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Compelling Title





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Compelling Title: Learn to Lure People in With a Compelling Title

Thu, 23 Jul 2009 22:16:00 +0000

A COMPELLING TITLE

This is a biggie. Your book could be absolutely sensational inside, but if the title lets it down you will lose sales. You need a great title, not just a good one. All credit to you if you write an outstanding eBook that is packed with useful content and is the best thing since sliced bread – but you have to convince other people of that same fact, BEFORE they buy the book.

HOW TO WOW READERS WITH THE MAIN TITLE

There are several things that make a good title, including ‘WOW!’ factor. It should raise people’s eyebrows, make them interested and curious, and make them want to learn more. If it’s basic and efficient, then it just isn’t going to cut it, so think about how to make a bestselling title. Some things to keep in mind:

Catchy: You need to grab the reader's attention among the many eBooks fighting for attention. Try to get the eyeballs to read the entire title.

Compelling: The title must be compelling to hold the potential buyer’s attention long enough to get them to click on the link or continue reading.

Curiosity: Make the title so curious that the reader absolutely must learn more. Set a hook that can’t be ignored.

Unique: If you have been researching internet marketing for while then you know most titles sound the same. Really, they do. Try to remember the names of the last three internet marketing products that you purchased. Can you remember them? I can’t. They all blend together in my mind, there is noting unique about them that sticks in my mind.

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