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Last Build Date: Fri, 19 Jan 2018 19:09:09 +0000

 



How To Drive Traffic To Your Ecommerce Site To Be Profitable

Mon, 08 Jan 2018 17:00:25 +0000

Discover how much money a web visitor is worth “I have tried MANY different Facebook ads, I’ve tried eBay, I’ve tried google adwords and I have testimonials from industry experts stating how great the product is, I have worked with Instagram and YouTube influencers. I have spent a lot of money and time pursuing pretty […]

From Exploit Online Demand, a publication of Capture Commerce.

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How To Increase Revenue From SEO Without Adding Lots Of New Content

Mon, 06 Feb 2017 15:00:47 +0000

From Revenue-based SEO Webinar Secret #2 Access Revenue-based SEO Webinar replay Now another misbelief is to get better performance from revenue keywords I have to add more pages to my site. But, revenue-based SEO says you can get higher performance from revenue keywords by prioritizing landing pages that bring in buyers and then give buyers […]

From Exploit Online Demand, a publication of Capture Commerce.

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How To Lose Top Rankings By Redirecting A New Domain Name To Your Site

Mon, 28 Nov 2016 15:00:32 +0000

Can my site rank better with a keyword-rich domain name? Sure. Can my site rank better without a keyword in the domain name at all? Absolutely. I get questions (or assumptions) like this regularly. If your goal is to get a better ranking with a new keyword rich domain name, please take my advice and […]

From Exploit Online Demand, a publication of Capture Commerce.

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7 Proven Ways To Get Clicks and Boost Search Rank – Delightful!

Tue, 01 Nov 2016 12:51:51 +0000

As an SEO consultant for more than a decade, I have found that these subtle techniques work well when applied to a clearly defined issue. Even one or two small changes could make a difference in the results you’re seeing. 1. Look at the search results page for your keyword and evaluate things If there […]

From Exploit Online Demand, a publication of Capture Commerce.

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How to Win Over Prospects With Your Marketing Funnel

Mon, 26 Sep 2016 13:12:00 +0000

In my last post in this series, How To Create An Effective Online Marketing Funnel, I explained that knowing your ideal prospect well is the prerequisite to marketing. So while you are tweaking those prospect personas, let’s look at the next steps. Step 2: Create an online asset that clearly demonstrates the power of your […]

From Exploit Online Demand, a publication of Capture Commerce.

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How to Create an Effective Online Marketing Funnel

Mon, 01 Aug 2016 14:00:22 +0000

Pour traffic in the top of the marketing funnel and out the other end come qualified prospects and product sales. Sounds simple enough, right? Let’s break it down a bit. The marketing funnel that I explain here works well for: Products and services with a long sales cycle Launching products/services that are new to the […]

From Exploit Online Demand, a publication of Capture Commerce.

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How To Build Up An Audience of Prospects For Your Offer

Mon, 25 Apr 2016 14:00:47 +0000

Although similar because one tends to precede the other, audience building and viral marketing are sometimes confused these days. Most people think “viral marketing” is when you post a video on YouTube and get 100,000 views. Nope, viral marketing does this: Free word of mouth marketing Exponential growth ISYOT Effect (“I’ve seen you out there”) […]

From Exploit Online Demand, a publication of Capture Commerce.

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Google Mobile SERPs Study: Big Opportunity For Paid Search

Mon, 14 Mar 2016 14:00:24 +0000

The folks over at Mediative have done another great study on Google SERPs, this time on mobile, where they laser focused on how mobile users interact with Google search results pages (SERPs) to spot real opportunities for SEO, PPC and branding. What they found is interesting to an online marketer like myself. Here’s Mediative’s desktop […]

From Exploit Online Demand, a publication of Capture Commerce.

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What Businesses Need To Know About Google Search Quality

Mon, 15 Feb 2016 15:00:06 +0000

Panda, Penguin, Hummingbird, RankBrain and if you’ve been involved in SEO for a long time, maybe even Florida. These are the names of well-known Google algorithm updates. How does Google update or make algorithm changes? When Google engineers have an idea to improve the search results for users, they start by getting feedback from their […]

From Exploit Online Demand, a publication of Capture Commerce.

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How To Identify Converting Keywords & Revamp Your SEO

Tue, 19 Jan 2016 15:00:00 +0000

Go to your Google Search Console account, then to Search Traffic and on to Search Analytics. Here you can see the search terms, impressions, clicks, click-through-rate and average position for each search term up to 90 days prior to the current date. As I’m looking at all of this information, I’m trying to find the […]

From Exploit Online Demand, a publication of Capture Commerce.

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4 Ecommerce Opportunities From Yotpo’s Benchmark Report To Make You Cheer

Mon, 21 Dec 2015 15:00:35 +0000

The folks over at Yotpo shared their benchmark report on the ecommerce industry recently – based on 65 million orders and two billion dollars in transactions across 120,000 ecommerce stores. Here are a few things that were revealed. Which traffic channels bring quality, engaged traffic? The surprising traffic channel winner is Instagram and the surprising […]

From Exploit Online Demand, a publication of Capture Commerce.

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18 Proven Ways To Increase Average Order Value

Mon, 12 Oct 2015 14:00:12 +0000

What is Average Order Value (AOV)? Total revenue / Total orders = Average order value Do you know if your customers typically buy more expensive or less expensive products? How many products do customers order at one time on average? When coupled with the average conversion rate, AOV is useful in predicting revenue based on […]

From Exploit Online Demand, a publication of Capture Commerce.

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How To Get More Google Love With Searcher Intent

Mon, 14 Sep 2015 14:00:53 +0000

Targeting the right search terms can take your business to the next level, but how can you be certain that the keywords you are going for (either paid search or SEO) get more results? In this post I’m going to walk you through a high-level way to evaluate the intent of a searcher so you […]

From Exploit Online Demand, a publication of Capture Commerce.

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15 Legit Ways of Building an Email List That Delivers

Mon, 17 Aug 2015 14:00:17 +0000

Data shows that over three quarters of consumers chose email as their preferred mode of communication with brands they patronize. 81% of US shoppers are likely to buy more – both online and offline – as a direct consequence of emails based on their past buying behavior. In fact, 28% of shoppers who receive promotional […]

From Exploit Online Demand, a publication of Capture Commerce.

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SEO Website Evaluation [Infographic]

Mon, 13 Jul 2015 15:04:06 +0000

Click infographic to enlarge Have a SEO pro evaluate your website Share this Image On Your Site

Please include attribution to http://www.capturecommerce.com with this graphic.







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From Exploit Online Demand, a publication of Capture Commerce.

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The #3 Ecommerce Rule

Tue, 31 Mar 2015 14:00:36 +0000

Here’s an excerpt from my webinar: Revenue-based SEO for Ecommerce Identify traffic sources and keywords with the most impact on KPIs and revenue. In Google Analytics, go to Acquisition > All Traffic > Channels. But if you have Google Analytics Ecommerce setup for your store you will see revenue for each channel and more detail […]

From Exploit Online Demand, a publication of Capture Commerce.

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SEO Checklist Infographic

Mon, 12 Jan 2015 15:00:16 +0000

This infographic illustrates the points in my recently updated whitepaper, SEO Checklist for Beginners – download it here.

From Exploit Online Demand, a publication of Capture Commerce.

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SEO Checklist For Beginners

Mon, 05 Jan 2015 15:00:54 +0000

I recently updated my whitepaper SEO Checklist for Beginners to show small businesses how to get better results from search engine optimization (SEO). Over the past year or so Google has emphasized certain factors over others when ranking web pages. For example, click through rates make a difference – can you imagine an organic search […]

From Exploit Online Demand, a publication of Capture Commerce.

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3 Online Marketing Assets That Can Make Your Year Bright

Mon, 20 Oct 2014 14:00:54 +0000

Assets in a business are items controlled by the business that generate revenue. Liabilities are debts and financial obligations owed by the business to third parties. So then: Equity = Assets – Liabilities You can evaluate marketing in a similar way… part of marketing is generating revenue while the rest of it is either breaking […]

From Exploit Online Demand, a publication of Capture Commerce.

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Search Behavior Signals That Impact SEO & Conversion

Mon, 29 Sep 2014 14:00:12 +0000

You’ve carefully selected your keywords, incorporated them into your site and content strategically and you have some good links pointing at your site… But Google just isn’t ranking your site near the top. What’s the problem? Search engines and Google in particular are not as dependent on technical signals as they once were. More business […]

From Exploit Online Demand, a publication of Capture Commerce.

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