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SEO Services Cam Forbes The Naked Truth

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Cam Forbes 5 Reasons Why The Timing Of Your Marketing Email Impacts Your Sales

Fri, 24 Jul 2009 08:58:00 +0000

When should you send your Ezine for optimal ROI? It is a question that every business has to consider, but what is the answer? According to the Ezine Editors and Publishers Association, NEPA, over the last three years companies have sent their Ezines and email marketing pieces on three main days of the week; Tuesday, Wednesday, and Thursday. Tuesday was the most popular day of the week with 23.6% and Wednesday came in second with 22.7%.What does this mean for your business? Should you go against the grain and send your ezine out on a Monday or Friday? Probably not, but consider your clientele first. Business to business Ezines traditionally do not fare well on Monday because it is the primary meeting day for most executives and decision makers and Friday is ineffective because many people are simply on their way out the door. If on the other hand, you"re marketing to consumers, then a Friday ezine has the potential to be effective because your readers would have the weekend to consider your information and offers. Bottom line when considering the day of the week that your ezine goes out, consider your specific market and customers. If your clients tend to purchase on Thursdays, then test sending your Ezine to them a day or two before. It may prove to be the key to up selling or increasing sales on that day. Time of the day is also an important consideration to sales. Generally, for mailing to business recipients 11am to 3 pm tends to be the most receptive time. An ezine received first thing in the morning may risk being deleted or over looked during the first morning rush and emails received at the end of the day are often ignored or put off until another day. If, on the other hand, your know that your clients tend to put in full days and you know they eat lunch at their desks or they often conduct lunch meetings, than a ezine received right before lunch may have a good chance of being opened almost immediately.Depending on the frequency of your ezine, you may also want to consider what day of the month you send your ezine on. If your prospects and clients tend to make purchases at the end of the month, then a ezine received mid month is likely right on target to assist them with their buying decision. Also be aware that your customer"s budget and budget constraints can impact not only their buying decision but ultimately their decision to open your email.One last factor to consider is your competition. When do they send their ezines? Do you want your ezine to be in your prospect"s in-box with your competitors or is it better to stand out from the crowd? That may be determined by your product and the volume of purchases. If you"re marketing a high end augmented product, you might want to consider beating your competitors to the punch. If however, you"re marketing a consumer good or service, then frequency of your message may be more important than standing alone in their in-box.Patience, persistence, and testing are the keys to finding the best schedule for your ezine and optimal ROI. Busy decision makers are generally focused on a handful of priorities at any given time and an unopened Ezine may not be indicative of anything more than the fact that your prospect was too busy to open it. Continue to send your ezines, testing times, days of the week and even days of the month. By testing not only your click through rates but determining who within each company is opening your ezine and when, you can modify your ezine schedule to impact your sales in the most optimal way. Timing is everything, right?When making a major buying decision it certainly is. Contacting your clients and prospects with your ezine at the optimal time in their decision-making process is tricky at best, particularly when it comes to marketing high-end, augmented products. Variables to Consider:How many decision-makers must decide to purchase your product? Coordinating all of the decision-makers to make a purchase is a feat in and of itself, but if all of the executives involved are receiving your ezine then you"re a step ahead of the [...]

The Role of SEO Link Building in Online Business Promotion by Cam Forbes

Fri, 24 Jul 2009 08:58:00 +0000

When the search engines are ranking the websites, they look at the websites for authority. For gaining the authority, one of the ways is by having the links that will link up other related sites. The best way is to link up your site in other sites but you should make sure not to link up other sites in your website. These links are based entirely on the content and the resources that you will be offering. The ways of getting the one way link includes submitting of the website to the directories and then asking the webmasters of the sites that are related to include your link in their home page.

Catch the Links with the help of Link Bait:

This will involve up creating the videos, images, content or anything for that matter that attract the people to visit your link. Examples for this are website grading software, mortgage calculators and funny videos etc. This is one of the easiest ways of doing with low budget.

Paying up for your links:

The other method of link building is by looking for the websites in the niches that you have chosen and then negotiating a price for the link directly to your page. The search engines do punish the sites that will do large amount of buying the links and will lose their ranking and it will be major problem for the websites. These forms of gaining the links are recommended only for the older websites. So link building should be kept in mind for proper SEO.

In order propel in the business promotion marketing, the website promotion is on of the important requirement. So some of the best ways to promote the websites are

Forums: this is one of the effective ideas for communicating, sharing up the ideas with people and also building up relationship as well.

Article Writing: post the articles that are more appealing so that it can appease the targeted customers.

Paid Advertisements: This is one of the quickest and most expensive ways of getting the visible results for your marketing

E-mail Marketing - It is also considered as the best site promotional methods.

The business promotion marketing is to running the successful business as practising the extent is to playing the piano in a better way. But it may not be the trilling activity by itself. You have to spend at least one hour of the day in business promotion marketing and planning through the ways that are listed above.

You have to promote the business by getting the word out of the mouth. The thing that must be involved in business promotion marketing is to do it consciously and here you shouldn"t rely on any other people to do it for your purpose and it doesn"t matter how big your product is. The other thing that must be involved in the business promotion marketing is budgeted activity. The business promotion marketing need not be expensive and will thus lead to effective business.

To get in deep details and seo link building methods like


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