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Preview: Occam's Razor by Avinash Kaushik

Occam's Razor by Avinash Kaushik



Digital Marketing and Analytics Blog



Last Build Date: Sat, 12 Nov 2016 07:21:20 +0000

 



Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Mon, 24 Oct 2016 09:04:59 +0000

Culture is a stronger determinant of success with data than anything else. Including data. [People + Process + Structure] > [Data + Technology] It seems hard to believe. Yet, it is so fantastically true. At least for now. At least until AGI takes over. Why is this formula material? The first part of the equation, […]

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps is a post from: Occam's Razor by Avinash Kaushik




Smarter Survey Results and Impact: Abandon the Asker-Puker Model!

Tue, 13 Sep 2016 09:29:56 +0000

Today's post comes from a source of deep pain. Analysis Ninjas are valued less than I would prefer for them to be. The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I send it once a week, and it contains my insights and recommendations on those two […]

Smarter Survey Results and Impact: Abandon the Asker-Puker Model! is a post from: Occam's Razor by Avinash Kaushik




Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Tue, 09 Aug 2016 08:23:33 +0000

Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career […]

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide is a post from: Occam's Razor by Avinash Kaushik




Suck Less | A Plea For User-Centric Design: Powered By You!

Wed, 06 Jul 2016 09:02:36 +0000

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. As you might expect from any role, they also make a handful of important mistakes. I've written about the biggest mistake web analysts make. Today's post is an adjacent mistake: The cardinal sin of spending […]

Suck Less | A Plea For User-Centric Design: Powered By You! is a post from: Occam's Razor by Avinash Kaushik




Four Stories: A Decade of Writing Occam's Razor!

Tue, 31 May 2016 09:31:31 +0000

An off-topic post this week, to celebrate this incredible outpost you've helped create on the web, Occam's Razor. This month my beloved blog is ten years old. T. E. N! It feels more like five. But, I've already celebrated the blog being five years old! I have to admit life has been a tad bit […]

Four Stories: A Decade of Writing Occam's Razor! is a post from: Occam's Razor by Avinash Kaushik




Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Thu, 05 May 2016 09:05:51 +0000

You don't use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online to monetize their work via ads. I know that at least some of you think I'm being sarcastic. I am not, and this post is all about getting the data to […]

Ad Block Tracking With Google Analytics: Code, Metrics, Reports is a post from: Occam's Razor by Avinash Kaushik