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PRsay



The Voice of Public Relations



Last Build Date: Wed, 21 Feb 2018 20:14:30 +0000

 



Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

Wed, 21 Feb 2018 16:00:49 +0000

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, […]



The Business Benefits of Strategic Diversity and Inclusion

Tue, 20 Feb 2018 17:44:29 +0000

“E. pluribus unum” graces the back of the U.S. dollar and is Latin for “out of many, one.” The phrase captures the original vision of our country, where the differences of the colonies created a greater whole. This concept is also at the core of Diversity & Inclusion (D&I) principles, which took center stage at a recent […]



Why The New York Times Shouldn’t Always Be Your Media Relations Target

Thu, 15 Feb 2018 21:04:51 +0000

I hear it all the time. Not directly from the PR pros I serve, but indirectly – when those pros pass along their bosses’ or clients’ most consistent request: “We need to be in The New York Times.” So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” […]



A Unique Present for Myself and My Career

Wed, 14 Feb 2018 16:00:27 +0000

Three days before Christmas, I gave myself an exciting career present: I took the Examination for Accreditation in Public Relations and passed, earning my Accreditation in Public Relations (APR) certification. The end of a year-long study and learning process had come to a conclusion. For the uninitiated, APR is an independent designation for strategic communications […]



Beware the 4 Killers of Clarity in PR Writing

Thu, 08 Feb 2018 16:00:45 +0000

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Here are four prominent “killers of clarity” that professionals should look out for, along with hints about their identity and how to recognize them. If […]



4 Tips for Authentic Executive Communications as a Ghostwriter

Mon, 05 Feb 2018 16:02:42 +0000

Most PR professionals spend their careers as ghostwriters. We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. They get there for other reasons — great […]



A 2018 Outlook on Diversity and Inclusion in the Workplace

Thu, 01 Feb 2018 15:00:23 +0000

PRsay is featuring posts by a variety of thought leaders on the year ahead for communicators and the PR profession. These thoughts on diversity and inclusion first appeared in the January issue of Strategies & Tactics. “An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding […]



Surveying the Past, Present and Future of PR

Mon, 29 Jan 2018 16:00:58 +0000

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. For those of us who came of age in the 1960s and 1970s, surely you will remember […]



Why Communicators Should Expect a Year of Disruption in 2018

Tue, 23 Jan 2018 16:00:13 +0000

The communications profession will evolve in ways we cannot imagine today. In this shifting environment, communicators need to be prepared for absolutely anything. Even so, our firm is seeing some patterns emerging in the profession and in the marketplace as we look ahead this year: The emphasis on intangible skills will grow. Our firm has […]



Embracing Language as a Storytelling Tool for PR in 2018

Thu, 18 Jan 2018 12:29:58 +0000

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs. Translated “The Aeneid” (at least some […]