20 strangers kiss for the first time. You may have seen the “first hand-jobs” video. You may have seen the 20 unattractive brits kiss for the first time. You may have seen the 20 dogs sniff each other for the first time. Colleagues used to strive for […](image)

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