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Last Build Date: Tue, 17 Jan 2017 11:30:09 +0000

 



Working Together in Perfect Harmony: Digital Advertising + Content Marketing

Tue, 17 Jan 2017 11:30:09 +0000

Content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. As TopRank Marketing CEO Lee Odden likes to say: “Content isn’t King. It’s the Kingdom.” But the kingdom is crowded. According to Content Marketing Institute [...]

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5 Email Marketing Platforms for the Modern Marketer

Mon, 16 Jan 2017 11:30:56 +0000

Email marketing has stood the test of time. The first email marketing campaign was sent in the 1970’s and the early 1990’s saw the first mobile email experience. No matter how many new tactics come on the market, email is still a strong force. In fact, recent research has found that email marketing is 40% [...]

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Online Marketing News: Search Ranking Factors, 2017 Digital Trends & New Mid-Roll Ads

Fri, 13 Jan 2017 11:30:56 +0000

The Most Important Google Search Rank Factors [Infographic] Search rankings are a key consideration for many aspects of a digital marketing strategy -- and the ever-changing nature of search algorithms doesn't necessarily make it easy to determine where the most impact can be made. This infographic spells out the top 20 most important Google search rank factors. MarketingProfs src="https://www.youtube.com/embed/lCSDKHfL6Ws" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> Edelman Digital's 2017 Trends Report Edelman released their annual digital trends report and things are looking good for virtual and augmented reality, as well as programmatic digital ad spend. What else will be trending this year? The 50 page report has all the details. Edelman Facebook is Going to Start Showing Ads in the Middle of its Videos and Sharing the Money with Publishers Facebook will be showing ads in the middle of publisher videos and giving half of that revenue to the publishers whose content is showing the ad. The videos need to be over 90 seconds long, and the ads will show after 20 seconds of viewing. Recode Google Confirms Rolling out the Mobile Intrusive Interstitials Penalty On Monday, Google confirmed their penalty for sites which show intrusive interstitials on mobile pages. The penalized interstitials include popups that cover the page's main content, standalone interstitials you have to dismiss to view content, and layouts where above the fold content appears to be a standalone interstitial with the page's content underneath the fold. Search Engine Land Instagram Will Show Ads to the 150 Million People Viewing Stories Daily Instagram will begin showing video and photo ads in their Stories feature while users are swiping from one Story to the next. These ads will be powered by Facebook's ad network, and are only shown when users go directly from one story to another. Marketing Land Snapchat Is Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing AdWeek reports that Snapchat is releasing two new features directed at ecommerce and lead gen -- deep-linking and auto-fill: "For Snap Ads, which is the platform's between-stories video offering, consumers can swipe up and tap a link to be taken out of Snapchat and directly into a new app—to a playlist in a music app, or a product page in an ecommerce app." AdWeek 72% Of Marketers Say Data Analysis More Important Than Social Media Skills "A new report by ad-tech provider Blue Venn finds that 72% of marketers consider data analysis more important than social media skills," reports MediaPost. Other notable stats: 27% of marketers hand over data analysis to IT departments and 80% of large enterprises find data analysis to be a vital skill. MediaPost 71% Plan to Spend More on Digital Marketing Activities in 2017 [DATA] According to a recent poll by Search Engine Journal, 71% of people surveyed planned to spend more on their digital marketing activities in 2017, while 14% plan to spend less, and 15% plan to spend around the same. This means an increase in digital marketing investments is likely in 2017. Search Engine Journal What were your top online marketing news stories this week? I'll be back with more marketing news for you next week. For your daily dose of marketing goodies, follow @toprank on Twitter. The post Online Marketing News: Search Ranking Factors, 2017 Digital Trends & New Mid-Roll Ads appeared first on Online Marketing Blog - TopRank®.[...]



Cracking the Code: 3 Steps to Building Influence with Content Marketing

Thu, 12 Jan 2017 11:30:23 +0000

Stories like Indiana Jones, The Goonies and Sherlock Holmes have all taught us a very important (and sometimes frustrating) life lesson: If you want to find the artifact/treasure/bad guy, you have to crack the code! Even with all of the information available to us as marketers today, there is still so much mystery surrounding the [...]

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Small Business Owners: Use These Tips to Increase Website Traffic from Social Media

Wed, 11 Jan 2017 11:30:26 +0000

For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality: Facebook has an average of 1.71 billion active [...]

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Is Your Content Marketing Designed for the New Customer Journey?

Tue, 10 Jan 2017 11:30:49 +0000

Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. [...]

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20 Talented Brand Marketers to Follow on LinkedIn

Mon, 09 Jan 2017 11:30:45 +0000

Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by. With that said, [...]

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Online Marketing News: Content for Millennials & Boomers, Top Data Trends & PPC for Research

Fri, 06 Jan 2017 11:30:24 +0000

Infographic: How Millennials and Baby Boomers Consume User-Generated Content Content and recommendations from other consumers are generally considered more trustworthy than content coming from a brand. This infographic lends more credibility to that idea. Although Boomers and Millennials consume content differently, they have one key preference in common: 76% of consumers believe that content shared by average people is more honest than advertising from brands. AdWeek src="https://www.youtube.com/embed/-DjEiFW5lHQ" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> The Top Three Data Trends of 2016 Ad Age discusses the top three data trends of 2016: The customer ID movement, growth in data sharing and the location data tracking boom. What's the common thread? Collecting more data to enable greater personalization for the consumer, and to foster a better understanding of your audience, were keys strategic elements of 2016. Ad Age Goodbye Google Keyword Planner, Hello Keyword Research Using PPC Now that Google is taking away free full access to the Google keyword planner, MarketingProfs proposes conducting keyword research via a small PPC campaign rather than investing in a paid keyword research tool? Sound crazy? It makes more sense than you may think. MarketingProfs Amazon launches Digital Day, a new sales holiday for digital products According to Marketing Land, "The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black Friday for anything digital. These offerings include games, books, TV shows, apps, music and more. Some of the marketed deals include: 80% off of video games, 50% off of movies & TV and 75% off of digital comics." Marketing Land LinkedIn Changes: What Marketers Need to Know LinkedIn has made changes to improve the way you find new contacts, interact with connections, and write posts. The homepage has a new, cleaner look -- and what was the 'Profile' section is now the 'Me' section, where you can go to edit your profile, privacy settings and more. Social Media Examiner Don't Get Too Excited Just Yet About Retailers' Merry Holiday Sales eMarketer reports: "Retailers, which typically close their fiscal fourth quarter end of this month or early next month, are expected to see their critical holiday quarter profit decline 1.9% on average, according to Retail Metrics [...] In fact, 53 retailers, or about half of the group tracked, are expected to see lower fourth-quarter profits." eMarketer Google Has 5 of the Top 10 Apps in 2016, According to Nielsen Rankings [REPORT] 5 of the top 10 downloaded apps in 2016 were owned by Google: YouTube, Google Maps, Google Search, Google Play and Gmail. Google continues to be a leader on the mobile front, and of the 88% of US mobile subscribers that use smartphones, 53% are using the Android operating system. How will the Google Pixel shape these trends? Search Engine Journal 2017 Digital Marketing Plans [Report] Ascend2 reports: "While nearly one-third (31%) describe the success of their digital marketing as “best-in-class” compared to competitors, a total of 23% still consider their organizations’ efforts unsuccessful." 63% of respondents said brand websites are one of the most effective channels for their 2017 digital marketing plan, 52% say email is one of the most effective channels, 49% say social media and 31% listed organic search. Ascend2 What were your top online marketing news stories this week? We'll be back next week with more top online marketing news. Have something to share? Sound off in the comments or Tweet to @toprank. Disclosure: LinkedIn is a TopRank Marketing client. The post Online Marketing News: Content for Millennials & Boomers, Top Data Trends & PPC for Research appeared first on Online Marketing Blog - TopRank®.[...]



6 Influencer Marketing Lessons Marketers Can Learn from Journalists

Thu, 05 Jan 2017 11:30:42 +0000

As some of you regular TopRank Marketing Blog readers may know, before making my way into the world of digital marketing, I was a journalist covering the wild news happenings in a handful of Twin Cities metro towns. While I wore many hats during those days—from reporter to managing editor to social media maven—building strong [...]

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26 Essential Digital Marketing Statistics to Make Your Marketing Pop in 2017

Wed, 04 Jan 2017 11:30:37 +0000

My new favorite joke about the New Year: “I want to start a gym called Resolutions. The first two weeks it will have fitness trainers, workout equipment, everything. Then on January 15th, we turn the whole thing into a bar.” I love that joke because it hints at an unfortunate reality: Only 64% of people [...]

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20 Tips to Help You Become A More Effective & Focused Marketer in 2017

Tue, 03 Jan 2017 11:30:18 +0000

The holiday season has officially ended and while some of us are still taking down our trees and packing away ornaments, 2017 is well upon us. The break that the vast majority of marketers get at the end of the year helps us start the new year refreshed, replenished and ready to create some kickass [...]

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2017 Trends for CMOs: Ignite Content Performance with Influencers

Mon, 02 Jan 2017 10:56:32 +0000

Companies launching into new markets often spend substantial budgets on advertising and PR in order to create awareness. These investments can be significant when there is no existing affinity between the brand and the solution in target markets. For example, Orange France faced this challenge when launching Homelive, a connected home management platform for IoT [...]

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Online Marketing News: Siri vs. Google Assistant, Periscope 360 Video & Amazon Tests Product Listing Ads

Fri, 30 Dec 2016 11:30:20 +0000

Infographic: Google Assistant vs. Siri: Which is the Best Smartphone AI? Artificial Intelligence is not a thing of the future, it has become something that we rely on daily. Today’s smartphones are equipped with the latest in personal assistants, but they are not all created equal. See which one has the features that you’re looking [...]

The post Online Marketing News: Siri vs. Google Assistant, Periscope 360 Video & Amazon Tests Product Listing Ads appeared first on Online Marketing Blog - TopRank®.




The Future of Search Engine Optimization: Top SEO Predictions for 2017

Thu, 29 Dec 2016 11:30:11 +0000

In the past, the SEO battle was focused on either black hat, or white hat tactics. Black hat SEO was considered extremely aggressive and didn’t typically play by the rules of search engines. White hat SEO tactics on the other hand were typically closely aligned with search engine guidelines. Today’s world of SEO looks much [...]

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Facebook Advertising: How to Get More for Your Budget

Wed, 28 Dec 2016 11:30:38 +0000

Gather around, children, and let me tell you a story of Facebook advertising in the long-forgotten year of 2012. In that gilded age, whenever your page posted an update, up to 20% of your followers would see it in their feeds organically. It was a simpler time. A gentler time. And a time when Facebook [...]

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Mobile SEO in 2017: What You Need to Know to Prepare for the Upcoming Year

Tue, 27 Dec 2016 11:30:35 +0000

Today, most online searches happen on mobile devices, not desktop computers. The advancements in technology and the ability to always being connected has led the charge for users to consume more information via mobile devices. Since most searches now happen on mobile devices, Google is making the move to go all-in on mobile. Google claims [...]

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Content Curation 101: 7 Best Practices, Helpful Tools & Great Examples

Mon, 26 Dec 2016 11:30:37 +0000

In today’s digital world, marketers know that creating quality content is key to informing, engaging and inspiring action, as well as building authority and rapport with their audiences. And oftentimes that means creating original pieces and assets that tap into their audience’s interests, address pain points and answer burning questions. But let’s face it: marketers [...]

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Lucky 13 – Happy Birthday to TopRank’s Online Marketing Blog!

Fri, 23 Dec 2016 19:37:33 +0000

We have a lot to celebrate this time of year and I feel incredibly lucky that TopRank’s Online Marketing Blog gets to celebrate yet another blog birthday. Happy Lucky 13 Birthday Online Marketing Blog! And thank you to Ashley Zeckman for doing a great job managing our blog in 2016! I have a confession: Starting [...]

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Online Marketing News: Abandoned Carts, Email Benchmarks & 2016’s Most Popular Content

Fri, 23 Dec 2016 11:30:52 +0000

Infographic: Average Cart Abandonment Rates for Q3 2016 Why, and at what frequency, are users abandoning their online shopping carts? Many folks are abandoning carts simply because they're just looking or researching -- 34% to be exact. 23% are abandoning carts because of issues with the cost or time required for shipping. ClickZ src="https://www.youtube.com/embed/fgoDgBl7414" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"> 3Q16 Email Marketing Benchmarks and Trends Marketers sent nearly 20% more emails in Q3 of 2016 than in the same period of 2015. However, click through rates were 12.5% lower. This could be due to the rising share of mobile 'clicks' to marketing emails, meaning that the emails we send to our list need to be mobile-friendly and actionable from a mobile device. MarketingProfs 2016: A Year of Great Content Marketing in Review The 15 most shared marketing articles of the year taught us some key lessons: Content that's controversial is shared more frequently on social, thought-provoking questions appeal to the minds of marketers, and influencer emphasis makes a world of difference for amplification. Search Engine Journal 51% of US adults have bought something online via their cellphones [Pew data] Marketing Land reports: "The latest e-commerce report from Pew Research Center offers new data on how shoppers are using their cellphones, and not just for product research but also for purchasing. A survey of almost 4,800 US adults conducted in late 2015 shows that about 80 percent have bought something online, and just over half of all US adults have made a purchase via their cellphones." Marketing Land 53% of Women Made Purchases Due to Influencer Posts (Survey) A recent survey showed that 53% of women surveyed made purchases based on influencer posts. More than 60% said that the influencer content needed to be authentic in order to drive them to purchase. 61% of women surveyed preferred to engage with influencers on Instagram, with Facebook following closely behind at just over 50%. SocialTimes Facebook Will Fact-Check Its News Feed and Shame Fake Posts With 'Disputed' Tag The next phase in Facebook's war on fake news has arrived. The social platform is now fact checking, through third party sources, the news articles posted on their site. Posts that don't measure up to their factual standards will be called out with a prominent 'disputed' tag. AdAge Marketers to Boost Influencer Budgets in 2017 Influencer marketing is quickly becoming a staple to a successful digital marketing campaign, and that shift is being reflected in 2017 marketing budgets. eMarketer reports: "According to November 2016 research, nearly half of practitioners said they plan to ramp up budget for influencer-focused campaigns in 2017." eMarketer 65% Of Connected Device Owners Open To IoT Advertising MediaPost reports: "For brands and marketers, the Internet of Things is going to lead to new ways of advertising and many consumers seem OK with that. For example, of those who own any IoT device, the majority (65%) are receptive to IoT advertising. The receptivity to advertising differs based on which device." MediaPost What were your top online marketing news stories this year? We will be back next week with more online marketing news. Stay in the know every day of the week and follow @toprank on Twitter, otherwise we'll see you next week! The post Online Marketing News: Abandoned Carts, Email Benchmarks & 2016’s Most Popular Content appeared first on Online Marketing Blog - TopRank®.[...]



The Future of Influencer Marketing: Top Predictions for 2017

Thu, 22 Dec 2016 11:35:20 +0000

The buyer journey has changed, and will only continue to evolve. Clean funnels that marketers used to use to determine their digital marketing strategy are a thing of the past. Today’s consumers can take many different paths (at their own pace) to discover the products and solutions that work best for them. This can create [...]

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