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Preview: The Official Google Blog

The Official Google Blog



Insights from Googlers into our products, technology, and the Google culture.



Last Build Date: Fri, 26 May 2017 15:00:00 +0000

 



Turning #teampixel photography into an immersive art exhibitTurning #teampixel photography into an immersive art exhibit

Fri, 26 May 2017 15:00:00 +0000

For the next few weeks on the iconic High Line in New York, you can check out hundreds of images submitted by Pixel users from around the world. Together with Refinery29, we’ve created the Meadow, an immersive digital installation that celebrates the creativity of Pixel photographers. Shooting with one of the best smartphone cameras, they've captured the incredible images that are featured in the Meadow. Photo Credit: Luis Ruiz for MATTE Projects Photo Credit: Luis Ruiz for MATTE Projects Photo Credit: Luis Ruiz for MATTE Projects The Meadow is open to the public (for free!) from 11 a.m. until 8 p.m. from now until June 4. If you’re part of the Pixel community, tag your photos with #teampixel—you may have the opportunity to see them on the High Line![...]Together with Refinery29, we’ve created an immersive digital installation on the iconic High Line in New York that celebrates the creativity of Pixel photographers.


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It’s Beatlemania in Google EarthIt’s Beatlemania in Google EarthContent Strategist

Fri, 26 May 2017 13:00:00 +0000

The Beatles' eighth album, Sgt. Pepper’s Lonely Hearts Club Band, first hit the record stores in June 1967. The album was created at Abbey Road Studios and features classics like “Lucy In The Sky With Diamonds” and “With A Little Help From My Friends” in addition to the title track. Fifty years later, Sgt. Pepper remains a fan favorite, and is being re-issued with new mixes and tracks. Today on Google Earth’s storytelling platform, Voyager, we’re celebrating not only this beloved, influential album, but the whole of the Fab Four’s monumental contributions to rock ‘n’ roll.

The global Voyager tour highlights significant moments and places in The Beatles’ career. Their journey starts at Liverpool’s iconic Cavern Club, and ends at Strawberry Fields in New York’s Central Park, where a black-and-white tiled memorial honors the life of John Lennon. You can also fly to the Hamburg nightclub where the band performed almost nonstop for 48 days; the New York theater where they made their historic first live TV appearance in America; and India, where they experienced spiritual awakenings in the Maharishi’s ashram.

Join the Fab Four as they tour the globe with Google Earth’s Voyager.

Header image courtesy of Local Guide Austin Ayodeji
(image) We’re celebrating the Fab Four’s monumental contributions to rock ‘n’ roll in a new tour on Google Earth’s storytelling platform, Voyager.


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Bringing digital skills training to 30,000 farmers in VietnamBringing digital skills training to 30,000 farmers in VietnamCountry Manager - Vietnam, Laos and Cambodia, Google

Fri, 26 May 2017 07:10:00 +0000

Farmer Nguyen Thi Tham receives basic training on how to use her smartphone to navigate the internet Nguyen Thi Tham has worked as a farmer her entire life. She has always relied on her neighbors for information about the weather and market conditions, and she always thought she was too old to use the internet. But after a few lessons, she is now able to search for the weather forecast in Bac Giang province online, and knows exactly when to cover and protect her crops from the elements so she can harvest and sell more vegetables, even after heavy rains. Nearly 50 percent of Vietnam’s population—or about 45 million people—are farmers just like Tham. They rely on farming for employment and their livelihoods. But, like many places around the world, income from agriculture is declining and productivity is low, with just 20 percent of the country’s GDP coming from the sector. This is a huge challenge for a country that depends so heavily on farming. Technology combined with basic digital literacy can transform lives and give rise to new opportunities. That’s why, with a Google.org grant and technical expertise from Google volunteers, we’re helping the Vietnam Farmer’s Union (VNFU) deliver digital skills training to at least 30,000 farmers over the next three years.Through online and offline training programs on how to find information on the internet, use basic productivity tools, or navigate agricultural apps, we hope more farmers across Vietnam will be able to boost productivity and their overall quality of life. We look forward to scaling the program through VNFU’s broad network (4 out of 5 households in Vietnam have someone who’s a member of the VNFU) and with their deep experience educating their beneficiaries. Bringing digital skills training to 30,000 farmers in Vietnam Over the course of conducting research and several pilot trainings since the end of 2016, we’ve spoken to farmers who use the internet to improve efficiency in other ways. Some told us that they no longer needed to travel for miles to compare crop prices or the cost of farming equipment. And some were able to search for information to help them treat common ailments afflicting their animals, saving them a visit to a veterinarian several villages away. During these pilot trainings, we also learned that many farmers already have internet access at home, or even their own smart devices, but they don’t necessarily know how to use them to their full potential. So we expanded the trainings to include the farmers’ children or grandchildren. Through this “buddy” system, pairing farmer and child, the farmers have someone at home to help them, and in this way, we hope the training program will have longer-lasting and more wide-ranging impact.While we may not be able to reach every farmer across Vietnam, we hope that newfound digital literacy skills will lead to incremental improvements in the ways and lives of many farmers like Tham, and contribute to better outcomes for their communities.[...]Through a Google.org grant, the Vietnam Farmers' Union will train farmers in 9 provinces across the country.


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Make your own data gifs with our new toolMake your own data gifs with our new toolData Editor at the Google News Lab, Director of the Data Journalism Awards

Thu, 25 May 2017 16:00:00 +0000

Data visualizations are an essential storytelling tool in journalism, and though they are often intricate, they don’t have to be complex. In fact, with the growth of mobile devices as a primary method of consuming news, data visualizations can be simple images formatted for the device they appear on.Enter data gifs. These animations can be used for a variety of sophisticated storytelling approaches among data journalists: one example is Lena Groeger, who has become *the* expert in working with data gifs.Today we are releasing Data Gif Maker, a tool to help journalists make these visuals, which show share of search interest for two competing topics. Data Gif Maker works like this:1. Enter two data points We typically use the tool to represent competing search interest, but it can show whatever you want it to—polling numbers, sales figures, movie ratings, etc. If you want to show search interest, you can compare two terms in the Google Trends explore tool, which will give you an average number (of search interest over time) for each term. Then input those two numbers in Data Gif Maker.2. Add your text 3. Choose your colors 4. Choose your explanatory text 5. Hit “Launch Comparisons” and “Download as Gif” And there you go—you’ve made your first animated data gif. Pro-tip #1: the high resolution download takes longer but it’s better quality for social sharing. Pro-tip #2: Leave the window open on your desktop while it’s creating the gifs as it will do so quicker.If you want the visual, but not the gif, hit “Launch Comparisons” and it will open in your browser window. Just hit space to advance through the views (it’s set up to show five pieces of data, one after the other).Find the tool useful? We’d love to see what you do with it. Email us at newslabtrends@google.com.[...]


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Our ongoing commitment to support computer science educators in EuropeOur ongoing commitment to support computer science educators in EuropeComputer Science Education team, EMEA

Thu, 25 May 2017 08:15:00 +0000

The need for employees with computer science (CS) and coding skills is steadily increasing in Europe—by 4 percent every year between 2006 and 2016 according to DigitalEurope.  But educators are struggling to keep up with the demand, often because they lack the professional development, confidence and resources to successfully teach their students. Because of these challenges, we’re working to increase the availability of quality computer science education and access to CS skills by empowering CS teachers globally. We’ve recently launched new support in Europe, the Middle East and Africa through CS4HS, a program to fund universities and nonprofits designing and delivering rigorous computer science professional development for teachers.We’re excited to be working with 79 organizations worldwide, and 28 in the EMEA region, who are committed to increasing the technical and teaching skills of educators, and building communities of ongoing learning. We believe that these organizations are committed to delivering high-quality teacher professional development programs with a deep impact in their local community and a strong potential to increase their reach. Growing the community of computer science educators  Over the past 10 years, CS4HS has contributed $10 million to professional development (PD) providers around the world to help develop and empower teachers—like Catrobat, a non-profit initiative based at Graz University of Technology in Austria who created a free online course for students and teachers, and the University of Wolverhampton, who created a free MOOC to empower teachers of computing to teach programming in the new computing syllabuses in England, among others.We’re excited to support new and future CS educators around the world. Even though computer science is a relatively new discipline for most schools, the enthusiasm is growing and teachers have a critical role to play in fueling their students’ interest and participation. These grants will help universities and nonprofits reach educators with PD opportunities that enhance their CS and technical skills development, improve their confidence in the classroom, and provide leadership training so that they can be advocates for CS education in their communities.2017 awardees in EMEAAsociatia Techsoup RomaniaIdeodromio, CyprusUniversità degli Studi di Milano, Dipartimento di Informatica, ItalyLithuanian Computer SocietyDublin City University, IrelandAdam Mickiewicz University, PolandEduACT, GreeceGraz University of Technology, AustriaUniversity of Ljubljana, SloveniaAsociatia Tech Lounge, RomaniaAssociation Rural Internet Access Points, LithuaniaUniversity of Wolverhampton, UKUniversidad de Granada, SpainUniversity UMK Toruń, PolandHasselt University, BelgiumJednota školských informatiků, Czech RepublicUniversity of Lille - Science and Technology, FranceUniversity of Roehampton, UKUniversity of Urbino, ItalyETH Zürich, SwitzerlandVattenhallen Science Center, Lund University, SwedenUniversity College of Applied Sciences, PalestineHapa Foundation, GhanaLet’s Get Ready, CameroonSwaziland Foundation for STEM EducationLaikipia University, KenyaMobile4SenegalPeo Ya Phetogo in partnership with University of the Western Cape & Mozilla Foundation, South AfricaTo discover more about CS opportunities near you, explore our educator resources, student programs and resources, and tools.[...]Helping prepare educators to teach computer science is one critical way to increase access for every student. Here’s how we’re going about supporting more teachers to teach CS.


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Explore California design, from self-driving cars to searchExplore California design, from self-driving cars to searchVP of Design

Wed, 24 May 2017 14:00:00 +0000

When you think of California, what comes to mind? An exhibition opening today at the Design Museum in London explores the state’s outsize influence and examines how California has shaped and expanded the way we think about design. Spanning from 1960s counterculture to innovative tech in Silicon Valley, California: Designing Freedom features more than 200 objects and includes everything from political posters designed by nun and activist Corita Kent in 1965 to Waymo’s self-driving car (on public display for the first time in the UK).Through the exhibition, curators Justin McGuirk and Brendan McGetrick examine how software and hardware designers in the San Francisco Bay Area influence our daily lives in significant ways. Notably, the exhibition highlights several collaborations between designers, engineers, and researchers at Google, to create products like Google Cardboard, Search, Google Maps and Material Design. Here are a few examples of Google’s work featured in the exhibition: A Waymo prototype self-driving on the streets of Austin, Texas. Waymo’s self-driving car will be on display for the first time in the UK at the Design Museum in London. For a car to drive itself, it needs to know what’s around it. This 3D representation reveals what Waymo’s self-driving vehicles “see” using their sensors and software. The pink boxes are vehicles, the red boxes are cyclists, and the yellow boxes are pedestrians. Material Design is a design language developed by Google in order to provide a single underlying system that works across platforms and device sizes. At the core of the framework is a consistent set of principles that detail how light, material, and cast shadows interact within a three-dimensional environment. Google Cardboard is a simple virtual reality viewer that took an expensive technology and made it accessible to everyone. With some lenses, cardboard, and velcro, anyone can experience VR with a smartphone. Google’s Street View camera takes 360-degree images that allow us to see accurate renditions of locations in the round. The Trekker is a personalized version mounted on a backpack, for reaching inaccessible places. [...]


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Let’s jam—Jamboard is now availableLet’s jam—Jamboard is now availableSenior Product Manager, G Suite

Tue, 23 May 2017 17:00:00 +0000

Good ideas become great ones when you work together with your teammates. But as teams become increasingly distributed, you need tools that spur visual creativity and collaboration—a way to sketch out ideas, rev on them with colleagues no matter where they may be in the world and make them real. That’s where Jamboard, our cloud-based, collaborative whiteboard, can help. Starting today, Jamboard is available for purchase in the United States. Breaking down creative barriersWe tested Jamboard with enterprise early adopters like Dow Jones, Whirlpool and Pinterest, who shared how Jamboard helped their businesses collaborate more efficiently and bring the power of the cloud into team brainstorms. Shaown Nandi, chief information officer at Dow Jones, saw his teams became more hands-on in creative sessions thanks to Jamboard. “Jamboard breaks down barriers to interactive, visual collaboration across teams everywhere,” said Nandi. “It’s the perfect anchor for a meeting and encourages impromptu, productive sessions. We can easily add any content to the Jamboard to capture great ideas from everyone. We immediately saw the benefits.” Jamboard is the perfect anchor for a meeting. We can easily add content and capture great ideas from everyone. Shaown Nandi Chief Information Officer at Dow Jones We received great suggestions from customers on how to make Jamboard even better, such as adding a greater range of secure Wi-Fi network configurations so it’s easier to jam in different business settings. Customers also confirmed how important high speed touch is when using a digital whiteboard, and we’re using the Nvidia Jetson TX1 embedded computer to make sure Jamboard’s 4K touchscreen delivers a responsive experience. Starting today, you can purchase a Jamboard in three colors: cobalt blue, carmine red and graphite grey. Order Jamboard today You can purchase Jamboard for $4,999 USD, which includes two styluses, an eraser and a wall mount. We’re also running a promotion—if you order on or before September 30, 2017, you’ll receive $300 off of the annual management and support fee for the first year, as well as a discount on the optional rolling stand.Keep in mind that a G Suite plan is required to use Jamboard so that you can access files from Drive, use them in your brainstorms and come back to your work later. Plus, the Jamboard mobile companion apps can be used remotely so you can work on the go. Also, we’re teaming up with BenQ to handle fulfillment, delivery and support. Check out pricing details below. Jamboard is available to G Suite customers in the U.S. to start, and will be available for purchase in the U.K. and Canada this summer, with more countries becoming available over time. Contact your Google Cloud sales rep or visit google.com/jamboard to learn more about how you can start jamming with colleagues today.If you’re a current G Suite admin, check out this post for more information. [...]


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Chrome browser in enterprise: new admin bundle and Citrix supportChrome browser in enterprise: new admin bundle and Citrix supportProduct Manager

Tue, 23 May 2017 17:00:00 +0000

Thanks to its speed, security and simplicity, Chrome has become the most popular browser for using the web. But it’s not just for personal use. With more than 200 browser management policies, industry-leading security and regularly scheduled updates, Chrome is also built for enterprises.Adoption of Chrome browser in enterprise has doubled in the last two years and we’re committed to making it even easier for IT admins to deploy and manage Chrome within their organization. Say hello to the new Chrome enterprise bundle.  The new bundle includes multiple tools in a single download that IT admins need for a simple, managed deployment. Today we are also announcing official Citrix support with features for employees that work with legacy applications.Chrome support for Citrix XenApp, Terminal Services & Windows Server Citrix use is nearly ubiquitous in Fortune 500 companies, and the web browser is one of the most virtualized applications. So we’re adding official support for running Chrome within a Citrix XenApp environment as well as Terminal Services. Chrome is also now supported while running on Windows Server. In Chrome 58, which we began rolling out this month, we include support for GPU acceleration within Citrix environments, roaming profiles and Windows Server auto-detection for easy configuration for IT administrators. Visit the Google Chrome team May 23-25 in Booth #404 at Citrix Synergy Orlando to learn more."With official Citrix support for Chrome, we've invested heavily in joint product development, engineering, sales and marketing. We are seeing the returns with continued customer success and large-scale adoption, particularly in industries such as retail and healthcare." Vipin Borkar, Director of Product Management, CitrixDeploying and using Chrome just got easierWhile the existing, standalone Chrome MSI installation package is still available for companies to download, the new Chrome enterprise bundle provides a single package for IT admins that contains the latest version of the Chrome MSI, the Chrome Legacy Browser Support (LBS) extension as well as administrative policy templates.It’s common for enterprises to need access to legacy web applications that require older versions of IE due to the use of outdated plugins such as Silverlight and ActiveX. These requirements no longer prevent you from deploying Chrome to your organization thanks to the included Legacy Browser support (LBS) extension in the Chrome enterprise bundle.This allows IT administrators to configure their employees’ desktops so that when someone clicks a link in Chrome that needs a legacy browser to work, the URL will seamlessly open in a legacy browser. When they're done with the legacy app and type in other URLs that are not specified by the admin, LBS will switch the user back to Chrome to ensure they remain secure.Everything you need to securely deploy and manage ChromeAlso included in the bundle are the current administrative policy templates that allow admins to configure the available Chrome policies, which will be enforced in the enterprise environment. If Chrome is already deployed but you’re not actively managing Chrome, the policy templates are also available for download separately. For more information on how to configure Chrome policies, check out our Chrome Deployment Guide.As more enterprise applications move to the web, it’s more critical than ever to have a path for support. IT admins can email or call Google 24 hours a day. This service is included for G Suite customers and is available on a for-fee basis for non-G Suite customers.With more than 10,000 Chrome users, Carrie Gernant of the Wyoming Department of Enterprise Technology Services notes: “We value the ability to sync from device to device and bring all of our settings and bookmarks with us. As part of IT it makes it easy to do my job, everything is the[...]


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Your family on GoogleYour family on GoogleDirector, Product Management Lead for Families

Tue, 23 May 2017 17:00:00 +0000

Popcorn. Snuggles. Sniffles. Families share a lot of stuff—and now we’re making it even easier to share and stay connected with each other by giving you more to do with your family group on Google. You can already share music and other entertainment with the Google Play Music family plan and Google Play Family Library. Now whether it's a new TV show on your DVR, the soccer practice schedule, this week’s to-do list, or family photos from over the weekend, here’s a look at how families can do more with YouTube TV, Google Calendar, Keep and Photos. YouTube TV: Up to six household members get their own cloud DVR that never runs out of storage space, all for $35 a month. Stream live TV from ABC, CBS, FOX, NBC, and popular cable networks. Learn more. Google Calendar: A shared family calendar makes it easy for your whole family to keep track of group activities like picnics, movie nights and reunions—all in one place. Learn more. Google Keep:  Capture and share ideas with features like reminders, shared lists, and notes in Keep that help your whole family stay in the loop. Learn more. Google Photos: Send photos and videos to your family group in a few taps, whether you're on a weekend adventure or spending the afternoon at home. Learn more. YouTube TV is available today in select markets. Family offerings for Google Calendar, Google Keep, and Google Photos will begin rolling out today.* You can get started by creating a family group with up to six members of your household. Now your family can share some of your favorite Google products, together. *Family features for Google Calendar, Google Keep and Google Photos are available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Japan, Mexico, New Zealand, Russia, Spain, United Kingdom, and the United States.[...]We’re making it easier to share and stay connected with each other by giving you more to do with your family group on Google.


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AI in the newsroom: What’s happening and what’s next?AI in the newsroom: What’s happening and what’s next?Partnerships Manager

Tue, 23 May 2017 16:00:00 +0000

Bringing people together to discuss the forces shaping journalism is central to our mission at the Google News Lab. Earlier this month, we invited Nick Rockwell, the Chief Technology Officer from the New York Times, and Luca D’Aniello, the Chief Technology Officer at the Associated Press, to Google’s New York office to talk about the future of artificial intelligence in journalism and the challenges and opportunities it presents for newsrooms.The event opened with an overview of the AP's recent report, "The Future of Augmented Journalism: a guide for newsrooms in the age of smart machines,” which was based on interviews with dozens of journalists, technologists, and academics (and compiled with the help of a robot, of course). As early adopters of this technology, the AP highlighted a number of their earlier experiments: This image of a boxing match was captured by one of AP’s AI-powered cameras. Deploying more than a dozen AI-powered robotic cameras at the 2016 Summer Olympics to capture angles not easily available to journalistsUsing Google’s Cloud Vision API to classify and tag photos automatically throughout the reportIncreasing news coverage of quarterly earnings reports from 400 to 4,000 companies using automationThe report also addressed key concerns, including risks associated with unchecked algorithms, potential for workflow disruption, and the growing gap in skill sets.Here are three themes that emerged from the conversation with Rockwell and D’Aniello: 1. AI will increase a news organization's ability to focus on content creationD’Aniello noted that journalists, often “pressed for resources,” are forced to “spend most of their time creating multiple versions of the same content for different outlets.” AI can reduce monotonous tasks like these and allow journalists to to spend more of their time on their core expertise: reporting.For Rockwell, AI could also be leveraged to power new reporting, helping journalists analyze massive data sets to surface untold stories. Rockwell noted that “the big stories will be found in data, and whether we can find them or not will depend on our sophistication using large datasets.” 2. AI can help improve the quality of dialogue online and help organizations better understand their readers' needs. Given the increasing abuse and harassment found in online conversations, many publishers are backing away from allowing comments on articles. For the Times, the Perspective API tool developed by Jigsaw (part of Google’s parent company Alphabet), is creating an opportunity to encourage constructive discussions online by using machine learning to increase the efficiency of comment moderation. Previously, the Times could only moderate comments on 10 percent of articles. Now, the technology has allowed them to allow commenting on all articles.The Times is also thinking about using AI to increase the relevance of what they deliver to readers. As Rockwell notes, “Our readers have always looked to us to filter the world, but to do that only through editorial curation is a one-size-fits-all approach. There is a lot we can do to better serve them.” 3. Applying journalistic standards is essential to AI’s successful implementation in newsroomsBoth panelists agreed that the editorial standards that go into creating quality journalism should be applied to AI-fueled journalism. As Francesco Marconi, the author of the AP report, remarked, “Humans make mistakes. Algorithms make mistakes. All the editorial standards should be applied to the technology.”Here are a few approaches we’ve seen for how those standards can be applied to the technology:Pairing up journalists wit[...]


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A vision for success: Taking LED glasses made in Korea to the worldA vision for success: Taking LED glasses made in Korea to the worldProduct Manager

Tue, 23 May 2017 14:05:00 +0000

As part of our series of interviews with entrepreneurs across Asia Pacific who use the Internet to grow their business, we caught up with Kyuhee Lee, marketing manager at Chemion, to find out how this startup went from selling zero pairs of Chemion LED glasses to over 10,000 in just three months. Kyuhee Lee, Chemion’s marketing manager, puts a pair of Chemion glasses to work at Neofect’s office in Seoul We’re excited to learn more about you! Tell us about your startup...and these fancy looking glasses.Our company, Neofect, has been around since 2010. Today we have 50 employees working primarily on high-tech, rehabilitative devices, including the Rapael Smart Glove, which helps patients strengthen the range of their hand motions. Our business’ core goal has always been to help people have fun while doing everyday, routine activities. That’s why we invented various games associated with our rehabilitative devices.  We began making LED glasses for fun. We thought it would offer a way to get people to laugh with their friends and have more fun at parties and events. That’s how Chemion got started, and I think this is what differentiates us from other startups—we’re making these glasses just to have fun ourselves and let our users have fun, too.What were some challenges to launching Chemion?When we launched the LED glasses in February 2016, we only had B2B experience. First, we tried focusing exclusively on the domestic Korean market, hoping the glasses would catch on at electronic music festivals or become trendy at nightclubs in Seoul. We were disappointed to find the local reception just wasn’t there. But instead of giving up, we knew we needed to re-think how to reach out to new customers. So we did. That is when we started to expand to overseas markets and focus on our digital reach, specifically, via e-commerce and online social platforms like Facebook and YouTube.How did you turn your business around and make Chemion popular?Initially, we faced challenges setting up marketing campaigns online. Every time I encountered an issue, I would search for and watch how-to videos on YouTube, including the ones made by AdWords Online Seminar in Korea. This was a huge help in setting up AdWords and I still use the channel today to learn more about Google Analytics.Eventually, we reached out to the Korea Google Marketing Solutions team for ideas, too. They gave thoughtful advice on campaign optimization strategies. They even shared their screen via Google Hangouts which was cool and extremely time-saving, since I could see exactly what I needed to do. I thank the team for their help!At what point did your product really begin to take off?It’s a funny story actually. Chemion glasses were featured in a video that we didn’t even know about for a while! In Q4 2016, sales suddenly shot up, especially from overseas. People were buying Chemion in Germany, the US, the UK, Japan, and even Austria. We had no idea why!Eventually we found out through our customers that a YouTube creator The Never Cat had posted a video about how he used our glasses and created a role-playing mask to represent a gaming character. He was really creative and found Chemion online and incorporated the glasses into his mask. He took something we had made and made something new and original, which is very cool. Ever since his video went viral, people started asking where they could purchase the glasses and the name of our brand. That’s when we realized the power of YouTube. What’s next for Chemion?We need to get our brand out there and reach people who want to have fun. Video is an important medium for getting our message [...]


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Powering ads and analytics with machine learningPowering ads and analytics with machine learningSenior Vice President

Tue, 23 May 2017 13:00:00 +0000

Today in San Francisco, we’re bringing together a thousand marketers from around the world to Google Marketing Next, our annual event to discuss what’s coming next for ads, what’s needed now to grow your business and what we can achieve together.The ubiquity of mobile has dramatically changed the game in the ads world over the past few years. People expect to be able to immediately turn to their device to know, go, do, and buy—and marketers need to be able to meet those consumers in the moment. But that’s not enough. As people continue to embrace new, natural ways of interacting with devices, ads need to get even smarter and more frictionless—otherwise people will just move on.That’s why a big focus of today is how machine learning technology–the same tech that is making Gmail replies smarter and helping you get things done around the house with the Google Assistant—will be critical to advertising. It can help marketers analyze countess signals in real time to anticipate consumer needs and reach them with more tailored ads–right at the moment they're looking to go somewhere, buy, or do something. Machine learning is also key to measuring the consumer journeys that now span multiple devices and channels, across both the digital and physical worlds. It’s something we believe will shape the future of marketing for years to come.Check out the AdWords blog for more detail on Google Marketing Next and all these announcements. Google Attribution: measure the impact of your marketing With so many ways to connect with consumers, it's hard for advertisers to answer what should be a simple question—is my marketing working? To truly understand how your different marketing efforts lead to sales, you need to connect the steps of the customer journey as people move between devices—AND value every customer moment, whether it occurs on display, video, search, social, email or another channel.Google Attribution is a new product that helps you do just that. It helps you understand how all of your customer touchpoints work together to drive sales, even when people research across multiple devices before making a purchase. By integrating AdWords, DoubleClick Search and Google Analytics, it brings together data from all your marketing channels. The end result is a complete view of your performance. Google Attribution is currently in beta and will roll out to more advertisers over the coming months.Helping marketers bridge the digital and physical worldsMobile has blurred the line between the digital and physical worlds. While most purchases still happen in-store, people are increasingly going on their smartphones to do research beforehand. That’s why marketers are using tools like Promoted Places on Google Maps and local inventory ads on Google Shopping to showcase special offers and what’s in-stock at nearby stores to help consumers decide where to go.To help marketers gain more insight about consumer journeys that start online and end in a store, and deliver better ad experiences based on that data, we introduced store visits measurement back in 2014. This is no easy thing—especially in places with multi-story malls or dense cities like Tokyo, Japan and São Paulo, Brazil where many business locations are situated close together. So we use advanced machine learning and mapping technology to tackle these challenges. We’ve recently upgraded our deep learning model to train on larger data sets and confidently measure more store visits in challenging scenarios. Store visits measurement is already available today for Search, Shopping and Display. And soon this technology will be available for YouTube TrueView campaigns, along with new location extensions for video ads.Measuring store visits is just one part of the e[...]


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Google Maps can be your travel guide this summerGoogle Maps can be your travel guide this summerQuantitative Analyst, Google Maps

Tue, 23 May 2017 10:00:00 +0000

The unofficial kick-off to summer is just around the corner. To give you some travel planning inspiration this year, we looked at historical Google Maps data to find the top trending places of the season throughout the U.S. Follow our summer lists below to head to the hot spots or avoid the crowds–the choice is yours. Already know where you’re going? Then create your own lists and share them with friends via your favorite messaging and social apps.Drinks with a view When the weather is warm, bars with outdoor patios, views of the water, rooftops, and creative cocktails draw the biggest crowds. This summer bars list is NYC-heavy so if you’re thinking about the Big Apple this summer–this one’s for you. Education + entertainment = edutainmentWho says learning isn’t fun? Definitely not summer travelers. Whether you’re a parent trying to infuse education into summer break or a young adult squeezing in some culture between beach days, our edutainment list highlights the museums, aquariums, and zoos you can’t miss. Summer grubbin’Seeing the sights can work up an appetite and there’s an obvious formula for what makes a restaurant a good summer choice–seafood and waterfront seating (and bonus points if it’s an iconic location). Our restaurants list covers eateries from fast casual to seafood buffets to pizzerias that are sure to satisfy your appetite wherever you are. Surf’s upSummer isn’t complete until you’ve walked through the sand, soaked up the sun, and waded in the surf. This list of trending summer beaches includes the sandy shores of the Pacific, Atlantic and even the Great Lakes. Places to go and things to see are only half of the summer equation–the company we keep is the other (maybe even better) half. This summer it’s easy to meet up with friends while on the go using Location Sharing in Google Maps. Here are a few more Google Maps features to help you navigate your summer without any headaches.Save an area of the map for use while offline. Just download the region to your offline maps so when you don’t have Wi-Fi or ample data, you can still search for places, get directions, and use turn-by-turn navigation.Reviews on Google Maps are automatically translated into your preferred language so when you’re looking for the perfect tapas place or sake bar, you can choose a spot with confidence when traveling internationally.Know whether parking will be hard to find wherever you go with parking difficulty icons, and save where you parked on the map so you never forget where you left your car. Take Google Maps with you this summer to find places to go and things to see, meet up with friends, and get where you’re going.[...] Follow lists of the top trending beaches, parks, restaurants, and more in Google Maps


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Android Pay says "Привет" to RussiaAndroid Pay says "Привет" to RussiaPali Bhat, VP of Product Management, Payments

Tue, 23 May 2017 06:00:00 +0000

Stepping out for groceries or an afternoon coffee? You’ll no longer need to bring anything more than your phone. Starting today, Android Pay is available in Russia – which means you’ll be able to enjoy a simpler and more secure way to pay across all 11 time zones.Android Pay lets you check out quickly and easily in some of your favorite stores and apps – gone are the days of fumbling for credit cards and counting cash. Get the Android Pay app from Google Play and add your eligible card to get started. When you’re ready to pay, just hold your phone near the payment terminal and wait for the checkmark to appear. You can also add all your loyalty cards to Android Pay so they’re easily accessible. Where can I use Android Pay?Whether you’re fueling your car, grabbing coffee with breakfast, buying groceries, or going to the cinema, you can use Android Pay anywhere that accepts contactless payments –just look for either of these logos when you’re ready to pay. Thousands of your favorite places already accept Android Pay, including Magnit, Perekrestok, Starbucks, KFC and Rosneft. And with your loyalty cards saved in the Android Pay app, there’s no need to carry them around anymore. Shopping in apps like Lamoda, OneTwoTrip, or Rambler-Kassa? Breeze through checkout with Android Pay. You’ll no longer have to enter your payment details every time –look for the Android Pay button and you can pay with a single tap. Here some of the apps that accept Android Pay now, with more coming soon! And if you’re an online merchant, we've teamed up with several processors to make it even easier for you to accept Android Pay in your apps and sites. Visit the Android Pay API developer site to learn more. Getting startedTo start using Android Pay, download the Android Pay app from Google Play. You’ll need to have Android KitKat 4.4 or higher on your phone. Then, add an eligible Visa or Mastercard credit or debit card from a supported bank, such as AK BARS, Alfa-Bank, B&N Bank, MTS Bank, Otkritie, Promsvyazbank, Raiffeisen Bank, Rocketbank, Russian Standard Bank, Russian Agricultural Bank, Sberbank, Tinkoff Bank, Tochka, VTB24 or Yandex.Money. Don’t see your bank on the list? Don’t worry. We’re always adding new partners, and we’ll let you know as soon as new banks come on board. If you already have the Raiffeisen Bank, Sberbank, or Tinkoff Bank mobile apps, you can enable Android Pay from those banking apps without having to download Android Pay. Just tap the “Add to Android Pay” button to enable your card in Android Pay without entering your card information.Because Android Pay doesn’t share your actual credit or debit card number with stores, it’s safer than using a plastic card. If your phone is ever lost or stolen, you can use Find My Device to instantly lock your phone from anywhere, secure it with a new password, or wipe it clean of your personal information.Ready to use Android Pay in stores? You’ll need to make sure your phone supports N[...]


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Empowering a new generation of localization professionalsEmpowering a new generation of localization professionalsDirector

Mon, 22 May 2017 17:00:00 +0000

When her grandmother Chadia turned 80, Christina Hayek—an Arabic Language Manager at Google—and her sisters wanted to give their beloved sitto a gift that would bring her closer to them. Chadia lives in Lebanon, but her children and grandchildren are spread across the world. To bridge this geographical gap, Christina and her siblings gave their grandmother an Android smartphone. Much to Chadia’s surprise, she was able to use her phone in Arabic straight out of the box.

This isn’t magic—it’s the work of a dedicated localization team at Google, whose mission is to create a diverse user experience that fits every language and every culture. Spread over more than 30 countries, our team of passionate translators and reviewers makes sure that all Google products are fun and easy to use in 70+ languages—and sound natural to people everywhere. Localization goes beyond translation. For example, while references to baseball and donuts work well in the U.S., these aren’t necessarily popular concepts in other cultures. So we might change them to football in Italy and croissant in France.

With more and more people from around the world coming online every day, the localization industry keeps growing—and so does the demand for great translators, reviewers, and localization professionals. So, as part of Google’s mission to build products for everyone and make the web globally accessible, no matter where people are, we’re launching a massive open online course (MOOC) called Localization Essentials.

Localization Essentials was developed in collaboration with Udacity, and is free to access. It covers all localization basics needed to develop global products, from the types of software that we use to the jobs available in this industry. By sharing our knowledge, we hope that more culturally relevant products will become available to people everywhere, and provide opportunities to them that they didn’t have before.

(image) To help build products for everyone and make the web globally accessible, we’re launching a massive open online course (MOOC) called Localization Essentials.


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Introducing Searching for Syria, a project made in partnership with UNHCRIntroducing Searching for Syria, a project made in partnership with UNHCRProject Lead, Searching for Syria

Mon, 22 May 2017 07:01:00 +0000

It was six years ago in March that the Syrian civil war began, and since then more than five million people have been forced to leave their homes, their possessions, their families, and their education to seek shelter throughout the Middle East, Europe, and around the world. The scale of the crisis is hard for most of us to fathom, and the experiences of the refugee population can often feel too remote for most of us to understand.Since 2015, we’ve tried to do our part to help. Google.org has invested more than $20 million in grants supporting solutions to provide 800,000+ refugees with emergency support and access to vital information and education. Today we are launching a site called “Searching for Syria,” a new way for people to learn about Syria and the Syrian refugee crisis by exploring five of the most common search queries that people around the world are asking. Each question allows you to explore some of the detail behind the answer, combining UNHCR data with Google Maps, satellite imagery, videos, photography, and stories from refugees.Each June the United Nations High Commissioner for Refugees (UNHCR) releases a Global Trends report which contains the latest facts and figures on refugees, asylum-seekers, migrants and other people under the agency’s mandate. Late last year, Google and the UNHCR teamed up to combine this report with Search trends, drawing connections between the questions that people are searching for with the UNHCR’s detailed data sets. Our goal was to paint a new kind of picture of the Syrian refugee crisis, accessible to greater numbers of people—and in doing so, remind people not only of the scale of the crisis, but also of the human side of it.We see through Google Search trends that people are certainly trying to understand the scale of the crisis. Among the top trending searches in Germany, France, and the UK last year was “What is happening in Syria?” and simply, “What is a refugee?” People in every corner of the world are turning to Google Search to  find out what’s going on and how they might help. In 2016 alone people searched for information about Syria and the Syrian people over tens of millions of times. Over the last six years we have seen Search trends from around the world shift from  immediate questions like, “Where are Syrian refugees going?” to the more contemplative, “What was Syria like before the war?” Throughout Searching for Syria, refugee families tell you about their homes six years ago and today—and what they’ve experienced in traveling to their new, temporary lives.People search for many reasons—to learn and to research, or sometimes to connect, share, and overcome. Sharing these trends, based on UNHCR’s verified data, will ensure that people searching to better understand one of the most terrible events of the last six years will be able to do just that. Searching for Syria [...]Searching for Syria is a project created in partnership with the UNHCR that explores five common Search queries that people around the world are asking about the Syrian refugee crisis.


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The High Five: It’s a Beautiful Day to romp aroundThe High Five: It’s a Beautiful Day to romp aroundEditor-in-ChiefManaging Editor

Fri, 19 May 2017 21:00:00 +0000

Take a romp through this week’s search trends, from talented Dutch royalty to blockbuster news from D.C.

 A deluge of news from D.C.

After a week of non-stop news out of Washington, searchers are turning to Google to ask questions like “What did Trump tell Russia?” Many wanted to learn about the appointment of special prosecutor Robert Mueller, from his age and salary to “Which senators called for a special prosecutor?” Other searches asked how information is classified and whether the President is allowed to share classified information. And finally, many were curious to know what all this means for Trump’s presidency, even asking “If Trump is impeached, who will become President?”

Fashionistos

We live in a time of innovation, of creativity, of discovery, of … male rompers. Got questions? So do many people who have been searching “What is a male romper?” and “Why are people talking about rompers?” A romper is a one-piece combination of a shirt and shorts, traditionally worn by women. Now, the rompHIM is taking men’s fashion by storm—search interest in romper surpassed that of dress, pants, shorts AND shirt. Now the only question left is “Where can I buy a male romper?”

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The Flying Dutchman

KLM Royal Dutch Airlines gets new meaning this week, as Dutch King Willem-Alexander revealed that he’s been moonlighting as a commercial pilot for over two decades. His Royal Highness is flying high in search as a result. Even Americans are curious, looking for information about the King’s family and net worth as well as his side gig. Interest in the plane type he flew—Fokker 70—surpassed that of the well-known Boeing 747 by over 300 percent.

(Almost) summertime and the studying is hard

Summer is around the corner, and search interest for “final grade calculator” spiked (as it does every December at middle of May during final exam seasons). Summer is no fun if you don’t make the grade, so in the final stretch, students are searching “how to find out what your final grade will be” and “What grade do I need on the final?”

It’s a Beautiful Day for U2 fans

In a Race Against Time, U2 refuses to become an oldies act. Fans are getting what they Desire—the band is back on national tour performing songs from their landmark album Joshua Tree, going from Where the Streets Have No Name to a Red Hill Mining Town (and many cities in between). Many shows are already sold out, so if you Still Haven’t Found What you’re Looking For, it might be time to Walk On. But concert-goers in Santa Clara, CA, were treated to the Sweetest Thing when the band played for a full hour past curfew, With or Without permission from the city and leading to searches like “What time is the U2 concert over?” If you’re thinking All I Want is You to play “One,” you’re not alone—it’s the band’s top searched hit of all time.
(image) Check out what’s trending on Google with a look at a few of the top searches from the week of May 15.


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All 101 announcements from Google I/O ‘17All 101 announcements from Google I/O ‘17Editor-in-Chief

Fri, 19 May 2017 19:00:00 +0000

It’s been a busy three days here in Mountain View, as more than 7,000 developers joined us at Shoreline Amphitheatre for this year’s Google I/O. From AI to VR, and everything in between, here’s an exhaustive—we mean that—recap of everything we announced. 1. The Google Assistant is already available on more than 100 million devices!2. Soon, with Google Lens—a new way for computers to “see”—you’ll be able to learn more about and take action on the things around you, while you’re in a conversation with your Assistant.3. We’ve brought your Google Assistant to iPhones.4. Call me maybe? With new hands-free calling on Google Home, you’ll be able to make calls with the Assistant to landlines and mobile numbers in U.S. and Canada for free.5. You can now type to your Google Assistant on eligible Android phones and iPhones.6. Bonjour. Later this year people in Australia, Canada, France, Germany and Japan will be able to give the Assistant on Google Home a try.7. And Hallo. Soon the Assistant will roll out to eligible Android phones in Brazilian Portuguese, French, German and Japanese. By the end of the year the Assistant will support Italian, Korean and Spanish.8. We’re also adding transactions and payments to your Assistant on phones—soon you can order and pay for food and more, with your Assistant.  9. With 70+ home automation partners, you can water your lawn and check the status of your smoke alarm with the Assistant on Google Home and phones.10. Soon you’ll get proactive notifications for reminders, flight delays and traffic alerts with the Assistant on Google Home and phones. With multi-user support, you can control the type of notifications to fit your daily life.12. Listen to all your favorite tunes. We’ve added Deezer and Soundcloud as partners, plus Spotify’s free music offering coming soon.  12. Bluetooth support is coming to Google Home, so you can play any audio from your iOS or Android device.13. Don’t know the name of a song, but remember a few of the lyrics? Now you can just ask the Assistant to “play that song that goes like...” and list some of the lyrics.14. Use your voice to play your favorite shows and more from 20+ new partners (HBO NOW, CBS All Access, and HGTV) straight to your TV.15. With visual responses from your Assistant on TVs with Chromecast, you’ll be able to see Assistant answers on the biggest screen in your house.16. You can stream with your voice with Google Home on 50 million Cast and Cast-enabled devices.17. For developers, we're bringing Actions on Google to the Assistant on phones—on both Android and iOS. Soon you’ll find conversation apps for the Assistant that help you do things like shopping for clothes or ordering food from a lengthy menu.18. Also for developers, we’re adding ways for you to get data on your app's usage and performance, with a new console.19. We’re rolling out an app directory, so people can find apps from developers directly in the Google Assistant.20. People can now also create shortcuts for apps in the Google Assistant, so instead of saying "Ok Google, ask Forecaster Joe what's the surf report for the Outer Banks," someone can just say their personal shortcut, like "Ok Google, is the surf up?"21. Last month we previewed the Google Assistant SDK, and now we’re updating it with hotword support, so developers can build devices that are triggered by a simple "Ok Google."22. We’re also adding to the SDK the ability t[...]


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Build with G SuiteBuild with G SuiteProduct Marketing Manager, G Suite Platform

Fri, 19 May 2017 17:00:00 +0000

Today wraps our annual Google I/O conference. Thousands of developers from around the world gathered to learn about our latest developer products and share best practices, including how to build next-gen business applications using G Suite. In case you need it, here’s a list of the various developer tools you can use to customize app your G Suite experience at your organization.1. Build and deploy custom apps using App Maker App Maker is a low-code, application development tool in G Suite that helps developers quickly build and deploy custom apps securely. It comes with built-in templates, a drag-and-drop UI and point-and-click data modeling. Plus, you can customize your app to connect with a wide range of APIs using Apps Script. App Maker is currently available as part of an Early Adopter Program for G Suite Business customers. Learn more. 2. Create seamless integrations with the G Suite APIsSpeaking of APIs, G Suite offers a number of ways for developers to integrate their app with ours and create a seamless experience for users. Here are a few of our favorite G Suite APIs.Try the Sheets API which lets your developers read, write and format data in Sheets. Plus, you can automatically generate and update charts, pivot tables and more.The Slides API helps you access and update presentations programmatically, pulling in data from various sources (including popular third-party apps) and producing polished template-based presentations in a fraction of the time.Leverage the Gmail API to access and organize your Gmail inbox. You can program your application to read and send messages, create filters to automatically label, forward and archive messages, or even update vacation responders.Finally, the Drive API allows you to manage Google Drive files and/or folders as well as leverage new Team Drive features programmatically. Developers can also use the Drive SDK to create Drive-enabled apps that handle custom files.3. Customize your G Suite experience with Add-ons Using Apps Script, G Suite's native JavaScript-based development platform, developers can easily customize their favorite apps like Sheets, Docs, and Forms by adding menu items, sidebars or editing files programmatically directly within these apps. We also recently introduced Gmail Add-ons in developer preview, so that third-party developers can bring the power of their apps directly into Gmail. Better yet, developers need only write their Gmail Add-on once, and it’ll run natively in Gmail on web, Android and iOS right away. Image credit: Intuit and Prosperworks To learn more about how you can integrate and better customize your business applications for G Suite, check out the G Suite Developers blog or the G Suite Developers show. You can also subscribe to the G Suite Developers newsletter for updates.[...]


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The winners of the 2017 Google Play Awards are ...The winners of the 2017 Google Play Awards are ...Director

Fri, 19 May 2017 16:00:00 +0000

Whether it’s an app that teaches kids to code or provides assistance to refugees, or a game that lets you explore future lifeforms, the high-quality apps and games on Google Play touch lives of people across the globe. During a special Google Play Award ceremony tonight at Google I/O, we honored 12 apps and games that give their fans delightful and memorable experiences. With more than 85 billion apps and games downloaded on Google Play over the past year, these were some of the experiences that captured our imagination. Congrats to this year’s winners! Standout IndieGames from indie developers that focus on artistic design, gameplay mechanics and overall polish. Mushroom 11 by Untame Standout StartupApps from new developers that offer a unique experience while achieving strong organic install growth. HOOKED by Telepathic Best Android Wear ExperienceNew wear 2.0 apps offering great design, user delight and functionality. Runtastic Running & Fitness by Runtastic Best TV ExperienceApps or games built for the large-screen format to provide an  intuitive experience. Red Bull TV by Red Bull Best VR ExperienceHighly engaging and immersive experience with optimal use of Daydream UI. Virtual Virtual Reality by Tender Claws Best AR ExperienceApps or games harnessing the creative and imaginative technology of AR. WOORLD by Funomena Best App for KidsApps or games with family-friendly design that encourage creativity, exploration and education. Animal Jam - Play Wild! by WildWorks Best Multiplayer GameGames built to connect gamers in competitive and engaging multiplayer experiences. Hearthstone by Blizzard Entertainment, Inc. Best AppA true representation of beautiful design, intuitive UX and high user appeal. Memrise by Memrise Best GameGames with strong mechanics, stellar graphics and strong[...]


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