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Last Build Date: Tue, 24 Apr 2018 13:48:24 +0100

Copyright: Copyright 2018, Haymarket Media Group
 



How Wal-Mart capitalized on the 'yodeling boy' craze without stepping on any cowboy boots

Mon, 23 Apr 2018 17:25:06 +0100

Before Mason Ramsey played Coachella, he was known for his performances at a local Wal-Mart.(image)



PR industry cautiously optimistic this year after a rough 2017

Fri, 20 Apr 2018 19:40:24 +0100

The rocky year didn't smooth out until Q4, and even Q1 2018, for many firms.(image)






Steve Barrett on PR: Sorrell legacy lies in the balance

Fri, 20 Apr 2018 17:07:50 +0100

Much of the analyst commentary about WPP post-Sorrell betrays a fundamental lack of understanding about modern marketing and communications.(image)



Poll: Is Starbucks overreacting by closing stores for racial-bias training?

Fri, 20 Apr 2018 14:46:33 +0100

Constructive or not? Let us know.(image)



'Communicating in a fog of war': How Southwest Airlines is responding to a passenger death

Thu, 19 Apr 2018 17:12:33 +0100

The airline's comms head, Linda Rutherford, described the airline's crisis response.(image)



Wells Fargo mourns loss of community relations VP Jennifer Riordan

Wed, 18 Apr 2018 21:04:37 +0100

Riordan died as a result of injuries sustained in the emergency landing of Southwest Airlines Flight 1380.(image)



Ferrero brings on McDonald's, Ketchum veteran Cheryll Forsatz

Wed, 18 Apr 2018 16:59:05 +0100

Forsatz is leading PR, and corp comms strategy for the U.S.(image)



Renee Wilson to step down as PR Council president

Wed, 18 Apr 2018 13:56:34 +0100

Her contract with the group is up at the end of the year.(image)



Breakfast Briefing: Southwest, Starbucks CEOs knee-deep in crisis response

Wed, 18 Apr 2018 11:56:32 +0100

Plus: Remembering Barbara Bush's literacy work.(image)



Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'

Tue, 17 Apr 2018 07:35:48 +0100

Volkswagen is seeking to create a series of regional agency "powerhouses" as part of a new long-term marketing strategy announced yesterday by chief marketing officer Jochen Sengpiehl.(image)



Two Sard Verbinnen MDs to retire by end of year

Fri, 13 Apr 2018 19:30:41 +0100

Debbie Miller and Denise DesChenes are set to exit the firm by the end of 2018.(image)



Zuck transformation proves power of communication

Fri, 13 Apr 2018 16:45:44 +0100

The awkward and sweaty young man in a hoodie has evolved into a confident and effective communicator who is a good front person for Facebook.(image)



Marian Salzman exits Havas PR for Philip Morris International

Thu, 12 Apr 2018 20:24:18 +0100

She is relocating to Switzerland for the role.(image)



Sunday Times business editor joins Edelman financial practice Smithfield

Wed, 11 Apr 2018 15:41:30 +0100

Smithfield, Edelman UK's specialist financial services and capital markets business, has enticed journalist Iain Dey across to the world of PR.(image)



Edelman and Centrica veteran picked to lead UK corporate at Weber Shandwick

Wed, 11 Apr 2018 14:44:55 +0100

Weber Shandwick is welcoming a second new leader in its corporate, financial and public affairs unit in as many months.(image)



Breakfast Briefing: Market responds positively to Zuckerberg testimony

Wed, 11 Apr 2018 12:02:03 +0100

But the Facebook CEO faces more questions from Congress today.(image)



Facebook has 'huge challenge' in rebuilding trust, says Publicis Media CEO

Tue, 10 Apr 2018 12:16:39 +0100

Steve King hopes to solve data privacy issues for clients with Publicis' cloud-based platform.(image)



Corey duBrowa to exit Salesforce for lead Google comms role

Mon, 09 Apr 2018 21:02:57 +0100

Former Starbucks global comms head had been with the Marc Benioff-helmed cloud computing firm for just eight months.(image)



Breakfast Briefing: Zuckerberg to meet lawmakers ahead of highly anticipated testimony

Mon, 09 Apr 2018 11:44:18 +0100

Also today: Facebook will begin alerting users whose data was accessed by Cambridge Analytica.(image)