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Occam's Razor by Avinash Kaushik



Digital Marketing and Analytics Blog



Last Build Date: Sat, 17 Jun 2017 00:08:21 +0000

 



Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Wed, 07 Jun 2017 09:02:19 +0000

Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it one step at a time. […]

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality is a post from: Occam's Razor by Avinash Kaushik




The Very Best Digital Metrics For 15 Different Companies!

Tue, 02 May 2017 09:05:13 +0000

The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical thinking, rather than giving into just what’s asked of them. The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / […]

The Very Best Digital Metrics For 15 Different Companies! is a post from: Occam's Razor by Avinash Kaushik




Artificial Intelligence: Implications On Marketing, Analytics, And You

Thu, 30 Mar 2017 09:30:17 +0000

A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity. While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she […]

Artificial Intelligence: Implications On Marketing, Analytics, And You is a post from: Occam's Razor by Avinash Kaushik




Cookies To Humans: Implications Of Identity Systems On Incentives!

Tue, 28 Feb 2017 10:34:18 +0000

A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. As bad customer service is a massive long-term cost […]

Cookies To Humans: Implications Of Identity Systems On Incentives! is a post from: Occam's Razor by Avinash Kaushik




It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies

Wed, 01 Feb 2017 07:53:34 +0000

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. In the quest for that last important bit, I am insanely obsessive about 1. simplification and 2. pressing the right emotional buttons. The reasons are that […]

It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies is a post from: Occam's Razor by Avinash Kaushik




Five Key Elements For A Big Analytics Driven Business Impact

Mon, 12 Dec 2016 10:12:42 +0000

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) there is a new mobile app […]

Five Key Elements For A Big Analytics Driven Business Impact is a post from: Occam's Razor by Avinash Kaushik