Last Build Date: Fri, 21 Apr 2017 10:30:56 +0000
Fri, 21 Apr 2017 10:30:56 +000030 Habits of Highly Productive Content Teams [Infographic] A successful content team needs to work together well, despite several moving parts. What gets them there are the habits they create, like looking everywhere for content ideas and consistently handling ad-hoc content requests. Content Marketing Institute src="https://www.youtube.com/embed/j3lDYgL97AA" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Google is trying to turn Image Search into a shopping tool Google is seemingly turning its image search into a shopping tool -- a new feature called style ideas shows users looking for fashion merchandise what the items they select would look like with other items for sale. recode Snapchat will tell brands how many people saw their ads, then visited their stores, restaurants Snapchat is allowing brands to see whether the amount of people who have seen their ads translates into in-store visits. They can do this by determining when a user is using Snapchat in a store location, whether or not they've seen the respective ad. Marketing Land The Most In-Demand Marketing Skills in 2017 What are the most in-demand skills for a marketer to have in 2017? Recent research shows that digital marketing, creative services and marketing operations are the top skills in terms of function. MarketingProfs If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back AdWeek reports: While brand-safety concerns on YouTube in recent weeks have given automated ad buying a black eye, MediaMath today announced a measure to make its clients feel better protected. The programmatic player is refunding brands if their ads, per a press release, “run on previously determined unsafe inventory” with a system dubbed Curated Market." AdWeek Local Search and Online Reviews Survey 2017 A recent study shows the importance of authentic online reviews -- since 50% of consumers always look at reviews, and 70% of consumers read reviews throughout the buying cycle. ReviewTrackers Instagram Adds 'Collections' to Help Organize Ideas on the Platform Social Media Today reports: "Instagram’s adding a new option for users to save posts they like into collections so they can easily access them at a later stage. Collections are effectively an extension of the ‘Save’ tab, and may prove a useful addition for those who use the platform for shopping or planning purchases, an area which Instagram is working to build upon." Social Media Today Study: Pre-Roll Ads Are Least Intrusive With Best Recall A new study shows that consumers find pre-roll ads less intrusive than other forms of advertising, and they also have the best recall on mobile devices and on desktop. MediaPost What were your top digital marketing news stories this week? We'll be back next week with more top digital marketing news. If you're dying for more in the meantime, follow @toprank or sound off in the comments. The post Digital Marketing News: Productive Content Teams, Google Shopping & Snap to Store appeared first on Online Marketing Blog - TopRank®.[...]
Thu, 20 Apr 2017 10:30:16 +0000
Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience. But with nearly every [...]
The post Boost Your Social Media Advertising Success with These 6 Pro Tips! appeared first on Online Marketing Blog - TopRank®.
Wed, 19 Apr 2017 10:30:57 +0000
Keyword cannibalization is a common issue that applies to all types of websites. To make matters worse, some marketers are not aware that their website might be facing this issue. Instead, marketers often look at a website on a page-by-page basis instead of the whole website when it comes to targeting keywords. In fact, many [...]
The post Is Keyword Cannibalization Hurting your SEO Performance? appeared first on Online Marketing Blog - TopRank®.
Tue, 18 Apr 2017 10:30:01 +0000
“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want [...]
The post Is Cognitive Technology the End of Marketing As We Know It? appeared first on Online Marketing Blog - TopRank®.
Mon, 17 Apr 2017 10:30:19 +0000
Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from Business Wire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations [...]
The post Essential Search and Social Media Promotion Tips for News Content appeared first on Online Marketing Blog - TopRank®.
Fri, 14 Apr 2017 10:30:14 +0000Using Behavioral Analysis to Improve Marketing ROI [Infographic] This infographic shows how behavioral analysis shows you how to know your audience and maximize your budget by using behavioral analysis, much like Kraft did when they were contemplating removing artificial colors and preservatives from their classic mac & cheese. Social Media Today src="https://www.youtube.com/embed/Brxh-m0gp9k" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users Instagram recently announced that the platform is adding disappearing photos and videos -- originally released last year -- to their Instagram Direct feature. The feature now has 375 million average monthly users, compared to 300 million in November. AdWeek Top Local Search Ranking Factors in 2017 Moz recently conducted their 2017 survey of local search ranking factors. The top 10 local pack finders include proximity of address to point of search, physical address in city of search and proper GMB category associations. Search Engine Journal Keep fans engaged with Cards & End Screens as we say goodbye to Annotations Editor On May 2nd, YouTube is officially retiring Annotations Editor, giving way to the popularity of End Screens and Cards. The latter are much more mobile friendly, and Annotations Editor has experienced a 70% drop in use since their launch. YouTube Helping brand marketers measure the impact of their advertising Twitter recently announced their heavy investment in providing brand marketers the metrics they need to measure their impact in terms of reach, influence and action. They are doing so by "taking [their] commitment a step further and are excited to announce multiple new relationships with industry-leading third-party measurement providers that enable marketers to measure the reach of their video ad campaigns." Twitter Call-To-Action Units Facebook has announced: "You can add call-to-action (CTA) units to your Instant Articles to help create direct relationships with your most loyal readers on Facebook. These units appear inline in your Instant Articles and feature the same native speed and responsiveness readers enjoy in all Instant Articles." Facebook Facebook Tests Live Split-screen Broadcasts: This Week in Social Media Facebook is now allowing personal accounts to go live in split-screen mode via different devices on the same broadcast. If this experiment goes well, it's possible they'll roll this feature out to company pages. Social Media Examiner 2017 U.S. Cross-Platform Future in Focus A new study from comScore has examined important digital sectors of cross-platform media from 2016. Key topics include the shift to mobile, apps and digital properties, and the mobile share of online shopping and commerce. comScore What were your top digital marketing news stories this week? We'll be back next week with more top online marketing news. If you're thirsty for more in the meantime, follow @toprank on Twitter! The post Digital Marketing News: Behavioral Analysis, Instagram Revamp and Local Search Rankings appeared first on Online Marketing Blog - TopRank®.[...]
Thu, 13 Apr 2017 10:30:06 +0000
Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added complexities of supplying content for multiple business units and [...]
The post New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers appeared first on Online Marketing Blog - TopRank®.
Wed, 12 Apr 2017 10:30:18 +0000
Blank space: Great when it’s a Taylor Swift song (or a nifty 20’s-style cover of same), not awesome when it’s on your editorial calendar. You want to publish with a steady cadence to keep your audience satisfied. But you know that filler won’t do—it’s got to be quality and quantity. Great content is no accident. [...]
Tue, 11 Apr 2017 10:30:06 +0000
Despite recent improvements to user experience and platform flexibility, the struggle to retain and attract new users—and grow revenue—is still real for Twitter. And, unfortunately, these may be the least of the platform’s worries these days. From widespread trolling and harassment to simply having a confusing interface, Twitter is drawing criticism for nearly every aspect [...]
The post What’s Next for Twitter? Social Domination or Eminent Failure? appeared first on Online Marketing Blog - TopRank®.
Mon, 10 Apr 2017 10:30:45 +0000
The heat is on for marketers to incorporate influencers into their marketing strategy. The problem is, the sheer amount of bad advice about influencer marketing can make it difficult to separate the good from the bad. While the pursuit for influencer marketing success doesn’t appear to be slowing down, many marketers are unsure which direction [...]
The post 20 Inspiring & Actionable Influencer Marketing Tips for The Modern Marketer appeared first on Online Marketing Blog - TopRank®.
Fri, 07 Apr 2017 11:37:00 +0000
Traditional vs. Programmatic Media Buying [Infographic] Programmatic media buying is all over the digital marketing sphere. What are the key differences between programmatic and traditional media buying? This infographic lays them out side by side. MarketingProfs Introducing Twitter Lite To combat slower mobile networks, expensive data usage and a lack of mobile storage experienced by [...]
Thu, 06 Apr 2017 10:30:09 +0000
For me, starting a new job is always a steady mix of overwhelming excitement and sheer terror. I think about all of the things that I am going to accomplish (very quickly of course) and then at some point realize that the comfort of knowing the in’s and out’s of my previous job, are now [...]
The post Top Tips for Making the First 30 Days in Your New Content Role Really Count appeared first on Online Marketing Blog - TopRank®.
Wed, 05 Apr 2017 10:30:08 +0000
Journalists make excellent content marketers. It’s not just because they’re used to writing clean, compelling copy. Or that, given the state of the modern news industry, there’s a wide talent pool for marketing departments to choose from. No, journalists make great marketers because they have finely-developed instincts for chasing down a story. They know how [...]
The post The 5 W’s (and an H) That Guide Your Content Marketing Strategy appeared first on Online Marketing Blog - TopRank®.
Tue, 04 Apr 2017 10:30:22 +0000
From revamping its News Feed algorithm and page layouts to rolling out its own version of Snapchat last week, Facebook has been busy adding new features and capabilities over the past few months. For the average user, these changes are making it easier and more fun to share and engage on the platform. For businesses, [...]
The post 3 New Facebook Updates, Features Businesses Should Take Advantage Of appeared first on Online Marketing Blog - TopRank®.
Mon, 03 Apr 2017 10:30:03 +0000
The pressure of understanding the ins and outs of developing and implementing an integrated digital marketing strategy has many marketers searching for a better way. Search Engine Optimization (SEO) is just as integral to a successful marketing strategy as it was in previous years. That’s right, SEO is not dead but it has changed. If [...]
Fri, 31 Mar 2017 10:30:59 +0000Why Creativity Matters More in the Age of Mobile [Infographic] Based on Facebook's new 'Why Creativity Matters in the Age of Mobile' report, this infographic shows four big shifts that are driving the way that we consume media, including that consumption is no longer linear, our visual-first evolution and more. Social Media Today src="https://www.youtube.com/embed/MY7YcXqvPso" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Goodbye Forever, Orange Fingers -- Eating Cheetos Could Get an Epic Upgrade Cheetos and Betabrand are coming together to solve a long-time snack crisis -- Cheeto fingers. The mix of brilliant understanding of the user experience from a product standpoint, and creativity in finding a resolution involving user-interaction, is an inspiration for marketers everywhere. Inc. Expanding Pre-Roll Ads to Periscope Video Twitter is expanding their pre-roll ads as their video viewership continues to grow. The platform is now giving publishers the opportunity to monetize content while allowing brands to advertise against that content with pre-roll ads on Periscope. Twitter Mobile now accounts for nearly 70% of digital media time [comScore] comScore recently released a report that shows 70% of digital media time is spent on mobile, with less than one third being consumed on desktop devices. 60% of that mobile time is spent within ads. However, while less than one third of digital time is spent on desktop, 80% of ad dollars are being spent there. Marketing Land Introducing Pinterest Propel for successful advertising Pinterest has announced a new program called Pinterest Propel to help train soon-to-be Pinterest advertisers from agencies and brands alike. In order to qualify for the benefits, like 30-day one-on-one phone support, advertisers must be prepared to spend $100/day or more on Pinterest ads. Pinterest More Ways to Share with the Facebook Camera On Tuesday, Facebook rolled out two new ways to share photos and videos: a new Snapchat-esque in-app camera that allows users to add effects and dynamic objects to their photos, and they've added Facebook stories to the main Facebook app. Facebook Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads Google AdWords has released three new improvements to Dynamic Search Ads. These changes include page feeds that allow advertisers to specify exact URLs within DSAs, expanded text ads and showing more relevant ads by default. Search Engine Journal What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers AdWeek recently commissioned a survey of 502 consumer respondents to show what they really think of the ongoing controversy of advertiser's content being shown prior to offensive content: "the questionnaire shows that enough people (36 percent) view ads as endorsements by brands to cause concern among marketers. At the same time, 55.1 percent of survey participants said their opinion didn’t change about such brands." AdWeek What were your top news stories this week? We'll be back next week with more top online marketing news. Have something to add? Share your thoughts in the comments to Tweet to @toprank. The post Online Marketing News: The Age of Mobile, Cheetos Snackware & Twitter Expands Pre-Roll appeared first on Online Marketing Blog - TopRank®.[...]
Thu, 30 Mar 2017 10:30:10 +0000
The work world is simultaneously in love and hate with meetings – from congratulatory mugs for surviving ‘another meeting that could have been an email’ to the mandatory ‘check-in’ meetings that seem to plague event the tightest of calendars. It is generally accepted that meetings are necessary for effective work to be done. However, not [...]
The post Rule the Room: 5 Tips for Facilitating Meetings that Generate Results appeared first on Online Marketing Blog - TopRank®.
Wed, 29 Mar 2017 10:30:20 +0000
From emerging social media channels to the rise of artificial intelligence, the exciting cyclone of change often drops us marketers into unfamiliar territory—and we have to find our way home. Thankfully, the marketing industry is flush with talented marketers leading the way, and we often look to them for tactical insights to navigate the winding [...]
Tue, 28 Mar 2017 10:00:09 +0000Coming off the supercharged sun, surf and sand themed social media extravaganza of SMMW17 in San Diego last week, I am now literally sitting on a beach. Here on the West coast of Costa Rica, with the waves crashing, birds singing their songs in the trees and the distant sounds of kids laughing as they play in the sand, it's a great time to reflect and look forward. Before I completely check out of the digital world for the week, except for an occasional photo on Instagram of course, I wanted to share some of the things I'm looking forward to most at my next conference April 4-5: Digital Summit Los Angeles. Last month was my first Digital Summit experience in Phoenix. DSPHX was an event of firsts for me: meeting the force of nature that is Beverly Jackson plus the legend and co-founder of Apple Steve Wozniak. I also had a chance to see several really impressive speakers for the first time including Mack Fogelson and Eric Yale. I was impressed! I can imagine Digital Summit Los Angeles being a great experience too. The speaker list for DSLA is an amazing collection of thought leaders including Woz and Beverly, industry experts like Michael King, Jim Boykin and Michael Barber and a huge group brand and publisher speakers from companies that include: Facebook, Google, LinkedIn, Pinterest, Adobe, Forbes, IBM, The Economist, BET Network, Inc Magazine, Wells Fargo, GE Digital, BMC Software, BusinessWire and MIT. Over more than 40 sessions, the topics covered include everything from data informed marketing to visual storytelling and purpose driven marketing to content marketing with influencers. Of course, I'm a fan of that last topic since it is what the focus of my closing keynote presentation will be about: How to Supercharge Your Content with Influencer Marketing. Confluence rules. Content Marketing with Influencers is an area of deep focus for me that I've been experimenting with for many years and that our agency has been implementing for clients that range from a $180Bn Fortune 5 company to mid-market companies like ClickSoftware to small companies like Pandora Mall of America. The fundamental message of my keynote presentation is that marketing with content is harder than ever and if your company doesn't do something to break through information overload and distrust of brand content, you'll lose the ability to attract and engage customers. The solution is a content marketing framework for strategically engaging with influencers to increase content quality, quantity, reach and engagement across the customer journey. At the same time, I'll talk about how to build relationships with internal, industry and community influencers to increase advocacy. To back up the best practices, I'll share trends and insights our influencer marketing research that we partnered with Influencer Relationships Marketing platform, Traackr, on. Brian Solis of Altimeter analyzed the findings and wrote up an impressive research report, Influence 2.0: The Future of Influencer Marketing that attendees will be able to see. The Influence 2.0 report delivers crucial findings and covers important insights about the maturity of influencer marketing within large enterprise companies, budgets, top goals and areas within the organization that are most impacted. Brian also shares the intersection of influencer relations with customer experience and digital transformation. If that wasn't enough, he includes a 10 step framework for implementing an influence 2.0 approach. My keynotes are "inspractical" = Inspiration + Tactical. Overall, I'll touch on the best p[...]
Mon, 27 Mar 2017 15:32:33 +0000
True to form, Mari Smith kicked off her presentation at Social Media Marketing World last week by sharing her full bio in the form of emojis and poking fun at her own mixed accent which immediately put the packed room at ease. When someone with experience like Mari takes the stage, you perk up and get [...]
The post The Queen of Facebook Tells All on Generating Facebook Marketing ROI appeared first on Online Marketing Blog - TopRank®.