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Last Build Date: Fri, 02 Dec 2016 11:30:01 +0000

 



Online Marketing News: Content Deluge, Spotify Data Stories and Cyber Monday Breaks Records

Fri, 02 Dec 2016 11:30:01 +0000

What Can Be Done About the Content Deluge? Insights From 42 Content Marketing Influencers [Infographic] Content marketing isn't easy. Although it's not a new tactic by any stretch of the imagination, marketers are still struggling to spread their message to an increasingly inundated audience. So, how can marketers make their content marketing stick? These 42 influencers, including our own Lee Odden, have some helpful tips. Business to Community src="https://www.youtube.com/embed/y1wfeZNlSr4" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign Spotify mined user data for a delightful purpose - a playful new outdoor campaign thanking 2016 for, frankly, being really weird. Some highlights include showing some love to the 1,235 guys who loved the "Girl's Night" playlist this year, and wondering why someone would need to play "Sorry" 42 times on Valentine's Day. AdWeek Report: Cyber Monday was the largest e-commerce day in history This year, Cyber monday was the largest day in history for eCommerce, bringing in $3.4 billion in revenue. For comparison, eCommerce revenue for Black Friday was $3.34 billion. Interestingly enough, 53% of that revenue came from mobile -- 44% via smartphone and 9% via tablet. Marketing Land Google is Saying Goodbye to Content Keywords Google announced this week that it's retiring the Content Keywords feature in Google Search Console. Not to worry - this same data and much more can be found by using the Fetch as Google feature within GSC, which enables users to test how Google crawls and renders an on-site URL. Google Webmaster Central Blog Four top digital priorities for B2B marketers: Report A new study from Adobe and eConsultancy shows the top digital marketing priorities for B2B marketers, including catching up on content optimization, targeting and personalization, mastering the tools and analytics for data driven marketing and implementing a customer experience strategy. eConsultancy Instagram Is Facebook's Biggest App Advertiser. Twitter Is Banned. Instagram is advertising on Facebook - and quite successfully. Twitter doesn't share the same luck. Ad Age reports: "Instagram has grown to 500 million monthly users today from 100 million monthly users in 2013, likely aided in part by its promotion on Facebook. But social-media competitor Twitter, whose 317 million monthly users are growing only slowly, is barred from advertising on Facebook." Ad Age Programmatic To Grow 31% In 2017, Ahead Of All Other Channels A recent report from Zenith suggests that programmatic will grow by 31% in 2017, which is faster than all other digital marketing channels, like social media (25% growth) and even online video (20% growth). The report also found that the U.S. is the largest programmatic ad market, valued at $24 billion this year and making up 62% of total programmatic spend. MediaPost Blogging Benchmarks: Writing Time, Post Length, and Media Use A recent survey showed that 56% of bloggers say that it takes them three hours or fewer to write a typical blog post. 25% of survey respondents say it take them between one and two hours, 24% said between two and three hours, while only 8% said it takes them less than one hour to write a blog post. MarketingProfs What were your top online marketing news stories this week? I'll be back next week with my lovely co-pilot, Josh Nite, to bring you more online marketing news. Have something newsy to share? Tweet it to @toprank or leave it in the comments! The post Online Marketing News: Content Deluge, Spotify Data Stories and Cyber Monday Breaks Records appeared first on Online Marketing Blog - TopRank®.[...]



Curb End-of-Year Marketing Burnout with These Digital Marketing Quick Tips

Thu, 01 Dec 2016 11:30:28 +0000

For many marketers, the holiday season is one of their busiest times of year. But let’s face it, focusing on solving your top marketing problems when you have a holiday party to go to and a new year just around the corner isn’t always easy. This year, let’s change our perspective. Instead of letting things [...]

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6 Ways to Celebrate the Holiday Season in Your Social Media Marketing

Wed, 30 Nov 2016 11:30:33 +0000

“On every world, wherever people are, in the deepest part of the winter, at the exact midpoint, everybody stops, and turns, and hugs, as if to say ’Well done. Well done, everyone! We’re halfway out of the dark.’” -Doctor Who Last night, I drove home from work in the dark. I hadn’t stayed late putting [...]

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We Answer the Top 5 Questions People Have About Content Marketing

Tue, 29 Nov 2016 11:30:23 +0000

As marketers, it’s our job to know our audience. To understand their pain points. To empathize. To provide them with the answers or solutions they’re looking for. So how do we do all these things? One way is through content marketing. Over the past few years, content marketing has been increasingly embraced by marketers. In [...]

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10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

Mon, 28 Nov 2016 11:30:03 +0000

Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their [...]

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Online Marketing News: Retail Holiday Social, Instagram Live & Online Shopping Accelerates

Fri, 25 Nov 2016 11:30:14 +0000

Retailers Will Get 30% More Social Messages This Holiday Season [Report] What do customers expect from brands this holiday season? 38.8% are looking to brands to spread holiday cheer, followed by 19.5% who are looking for updates on promotions. In addition to looking to brands to help them make purchasing decisions, about 33% of survey respondents said they're likely to post about a gift on social media. The takeaway? It's time to spread that holiday cheer on social -- before and after the holiday. Sprout Social src="https://www.youtube.com/embed/_pRi_G6fh48" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Instagram Launches Live Video on Instagram Stories: Here’s All You Need to Know As part of the now seemingly 'official' war between Facebook and Snapchat, Facebook owned Instagram has released live video on Instagram stories. That's not all -- Instagram also announced the release of disappearing photos and videos from groups and friends. Buffer Online And Mobile Shopping See Seasonal Acceleration The holiday season this year will be a big one for online retailers, according to a recent round of predictions. Shoppers are planning their online purchases in advance, and in great numbers -- 77% of shoppers plan to avoid physical stores this holiday season. Online retailers, take heed: Release your online holiday promotions early, and make sure your team is prepared. MediaPost Moz beefs up Moz Local with new features, distribution and automation Moz local users will be thrilled with this week's news. Moz has announced some awesome new features of their Local suite, including Google My Business automated sync, listing alerts, reputation monitoring/management, expanded distribution via NavAds and improved SEO metrics. Search Engine Land LinkedIn Rolls Out Audience Insights LinkedIn (client) has announced the launch of audience insights on their mobile app, while desktop audience insights are following close behind. SocialTimes reports: "Tapping on the “Me” on users’ content in the LinkedIn mobile app will bring up real-time insights on who has read their posts, what companies they work for, their job titles, their locations and how they discovered users’ content." SocialTimes Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic] The holiday season, as we all know, is the most wonderful time of the year for marketers and consumers alike. Then, along comes January to spoil the fun. But it doesn't have to. This infographic shows how to keep that holiday cheer -- and results -- going all year long. Marketo Facebook launches a unified inbox for businesses on Facebook, Messenger and Instagram In response to one of their most frequent requests -- to combine inboxes to make it easier for brands to reply quickly -- Facebook has combined inboxes for Facebook, Facebook Messenger and Instagram to help brands more effectively and efficiently manage their direct messaging. TechCrunch Mobile Apps Capture Consumer Attention 37 Minutes a Day - Up 20% From the Beginning of 2016 A recent report from Opera Mediaworks found that mobile app use duration is on the rise, even since the beginning of this year. This time is reportedly taken from other viewing activities, like TV programming. This report is packed full of app engagement related information. Opera Mediaworks What were your top online marketing news stories this week? We'll be back next week with more online marketing news. Have something to share? Tweet to @toprank or @Tiffani_Allen, or leave a note in the comments. The post Online Marketing News: Retail Holiday Social, Instagram Live & Online Shopping Accelerates appeared first on Online Marketing Blog - TopRank®.[...]



12 Reasons The TopRank Marketing Team is Thankful for Our Clients

Thu, 24 Nov 2016 11:30:52 +0000

Today is Thanksgiving and for many people around the nation, that means gathering with friends and family to give thanks for the things that they have, and the things they’ve learned. This year, our team at TopRank Marketing would like to shine a light on some of our clients and give thanks for the many [...]

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Why Most Content Doesn’t Get Social Shares–And How to Get Yours Seen

Wed, 23 Nov 2016 11:30:51 +0000

It’s been a little over a year since Buzzsumo’s Steve Rayson dropped a bombshell on content marketers. After his company analyzed over one million blog posts, it was Steve’s sad duty to inform us that: 75% of posts received zero domain links 50% of posts received 8 shares or less 75% of posts received 39 [...]

The post Why Most Content Doesn’t Get Social Shares–And How to Get Yours Seen appeared first on Online Marketing Blog - TopRank®.




7 Tips for Running a Successful Social Media Marketing Campaign

Tue, 22 Nov 2016 11:30:23 +0000

In today’s digital world, social media is a staple tactic within most marketing strategies, with 92% of companies considering social media important for their business. But as a widely adopted tactic, many brands and marketers are finding it more challenging than ever to stand out in news feeds, grow their follower base, and maintain or [...]

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Is Bing A Thing? The Answer: It Depends

Mon, 21 Nov 2016 11:30:17 +0000

It’s no surprise that Google is the most popular search engine in the world. In fact, according to NetMarketShare, it owns over 75% of the desktop search engine market share and over 94% of mobile/tablet search engine market share.   And it’s stats like these that have SEO and digital marketing professionals everywhere focusing solely [...]

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Online Marketing News: ‘Tis Pinterest Season, Self-Serve InMail and Nutella Spreads Happiness

Fri, 18 Nov 2016 11:00:10 +0000

Holiday Marketing Campaigns: 'Tis the Season for Pinterest [Infographic] MarketingProfs reports: "People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases." Learn more from this holiday spirited infographic from Pinterest. MarketingProfs src="https://www.youtube.com/embed/7qGYXF6M7jc" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> LinkedIn Sponsored InMail goes self-serve LinkedIn (client) has opened up their Sponsored InMail ad solution to be run through LinkedIn Campaign Manager. Previously, this solution was only available to marketers with an account representative to execute these campaigns. Marketers can now self-service Sponsored InMail, targeting users by location, industry, title, and more. ClickZ How Nutella's First Branded Content Series Will Spread Happiness Nutella is spreading the happiness in their new documentary series 'Spread the Happy,' featuring 'real people and real stories.' AdWeek reports: "The release of the series is timed to the holiday season. There are four episodes total with a new one released each week on the brand's YouTube channel." Is this a new face for content marketing? Time will tell. AdWeek More Than One-Half of Consumers Prefer Social Customer Service (Report) According to a recent report, 54% of consumers prefer to access customer service through social media or SMS messaging. This is a continuation of the trend of social-first customer service. As we've seen, social connections bring about brand advocacy, with 46.7% of consumers saying that personal responses from brands strengthen their brand loyalty. Social Times Instagram Stories get better with new features While Instagram stories were once rumored to be a duplication of Snapchat's stories, they've found a surprising way to differentiate their service. Instagram stories are now allowing links for verified accounts, mentions and Boomerang -- their unique video loop. Marketing Land Google, Facebook Move to Punish Fake News Sites With Ad Rules Bloomberg reports: "On Monday, Alphabet Inc.’s Google said it’s implementing a new policy that pulls its popular advertising tool from websites that run 'misrepresentative content' although it stopped short of banning fake news from its pages. Facebook clarified existing rules that it won’t integrate or display ads in apps or sites that are illegal, misleading or deceptive." Bloomberg Technology Google expands AMP, as it presents a friendly face to publishers Google is expanding AMP -- Accelerated Mobile Pages -- to include AMP for Ads, extending to native and video ads. Google is reportedly doing this as it's a tough time for publishers, and the company wants to help secure their financial future through the open web. Data released seems to back up that assertion, as most of the publishers they surveyed, 80% or more, have higher visibility and click through rates. Digiday Facebook Reports More Measurement Glitches Ad Age reports that on Wednesday, Facebook "said in a new blog post that it had given marketers and publishers faulty numbers in a few other spots, inflating how many people visited their Pages and how long they spent reading Instant Articles." Coming out after the platforms's recent bout with faulty email metrics, this is causing some concern among social advertisers. Ad Age What were your top online marketing news stories this week? We'll be back soon with more online marketing news! Have something to share? Leave your thoughts in the comments or Tweet to @toprank. The post Online Marketing News: ‘Tis Pinterest Season, Self-Serve InMail and Nutella Spreads Happiness appeared first on Online Marketing Blog - TopRank®.[...]



Artificial Intelligence is Here: 5 Brands Implementing AI

Thu, 17 Nov 2016 11:30:01 +0000

To most people, artificial intelligence (AI) is represented in terms of robots with human-like similarities. Today’s reality is that of AI powering technologies and driving companies to complete tasks and make things easier. Companies are using AI more than ever, even for tasks that you may not consider. To understand how AI impacts your business, [...]

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11 Brain-Training Exercises for Your Content Marketing Team

Wed, 16 Nov 2016 11:30:00 +0000

Eventually, even the most creative content marketer feels drained. We start thinking of content in commodity terms: If I fill this many buckets full of words, I will have justified my paycheck for today. We churn out content that adds to the mountain of commodity content, instead of writing engaging copy that flies above it.  [...]

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5 Interesting Insights from Buffer’s The State of Social 2016 Report

Tue, 15 Nov 2016 11:30:25 +0000

What does the social media landscape look like in 2017? What networks are going to help me drive awareness, conversation and conversions? What types of content will have the most impact on my audience? Is Snapchat a good investment? As we near the end of 2016, these are likely just a few of the questions being asked by marketers everywhere. While I’d love to say there’s a magical crystal ball with all the answers out there, we all know that nothing is permanent or sure-fire when it comes to social media. But we do have some data and insights that can help. In it’s The State of Social 2016 report, Buffer surveyed more than 1,200 B2B and B2C marketers to better understand how they’re currently using social media and where they plan to go in 2017. Those who participated work for companies of all sizes and across a variety of industries. Below we offer a few key takeaways from the report as well as some tips for using those insights to guide your social media marketing efforts in the coming year. #1 - Now is the time to invest in video. Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital landscape. As a result, marketers want to create more video content, but they often don’t have the time, resources or cash to do so. In fact, according to Buffer’s report 83% of marketers said they’d create more video if they didn’t have resource limitations. In addition, 30% said they would like to focus more on Facebook video in 2017. With that said, now may be to the time to determine if video is right for your brand and audience, and aligns with your overall business goals, particularly when it comes to Facebook. “Right now, video is hot and is standing out in the Facebook News Feed. But that won’t always be the way,” Buffer said. “As video creeps up in popularity and more and more brands and individuals are sharing it, it’ll be harder to get noticed. Eventually, brands may have to pay for video reach, just as many do already for sponsored posts and ads.” As for the content of your videos, some options to consider are customer or client testimonials, product demos or how-to videos. At TopRank Marketing, each week we create an industry news roundup post that features a video of our team members discussing the latest happenings. Below is a recent example. [youtube]https://youtu.be/VkqhTqfxmSM[/youtube] Check out these resources for more video ideas: 6 Ways to Use Video to Add More Value to Your Digital Marketing Strategy Going Native: Tips & Examples for Effectively Incorporating Native Video Into Your Social Strategy Life After Vine: 5 Tips to Help Brands Move on with Video #2 - Facebook is still a leading social platform for marketers. Despite Facebook’s changes to its News Feed algorithm to favor content from users’ friends and family, and a general decline in organic visibility, marketers are not abandoning the platform. According to Buffer’s report, 93% of marketers still use Facebook for their business and 91% have dabbled with Facebook ads. Whether you’re relying only on organic reach or paying to play, you need to find a way to get your content to stand out. A great first step is digging into your website analytics and Facebook Insights to uncover the types of posts that are really resonating with your audience. Look at the kinds of posts that are driving the most traffic to your website, as well as those that are garnering the most engagement on your page. Use that information to tweak your content plan, as well as your messaging. Check out these resources to help boost your Facebook efforts: 7 Tips for Making Your Bra[...]



50 Influential Women in Digital Marketing: North Stars & Rising Stars

Mon, 14 Nov 2016 11:30:09 +0000

Having people that we can look to for guidance and inspiration is an incredibly important part of our professional development. In this post, I would like to shine a light on some incredibly talented and inspirational women that are making moves and serving as a shining examples for other digital marketers. To create this list of [...]

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Online Marketing News: Unwrapping Shoppers, Growing Ad Revenue & Millennial Loyalty

Fri, 11 Nov 2016 11:30:10 +0000

Unwrapping the 2016 Holiday Shopper [Infographic] The holiday season is undeniably important for eCommerce brands -- especially this year with a 17% YOY revenue increase. But how do holiday shoppers go about their research and purchasing? This infographic shows how users are browsing and shopping for their holiday purchases. Signal src="https://www.youtube.com/embed/VkqhTqfxmSM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Digital Ad Revenues Grow 19% Year-Over-Year in First Half of 2016, Hitting Landmark High of $32.7 Billion IAB reports: "digital advertising revenues in the United States for the first half of 2016 have reached an all-time high, scaling to $32.7 billion [...] This represents a 19 percent increase over last year’s then record-setting half-year revenues of $27.5 billion." This and many more insights can be found in their full report. IAB Facebook Releases New Report on Brand Loyalty and Millennials A recent Facebook survey of over 14k adults showed that 77% of people are considered brand loyal. 37% of those brand loyal Millennials make repeat purchases and consider themselves brand loyal, while 40% make repeat purchases but don't necessarily consider themselves brand loyal. Social Media Today Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands Sometimes, to learn the best kept secrets of expert content marketers, we must study their work. This new eBook from Content Marketing Institute studied content from 75 brands to help identify the path to content marketing success. The kinds of media studied varied from blogs and magazines to social media platforms and multichannel experiences. Content Marketing Institute Google Webmaster Blog: Mobile-first Indexing Since so many Google users are using mobile to search, yet Google is still using the desktop version of a site or page's content to determine search relevance, the folks at Google have begun experimenting with mobile-first indexing to help make mobile results more relevant for searchers. Google Webmaster Blog The Most Shared Brand Blog Posts: Length, Language, and Title Trends MarketingProfs reports: "Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven [...] Blog posts that are fairly long, between 1,200 and 1,400 words, receive the most social shares (428) per post, on average, the analysis found." MarketingProfs Facebook Shares Snapchat Attack Plan, Including a New Camera Facebook is planning to build cameras right into their existing apps, according to a recent statement from Facebook CEO Mark Zuckerberg. For example, in messenger, the camera would be more readily available, and include additional filters for users to overlay on their images. Ad Age Google Says it is Now OK to Put Content Behind Tabs Google has determined that it will now give content that's hidden behind tabs -- in an effort to improve user experience -- full weight in terms of organic search. This means that crawlers are no longer ignoring 'hidden' content as they had previously. Search Engine Journal What were your top online marketing news stories this week? I'll be back next week with more marketing news stories. Have something to share? Leave a note in the comments or Tweet to @toprank. The post Online Marketing News: Unwrapping Shoppers, Growing Ad Revenue & Millennial Loyalty appeared first on Online Marketing Blog - TopRank®.[...]



Get the Marketing Budget You Need in 2 Steps

Thu, 10 Nov 2016 11:30:46 +0000

It’s November 10th and my Christmas lights are up. To be honest, I hung them November 1st, but don’t tell anyone. The end of the fiscal year is fast approaching, and for us marketers, it’s more than holiday parties and eggnog; that means it’s time to stake our claim of 2017 budgets. In the review [...]

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7 Steps to Documenting Your Content Marketing Strategy

Wed, 09 Nov 2016 11:30:19 +0000

There is one thing that nearly 2/3rds of top-performing content marketers do, but only 13% of the least successful do. It’s a clear driver of content marketing excellence. Yet only 37% of all B2B content marketers are doing it. That one thing is to developing a documented content marketing strategy. It’s that simple. Lay out [...]

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The One Thing You Must Have for B2B Marketing Success: Be the Best Answer

Tue, 08 Nov 2016 11:30:43 +0000

While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem? A lack of insight about what makes better content. I believe that finding a solution to the “more” vs. “better” challenge starts with customer empathy. [...]

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Social Media Cheat Sheet: Tools & Tips for Perfectly Sized Social Media Images

Mon, 07 Nov 2016 11:30:40 +0000

These days, it’s no secret that high-quality images are important for any marketing strategy, particularly when it comes to social media. Images not only help brands stand out in busy social news feeds, but they also boost engagement and build brand awareness—and their importance is growing. According to a WebDAM infographic, 84% of all communication [...]

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