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Last Build Date: Thu, 20 Jul 2017 10:30:33 +0000

 



CMWorld Interview: H&R Block’s Zerlina Jackson Explores Marketing in the Financial Sector

Thu, 20 Jul 2017 10:30:33 +0000

Marketers in financial industries are in the midst of a major digital transformation. Apps and mobile experience have become not a “nice to have” but a requirement from consumers. Additionally, financial institutions have started investing heavily in user experience for their web properties to focus on customers first. The team at H&R Block has taken [...]

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Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics

Wed, 19 Jul 2017 10:30:29 +0000

In today’s competitive and content-saturated digital landscape, it’s no secret that it’s becoming increasingly difficult to connect, engage and inspire action from our audiences using only “free” or organic marketing tactics. As a result, digital advertising, often dubbed “pay-to-play” by marketers, is steadily on the rise. In fact, last fall, eMarketer forecasted that digital advertising [...]

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4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community

Tue, 18 Jul 2017 10:30:54 +0000

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Nick Nelson. Nick is a Content Strategist that has been with the TopRank Marketing team for a few months and spends his time creating great content for some of our enterprise B2B clients. Welcome Nick!] If you build it, they will come. Ah, [...]

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Why Content Curation Is an Essential Part of Your Marketing Mix

Mon, 17 Jul 2017 10:30:16 +0000

Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale. Content curation is what turns a warehouse [...]

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Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

Fri, 14 Jul 2017 10:30:34 +0000

The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic] Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for readers with short attention spans. (HubSpot) src="https://www.youtube.com/embed/zB2ZIkdj-EE" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Facebook Adds Instagram Retargeting Options to Custom Audience Facebook’s Business Manager has added 3 new retargeting options for Instagram that appears under the “Engagement” objective when creating a custom audience. Video lets you create a list of people based on how long they watched your video, lead form creates a list of people who have opened, completed or started a form and Instagram business profile creates a list of anyone who’s interacted with your profile page. (Social Media Today) New Notifications Features to Stay Up-to-Date on Your Network and Your Activity The LinkedIn notifications tab has added new features to customize your notifications including a daily rundown to help you stay current on top news for the day, search appearances where you’ll receive a weekly notification of how many people found you from a LinkedIn search and now you can personalize your notification settings on mobile and desktop. (LinkedIn Official Blog) Google Image Search Can Now Display Results for Videos Video images are now included on Google Image Search with the help of structured data markup. You can watch the video from the image by clicking the “Watch” button, which will open the video in the YouTube App. Right now, it is only available for YouTube videos. (Search Engine Journal) Bing Adds ‘Popular Content’ Search Results Snippet Section A new feature has been added to the search results page in Bing called, “Popular Content”. It acts as a carousel-like feature where you can click the right arrow to see more options. This new feature shows you popular content sections for the website or web page. (Search Engine Land) Facebook is Getting Ready to Test Paid Subscriptions With Publications Facebook is moving ahead to let people subscribe to publications through Instant Articles, although nothing is final yet. This will support publications like The New York Times and The Economist, who have metered paywalls, by allowing access to subscriber data so they can better understand their audience. The publisher will also have full control over pricing. (Digiday) Twitter Just Added Several Advanced Filters So Users Can Control Their Notifications Twitter now allows users more control over the notifications they receive from the social network, including new accounts, accounts you don’t follow and don’t follow you, accounts with default profile photos and accounts without a confirmed email address or phone number. (AdWeek) Majority of Marketers Still Struggle with Adaptive Marketing, Per CMO Council A study based on the survey results of more than 150 senior marketing executives polled during Q2 of 2017 reports many findings including, most important marketing mix component, adaptive marketing performance, global market requirements and solutions to gain a better understanding of markets. (MediaPost) What were your top digital marketing news stories this week? We'll be back next week with more digital marketing news and updates! If you're looking for more in the meantime, follow @toprank on Twitter. The post Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications appeared first on Online Marketing Blog - TopRank®.[...]



6 Best Practices for Nurturing B2B Marketing Qualified Leads

Thu, 13 Jul 2017 10:30:06 +0000

The rise of the internet, digital technologies and social media platforms have transformed the way consumers make purchasing decisions—and not just for B2C consumers, but for B2B as well. In fact, according to CEB, B2B buyers are 57% of the way through a purchasing decision before engaging with a sales rep. But, as a savvy [...]

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25 Influencer Marketing Platforms & Marketplaces

Wed, 12 Jul 2017 10:30:54 +0000

Marketers around the world are searching for ways to better connect with their audiences and it’s become very clear that consumers place more trust in consumers than brands. That means, the true power lies with the customer, which means many brands have had to adapt their marketing strategies to create better experiences for their audience. [...]

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10 Easy Wins to Improve Your B2B Marketing Leads

Tue, 11 Jul 2017 10:30:11 +0000

And now, a brief message from Captain Obvious and his sidekick, Sidekick Boy: The goal of marketing is to generate leads that convert to sales, thereby generating revenue. What a thunderously, crashingly obvious statement! Captain Obvious saves the day again. But seriously, it’s useful for marketers to occasionally contemplate this most fundamental truth about our [...]

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CMWorld Interview: Citrix’s Justin Levy Takes a Dive into Top Social Media Opportunities

Mon, 10 Jul 2017 10:30:16 +0000

The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content. They have essentially become their own content platforms competing with blogs and brand websites. Facebook alone is on pace to hit approximately 2 billion users this [...]

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Digital Marketing News: Sustainable Social, Mobile Search Makeover and The Hiring Climate

Fri, 07 Jul 2017 10:30:41 +0000

How to Build a Sustainable Social Marketing Strategy [Infographic] Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you understand audience behaviors and interests on social media. (Social Media Today) src="https://www.youtube.com/embed/gvv7KD_9AxU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Google is Testing a New Design for Mobile Search Results Google is testing a new design for both paid and organic search results. Some changes include the URL is now at the top of search cards, there are fewer ads and more color has been added to organic search cards. (Search Engine Journal) The Marketing and Advertising Hiring Climate Recent research shows that most marketing and advertising executives expect to keep the size of their creative staff steady in the second half of 2017. Get insight into hiring plans for full-time creative employees, hiring priorities for specific positions and the most challenging areas for companies to fill for the second half of the year. (Marketing Profs) Fun fact: TopRank Marketing happens to be in the 9% of marketing companies expanding their team in the second half of 2017! Visit our careers page to learn more.  Facebook is Testing the Addition of Pages’ Descriptions to Their Cover Images Facebook has confirmed that it is testing Pages’ descriptions to their cover images. Right now, the feature is desktop-only, and descriptions can be up to 100 characters. Text can be edited via the Edit Information option on the cover image. (AdWeek) Snapchat Lets You Add Links, Voice Filters and Backdrops to Snap With Paperclip, you can attach a website to a Snap and your friends can swipe up to open the link in Snapchat’s internal browser. The Backdrops feature lets you cut out an object from your Snap and put a colorful pattern behind it to make it stick out, and Voice Filters let you change the sound of voices in your Snaps. (Tech Crunch) Google Posts are Removed After 7 Days, With One Exception Most Google posts are removed 7 days after they are first published. The exception is posts that are based on local events. These posts are removed after the event date. Google Posts allows brands to share timely messages with their customers, which show up in the local panel on a web search and Google Maps. (Search Engine Land) Introducing Photo and Video Replies to Stories You can now reply to Stories with a photo or a video. With access to any creative tools in the camera, including face filters, stickers and Rewind, you can be more fun and playful in your responses. Just like with other replies, you’ll see the reply in your inbox. (Instagram Blog) YouTube Heats Up VR Market YouTube is promoting the development and creation of VR videos with new resources and tools that help developers and make VR more attractive for marketing. YouTube has also extended applications for intensive training at VR Creator Lab. (DM News) What were your top digital marketing news stories this week? We'll be back next week with more news from the wide world of digital marketing. If you're craving more news and insights, follow @toprank on Twitter! The post Digital Marketing News: Sustainable Social, Mobile Search Makeover and The Hiring Climate appeared first on Online Marketing Blog - TopRank®.[...]



Teamwork Makes the Dream Work: 6 Tips for Helping Your Marketing Team Work Better Together

Thu, 06 Jul 2017 10:30:36 +0000

Who doesn’t love a good inspirational quote on the power of teamwork? Teamwork makes the dream work. TEAM: Together Everyone Achieves More Teamwork: Simply stated, is less me and more WE. Teamwork divides the task and multiplies the success. There’s no “I” in team. We’ve all heard them. We’ve all said them. But can we [...]

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The TopRank Marketing Team Explores the Meaning of Great Work

Wed, 05 Jul 2017 10:30:47 +0000

When you hear the names Tesla, Einstein, Da Vinci or Earhart, what comes to mind? For me, these are people who pushed boundaries, didn’t settle and changed the world. In the end, what they really have in common is that they all produced “great work”. Today more than ever, marketers are challenged to constantly push [...]

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Declare Independence from B2B Influencer Marketing Blunders: 5 Tips for Success

Tue, 04 Jul 2017 10:30:05 +0000

Today marks the birth of American independence. While it took collaboration, respect and strategic thinking to persuade Continental Congress to formally adopt the Declaration of Independence 241 years ago, the impact and importance will forever be remembered throughout history. This is a lot like influencer marketing (although, Congress will not be involved). Just like the [...]

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What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing

Mon, 03 Jul 2017 10:30:54 +0000

How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty? It’s surprising, then, that a marketing channel nearly forty years old is still one of the most [...]

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Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing

Fri, 30 Jun 2017 10:30:12 +0000

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic] The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer needs are met while building brand credibility and trust. (Social Media Today) src="https://www.youtube.com/embed/33a6lEK4hB0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> What Influences Consumers to Purchase From Marketing Emails? A recent survey conducted of 1,004 consumers who have received marketing emails in the past year reports how the different generations are influenced in their purchase decisions. Consumers are most influenced to make purchases from marketing emails by sales/discounts and brand reputation. (MarketingProfs) The Rise of Influencer Marketing in B2B Technology B2B marketing has definitely shifted with new challenges when it comes to influencer marketing in enterprise technology. To better understand these shifts and get actionable solutions, 10 industry experts have weighed in about implementing and scaling influencer marketing. (Traackr) Click here for the Influence 2.0 study from today's video! See How You Stack Up With Inline Competitive Metrics Six new metrics are available at the campaign, ad group and keyword levels in the main UI and Reports tab in Bing Ads. You can also access these reports via the Bing Ads API. Advertisers can now see how their campaigns, Ad groups and keywords stack up against the competition. (Bing Ads Blog) Google to Stop Using Information in Gmail to Target Personalized Ads Google announced that the enterprise version of Gmail and the consumer version will more closely align later this year. Both enterprise and consumer versions of Gmail will not be used to target personalized ads. The ads shown will be based on a user’s settings, including the option to disable personalized ads altogether. (Search Engine Journal) New Ways to Protect Your Pinterest Account Pinterest is rolling out a two-factor authentication to everyone in the next few weeks to add security by requiring a verification code every time you log in. You can receive the code via text message, or for added security, download Twilio’s Authy app. If the two-factor authentication is enabled, it works across your entire account on all devices. (Pinterest Blog) Adobe Is Launching AI-Powered Voice Analytics Adobe is adding voice analytics to the Adobe Analytics Cloud which will help people better understand how media is consumed via voice-enabled devices. You can track voice usage by intent and add specific parameters and a brand can measure top-of-funnel metrics, as well as trends and patterns at scale over time. (AdWeek) Messenger Just Added More Fun to Your Video Chats Facebook Messenger has added new features to video chats. You can now use animated reactions, filters, masks and effects. You can also take pictures of your one-on-one and group video chats and share them with your friends. (Facebook Newsroom) What were your top digital marketing news stories this week? We'll be back next week with more top digital marketing news. For more news and expert insights, follow @toprank on Twitter! The post Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing appeared first on Online Marketing Blog - TopRank®.[...]



You Know Influencers: 5 Tips to Unlock Powerful Employee Advocacy

Thu, 29 Jun 2017 10:30:19 +0000

[Editor’s Note: I am pleased to introduce you to Will Peterson, another new contributor on TopRankBlog.com. Will is an Account Manager that services many of our B2B Enterprise clients. Welcome Will!] Don’t look now, but you’re surrounded by influencers. You may not realize it, and they may not realize it themselves, but you and everyone you work [...]

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3 Important Ways Social Media Can Boost Your SEO

Wed, 28 Jun 2017 10:30:58 +0000

Today, there’s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is the place on the web where our audiences gather, share and engage every day. But over the years, there’s been [...]

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How 7 Startups Skyrocketed to Success with Content Marketing

Tue, 27 Jun 2017 10:30:51 +0000

[Editor’s Note: Please join me in welcoming Anne Leuman to TopRankBlog.com. Anne is a Copywriter that joined TopRank Marketing earlier this year and specializes in creating awesome B2B content for some of our amazing Enterprise clients.] I’d venture to guess that you’re no stranger to content marketing. Content Marketing Institute reports that 89% of all organizations use [...]

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Contagious Content Marketing: How to Give Your Content Viral Potential

Mon, 26 Jun 2017 10:30:22 +0000

For some marketers, going viral is the holy grail of content marketing. It’s easy to see why. You put out content, people organically start sharing it, and it takes off until you’ve racked up millions of views. Millions of brand impressions without a penny in paid promotion. You can’t blame marketers for chasing that particular [...]

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Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

Fri, 23 Jun 2017 10:30:54 +0000

The Hipster’s Guide to ROI [Infographic] Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog) src="https://www.youtube.com/embed/CGCrz2b0-t0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> SEMrush Ranking Factors Study 2017 Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush) Check Out Our New Look! Twitter has listened to the feedback from its users and have made some updates to the design. Some of the new features include: Typography has been refined to be more consistent with bolder headlines and rounded profile photos, Tweets are now updated instantly on the mobile app with replies, retweets and like counts so you can see real-time conversations and links to articles and websites now open in Safari’s viewer in iOS so you can easily access accounts on websites you’re already signed into. (Twitter Blog) LinkedIn Adds Images in Comments, New Opportunities for Job Listings There have been many small yet impactful new updates to LinkedIn recently, due to audience demand. One new feature is you can now add images into comments on posts within the LinkedIn platform. Another boost for LinkedIn is Google’s new tool which helps people find jobs directly through Google search, which sorts through various listings, including LinkedIn. (Social Media Today) Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat Instagram Stories is the section of disappearing posts, which recently pulled ahead of Snapchat with an increase of 50 million users in just two months. Instagram also announced that users are now allowed to replay live video instead of it immediately disappearing. (AdWeek) Google’s Job Listings Search is Now Open to All Job Search Sites & Developers Google is now offering a formal path for outsiders to add job listings in Google search. Although it doesn’t have an official name, it’s part of the Google for Jobs initiative. You can also track how well your job listings are doing in Google search with a new filter in the Search Analytics report in the Google Search Console. (Search Engine Land) Oh, How Pinteresting! Pinterest rolled out a fresh new look for Lens, and instead of only being able to recreate your favorite restaurant dishes at home, Lens can now recognize and recommend outfit ideas including shoes, shirts, hats and other styles. The new interface and built-in tools make it easy to Lens the world around you. (Pinterest Blog) The Most Important Skills for B2B Tech Marketers B2B technology marketers rely on many skills for their niche market. The most important skills among Millennials, Generation Xers and Baby Boomers were soft skills, including communication and people management and writing skills. Others included digital media marketing and content marketing. (MarketingProfs) What were your top digital marketing news stories this week? We'll be back next week with more top digital marketing news stories. Craving more news in the meantim[...]