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Social Media-relationship marketing

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Last Build Date: Sun, 11 Mar 2018 12:23:11 +0000



Thu, 07 Jun 2007 21:44:20 +0000

I apologize for not posting any sooner than this, but I’ve been bombarded with work, had the “Lizard Flu,” and could not get into my WordPress account for about the last two weeks, because it wouldn’t recognize my information. The “Lizard Flu” is where you feel so bad you just want to hide under a […]

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Is The World Flat?brittonnewmedia

Wed, 25 Apr 2007 20:23:57 +0000

Over the past couple of days I’ve been reading an interesting book, titled “The World is Flat”, written by Thomas L Friedman. The book as the title suggests is about the “flattening” of the world, or how it has gotten smaller and faster, in a considerable shorter time span than it has to this point. […]

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Social Media Reportbrittonnewmedia

Tue, 10 Apr 2007 22:22:06 +0000

Social Media reports are starting to show significant awarness and adoption rates by Corporate America. Forresters lastest report on Social Media, and this one by University of Massachusetts, researchers Eric Mattson and Nora Ganim Barnes show very positive Social Media growth, in all Social Media areas. The following summary of this report is copied from […]

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Developing a Corporate Podcastbrittonnewmedia

Thu, 05 Apr 2007 21:29:57 +0000

With Social Media as our blog topic, and Social Media as my main business, I thought it would be interesting to describe where we are in the process of developing a video podcast for one of our clients. Britton New Media is currently working on the developmental stages of a video podcast for the Sebring […]

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Social Media: Active Listeningbrittonnewmedia

Thu, 29 Mar 2007 16:36:54 +0000

Social Media marketers use the term Active Listening to express how every Social Media Campaign should begin, and to describe an important element in how every Social Media campaign should continue. Active Listening is an important part of the beginning of any relationship, especially when it’s a developing corporate relationship, with the Social Media community. […]

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Social Media’s Sucker-Punchbrittonnewmedia

Thu, 22 Mar 2007 20:26:53 +0000

Social Media’s Sucker-Punch from Ketchum Report Recently Ketchum, an 84-year-old PR firm, commissioned a report on media usage, from USC Annenberg, School for communication. Ray Kotcher, Senior Partner and Chief Executive Officer, Ketchum, states “The report is a survey that examines what gaps might exist between what communicators are doing to share information, and what […]

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Relationship Marketing the New Oldbrittonnewmedia

Wed, 14 Mar 2007 21:58:24 +0000

I just recently reread “Relationship Marketing” written by Regis McKenna, published back in 1990, and found it to be very in touch with today, for such an old book. In these fast-changing times, it’s absolutely ancient. However it still speaks with a strong voice that resonates within the Social Media context. Social Media is an […]

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Social Media, Turning a Negative into a Positivebrittonnewmedia

Wed, 07 Mar 2007 20:58:38 +0000

At its core Social Media is about participation, involvement, and listening. As I have said before, Social Media is communication with integrity. It’s a two-way conversation, void of hype and manipulation. Corporations in general are reluctant to embrace a new medium that is so open and transparent, a medium that encourages an exchange of ideas […]

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Social Media Measurementbrittonnewmedia

Wed, 28 Feb 2007 22:44:17 +0000

Metrics and Social Media are big topics, with big questions being voiced around the conference tables of most corporate marketing departments, and PR firms. The questions tend to be centered around, what can be measured, and who can measure it. Because of the major adoption of Social Media by corporations, measurement companies have made a […]

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PR’s Amazing Opportunitybrittonnewmedia

Tue, 20 Feb 2007 23:03:13 +0000

I haven’t heard much discussion in the blogosphere about PR’s amazing Social Media opportunity. I’m not sure why. Maybe the smokey vail of traditional marketing that clouds our view of the future, has not cleared enough, to allow us an unobstructed view of what lies ahead. Me look, but me can’t see, Kemo sabe. Tonto, […]

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