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Preview: Traffick: The Business of Search

Traffick: The Business of Search

Enlightened search engine marketing analysis in handy blog form.

Last Build Date: Thu, 15 Jan 2015 15:40:57 +0000


Guide to statistics (intro) — for Yelp-listed business owners

Thu, 15 Jan 2015 15:40:57 +0000

The issue has been near-beaten-to-death in the United States. In fact, the FTC just concluded a long investigation involving hundreds of thousands of pieces of potential evidence that Yelp attempts to pressure businesses to pay for listings in exchange for suppressing negative reviews, but failed to find a smoking gun. The same business owner complaints […]

Lowering PPC Bids: A Powerful Dynamic

Sat, 03 Jan 2015 18:30:04 +0000

With the holiday rush over, many advertisers will be resting up from — and taking stock of — the past six weeks of frenzied bidding, higher sales, and hopefully strong returns. But we also have to roll strongly into Q1 and do the many things necessary to succeed in a more stable seasonal environment. Those […]

In Online Reviews, How Much Negativity Do We Really Want?

Tue, 14 Oct 2014 15:35:47 +0000

Recently, I was pleased to see such extensive coverage of Nancy Peterson and HomeStars in a piece by Diane Jermyn in The Globe and Mail. One common misconception that cropped up, and you see it often with accounts of today’s online review sites, is an assumption that you should see about the same number of […]

Growing Together Can Be Disorienting

Sun, 14 Sep 2014 16:26:54 +0000

Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing campaign management, sometimes when you’re in bed together for eight years, it’s perceived that you’ve run out of ideas. We were […]

Twitter: First Publisher to Directly Counsel Advertisers on How to Blur the Line?

Wed, 04 Jun 2014 14:43:53 +0000

At a recent keynote by Twitter Canada head Kirstine Stewart, I was struck by how she advised companies to engage their audiences with rich content first and foremost. In this regard, Twitter executives seem to play a hybrid role. Maybe it’s just the lower headcount, but advocates like Stewart have to walk the fine line […]

Je Me Souviens: The European Court Has to Be Wrong

Thu, 15 May 2014 15:21:41 +0000

I’m certainly not qualified to work through the constitutionality of any proposed legislation, or legal judgment, that might seek to uphold privacy rights to the extreme of making it a publisher’s job to hide publicly-available information at an individual’s request, even in North America, let alone Europe. But a little common sense, please. Search engines […]

Sport Chek’s Big Facebook Ad Test: Revealed

Thu, 24 Apr 2014 14:56:10 +0000

Is online advertising effective? Exactly how effective? It depends how you measure. Facebook’s Sheryl Sandberg cites a recent case study by Canadian sporting goods chain Sport Chek attempting to prove that Facebook ads provide a greater lift than paper flyers. “During the two week experiment, sales rose across Sport Chek stores nationwide by 12 per […]

After April 22, You’ll Be Busy. Because AdWords Is About To Get A Lot Better

Fri, 11 Apr 2014 00:45:44 +0000

Last year, while many other advertisers were holding protests and doing the Chicken Little dance, I decided early on to say something different: Enhanced Campaigns were going to make things… yes… better. A year later, and we’re still living with the pain of something that was taken away: bid control over the tablet channel. What […]

The Web from an Elite to a Mass Medium – The Irony of ‘Free and Open’?

Wed, 12 Mar 2014 21:03:03 +0000

Sir Tim Berners-Lee posted this reflection on the Google Blog on the 25th anniversary of his invention of the World Wide Web. For those of us who were around then, it would be convenient to say we remember the day it happened, or the year it happened, and we warmly embraced that hypertext world he […]

Quality Score Isn’t Actionable. Here’s What You Can Do About It

Mon, 03 Mar 2014 19:03:10 +0000

Everyone in PPC (and related display advertising) today knows that ad rank is determined in part by your bid, and in part by a multifaceted relevancy measure called Quality Score. What many still don’t realize is that Quality Score doesn’t merely determine rank on the page (of the ad listings), but also impression share or […]