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Stefano Gorgoni

SEO and other stuff

Last Build Date: Tue, 02 Jan 2018 02:45:28 +0000


What SEO really is

Tue, 12 May 2015 09:14:04 +0000

SEO is easy Since I started doing SEO at the end of 2004, I always thought (especially after having seen the first success cases, few months later) that SEO was (and still is) easy. For several years, I thought that my strong technical background was my big advantage over the average SEO. But if that […]

6 examples where SEO and usability are the very same thing

Tue, 10 Mar 2015 15:43:17 +0000

I already explained why SEO and web usability go hand in hand. Let’s see some example where this happens. You will quickly realize like every big on-site SEO element is also, mainly, sometimes solely, a usability element. Title tags Considered the most important single SEO tag in a page, the title tag is indeed very important. How […]

Usability vs SEO: the big misunderstanding

Thu, 13 Nov 2014 15:42:00 +0000

When working in big companies, where every person has his own speciality, many conflicts can happen. Social media, SEO, UX designer, developer, content manager: everyone has his own reasons, and it seems impossible to reconcile every request. The consequence is a less than optimal compromise. As SEO, I too often hear statements like “I understand you […]

Remove the favicon in Genesis

Fri, 10 Oct 2014 14:48:54 +0000

StudioPress themes (my favourite WordPress themes: this site is using one of them too) come with a default favicon. And chances are you want to remove it. Now, what you might find on Google might not work. That’s because the code to remove the favicon changed with the new Genesis 2. So, here are solutions […]

My 21 favourite marketing blogs of 2014

Wed, 08 Oct 2014 08:17:06 +0000

Here is the list of 20 marketing blogs I find the most interesting lately. (The list is rigorously in alphabetical order) Topics covered are online marketing, SEO, copywriting, content marketing, conversion rate optimization, social media marketing and web analytics. Digital marketing blog by Adobe Bryan Eisenberg Buffer Social ConversionXL Copyblogger The copybot Hubspot Kiss Metrics […]

2 books that have made me a better SEO

Tue, 25 Mar 2014 16:12:04 +0000

Like everyone else, I wasn’t born SEO. However, when I first started doing SEO in 2004, I had a solid understanding of how Internet works. In fact, at that time I was more a system/network administrator. I knew many things, but surely I didn’t know that knowledge would have helped me to become a better […]

How to make the WordPress login cookie expire later than 2 weeks

Tue, 23 Apr 2013 09:17:23 +0000

By default, WordPress keeps you logged in for 14 days (if you flag the “Remember me” checkbox). If you want to change this period to something different, you only have to add these lines to the functions.php of your theme: add_filter( ‘auth_cookie_expiration’, ‘keep_me_logged_in_for_1_year’ ); function keep_me_logged_in_for_1_year( $expirein ) { return 31556926; // 1 year in […]

Change the default sender on WordPress

Sun, 21 Apr 2013 12:16:16 +0000

By default, WordPress sends notification emails from WordPress . To change this to something nicer, just add few lines of code on your theme’s functions.php file: add_filter(‘wp_mail_from’, ‘new_mail_from’); add_filter(‘wp_mail_from_name’, ‘new_mail_from_name’); function new_mail_from($old) { return ‘info@yourdomain.tld’; } function new_mail_from_name($old) { return ‘Yourdomain’; } Clearly, remember to change info@yourdomain.tld and Yourdomain.  

Celebrity Website SEO Audit

Fri, 29 Mar 2013 12:13:30 +0000

Yesterday I was following (“participating” would be too much for someone who doesn’t say a word, right?) the Celebrity Website SEO Audit, a Google Hangout organized by Dejan SEO. I don’t know if it was the spam attack to Spamhaus, a too slow internet connection here in Malta or just that sometimes I’m not very […]

Redirect 301 for everyone but you

Tue, 05 Feb 2013 10:10:29 +0000

Consider this post just a quick note to myself, because I will surely need this again in the future. Scenario: i have a production server and a development server. As you can easily guess, on the production server i have the live version of the websites and on the development server I develop new features/bug […]