Published: Wed, 26 Oct 2016 23:18:45 -0500
Mon, 10 Oct 2016 11:35:47 -0500At present, there are many tools and methods of promoting your business in the digital space, and PPC is one of them.Pay Per Click is a unique variety of advertising model where marketers need to pay only when someone clicks on their ads.
Tue, 13 Sep 2016 10:28:10 -0500have a limited budget but want to get more leads of customer?Want to rank higher on search engines but got out of pockets? Then PPC is the best choice.Read this article to know best strategy of PPC and how does it benefits your site.
Thu, 01 Sep 2016 08:19:23 -0500The Internet has contributed in almost every field of the modern world. This has lead to increase in the standard of living. With the introduction of so many small and big industries the competition in the corporate world has reached its peak.
Wed, 31 Aug 2016 07:35:15 -0500A strong competition in ecommerce makes merchants use all opportunities in their struggle for every client. Sometimes, such rigid zeal seems odd and out of place. All internet users occasionally experience a situation when, wherever they go after visiting an online store, they meet advertising banner of the previously visited website. That is how remarketing works. This is a very effective channel for online promotion, but it is important to understand how to use it properly. Today we're going to talk about the most popular mistakes that merchants can make in remarketing.
Thu, 25 Aug 2016 07:55:12 -0500As per reports, social media represents a total of 28% of the entire time spent by hoteliers on online marketing. This makes for the time when they choose to connect with their throbbing online community consisting of their fans and followers across all devices.
Mon, 22 Aug 2016 13:23:51 -0500This technique works nicely and if you create an excellent ad, you will gain enough traffic to push you to the next level of success. We will also discuss banner ads that were the first on the block for website marketing ads. They fell from popular use for awhile but in the last few years they have made their way back due to technological advances. These are inexpensive and if done write, valuable.
Thu, 18 Aug 2016 12:54:50 -0500A Pay per click campaign will surely help your cause! Pay per click is an effective way to advertise your products though it is a highly expensive medium of online marketing.
Thu, 04 Aug 2016 14:11:34 -0500PPC stands for the full form "PayPer Click" service. It is also known as "Cost Per Click" service. This is an internet advertising model in which an advertiser makes use of the content of the owner's website to market a product, phrase, or a service.
Fri, 29 Jul 2016 10:37:08 -0500There are so many PPC tools out there it can sometimes make your head spin. That's the reason I have compiled this list. Here are 7 free Google AdWords tools that you should be trying.
Tue, 26 Jul 2016 09:56:58 -0500If you're looking for a professional search marketing company to manage your PPC aka pay-per-click activities, you're not alone. More and more businesspersons are turning to online marketing.
Tue, 26 Jul 2016 07:23:43 -0500The right pay-per-click marketing plan will maximize ROI and create immediate cash flow, adding massive benefits to your business. Regardless of if you're a new start-up or a established internet business, it really pays to build a solid campaign. So, to increase your chances for success, it's imperative that every business owner learn what works and what doesn't. Below are 5 surefire signs your PPC advertising plan isn't working.
Wed, 13 Jul 2016 10:33:38 -0500Google AdWords and E-commerce go hand in hand. It is hard to find a store owner not promoting products using this robust online marketing platform or one who doesn't wish to do so. But running an AdWords campaign isn't merely about hiring an ecommerce AdWords agency for the task.
Wed, 06 Jul 2016 08:30:49 -0500PPC management services is very beneficial to you as you will have a PPC account manager who will be able to advise you on which keywords you should bid within your advertising budget.You've poured thousands of dollars into your PPC search campaigns and have managed to generate a substantial number of leads. You're rocking your cost per lead and your conversion rates is great.
Wed, 29 Jun 2016 09:33:28 -0500It's high time you considered using a pay-per-click (PPC) platform if you want to generate user and viewer traffic for your website and convert it to revenue. You can't go wrong with PPCs because among many other benefits, they allow you to generate instant traffic by configuring the ads to accompany search results on major search engines. You also have complete control of the ads copies, keywords, and destination webpages for all clicks made, and you don't have to worry about regular and annoying updates.
Wed, 08 Jun 2016 07:00:38 -0500Since Google is the search king, everyone wants to get their site to be right at the top of search results so when their target customers go looking for information relevant to their business, those customers find them first. Paying for Google PPC ads is a great shortcut to search visibility since search engine optimization can take months before you get results - and only if you are utilizing an effective strategy.
Mon, 06 Jun 2016 07:27:04 -0500Pay Per Click can be a good advertising strategy for your company if you are looking for immediate customers. You must implement right strategies in order to have a successful PPC campaign.
Fri, 03 Jun 2016 09:54:17 -0500There are a lot of misconceptions about PPC. Being a paid advertising method, many businesses assume it to be a costly affair which is surely not the case. What's more, it's often thought to be a tool only beneficial for big businesses with a massive promotional budget, which is again a wrong perception. It's indeed a paid form of advertising, but in no way unaffordable. Rather, it brings a great deal of flexibility to businesses and helps them realize their time-bound and short-term goals with ease.
Wed, 01 Jun 2016 07:40:31 -0500Human beings spend almost 50 percent of their day's time online, visiting websites, emails, social media etc. With that, we are likely to see ads (image/text/video). Online advertisements mean to drive profits through ad posting, in websites or social media.
Fri, 13 May 2016 09:21:20 -0500PPC is undoubtedly considered as a very important aspect of Internet marketing. It is effective in helping your brand to capture more customers and increasing its sales figures. What does PPC involve? In this form of advertising, your brand's advert is placed in the right or top of organic search results. When people are searching for information come across it they will click it to reach your site to find out more about what your business is offering.
Thu, 12 May 2016 07:27:43 -0500Visibility on the internet is everything. The more you're visible, the better you will fare. This holds true for individuals and entities alike as in today's time, the more you are seen by people the better it will be your prospects. Going by this logic, there is no surprise to see why businesses have to compete extremely hard to find a space on the internet. What is even harder is to appear in first page of major search engines as only this can boost a brand's visibility among its target audience.
Thu, 05 May 2016 09:19:04 -0500Pay per click advertising is a highly utilised online marketing tool which helps companies boost brand visibility and generate more website traffic on a daily basis. These days more customer are relying on their mobile devices than ever before, which means that your pay per click advertising cannot only appeal to your desktop customers, but also has to focus on your mobile users, making your money work for you and enjoying a good return on your investment moving forward.
Wed, 27 Apr 2016 13:35:27 -0500Pay per click management is paid marking offered by Google. It yields instant result and gives maximum ROI, if campaign is managed properly.
Wed, 20 Apr 2016 11:59:10 -0500If you spend time, resources and money on Google advertising but do not re-target customers you are throwing good money after good money. This article explains how to drive up website traffic conversions without spending much more on advertising.
Wed, 20 Apr 2016 11:21:21 -0500Branding is an important aspect for a business, large or small, to spread awareness about the brand and products/services. PPC advertising, exhibiting and organizing promotional events are some great ways to build brand awareness.
Fri, 15 Apr 2016 08:03:19 -0500There was a time before the advent of the internet when small businesses found it extremely hard to challenge the might of big corporate houses. There was no level playing field as one with deep pocket and big marketing budgets ruled or captured the market with an iron grip. As a result, small entities had to suffer a lot as they did not possess the resources or wherewithal to compete with million-dollar enterprises of the domain. The scenario has completely changed now, and the arrival of the internet is the major factor behind this. Now, the budget is no longer the sole basis of gaining all the benefits of the market.
Thu, 14 Apr 2016 15:31:21 -0500Google recently decided to remove the right hand side ads in Google search results with immediate effect. This move would certainly have a few important consequences for advertisers, businesses, and users. According to a Google spokesman, this new feature has been rolled out for all Google searches in all languages around the world.
Thu, 07 Apr 2016 10:59:01 -0500You work hard in your MLM business and saved money for paid advertising. It's been a dream to use some sort of automation for your marketing and the road to success has been a climb.
Thu, 31 Mar 2016 15:49:12 -0500The world of advertising is changing and you might up want to gear up your business with the range of digital marketing services. In this competitive age of marketing, SEO and PPC both are in competition with one another.
Thu, 31 Mar 2016 09:39:35 -0500Paid ads can pay dividends, but they can also leave you dry in the cash department with very little to show. Everyone at some point or another has done it, they have spent hundreds or even thousands on advertising and the return was abysmal. There are 6 points to advertising that everyone should know and you can check them out here. You never know, it may save you big.
Tue, 29 Mar 2016 09:34:02 -0500We know SEO takes time in giving us great results. But we also know that organic traffic matters the most. We also know that paid traffic won't stay for long but is best suited for short-term goals. Yes, paid traffic helps us achieve time-specific targets in precisely the way our business needs them. That's why we immediately turn to PPC, as it's a unique advertising method that helps us get quick results and targeted traffic.
Thu, 24 Mar 2016 09:19:57 -0500There are so many ways to increase your Google AdSense earnings. Our very ambitious aim is to cover every which optimization possible under the bright shiny light of the Google logo. But, with all the different ways to increase your AdSense earnings, we still love talking about ourselves the most.
Fri, 04 Mar 2016 14:51:28 -0600Organic traffic is not the way to go for instant marketing results. It takes time and above all, it does not deliver instant results. On the other hand, paid or sponsored traffic serves the purpose on immediate basis and helps businesses get promoted in the digital world and gain time-bound results. This is the reason why PPC or Pay Per Click has become one of the most preferred tools to realize marketing objectives with ease and speed.
Fri, 04 Mar 2016 09:02:44 -0600Real estate marketing used to be about referrals, direct mail and flyers. Now, it's gone on-line and marketing through Facebook is an excellent digital marketing opportunity.
Thu, 03 Mar 2016 07:58:05 -0600As a company looking to grow in a competitive online market place, you have probably been steered in the direction of AdWords. AdWords can be very rewarding and can generate leads and push clients to your website, but it needs to be done correctly. Making one wrong step can lead to you paying out your hard earned money for poor quality leads which may not result in sales in the long run.
Thu, 25 Feb 2016 12:42:50 -0600PPC marketing is a channel that has the potential to deliver targeted traffic to your website, through proper technical expertise. PPC marketing might not be possible to handle on your own, especially if you are a newbie in the market or selling a product with PPC but no technical knowledge. An expert PPC analyst is required to review every potential side of the business, thus looking for ways to improvement. There are enough reasons to hire a PPC management expert.
Mon, 22 Feb 2016 09:35:21 -0600A successful digital marketing campaign is incomplete without a paid form of advertising. Paid methods often deliver instant results and help businesses realize their objectives. Such marketing campaigns are essential to get targeted traffic and get online business success. And that's why, businesses or brands turn to PPC or Pay Per Click advertising to expand and boost their base and gain success.
Fri, 19 Feb 2016 14:32:19 -0600To keep your AdWords account in shape, it is essential to review the whole process and start thinking afresh. Businesses and competitors are constantly evolving and thus you should bring about that new process to dig deeper for new clients.
Thu, 18 Feb 2016 11:46:48 -0600Pay Per Click also called as PPC is a form of paid advertising on the Internet. It is a great way for getting visitors to your website when you need it now. Google and Bing allow to businesses to buy listing in their search results. These listings appear on the top of the search results along with the non-paid organic results.
Tue, 09 Feb 2016 10:06:54 -0600Pay per click campaigns are an easy way to bring in targeted visitors quickly. Although it is simple to use, there are a great deal of businesses that do not do it correctly. I will show you 5 big reasons why pay per click campaigns can suffer online.
Wed, 03 Feb 2016 09:22:07 -0600PPC or Pay-Per-Click is a paid search advertising necessary for business success on the internet. It's a key component of digital marketing initiatives of big and small brands alike. It's more of a controlled way of marketing technique to boost the brand presence across digital space channels. It's in fact a wonderful way to reach to the target audience fast and convey them virtues of your products and services effectively.
Tue, 02 Feb 2016 13:53:43 -0600Pay Per Click advertising (PPC) can be a cost-effective way to drive additional traffic to your website. However, many small businesses tend to make some common mistakes that undermine their campaigns and don't produce desired results.
Mon, 01 Feb 2016 10:09:20 -0600Would you want to perk up the performance of your Pay Per Click advertising? Making use of landing page optimization is the way to go.
Tue, 26 Jan 2016 15:15:38 -0600In recent years, PPC advertising has emerged as a great way to generate huge traffic and drive high volumes of qualified leads. PPC campaigns, when done properly, have great potential to grow any business and acquire valuable customers. While there are many opportunities for an experienced professional to leverage, and expand the reach of one's website through strategic PPC campaigns, the intricate paid search realm is not as welcoming and merciful to beginners.
Wed, 06 Jan 2016 10:41:09 -0600CPCs are constantly changing and it's hard to keep up in the frenzied world of auction based ad networks. But not to worry, we've concentrated all of the cheapest or, if you prefer, cost-effective CPC networks out there just for you.
Wed, 09 Dec 2015 12:30:24 -0600Google and Facebook reach millions of users, and both offer small businesses a chance to reach new customers through target advertising. An ad campaign can let you reach thousands or even millions depending on whom you target and how much you are willing to spend. But are there times when Google is a better choice than Facebook for an ad campaign? The two platforms work slightly differently so lets compare the two and why you might choose one over the other.
Wed, 02 Dec 2015 12:33:05 -0600Smartphone have revolutionized mobile search. In this mobile-first age, it is time for marketers to shift from desktop-centric thinking to mobile-centric innovations. By shifting the ads from desktops to smart phones, you can target live customers on the move anywhere, anytime. The year 2015 has witnessed a paid search spend 50% on mobiles and by 2017 it is expected to be more than 70%. More than 60%of the searches are now done on the mobiles.
Mon, 30 Nov 2015 13:09:03 -0600Are you planning to avail PPC services and even affordable SEO packages from one of the professional firms? Wondering whether to have both of the services or just choose either of them? This is certainly one of the common questions that arise in the minds of small and big business entrepreneurs.
Mon, 30 Nov 2015 06:53:41 -0600In this article I am going to give you five reasons why Pay Per Click advertising is such a great way to promote your website. I am going to touch on how you can track your results easily, get a laser targeted audience, target by demographics, target by interests and how you can track your conversions using tracking pixels. After reading this article you will have a better understanding of why so many marketers choose Pay Per Click advertising over many other methods of traffic generation.
Mon, 23 Nov 2015 14:19:00 -0600Why does it have to be either or? Both strategies have their drawbacks but both are very useful depending upon the results you are trying to achieve. Why not use a mix of both?
Thu, 19 Nov 2015 10:32:22 -0600One of the effective internet marketing strategies is the use of PPCs (Pay Per Click) ads to increase sales leads and generate more conversions. These one time click ads are used by marketers in which a person clicking upon the ad reaches a landing page. This landing page is then used to initiate a person into a potential customer.
Fri, 13 Nov 2015 13:01:32 -0600If your new website is not getting steady traffic, get some search engine optimization help. Every website will need some outside work to help get it ranked with the appropriate keywords.
Tue, 10 Nov 2015 11:28:00 -0600More than 72% of companies run a PPC campaign to increase traffic of their website and drive sales. However, many of them fail in achieving the result they want. Read on to know about five common mistakes that you should avoid to get incredible benefits from PPC ads.
Mon, 02 Nov 2015 14:21:48 -0600Pay-per-click advertising (PPC) is a part of the search engine results page (SERP). These ads are powerful channels to develop and convert leads through the internet. If a business wants to earn big, it cannot ignore PPC ad campaigns at all.
Tue, 27 Oct 2015 11:51:32 -0500This article has been written to provide information about the important topics to cover to pass AdWords Fundamentals and Search Advertising examinations. Also, it explains how to excel in these examinations strategically.
Mon, 12 Oct 2015 06:55:42 -0500With the holidays rapidly approaching, it is imperative that you take the relevant steps now to ensure you get your pay per click advertising working for you to ensure that you achieve the best results in the coming weeks. What this means is that you need to start focusing on your advertising campaign, allocating your budgets accordingly and ensuring that you use relevant keywords to ensure that you enjoy online success, achieving your goals and targets by the end of the year.
Mon, 05 Oct 2015 10:26:10 -0500As a business owner or marketing director, you probably spend a lot of time managing data from your marketing campaigns and ad buys. Perhaps if you already work with an experienced ad agency they provide some level of reporting on their effectiveness to make sure you are getting your money's worth. However, in today's modern times advertising is not the only asset in the marketing portfolio, and managing all of those disparate channels can be tough.
Wed, 23 Sep 2015 14:48:57 -0500Pay per click is an internet advertising method that gives you the chance to drive massive amount of traffic. Under PPC, advertisers are required to pay some amount of money to the hosting services for every single click on their ads. Thus, it is said that it is reckoned amongst the most excellent means of promotion on the web as it enables advertisers to loosen their purse string only for the clicks on their ads.
Tue, 22 Sep 2015 09:10:38 -0500Avoiding common AdWords PPC Management mistakes can make a huge difference in performance. Many business owners blame AdWords for bad results that could have been avoided had they hired a certified AdWords professional or a professional digital marketing agency.
Mon, 14 Sep 2015 08:03:07 -0500So, your website is ready and online. But, now you would like to reach to your target audience and show your products and services to them. That's why; you are also going to engage the SEO Company. But, everything is not so easy.
Thu, 13 Aug 2015 13:37:17 -0500A survey conducted among search marketers who received best high scores using AdWords Performance Grader, a free running tool which scores your AdWords account as compared to other advertisers with same budgets revealed some interesting facts. The following are the top effective tips from these AdWords masters: 1. Your Search Query Report should be familiar to you.
Wed, 12 Aug 2015 07:38:19 -0500There are many forms of traffic generation but today I want to focus on Bing PPC ads. When used correctly, this form of advertising is very powerful and scalable. However, it takes a steep and expensive learning curve.
Wed, 22 Jul 2015 14:59:48 -0500As we are heading forward, technology has taken over a seemingly command on almost everything in the modern world. Where our dependency lies upon the very technology, it is hard to imagine a life without it. Now, as the way technology has recently adopted a face of digitalization, it has suddenly started looking like a quicksand, where everything has been absorbed and turned into a new digital world.
Wed, 15 Jul 2015 09:45:34 -0500PPC or Pay Per Click is one of the buzz words of the web promotion industry today. PPC gives more accurate results than general online advertising and promotion. Through quality PPC services, a company can target valuable web traffic to your website to generate more sales and profits in quick time.
Tue, 14 Jul 2015 15:17:04 -0500Every marketing professional wants their product to get the maximum amount of exposure to potential customers. There are many strategies to make a product appealing to people and to design ad campaigns that draw the interest of the public. However, more than the design and appeal, it is the visibility that sells products and that's where Google Shopping Campaign steps in.
Thu, 09 Jul 2015 09:09:30 -0500These are services that are offered by mainly search engines such as Google to advertisers in order to boost the traffic that their website(s) generates. They do this by allowing the advertisers to place bids on certain keyword phrases that are associated with their businesses and then pay each time they are clicked on. There are various ways in which these PPC services can help one grow their business. These include:
Tue, 30 Jun 2015 13:23:15 -0500What is PPC? PPC is an abbreviation for the phrase 'Pay per Click.' Although this is a self explanatory phrase, let us understand how it works.
Mon, 29 Jun 2015 07:47:48 -0500PPC marketing can be very costly if you don't know what you are doing. Today I want to share with you some tips to improve your campaigns and get more clicks on your ads. There are many PPC platforms, but my favourites are Google AdWords and Bing.
Tue, 23 Jun 2015 11:33:52 -0500When I first started my own Digital Ad Agency, all I had was a strong passion for marketing. But with a mediocre skill set and near zero understanding of the industry, I failed. Then, I started my research on the best PPC resources available online and I just read. I read like mad and tried everything I read. Today, I owe my existence to these PPC blogs. To this day, I read every single article by these blogs. I realized that the day I stopped learning was the day I perish. This is so true for every Ad agency out there. Get you entire marketing team to read these blogs, today! When it comes to marketing, invest in knowledge!
Thu, 04 Jun 2015 08:49:06 -0500When you use Google to search for something, you type words into the search box to find out about it. Google returns results relevant to the words in the search box. For businesses that want ads to show up on the result page have to bid on that word (keyword).
Thu, 04 Jun 2015 07:35:03 -0500Till now, I have come across two great scientists in the internet marketing industry. One is Dan Zarella, the social media scientist. And the other is Brian Massey, the conversion scientist. [I hope to find a couple more.] If you don't know, Brian is strongly passionate about studying the science of converting web traffic into leads and sales.
Thu, 21 May 2015 14:34:59 -0500I want to tell people about pay per click advertising and what it can do for their business. Also, I want to warn them about the potential dangers involved with not using PPC correctly. PPC can be a great tool for your online, or even brick and mortar, business, but you need to do your research and make sure you find targeted keywords and write your ads correctly as well as having your website optimized specifically towards your ads. If you do not do all of these things you will not succeed with Pay Per Click and may even get your account suspended.
Mon, 06 Apr 2015 16:07:35 -0500PPC gives an edge in online sales. If you have subscribed to PPC plans then you are surely going to get a good number of targeted traffic to your website.
Mon, 30 Mar 2015 11:19:26 -0500Companies have heard about PPC advertising? But what is it exactly? PPC, the full form of which is Pay Per Click advertising refers to all adverts listed on the top right side of search engine listings.
Thu, 12 Mar 2015 09:01:49 -0500There are two common misconceptions about PPC advertising. The first is that it's too expensive for anyone but members of the Fortune 500.
Thu, 05 Mar 2015 08:38:29 -0600Typically, PPC (pay-per-click) refers to advertising your business, service or product on search engines such as Google, Yahoo or Bing. In this article I am going to show Kindle publishers how they can use Amazon's new PPC feature to successfully market their books.
Mon, 02 Mar 2015 08:39:10 -0600More than ever it is critical for any business to have a strong web presence to connect and communicate with their fans and customers. While there are many methods for building a presence and driving traffic, one in particularly has been found by many business owners to be particularly effective: the pay per click advertising campaign. If you have recently begun the path of DIY online advertising, here is your complete beginner's guide!
Mon, 02 Mar 2015 08:38:18 -0600When every dollar counts, it can be really tempting to manage your online marketing and PPC advertising in house. Why take on yet another cost for something that many people already do on their own? However, outsourcing your online advertising to a professional and experienced agency can be considered analogous to hiring an accountant. You may not need one to perform the job (filing your taxes), however they can often spot areas that will either save or make you money. If you are currently on the fence about DIY advertising, here are a few pros and cons to consider.
Fri, 27 Feb 2015 14:29:05 -0600Pay per click or PPC has added a separate dimension to search engine optimization. While other methods of search engine optimization drives normal traffic to your website or blog, good PPC plans drive targeted traffic to websites.
Fri, 13 Feb 2015 05:16:31 -0600PPC advertising has become on of the most popular forms of earning extra income with websites or blogs. Learn the tricks of the trade and earn top dollar.
Fri, 13 Feb 2015 05:11:14 -0600If you're looking to earn extra income with your website or blog, you're probably looking into Pay Per Click advertising. There are definitely things you need to consider before signing up for one of the networks.
Tue, 10 Feb 2015 13:39:52 -0600The greatest remarkable mystery in creating riches in the web based business or e-trade is Traffic. Everyone knows it; each site needs it and each site needs it. The purpose of sites is to be gone by and saw. Numerous intricate plans, cash and innumerable hours of creating a site to make them delightful and alluring are used. Without movement, it is to no end.
Tue, 10 Feb 2015 11:07:11 -0600Paid marketing is a form of marketing where you pay in order to increase traffic to your site. Here you put your adverts on blogs and websites where people easily find you. One of the most popular forms of paid marketing is pay per click (PPC). Here you pay when someone clicks on the link linking to your website. In addition to the obvious benefit of increasing traffic to your site, paid marketing comes with other benefits such as:
Tue, 10 Feb 2015 06:30:05 -0600PPC (pay per click) advertising campaigns are a successful way to drive traffic to your website. It helps companies increase brand visibility, improve customer bases and increase their revenue.
Thu, 22 Jan 2015 07:41:32 -0600They say in business, the competition will bite you if you keep running but if you stand still, they will swallow you. And it is for this reason that you should trust the services of a PPC management company. In fact, as an online entrepreneur, you should make it your business to find the leading PPC Search Engine and affiliate marketing networks for your website.
Mon, 19 Jan 2015 15:22:21 -0600Start-up's to SMB's can benefit from PPC. Pay Per Click is a quick and affordable way to reach your target market. A well devised campaign can target your ideal clients who are actually searching for you.
Fri, 16 Jan 2015 11:56:09 -0600PPC is a great metric to measure your advertising spending versus results. Learn how to maximize those conversion rates to improve your ROI.
Wed, 14 Jan 2015 06:15:29 -0600Advertising has always yielded results but it's the right kind of advertising that yields results and not just simply advertising! Advertising itself is divided into various categories and sub categories and that it completely relies on upon the sort of business you are into as to which kind of promotions will run well with it.
Sat, 10 Jan 2015 10:25:33 -0600PPC or "pay per click" is an advertising strategy that has been around since the early beginnings of the internet. Also known as CPC or "cost per click," it is meant to drive traffic to websites. It is one of the oldest advertising strategies online which continues to help businesses grow. But a PPC campaign needs perfecting if you want to succeed. Below are five useful tips for launching an effective PPC campaign.
Thu, 08 Jan 2015 07:03:33 -0600Paid search marketing gives your system an instant presence in the top positions online. AdWords marketing levels the playing field when it comes to reaching online prospects.
Wed, 07 Jan 2015 10:22:51 -0600I must confess; I like to delegate tasks as much as the next person, and who doesn't. However, there are certain things you simply CANNOT entrust to others and bidding for keywords in my AdWords campaigns ranks quite high on my list of such things. While it is true that automatic bidding features can make PPC management easy for advertisers who are simply unable to find time to review performance of individual keywords and adjust bids accordingly, there is a certain downside that can have quite a negative impact on your budget and campaign performance.
Fri, 02 Jan 2015 08:00:38 -0600Are you a small business owner and are wondering how to create brand awareness for your product with very little input? Pay Per Click Advertising or PPC is the way to go. This form of advertising involves placing your advertisement on the search engine result page without having to pay for it beforehand.
Tue, 16 Dec 2014 13:35:34 -0600"Traffic is the life and blood of any online undertaking." It is a fact that success of any online business depends on the number of leads it generates. These days most of the businesses rely on online marketing, especially through search engines. A recent survey conducted by a Forrester Research company suggests that 81% of users find their desired destination via search engines.
Tue, 16 Dec 2014 04:58:25 -0600With so many ad networks available for use today, how does one know which will provide the most revenue and profit? I've outlined the top 3 within.
Thu, 11 Dec 2014 09:01:28 -0600Traffic is king for any Internet-based business or for anyone in e-commerce; it is the most renown secret in online wealth generation. It seems that everyone knows this fact, and every business website craves it and needs it. Websites are designed to be both for visitors and viewers alike. Hence, many business website owners heavily invest great efforts on elaborate designs, in addition to tons of money and endless hours in creating that optimal, professional website. However, sans any incoming traffic, it is an exercise in futility.
Fri, 05 Dec 2014 09:05:15 -0600Having the right search keywords for your campaign can help make it or break it. Here are some tips on how to do this correctly.
Thu, 04 Dec 2014 12:15:05 -0600As a small business owner, you have a lot on your plate. As such, it can be relatively easy to leave your advertising campaigns on auto-pilot. When this happens, it can be easy for your campaigns to fall stagnant. If you are looking to shake up the metrics in your AdWords reporting software to generate more visits and more leads, these five secrets are guaranteed to give your AdWords campaigns a boost.
Tue, 02 Dec 2014 08:03:43 -0600Pay per click (PPC) is the primary method of advertising for online retailers today, and is what causes those 'Sponsored Links' to appear at the top of your Google search. You know the ones; you probably ignore them and head straight to the organic results.
Fri, 14 Nov 2014 13:50:52 -0600One of the main purposes of Google AdWords is to analyze paid search in order to help understand how people using Google Search connect with an online business. This is the reason why Google provides reports such as 'Search Overview" and one of the newest methods to analyze paid search, "Organic Report." Previously, most paid search reports did not show organic and paid performance simultaneously.
Tue, 04 Nov 2014 04:58:17 -0600With so many options for PPC Networks, its difficult to choose the best one. Here are several tips to ensure you find the best one for you.
Tue, 28 Oct 2014 13:05:44 -0500Pay-per-click advertising has been around for about ten years but only began enjoying its current popularity a few years ago. In those few years it has become one of the most, if not most, popular strategies for reaching a large audience. It has proven to be an effective tool for achieving marketing success. However, implementing a profitable PPC plan isn't as easy as it might appear. To ensure your PPC marketing plan is a good investment for you, it is important you understand how it works and, most important, how to make it a useful part of your marketing campaign. This article will give you some tips to make sure your PPC campaign is a successful one.