Last Build Date: Wed, 18 Jan 2017 18:50:22 +0000
Tue, 15 Nov 2016 17:17:52 +0000
In the 270th Episode of SEO 101, Ross Dunn and John Carcutt discuss Google’s mobile-first focus and announcements to that effect led many to believe the indexes would be split but, the latest news seems to discount that. John and Ross discuss the potential accuracy of the news, along with similar discussions around hidden content. […]
The post News on Mobile vs Desktop Index, Hidden Content, Ranking Factors – Episode 270 appeared first on StepForth Web Marketing Inc..
Fri, 28 Oct 2016 18:07:18 +0000
Hacking and phishing took an abnormally significant portion of this show. In addition, John & Ross discussed SEO budgets, determining SEO value, and a couple of great questions from the SEO 101 community. This October 27 SEO 101 podcast is available now: listen or Download (right click and save). Tune in to SEO 101 LIVE […]
The post Warnings for Google My Business & AMP Users – Episode 269 appeared first on StepForth Web Marketing Inc..
Thu, 20 Oct 2016 16:35:28 +0000
Listeners know we have had the Mueller Files for a while now, well… it’s time for the Illyes Files to make its presence known. This is because Gary Illyes of Google was the bearer of a ton of news at this year’s PubCon. That news includes Google Search Switching to Mobile First Index from Desktop […]
The post Illyes & Mueller Files and Google Updates – Episode 268 appeared first on StepForth Web Marketing Inc..
Thu, 29 Sep 2016 16:27:03 +0000
No Changes Needed in Tactics Due to Google Penguin 4.0, plus Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting. Also, Ross and John discuss a Google AMP Bug, Google My Business API and answer listener questions. This Sept 29 SEO 101 podcast […]
The post Google Penguin 4.0, Google My Business – Episode 267 appeared first on StepForth Web Marketing Inc..
Thu, 15 Sep 2016 21:03:34 +0000
Though the insights haven’t begun to solidify, the Mozcast showed a startling 111 degrees today and that prefaced a show of many thoughts on Google’s local footprint and their efforts to improve it as of late. We include news of even more Google My Business updates and some tips on how to leverage local with […]
The post Local SEO Updates, 111 Degrees, and More Keyword Planner News – Episode 266 appeared first on StepForth Web Marketing Inc..
Tue, 13 Sep 2016 19:01:05 +0000
Today we are proud to share that our long-running podcast SEO 101 on Cranberry.FM (formerly WebmasterRadio.FM) was chosen to be among the Top 20 Marketing Podcasts of 2016 by Hey.com. This is SEO 101’s second time this year it has been chosen among the top podcasts; the previous was where it placed #13 out of […]
The post SEO 101 Podcast Chosen Again Among Top 20 Marketing Podcasts of 2016 appeared first on StepForth Web Marketing Inc..
Thu, 08 Sep 2016 19:25:42 +0000
Ross and John review the latest Google updates to organic and local search results with an emphasis on local. They discuss the addition of critic reviews to local results, a pending (LOL!) Penguin Update, experiments in the local search results, and much more, including a question from our community. This September 8th SEO 101 podcast […]
The post Google’s Algorithm Updates Hits Organic and Local with a Bodycount – Episode 265 appeared first on StepForth Web Marketing Inc..
Thu, 25 Aug 2016 23:42:46 +0000
Ross and his guest co-host Scott Van Achte discuss Google’s throttling of keyword planner data for low-paying advertisers, HireMoz.com, dropping the “mobile-friendly” in search results, AMP for e-commerce, a few questions from our community, and much more. This August 25th SEO 101 podcast is available now: listen or Download (right click and save). You can also find all […]
Fri, 12 Aug 2016 20:56:46 +0000
On October 4th, 2016, I will be speaking at Victoria’s first annual search engine marketing summit along with four other great speakers and I would love it if you would join us; tickets are available at an early bird offer of just $99 until Sept 1st! The Victoria SEM Summit is a full day of instruction […]
The post Victoria’s First Ever Search Engine Marketing Summit appeared first on StepForth Web Marketing Inc..
Thu, 11 Aug 2016 23:40:26 +0000
Google’s bogus “accidental” blocking of the keyword planner to those without Adwords campaigns has come back in a new form – restricted results without a campaign. Also, Google My Business updates its analytics, AMP works its way into organic results, and a local SEO survey outlines a clear paradox in the assumptions of SMBs. This […]