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The Small Business Marketing Blog by Charlie Cook





Updated: 2008-08-20T12:15:32.498-04:00

 



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2008-08-20T12:15:32.509-04:00

Attention All Subscribers to my RSS Feed... We have recently moved our blog from the Blogger platform to the WordPress platform so our Feed URL has changed. I ask that all RSS Feed Subscribers switch to the new location at http://feeds.feedburner.com/marketingforsuccess/HRCX?format=xml. The old Feed URL of http://www.marketingforsuccess.com/blog/blog.xml is no longer active. Best, Charlie



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2008-08-05T13:48:37.823-04:00

What's one of the most effective ways of getting people to your web site and your business? With a great viral video ad, one that your target market will share and help people learn about your products and services. I just added 5 more videos to the list of the best video commercials. Take a look and let me know if you have a favorite you'd like to see included. 1. Is this ad the answer to the



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2008-08-05T13:25:55.562-04:00

Have you ever sat down with a friend or colleague and wondered why he is a millionaire and you're not? Have you asked yourself what makes him different? You're both successful, both enjoy life, both call your own shots... but he's a millionaire. What makes him different? What makes him a millionaire? You have similar skill sets, you have similar life experiences, and yet you have very different



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2008-08-04T13:48:03.198-04:00

You want to attract more clients, increase your sales and maximize your profits. And you want to do it in less time. What's getting in your way? Working harder isn't the answer! After decades of helping struggling small business owners be more successful, I've seen the same three issues emerge in every case. I see them with business people looking to make their first $100,000 as well as to



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2008-07-31T16:58:13.501-04:00

MarketingforSuccess is on the internet marketing winners list this week moving up the internet marketing index - Charlie Small Business Marketing That Works



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2008-07-31T15:21:12.149-04:00

Recently I was reviewing ads to see if I could find more great ones to ad to video ads. As I perused them I kept finding ones that made me laugh but "objectified women" were racist or in some way offended someone. Of course that's why they were funny and got hundreds of thousands of views. Am I right? Are the funniest and most watched ads politically incorrect? What do you think? - Charlie



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2008-08-01T15:19:17.796-04:00

I know it's Wednesday and I usually don't post today but there is one important thing I wanted you to know about. I had to close my marketing mentoring program early this year because I was completely booked but that has changed for the moment. As of today I'm accepting applications for two openings. That's right, I've only got two openings for my one-on-one, hold your hand and show you how to



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2008-07-22T09:56:56.057-04:00

.... It's awfully quiet. .... Nothing? Really? Making money with your website by leaving your profits to chance is like buying a lottery ticket. You might win -- anything is possible -- but the odds are against you. If you're serious about making money online, make testing part of your web marketing strategy. Let's look at why testing matters and what to test and when. Why Testing Matters A



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2008-07-15T17:07:48.400-04:00

"My web site stinks! I've been spending thousands of dollars a week on pay-per-click ads but they're not paying for themselves. I'm only getting a few leads and sales from my site. What am doing wrong? How do I get my web site to sell?" Martha C., NY What's Missing From Your Web Site? Are you wondering why all the people who come to your web site don't contact you or buy from you? You know you've



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2008-07-14T11:13:52.216-04:00

What do most small business owners do when faced with a recession? What do they do when buyers are fewer and far between? Earlier this week I blogged about how to grow your business when times are tough and I know that your instincts may be to do the wrong thing. The natural tendency is to get scared and cut back on your marketing and hope that the downturn is short lived and you have cash



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2008-07-09T08:41:32.001-04:00

"Email marketing doesn't work!" People who say this have it wrong. They're confusing the medium with the message. You may get dozens if not hundreds of emails each day that are tossed into your bulk mail or spam folder before you even see them. Of those that you do open, sometimes by mistake, most want to sell you stuff that you don't want or need. It's true that a lot of email is pure junk,



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2008-06-27T14:48:05.669-04:00

Sometimes marketing your business can be fun. One company executive wandered into his testing lab and decided to bring in a film crew to document how his products were tested with a dash of humor. The result? A series of videos that are getting millions of views on youtube and have increased sales by 500%. Take a look at their most popular video > And then come up with one you can use to



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2008-06-25T12:58:27.138-04:00

"I just lost my biggest client because of a corporate cost cutting mandate. I was getting 60% of my business from them! What do I do?" - Bob, Minneapolis MN I hear more and more small business owners worrying about a business slowdown, if they aren't already feeling the effects of one. Have you ever lost a major client unexpectedly or seen your sales drop over a short period? It can take your



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2008-06-19T14:03:55.409-04:00

Yesterday, I mentioned the free audio CD of the '7 Steps to Get More Clients and Grow Your Business' that I'm giving away. Please carefully read this next line... This is NOT some brand new, unproven, bet your hopes you'll succeed program. I've put this simple wealth building strategy to the test as have my clients and it's helped bring in millions in revenue. If you've ever wanted to discover



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2008-06-18T20:24:30.687-04:00

Every day I get emails from people who've read the free report, '7 Steps to Get More Clients and Grow Your Business' and they tell me it is life-changing, people like you have said it's incredibly helpful and they're already using it to grow their business. But there's one catch, a hidden flaw, in this PDF version of this small business marketing report... Not everybody wants to take the time



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2008-06-24T13:07:40.941-04:00

What's the one web marketing disaster that happens every day? It happens to almost every website owner dozens, if not hundreds, of times a day. A visitor clicks to your site. They take a look at your home page and then they leave without so much as an email or phone call to you. If you have a top search engine position, this may happen hundreds of times a day. If you're using pay-per-click



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2008-06-10T18:22:59.830-04:00

"I get most of my new business from referrals." Every small business owner and marketer wants to be able to say these 9 words. When you can say this, it means you aren't struggling to increase leads or frustrated with trying to convince prospects to buy from you. When it's true, your clients and business associates are doing your marketing for you. When a prospect is referred to you, they're



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2008-06-04T07:54:05.328-04:00

What's the Once Thing 35 out of 40 Businesses Forget to Do That Kills The Sale? "I'm having trouble selling my hearing aids even though I discount them 30%. Should I sell it for even less?" -- George R., MI Why Prospects Don't Buy Ever wonder why your prospects aren't buying? You know the situation. You've got a qualified prospect on the phone or you're meeting with them in person and they've



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2008-05-22T11:13:08.463-04:00

The number one question I hear from web site owners is, "How can I attract more people to my website?" You want to know: - What works to put your site on the first page of Google? - How to play the search engine game without getting thrown out? - How to stop wasting time on your search engine positioning and finally start getting results so you can make money with your site? If you're



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2008-05-20T12:25:51.987-04:00

"There's no free lunch." Baloney! Whether you're just starting out or have a well-established business, the truth is that some of the most powerful ways to grow your business can be had for free! And these work whether you're netting $50,000 a year business or a $10,000,000 a year business. Here are two no-cost, high return ideas you can take to the bank: Use Free Publicity To Increase Sales



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2008-05-13T09:59:56.218-04:00

A month ago I was approached by someone who wanted to podcast my weekly small business marketing ideas and tips. No charge. He'd do it in return for permission to use them on this site. We've now got 4 small business marketing ideas podcast. Take a listen and let me know what you think. Listen to my small business marketing ideas >> - Charlie Small Business Marketing For Self-Made Millionaires



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2008-05-13T10:03:27.572-04:00

You can use this small business marketing tip to close more sales. You've got a live qualified prospect on the phone and you don't want to lose this one. What do you do when they hesitate to make a commitment and want to think about it? You know that if the prospect disconnects without placing an order, the chances are slim that they'll call back and you'll get the sale. What do you do? Last



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2008-05-15T13:59:23.815-04:00

Know of any good web designers? I'm constantly getting requests for qualified web design firms and coming up short on answers. I have a few I regularly funnel work to but they quickly get swamped with the number of requests I get. If you're a highly qualified web designer, living here in the U.S. or Canada or know of one you'd like to refer, please use the comment box below to let me know.



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2008-04-29T09:45:32.227-04:00

What, No Sales Team For Your Small Business? To listen to the podcast of this blog online, use this link >> Can you grow your business without a sales team? Do you need a team of aggressive sales people on the phone calling prospects, closing deals and taking orders? The short answer is NO. You don't need a sales team to be successful. And if you have one, you could be feeding them a lot



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2008-04-27T18:43:50.576-04:00

Where To Find The Most Clients... Are you pulling in new clients one by one when you could be bringing them in by the dozens or even hundreds? Most people make the mistake of marketing to bring in new leads individually when they could be bringing many at a time. If you fished for a living and had the choice of two places to drop your nets, where would you go fishing - in the spot where you'd