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Making the Most of Local Business Search





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Making the Most of Local Business Search

Thu, 06 Aug 2009 16:01:00 +0000

In a slow economy, many local companies are way more concerned than ever with their bottom line. However, in order to flourish, any business desires to find new shoppers and get the word about their goods and services out effectively . How can a home business on the cheap do so without breaking the bank?


The world is changing, and so is the way that people find a business. A huge 80% of patrons search on the web before making a purchase or employing a service. The local Yellow Pages and newspaper advertising are truly things of the past, even though they are still as dear as ever. Local Search marketing is the handiest advertising media of the present, not to mention the future.


However attractive your company website could be, in order for the casual consumer, doing a local business search on Google or Yahoo, to find it your internet site must appear high in the results. If you are stuck on page 3 you are essentially hiding from your future customers. This is where the search engine placement companies comes in, they provide services that may get more visitors and put your internet site on the first page of search engines.


There is a rising number of SEO'Gurus' who will promise to have a business ranking number one on Google in a matter of weeks. With the quirks and changes in the way that Google and other search engines rank a business that is a tough guarantee to make good on.


Search engine dominance is the key. For example, perhaps you own a suntan salon. To make the maximum of the power of the Net when a customer Googles'tanning salon xxxtown' multiple first page search results should imply your business, not just a single entry. That gives you a real edge of the competition.


The Market Authority is one of the top search engine placement companies that take a different and far better approach to local search marketing. Instead of just attempting to optimize a single static company website to the apex of local economy search rankings they have multiple paths to generate traffic to your internet site and get the telephones humming in your sales department.


With over a decade of expertise in internet marketing and SEO each, the team at Market Authority understands the power of blogging, social networking, article marketing and other Web 2.0 strategies that can catapult your business from page 3 to page 1 in an effective and cheap demeanour. This multi faceted approach to local business search is great for any business, whatever the industry, whatever the product.
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