是基于微软浏览器（ IE ）的全透明超高度加密代理。用户就象使用一般微软浏览器（ IE ）一样浏览任意网站，无网界浏览器 9.4在后台自动寻找最快速的代理服务器，并在整个过程中对所有浏览的内容进行超高程度的加密传输.在无网界浏览器 9.4一经启动，一切通过微软浏览器（ IE ）的网上浏览都是在无界浏览的超高加密保护下.
无网界浏览器 9.4实现了用户使用互联网的所要求的几乎所有基于 HTTP 的功能，如浏览各种网页，论坛上帖，网页注册，使用网页电邮 (Webmail) 、数据上下传输，声音、图像、动画和电影的实时播放和下载，等等。无网界浏览器启动时打开的微软浏览器（ IE ）会显示无界网络主页，用户也可自己打开微软浏览器（ IE ）浏览自己选择的网页。
无网界浏览器 9.4目前只支持微软浏览器（ IE ）和在微软浏览器基础上改制的各种浏览器，其它浏览器，如 Netscape, Mozilla, Opera 等，目前还不支持。如果用户手动将这些浏览器的代理设置为 127.0.0.1:9666, 或按照无网界浏览器 9.4用户界面上显示的端口号进行设定。用户就可以使用这些浏览器借助无网界浏览9.4
Test First, and then Keep Testing
You have made your own web site, and you are satisfied with your work. Your site is up, so now it's time to make money! Well..., slow down a bit. Before spending big bucks on advertising, let's test your web site. You may be in love with your site, but that doesn't mean web surfers will love it, too. Your Very First Test
Testing your web site is much easier than the final exams you took in school. First, you have to be able to track your visitors because how visitors browse your site can tell you its strengths and weaknesses. For your initial testing, your server's log file is sufficient, but you will eventually need some sort of visitor tracking software or service.
Once you have figured out how to track you visitors, buy some cheap ad space. Your first ad doesn't have to produce heavy traffic to your site. If it generates 30-50 visitors, that's fine. More than 90% of visitors (those who actually come to your site, not those who see your ad) should view pages on your site other than your home page, and 40-50% of them should subscribe to your newsletter. If these numbers are too low on your site, there is something wrong with your site. Before going to any farther, you must correct the problems. Once you get good numbers, you are finally ready to roll. Keep Testing
That's not the end; that's just the beginning. You can test almost every step in running your business. For example, you can test your ad copy. You can run one ad in an inexpensive but targeted location, and see how it turns out. If it turns out good, use that ad copy. If it doesn't, revise the copy and test it again. You can even run more than one ad at a time using different copy for each ad. Testing may sound like too much work, but just think how many extra sales you will make with better ad copy. A Tip
A "?" can be very handy for getting accurate tracking results. Suppose your URL is "www.yoururl.com" and you want to track ads to see how much traffic they are sending to you. Instead using "www.yoururl.com" for the link, use "www.yoururl.com/?123" or "www.yoururl.com/index.html?123". Anyone who clicks that link will still see your home page, www.yoururl.com, but your log counts that visit as a hit to "www.yoururl.com/?123". You can tell where visitors come from by the codes after "?". You can code any combination of any letters and numbers after the "?" for each ad. You just need to keep track of which code represents which ad campaign.
Testing takes time, but the test results help you pinpoint any problems. If you don't know you have a problem, you can't do anything with it. Instead of increasing, your profit will decrease.
Let testing be your habit. When you work with the problem, you can improve your business. You won't make the same mistake again and again.
Analyzing Log Files for Profit
You might already know the importance of analyzing server logs, but not all log analyzers are suitable for business use. Problem
Once you own a business, you should figure out the profit, and make sure your business is always profitable. Let's say you bought two $100 advertisements at the same time, and you used the query string, "?ad-1" and "?ad-2." Then, you got the following statistics of viewed pages.
From these stats, you can see that ad 1 generated more traffic to your site than ad 2, but you cannot see where the 500 sales came from. It is possible that ad 2 could generate more sales than ad 1. Or, maybe neither ad generated any sales at all; maybe all 500 orders were made by visitors via search engines. Statistics of Click Trail
To find out who bought, you need the statistics of the click trail (or content path), which looks like this.
78 page1.htm page5.htm page3.htm page8.htm
45 page2.htm page3.htm page6.htm
It says 78 visitors browsed your site by following the path indicated above, 45 visitors took other paths, and so on. Here are a few vendors of log analyzers with click trails.
Also, you can read reviews of log analyzers. Accurate Profits
Going back to the above example, when you count entries of click trails, like
home.html?ad-1 (omit) order_confirmation_page.html and
home.html?ad-2 (omit) order_confirmation_page.html,
you can see how many sales or how much profit each ad made. Now, you can make decisions based on profitability. For example, when you analyzed the click trails, you could see that ad 1 generated only $80 in sales, while ad 2 made $3,000 in sales. It is clear that buying ad 2 was a good investment, but buying ad 1 was just wasting money, even though ad 1 sent you more people. If you were checking only statistics of viewed pages, you would buy ad 1 again, and lose money again, wouldn't you?
Log files don't tell you anything by themselves. But, once you analyze logs correctly, you will get lots of useful information. That would be the best advice you can get.
Log Analyzer Types and Accuracy
There are 2 types of log analytic tools, the software version and the hosted version. Many internet marketing gurus insist on using the hosted version to get perfectly accurate stats. But are they more accurate? The Difference
The difference between these 2 methods is how to identify individual PCs (or visitors). The software version analyzer uses IP addresses to identify individual visitors. The hosted version analyzer writes a cookie on every visitor's PC and uses it to identify visitors. Accuracy
Because new IP addresses are assigned every time modems are turned on, many internet marketing gurus think cookie-based analysts are more accurate. But increasing numbers of always-on broadband users make IP address-based analysts more accurate. Furthermore, just writing cookies won't give you accurate results anymore since today's security software blocks cookies by default, or people have access to more than one PC, or family members share one PC, and so on. Identifying individual users has become a real headache for researchers. (You may use this story to get some discount if you are outsourcing analytic work.)
Fortunately, although you don't get 100% accurate stats, both methods are accurate enough to evaluate the performance of your marketing campaigns. You can still reliably determine which campaign made a profit. Forget about getting accurate results; focus on interpreting the results. Risk
However, using a cookie-based analyst has one big drawback. The code you must add on every page of your site may slow down your page's loading speed. Sometimes it takes an extra 6 seconds to load a page. Only the entry page would be affected, but the loading time of the entry page is the most important one. As broadband internet connection becomes more common, visitors get less patient. An extra few seconds of loading time could turn visitors away.
How to Test
You know how important it is to test everything you do. But, you might wonder how to do it right. Know Why
The biggest mistake people make is that they only figure out what worked better, but not why it worked better. For example, you can buy an A/B split test script and use it with different sales pages. After the test, everyone can see which page performed better, but few people think about why one page performed better than the other. Preparation
To find out why, you need to carefully prepare each test. Conversion rates of sales pages will change by different factors (such as headline, colour scheme, composition of entire page, etc). When you are making different sales pages for the test, you can change only one factor. If you change the headline, the rest of the sales page must remain completely the same. This allows you to make sure that it is the headline that made the difference. If you change the headline and the background colour, you'll never know what made the sales pages performance different - headline or background colour. Moreover, if you change the headline phrase, you shouldn't change size or font colour. If you do, you can't tell what made the difference - phrase or font. Learn
This is what professional copywriters have done. Because they learned what made the difference, they are able to provide their clients with good sales copies. At the beginning, you might not understand whether a particular change will make the sales copy better. But, if you keep testing, soon you will be able to tell what will make the copy better and what won't. And, you will be able to write sales copy like a real professional.
Test by Yourself
Many internet marketing gurus talk about test results. Can you trust those results? No Way
One day, I read an article about the performance of different ad formats on Google AsSense. Basically, it says the borderless (border colour is the same as the background colour) ad format performed better than any other ad formats. Before changing the border colour of all the ad units on my site, I decided to test the findings myself. Below is how I did it.
I picked my 8 most read articles.
I assigned a unique channel to ad units on those pages. (Ad format: 336x280 text only)
I waited for a month and checked the click though rate. (I did this for each border colour: blue, gray, and borderless)
Surprisingly, the results showed that the borderless ad format didn't perform well on my site. The ad format with a gray border had the best performance. What's Going On?
Why didn't my result confirm the other guy's result? It's simple. Dfferent ad formats suit different webpage designs. The design of my webpages and the other guy's webpages differed. So, the same ad formats shouldn't work equally well on both websites. Get Your Own Results
Don't take another person's test results. Test things yourself to find out what works best on YOUR site. Yes, testing takes time. But remember this: If I had taken the other guy's words and started using the borderless ad format, I would be making less money today.
It's a well-known fact that anyone who has bought from you will most likely buy from you again. But, don't just sit and wait for customers to come back. Make them come back more often. Shortening Cycle
My favorite example for this subject is EPSON. On that Web site, there are a lot of nice things to print, like calenders, greeting cards, and even board games. You can print as many of those goodies as you want for free. Did you see the points? As users like me print more goodies, EPSON will sell more printing supplies.
You can apply the same strategy to many different kinds of businesses. If you lend money, help people pay back money quicker. Then, lend more money. If you run an automobile garage, tell customers nice places to go. As they drive their cars more, the cars will need more maintenance. Brainstorm for awhile; you will get a lot of ideas. Encourage to Act
Many products, such as books, don't need any extra supplies or maintenance. (You don't need a battery or any other supplies to read books. You just need books you want to read.) If you sell those self-sufficient products, it seems there is no way to make additional sales. But, you can still encourage people to buy another products of yours.
Let's say you are selling astro-photography related books. Rather than hoping for people to buy another title of yours, let your customers know what is coming up by posting on your Web site or in your newsletter a calender of astronomical events. When customers notice a great astronomical show is coming, they will buy another book. For example, when customers find out an exciting meteor shower is coming, they will most likely buy another title, such as "How to Capture Meteor Showers," even though they already bought one of your books, "How to Shoot Solar Eclipse."
Of course, not everyone will buy another book from you, but you will make way for more sales as compared to doing nothing.
Upselling, Do It Right
If you upsell right, sales will dramatically be increased. But, if you upsell wrong, you will "lose" sales. Upsell at Right Time
The timing of upselling is very important. You should upsell when a shopper views his/her shopping cart. Or, if your site is a mini site (promoting one product), upsell when a shopper clicks "Oder" button in your sales copy. Some people upsell when the "Check Out" (starting payment process) button is clicked. This is actually an interruption of payment process. If you interrupt it, you cannot only upsell but you'll also lose sales which the shopper was about paying. Taboo of Upselling
One thing you should avoid is adding products to shopping cart without shoppers consent. When I was buying Symantec's Internet Security, Extended Download Service was automatically added to shopping cart. I was able to exclude it from my order, but I bought one from McAfee. Because Symantec is well recognized name, many people still buy from them. But, if not-well-recognized Website does the same thing, they will lose visitors' trust. You cannot sell anything online if visitors don't trust you. Don't push upselling too far. Upsell Right Products
When you order a burger at McDonald, they will upsell fries. But, if you order a burger and fries, they will upsell coke, instead of fries. This is how you should set up your shopping cart. Don't upsell products shoppers have already ordered. Upsell something shoppers want to buy in addition to what they have ordered.
Additionally, when I ordered a burger, fries, and a drink, a casher asked me to super size them. Don't complain about not having anything to upsell. Brainstorm a bit; you will find a lot of things to upsell.
Catching Seasonal Sales
There are a number of big sales times during the year, such as Christmas. Webmasters who rely on PPC search engines to promote the sale are missing valuable traffic from regular search engines. Keep Them
Most webmasters put the seasonal pages up for 3 to 4 weeks, then take them off when the season is over. You might get the pages indexed quickly by using blog and RSS, but 3-4 weeks is too short a time frame for any SEO. (Being "indexed" and getting higher rankings are different things.) Instead of deleting pages afterwards, make those pages permanent and let search engine spiders crawl over them all year round. In that way, you'll have lots of time for SEO. To do so, you need one link pointing to each seasonal page. Of course, you don't link to seasonal pages from the home page when the season is over. Instead, link to them from the bottom of the site-map page or from somewhere else. Keywords
It is a no brainer to optimize the seasonal pages with red, hot seasonal keywords, like "Valentine's gifts," but finding hot keywords is tricky. Because seasonal keywords are used often only during the season, you won't see any soon-to-be hot keyword on top of the chart if you use keyword advice tools before the season starts. You need to keep a record of hot keywords every season. Then, use that data to guess what will be hot for the next season. Say No
Letting search engines crawl over your seasonal pages all the time means some internet surfers will also find the pages anytime of the year. If people find the pages, they will think you can deliver products on time whatever the date is. When there isn't enough time for on-time delivery, don't forget to tell visitors you cannot deliver. Or, you can temporally disable the ordering process on the seasonal pages.
Gain Trust and Sell More!
We need to be trusted in order to sell something online. But how can you earn trust? Address and Phone Number
A physical address and phone number are the most important things to put up on your website to be trusted by visitors. Everything on the Internet is virtual, so visitors want to know if there is a real person on the other end. The physical address of your business (not a P.O. box address) implies that your company does exist. A phone number assures potential buyers that they will be able to get hold of real person if something goes wrong with their order. About You
People do care to whom they are giving their money, so they want to know about you. In fact, I receive e-mail related to my "about us" page every day. Post a short biography of yourself or a history of your business, along with pictures of yourself, your employees, or your place of business. Endorsement
Becoming a member of trusted organizations, such as BBB online, TRUSTe, etc., is a good thing to do. However, you don't have to be a member of all of these organizations. Being a member of only one organization is sufficient. Also, this is not as efficient as being a member of trusted organizations, but testimonials from satisfied customers will assure potential buyers that they are not being ripped off. Policies
Because people are skeptical about your business to begin with, if they aren't sure about what you are going to do, they will not trust you. However, if you blow those uncertainties away by clearly stating all of your policies, people will more likely trust you. Make sure to post all of your policies, such as shipping and handling, return/exchange, and guarantees.
More Than Sales Copies
Many webmasters only focus on writing good sales copies as a means to sell their products; however, sales copies are just one potential marketing strategy. Articles
In addition to using sales copies, writing an article related to your products is another useful marketing tool that is commonly used to sell products. For example, this article
provides useful information to the potential customer about how following up can improve their sales. Although this article does not deliver an overt sales pitch, it is still a highly effective sales technique because it provides the customer with information related to software programs that can automate the follow-up process. Many savvy internet marketing gurus like to use this technique by designing newsletters that promote their products while providing useful information. Reviews
Writing reviews is another effective way to sell products. When I first launched my enterprise, my website was primarily comprised of sales copy. When I eventually replaced these sales copies with reviews , my overall affiliate commissions tripled. Rather than merely having a product sold to them, offering reviews allows people to feel that they are being empowered to make good buying decisions. My reviews outsell my sales copies because they fulfill my customers’ needs. The Close
Although the above strategies are both effective selling techniques, they require a unique approach to be effective. It is important that you employ an effective close. Without an effective close, you can’t expect to sell anything. For sales copies, action words (such as "Buy Now!") offer an effective closing strategy. However, these action words are not likely to work for the strategies described above. Instead, a more subtle approach, such as providing simple text links to affiliate merchants' sites, is usually more effective.
When to Follow Up
You know that following up with your customers increases sales, so here is some advice on how to follow up effectively:
Opportunities to follow up
Here are some examples of reasons that internet businesses typically follow up with their customers:
Many internet companies follow up immediately after the purchase to ask customers whether they received their merchandise and if the product met expectations.
Follow up a few days after the purchase to ask customers if they are experiencing any problems or if they understand all the product's features.
Follow up to remind customers when it is time to replace consumable parts, such as batteries, ink cartridges, etc.
Companies follow up at the end of the expected product life in order to sell brand new products to customers.
Follow up when updates, upgrades, or new products become available in order to inform customers about exciting new releases.
Follow up to promote related products. You can use this opportunity to introduce customers to different products that they might be interested in. The products don't necessarily have to be new releases; you can simply pick an existing product from your inventory that is related to the product that the customer previously purchased. However, it is important not to overdo this type of follow-up; once a month might be good, but once a week might be too often.
As you can see, you can follow up for many different reasons. Following up with customers makes them feel like they are getting special treatment. Follow up whenever you think its appropriate.
Knowing when to follow up
For examples 1, 2, and 5, it's easy to know when to follow up. However, the timing of examples 3 and 4 can be a little tricky. Initially, you may have to guess when to follow up. You may want to send series of follow-ups around the time you predicted. For example, send a follow-up on the date you predicted, as well as a week before and a week after. That way you can be more confident that one of them will reach the customer at the right time.
Optimize when to follow up
As you collect data about your customers' buying habits, you will be able to better predict the optimal time to follow up. Unfortunately, this type of analysis may require an expensive database system. However, remember that every follow-up is an opportunity to generate new sales. It will pay off!
Increasing Profit, Made It Easy
We all want to increase profits. But what exactly should you do to making more profit? The Process
First, you have to break the selling process down into basic steps. In general, selling steps are:
convince visitors to buy products
make customers come back
This is just an example. There are more steps or different steps involved for different websites. The bottom line is if you break the process down into more detailed steps, it will be easier to find solutions. The Solutions
Now, think about what you can do better job on each step. For example,
To get more visitors, you can
use different marketing media
write better ad copy
To make it easier to find products, you can
make a simpler navigation scheme
add a site search feature
To convince more visitors to buy more, you can
write better sales copy
create irresistible offers
To make more people complete the checkout process (to reduce shopping cart abandonment rate), you can
simplify the checkout process
To reduce return/exchange rate, you can
write better product descriptions (Customers will get the products that they imagine they are getting.)
offer longer return/exchange periods (Yes, longer exchange periods reduce returns.)
To make more customers come back, you can
offer a frequent buyer program
communicate often with existing customers
These are just examples. If you spend more time on brainstorming, you will get more solutions.
Little note on on step 3:
Many people only focus on convincing more visitors to buy products (increasing conversion rate). But, you can also convince visitors to buy more products (increasing size of each order). You can do this by offering larger units of purchase or bundling existing products. The Results
Even though the improvements on each step is small, they add up and return huge overall results. For example, if you increase the numbers of visitors by 10% and increase the conversion rate by 10%, you will get 10% more sales on 10% increased visitors! Imagine what will happen if you increase the performance on all the steps!
Membership Sells More Products
Some websites are offering membership. Does membership helps increase profit?
Frequent-buyer programs (i.e., those that issue points that can be redeemed on future purchases) make members come back more often. By simply calling those points "money" (which is only valid on your site, of course), you can make even more members come back. It's just changing what you call it; because people who live in the capitalist world are obsessed about money, they are eager to come back to your website to use "money" they have earned.
Don't Let Them Use Money Up
When members use up all the points (or "money") they've earned, that could be the last time they shop at your website. To avoid this, you must issue some of your "money" on every sale, even when a customer pays entirely with your "money." In this way, the customer always leaves your site with your "money," and this makes customers remember your website.
Most memberships are free, but paid memberships make more customers come back. Free membership has no perceived value with customers; "free" means "free." They may sign up for a free membership, but they will soon forget about it. On the other hand, if people pay for a membership -- even just $5.00 for a lifetime membership -- they will remember the fee they paid. They will try to take full advantage of the membership, so they will keep coming back. It'll take more effort to sell paid memberships, but if you have unique products, it's not too hard. You don't have to charge for membership, but it is worth considering.
At some websites, you have to be a member to browse. You should let visitors browse your site without a membership (unless members-only content is your product). People have to see what you offer before they can decide to be a member. Otherwise, people will just leave your site.
Guaranteed Traffic, What Is Really Guaranteed?
Once we open a Web site, all of us want to get traffic, lots of it. It doesn't matter how good your products or services are. No traffic means no sales. Sound Good?
If I offered you 100,000 "guaranteed" unique visitors for $1,000, would that be too good to be true? Well, you can find these kinds of deals on the Net today with no sweat. But you should think about what is really guaranteed. They do send you visitors as they promised. If you buy 100,000, you'll get all of them. But, the trouble is, you won't make any sales. The money you pay for the guaranteed traffic will be a total loss! You are ticked off. Who wouldn't be? See How You Get the Traffic
To avoid this trick, you have to see how a traffic-selling company directs surfers to your Web site. Review the complete details of how they send you surfers. Also ask to see how they are sending surfers to other companies. For example, what do you think will happen when a surfer visits or leaves their desired Web site, and your home page appears in a pop-up window? If you have been surfing the Web long enough, you know the fate of pop-ups, don't you? Being closed before completing download. But this is still considered one hit. Think carefully: Do you really want to pay for that kind of traffic? Something They Don't Want to Tell You
They are selling you traffic, so they need to get it somewhere else. Most of the time they use their own Web site to gather the traffic. Sometimes, they buy traffic from other companies and re-sell it to you. Either way, make sure they don't spam. Even though they have their own Web site to gather the traffic, they may still use unsolicited e-mails to get more traffic. When your name is in an unsolicited e-mail, you will not only get a bad reputation, your business can be shut down. Test Before Buying Whole Traffic
If their service is still attractive to you, test the quality of the traffic. You can ask to buy part of the traffic they offer before buying whole, and check the conversion rate. Buying part might depend on your negotiation skill, but if they don't let you buy a small portion of their traffic package, most likely their traffic won't be worth the money. Don't be eager to take their offers.
Unfortunately, there are people who will deceive you to take your money. Don't be nailed. Discovering that your marketing campaign is a total loss after the fact is too late. Be cautious; be wise.
Hit Exchange Programs: Should You Participate?
Some Internet marketing gurus say Hit Exchange Programs are worth trying. But, many webmasters were disappointed by the result. Should you try it or not? That's an Advertisement
Think of those programs as other sorts of advertisements. For normal advertisements, you use banners or simple texts. When your ads get viewers' attention, people will visit your site. With Hit Exchange Programs, your home page is the ad. When your home page grabs other participants' attention, they will view other pages of your site. Who Sees Your Site
In order to get good result from advertisements, you have to present your ads to targeted audience. Now, think about who will see your home page when you participate in Hit Exchange Programs. People join the program because they have a Web site to show the world. Otherwise, there is no reason to join. So, all participants are webmasters; webmasters see your Web site. Therefore, if your site is webmaster-related, most likely, you will get not-too-bad results. If your site doesn't have anything to do with webmasters, the result will be awful. Let's say your Web site is all about gardening. You can tell that putting an ad on Entrepreneur magazine is wasting money. Participating in Hit Exchange Programs is almost the same as that. Presenting a gardening Web site to a bunch of webmasters is literally a waste of time. Quick Stats
Followings are Click-though rates of Hit Exchange Programs I have tried. Hope you can see a rough idea of what you should expect from Hit Exchange Programs. Of course, you can try them and figure out stats by yourself. Those programs are free to join.
topsurfer.com 0.43% trafficswarm.com
the rate is significantly higher than others. That's because participants are given a list of links, then participants click one of the links they are interested in. (Here is what participants see
.) This makes traffic more targeted.
As I said above, if your site isn't webmaster-related, these numbers will be much lower.other available traffic exchange programs:trafficattitude.comAutoSurfHeaven.comhitshaven.commaxvisitors.comultimatevisitors.comawesomevisitors.comsurfersrus.comextremevisitors.comautosurfing.us