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lisasimpkins
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Preview: Lisa Simpkins-Education
Lisa Simpkins-EducationInternet marketing tips,business articles,videos,business resources and free internet marketing tools.Internet marketing can be stressful when not knowing what to do or where to start.I will be placing business resources and other helpful marketing material in the blog.There will be information placed for the new comer and the well seasoned marketer.Last Build Date: Fri, 20 Nov 2009 02:35:39 +0000
Team building is very important when it comes to managing people. People are simply more willing to … Wed, 18 Nov 2009 18:19:00 +0000 Team building is very important when it comes to managing people. People are simply more willing to work together, when the atmosphere encourages it. For many organizations this is quite necessary for the business to run well. When everyone gets along, things just go better. They provide better service to the customer. They work together to deliver satisfaction with smiles. They also help to promote employee retention. Customers are happy, employees are happy, and the world is now a better place, right?Team building is anything but simple. It is not something that can be done overnight. Nor is it something you can force people to do. So, how can you effectively build your team to encourage them to bond and develop working relationships that are positive? There are many things that you can do. Here are some ideas: • Set the example yourself. As the leader of the team, it is up to you to provide a good relationship with your team players. You want them to feel comfortable with you as well as with others. Don’t favor some and don’t become too friendly either. • You can encourage relationships to work by fostering a teamwork style. Make sure that the goals are established and that each team player is aware of them. They should know that you want a team work environment that is what you are looking for in your employees. • Also, provide them with opportunities to get to know each other. Take the team out to dinner on you. Encourage them to talk about their families and lives so that they can bond.When team building is successful, there are many things that can happen. Not only will the business run better, but you can foster good qualities in individuals to come out. You can have a bond of trust and reliance with your team. Team building is an exceptional quality that you should encourage in some form or another with your team.. Lisa Simpkins Skype: lisa.simpkins Marketing Center
Streaming video for your website Sat, 14 Nov 2009 19:18:00 +0000 When considering streaming video for your website, you need to look at all the different ways in which a person can benefit from either viewing or offering streaming video. This is a very popular method of being able to view information and videos on the internet, and there are many reasons for this. While some people offer the ability to download certain materials and video clips from their website, other people are able to offer streaming video from their website in order to help capture the attention of the individuals that are interested in viewing it. First of all, an individual can take up less memory on their website by offering streaming videos.Offering individuals to download your videos from your website may cause the site to run slower if many people are downloading all at once. When a site or a video is especially popular, this is a good thing when it comes to the video, but it could be a negative thing when it comes to the website from which the video is available. However, this is not the only way in which an individual is able to benefit and proper from being able to offer streaming video from their website to the viewers of the website. More benefits are in store for these individuals, as well as for the individuals that are able to utilize the website for their viewing pleasure. Streaming video takes up less time when it comes to playing the material in most instances, so many people prefer it to downloading the material. Streaming video for your website can be played almost immediately, much like an individual can turn on their television and see the channels immediately. There are some times in which an individual will need to wait very momentarily in order to watch the video simply because the media player and the host server need to establish a connection, and then the video needs to be buffered, but then it can be played quite easily. Meanwhile, the process of downloading a video can take a longer amount of time since the individual will not be able to play the video at all until it is completely downloaded and the individual has located the file on their computer. Depending on a person’s connection to the internet, the time of this process will vary greatly. However, compared to streaming video it is in most cases slower than the streaming video is when it is offered on a website. As a result, there are many people that are interested in being offered the chance to view streaming video off of a website as opposed to being able to download a video off of a website and then having to find the file and play it from another media player. It is much less complicated to just play the file on the website, and it often takes much less time to complete this action when compared to the other available options of viewing or playing a particular video or file. YouTube
Tracking the Results of Internet Marketing Sun, 08 Nov 2009 22:31:00 +0000 As with any marketing campaign you may run to assist your business, it is important to track the results of your Internet marketing campaign. This should be done on a continual basis so you can ensure the strategies you are utilizing are working. It can also help you to determine when a strategy is not working so you do not continue to invest time and money on a strategy which is not beneficial to your business. This article will discuss some of the options for tracking the results of your Internet marketing campaign.Business owners who use banner ads have a simple way to track whether or not their banner ads are effective. This is possible because they can place code in the banner ad which will supply them with feedback each time a user clicks on the banner ad. This information is transmitted to the business owner so he can evaluate which of his banner ads are generating the most interest. If the business owner is currently using two different styles of banner ads on comparable websites he can use this information to determine which design is most effective. This is important because if one style is significantly more effective than the other it might be worthwhile to convert all of the banner ads to this style or to make changes which will make the two different styles more similar. If the business owner is using the same banner ad on a number of different websites, the feedback can help him determine which websites are generating the most traffic for him. If he determines some websites are not generating a great deal of traffic it makes sense to discontinue the banner ads on these websites as they are not cost effective. Business owners who utilize affiliate marketing during their Internet marketing campaign may also be interested in tracking the results of their affiliates. This is necessary because affiliates are often paid according to the results they generate but it is also useful for determining which affiliates are most successful. This information can be useful if different ads are running on different affiliate websites because it can be an indication of which websites are most effective. Tracking the results of affiliate marketing is similar to tracking the results of banner ads. You can place code in the ads which appear on the affiliate’s website to provide you with feedback each time a user clicks on the ad. Another way to evaluate the results of an Internet marketing campaign is to simply closely monitor your own website traffic and sales. This is especially important when it is done in consideration with the type of marketing you are currently running. For example if you launch a new banner ad campaign with ads appearing on numerous high profile websites concurrently, you may notice an almost immediate increase in website traffic and sales. This information most likely indicates the banner ads are successful. However, the problem with using this type of evaluation is it does not pinpoint successes or failures. If you launch your banner ad on five different websites at once you may notice an immediate increase in traffic and sales but will not be aware which websites are the most effective. For example, your advertisement may be running on five different websites but only one of these websites may be attracting attention for your business. Similarly if you are running several different styles of ads, some styles may attract more attention than others but you will not be able to differentiate simply by evaluating your website traffic and sales. The other four may only be generating minimal interest in your products or services. If you wish to use this method for evaluating the feedback on your Internet marketing efforts, it is worthwhile to only make one change at a time so you can more accurately determine what is working and what is not. Alternatively you can ask customers to fill out a survey stating where they saw your advertisement so you can solicit feedback on your marketing efforts. Trackle[...]
The Use of Forums for Viral Marketers Sun, 01 Nov 2009 21:32:00 +0000 Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many viral marketers go into forums with the intention of marketing products or other services, their actions and attitude unwittingly causes the exact opposite of the desired effect.Forums aren’t marketplaces but when used that way, the viral marketers’ actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention moderators who can close them from the site with the click of a button. In order to be effective, this kind of marketing carries a certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the forums. Not only does that mean be apart of the forum regularly, but it also means developing a good relationship with both other members and the moderators, as well as taking an active interest in helping other people. Of course, it also means abiding by and all rules that exist. By doing that, one can develop a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this. This type of viral marketing has already suffered some abuse and because of this, many forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive viral marketers. One forum grants .sig files only after a member has created 100 valid posts and another has disallowed ads in sig files altogether. Viral Marketers must respect that the purpose of a forum is to be a website to exchange ideas on a given topic. It is not there to advertise products or services. By staying on the topic and posting questions and answers, a marketer’s reputation will grow and this creates the potential for sales naturally. In order to be successful using forums to do viral marketing there are some things that are required. Do Your Homework: Prior to joining any forum, you must do some research.As a viral marketer becomes a regular member, they will hopefully develop a good reputation and without saying a word about their promotion, those who are interested in their product will approach them. Warrior Forum
Search Engine Optimization and Advertising Wed, 28 Oct 2009 15:41:00 +0000 In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines. SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future. In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages. Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose. Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place the[...]
Soople-easy expert search- Mon, 26 Oct 2009 01:19:00 +0000 Soople is an early English dialect, which means 'to soften, make supple'.That's exactly what I envisioned for this site ; a site that softens all the fantastic advanced functions Google offers. This site is meant for all those who are not yet familiar with all the possibilities of Google and all the required syntaxes. For instance, one can specify a search by one particular site or filetype( word, excel, powerpoint and pdf) or an imagesearch by size and type. Furthermore there are many useful tools Google offers; search in the latest news, look up definitions or use Google as a phonebook. And last but not least, the Calculator. This amazing tool let's you do all kind of (very advanced) calculations. Soople has added the unit-converter, which is based on this calculator, for the conversion of all the commmon units/measures (meters<--->yards). Quite supple, if you ask me. Have a lot of Google-fun Soople is in no way affiliated with or endorsed by Google Soople
Listening: An Online Business Skill To Increase Consumer Demand Thu, 22 Oct 2009 00:56:00 +0000 Listening: An Online Business Skill To Increase Consumer DemandIt used to be that only certain professions and businesses had to really listen closely with empathy to their client's needs. Retail businesses in more prosperous times weren't in the business of playing counselor, coach, or advocate. That's all changed as consumers around the country are struggling with a bad economy, causing them to change their previously unquestioning consumer mentality to one of careful frugality. In an environment like this, the only way to customize your marketing and business strategies is to pay close attention to your customer's needs and try to meet them. The Big Three Components of Consumer Demand Many of the issues that customers are going to face in this recession are the same: Reduced income, increased expenses, and solutions that don't meet their immediate needs. As we know from business theories, consumer demand is comprised of three components: Income level, personal preference, and price. There is not much a business can do about customers’ falling income levels. There are some things that can be done with pricing; however, downward pricing can create a risk to the bottom line profitability of the business, so the only other way to influence consumer demand is through preference. Retailers Phasing Out Choices It makes sense for big retailers who must carry inventory to phase out choices that aren't in wide demand and to cater to mass tastes. That's where online businesses can have an edge in this economy as they can offer the choice without necessarily inventorying it. If they listen to many of their customers who are having difficulty finding a particular solution that can only be bought online, they can offer this and raise the demand for their services by using this strategy. Understand The Nature of Consumer Demand Yes, people will have less to spend and become more frugal, but this doesn't mean that consumers will naturally gravitate to the cheapest choice. In fact, value becomes more important as the length of the recession is anyone's guess. A purchase that lasts longer is of better value than a great product that crashes, breaks, or looks worn a few months down the line. Consumers are becoming more sophisticated on buying not only things that solve their personal problems and preferences, but they are now demanding that they stand up to the test of time. If you can meet both of these needs, you will have clients for life, long after this recession is over. Lisa Simpkins
E-books and Affiliate Programs Thu, 15 Oct 2009 18:35:00 +0000 Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links. Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly. Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial. Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals. Over 130 free E-book downloads with PLR,Resell or Giveaway Rights.
Effective Communication Skills: Sending Your Message Mon, 12 Oct 2009 20:04:00 +0000 “I know you think you understand what I said. But I don’t think you understand that what I said is not what I meant.”Effective communication is key to getting our messages across to others both at work and in our personal relationships. It maximizes the impact of our message while minimizing misunderstanding and defensiveness. 1.Clearly own your messages by using "I" statements, such as "I feel...". Personal ownership includes taking responsibility for the ideas and feelings that you express. People disown messages when they use phrases such as "most people..." or "you know...", which can lead others to become defensive when they think you are talking for them. 2.Make your messages complete and specific. Include all information the other person needs to understand you, such as assumptions you are making, intentions for telling them, etc. For example, don't just say, "I want you to change", be specific about what you mean by change, in what ways. 3.Ensure your body language matches what you are saying. Face the person; maintain eye contact, pay attention to the tone and level of your voice. People respond to our non-verbal communication more than our verbal because non-verbal messages are stronger and more accurate of our feelings. We can hear what we say, but not always see what we do. 4.Ask for feedback concerning the way others are perceive your messages. Ask them what they heard you say and what meaning they attached to it. 5.Right time and right place. Find a time and place that works well for both people involved. When someone is rushing out the door to catch a bus or when they are getting ready for bed after a long busy day may not be the best times to have a conversation. Discussing private issues in the busy lunchroom or in the elevator may not be the best choice of locations. 6.Think before you speak. Decide what you want to say before you speak. Think it through. How might the other person respond? What is your intention? Is it really what you meant to say? 7.Ensure you have the other person’s attention. Wait until they are off the phone or until the TV is turned off. Ensuring you have eye contact helps you to know that they are paying attention to you. Google Wave is an online tool for real-time communication and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps, and more. Google Wave
Who's Blogging What Thu, 08 Oct 2009 19:05:00 +0000 Social Media* How to Mobilize Your Social Media [Ad Age]* LinkedIn Launches Profile Bookmarking [ReadWriteWeb]* 15 Online Press Release Distribution Sites [SitePoint]* Facebook Fan Pages: the inside interface [Techwag]* HOW TO: Integrate Facebook With Your Blog [Mashable]* Tweetmeme Adds Analytics To Make Sense Of Twitter Links [TechCrunch]* 7 Ways to Make StumbleUpon More Useful for Small Business [Nureach Global]* Facebook design refreshment in the works (Screenshots) [Next Web]* Social Media Has Direct Influence on Brand Search [Marketing Charts]* 7 Considerations for Tracking Social Media Success [Top Rank]Search Marketing* Reunifying duplicate content on your website [Google Webmaster Central]* Free Tools for Monitoring Hot Search Trends [Adam Sherk]* Basics of User Generated Content for Search Engine Optimization [Online Marketing Blog]* 2 dead simple ways to optimize your Adwords campaign [CDF Networks]* Learn more about robots.txt (Video) [Matt Cutts]* Using the Google Keyword Tool for Quick Pay-Per-Click Campaigns and SEO [Palatnik Factor]* 10 Last-Minute SEO Tips For Holiday Shopping Season [Search Engine Land]* Is It Possible To Optimize PDF Files? [Search Marketing Standard]User Experience* Design and legibility: 7 tips for high ad readership [Direct Creative]* Increasing Conversions Through Better Usability [Outspoken]* Which Content Management System Is Right For Me? [BurnSEO]* App Developers Driving Facebook Page Fans Through Fan Box Interstitials [Inside Facebook]* Minimizing Complexity In User Interfaces [Smashing Mag]* Elements of top-notch B2B website design - a checklist [B2B Web Strategy]* ComScore: Most Clicks Come From 'Natural Born Clickers' [Mediapost]* Create Online Surveys: Guide To The Best Free Services [Robin Good]Email Marketing* 10 Great Email Opt-in Field Examples in Footer [ProImpact 7]* The Inside Scoop on E-mail Subscribers [Website Magazine]* Email Open Rates Continue To Rise [Mediapost]* How to Create Email Newsletters That Work [Stream Send]* Integrating mobile marketing with email: iPhone [Style Campaign]Analytics* Storytelling: Actionable Insight from Analytics [Top Rank]* Gauging true performance with cross-media analytics [Adotas]* Data Warehousing Analytics Data and the Universal Tag [SEM Angel]* Analytics For 404 Errors [Anil Batra]Radar Screen* A Twitter News Portal [Buzz Networker]* Google launches AdSense for mobile phones - reveals 'high-end' strategy [Venture Beat]* Revealing Google's Stealth Social Network Play [Jeremiah Owyang]* Latest Data on Facebook's US Growth by Age and Gender - October 1, 2009 [Inside Facebook]* Understanding Generation Y through Social Media [Ogilvy Fresh Influence]Who`s Blogging What?[...]
Knowing Your Data Is Safe Mon, 05 Oct 2009 17:31:00 +0000 All companies of today make great use of the technology available to them and rely on their data. Most businesses however, don’t have the budget to invest in network storage or large servers, which is what the bigger companies use to transfer information and create a backup of the information they rely on to carry out their operations.Smaller businesses have a limited budget. When most encounter a disaster they never seem to recover, normally going out of business. Past disasters such as 9/11 or the dreaded hurricane have showed the importance of backups and disaster planning. Companies that thought things out and protected their data survived these disasters, while those that didn’t went out of business.There are several ways that you can protect your data and keep it safe. One of the most popular and easiest ways to protect your data is with a server. Servers are great for both large and small businesses, and protection the data for your business. They can tend to get expensive though, with the most popular server, Microsoft, starting out around $3,000. Unlike other options, servers provide you with a safe and secure system to store all of your corporate data. You can set the permission of your files to prevent any unauthorized access, to keep your files safe. When using servers, most of the loss comes from either accidental deletion or employees that are upset with corporate management and decide to get into the server and erase files.When using a server, your data will be stored in one central location, and not spread around over different computers in your network. Servers are very user friendly, and keep your files neat and tidy - in one location. This way you don’t have to go looking all over the place for your data, you can look in the server and find everything you need.Another way to keep your data safe is with CDs, DVDs, and even external hard drives. If you are using any of these methods, you should always do a backup of your information at the end of every day. With disasters being completely unpredictable, backing things up every day will ensure that you are protected if something should occur. If you are backing things up to CD or DVD media, you should always put the discs in a safe and secure location, preferably a fireproof safe. This way, if the office should catch on fire, you’ll have your backup discs protected. You should always add your new backups to the safe at the end of every working day, so you’ll have them tomorrow if you need them.You can also store your data and information offsite as well. This is a highly recommended option, as you pay a flat monthly fee and a company stores your information. Most have secure vaults and servers for your data, which ensures protection from unauthorized accidents or hazards. You don’t need to worry about your data when using these services, as they will do the protection for you.No matter which method you use for protecting your information, you should always make sure that you have a plan. Corporate data is very important and essential to success, which is why you should look into immediately if you don’t have a plan already. If you know your data is safe and protected from hazards and unauthorized access - you’ll have the peace of mind in knowing that your data will be there each and every time you need it.Lisa SimpkinsWhich Backup Solution is Best for You?[...]
Sokule Fri, 02 Oct 2009 18:17:00 +0000 We've created an entirely NEW FREE Social Networking community that posts your tweets on Sokule, Twitter and 40 other top sites instantly -- while putting MONEY in YOUR pocket! It's just like Twitter, only 10 times better.SokuleWe call our community SOKULE -- as in "So KULE for Business!"Why is SOKULE the next BIG step in the social networking revolution?For starters, SOKULE is Twitter MONETIZED.That means instead of just posting to Twitter and gaining followers, you EARN CASH when your followers upgrade -- and when you see ALL that SOKULE has to offer, upgrading is never a problem!SOKULE's innovative Affiliate Program means EVERY time anyone in your audience switches from a FREE account to one of several enticing paid accounts, you earn fat 20% to 50% commissions.Now just imagine your thousands of followers - we call them "Trackers" - reading your messages - called "squeeks" - and upgrading by the droves. That's some real cash!Track right over to...SokuleHere, in a nutshell, is why SOKULE is SOOO-COOL!* Your squeeks are posted on Sokule, Twitter, and 40 other TOP Social Networking sites INSTANTLY! Your friends and followers will never miss a word you have to say.* Paid members are NOT limited to short tweets, your squeeks can be up to a whopping 500 characters long, enough space to really say something important!* You can include LIVE clickable LINKS on your profile page!* Share up to 5 of your photos in your profile!* Schedule posts to go out at specific future times. That means you can be on vacation and still look like you're a SOKULE posting pro!* PLUS, Sokule lets you instantly invite all your Twitter followers to join you on SOKULE!Have we sparked your interest? SokuleI hope so. SOKULE will be the most exciting technological innovation to hit social networking this year. Make sure YOU are part of the excitement that is building web wide.Lisa SimpkinsExcited Sokule SqueekerSokule[...]
Why you should write articles to promote your business Thu, 01 Oct 2009 04:28:00 +0000 Writing articles can do all of these and more. You can vital get exposure for your web site, or the product / service you are promoting by writing articles.This will not happen over night, but if you write one article a week the number of links you can build up for your site will grow steadily, and each one of those links helps you become more visible on the internet, helping your potential customer base find you rather than your competitors.Why go the all the trouble of writing and submitting an article, well these are some of the benefits of submitting articlesIncreased number of back-links to your website You can target different keywords and key phrases. Ge links back to your site from your article content. Authoritative back-links - establish yourself as an authority on your product or service. Increase traffic to your website.Increase your search engine position.Why we need to Write and Submit Articles?1. Free advertisingPromoting your web site by writing and submitting articles is the best way of creating more visibility for your website, product or service. It is free to do and all it takes is your time to write the article. How often do you get the chance to advertise your business free of charge and at such length?2. It isn't hard to write an article about something you know as well as your own business.Writing an article about your business is not that hard, after all you talk to your customers about every time you have a conversation with them, so why not make a few notes about the these conversations and then turn it into an article.3. Increase the links to your website.Once you have published your article you will immediately gain incoming links to your site making it more visible on the web and in search engines, an article about painting equipment from an artist would be considered to be highly relevant by the search engines.4. Establish yourself as an expert.Giving your opinion and views, especially when backed up by facts and figures set you up as an expert in your field.5. Articles last longer than adverts.Article you have published in directories will be around for a long time, so an article you wrote two years ago comparing the qualities of different oil paints will still be driving traffic to your website today.6. Multiple links from one article.Articles also encourage others to promote you and your website by using your article, including the link to your site, on their web site, or blog, another way to increase traffic to your siteAnd did I mention that it's free!Grab 6 out of the top 10 search results by Using http://AutomaticBookmarking.com To Submit Your Pages or Blog Posts to Dozens of Social Bookmarking Sites in Minutes.Social Bookmarking[...]
Likaholix Mon, 28 Sep 2009 16:39:00 +0000 ![]() You can easily share, discuss and discover your likes with people you know on Likaholix. You can like anything from a great book you have read,your favorite websites to your favorite food to some art work that you love. Share your likes easily Our auto-suggestion feature makes it really simple to like stuff. Just start typing the name of the item you like and it will show up as an auto-suggestion. If you want to like something not in our auto-suggest list you can do so by simply continuing to type whatever you want. We provide you a list of relevant links to select from. You can easily add pictures and videos to your like. Discuss your likes with people you know You can comment, like and bookmark your friends' likes. You can easily find your Gmail and Facebook friends who are already using Likaholix. Discover new likes based on the people, items and topics you like Likaholix provides you with personalized recommendations based on your likes. Showcase all your likes on your mylikes page Your likes are arranged by topic and are discoverable. You might be into restaurants and wine ... ... or you can like geek chic fashion :). Likaholix is a fun and easy way to share and discuss your likes and discover new ones with people you know. You can like anything from a great book you have read to your favorite food to some art work that you love. We have found that recommendations from friends, whose tastes, you trust are usually much better than most reviews on the web. Most people, when they are out on social occasions with friends, find themselves exchanging notes and discussing things that they like. We hope to bring the same experience online with Likaholix. Likaholix serves as both a self-expression and a recommendation tool. We provide personalized recommendations based on the people, topics and items you like. *Make Your Own Lists of Likes *Donate Your Earning to Charity *Connect with Like Minded People *Share Your Likes with Twitter,Amazon, Friendfeed,Faceook &Yelp Likaholix
Create Interactive Widgets in Seconds Thu, 24 Sep 2009 21:38:00 +0000 Pull in videos, pictures, and updates from hundreds of sources instantly.![]() Publish Your Updates Everywhere One click updates everything: Facebook, MySpace, iPhone, Twitter, Websites, Blogs, and more... ![]() Get Analytics & Reports Measure and track your impact across the web. Dipity
7 Goal Setting Steps Thu, 24 Sep 2009 21:28:00 +0000 The three keys to living without limits have always been the same. They are clarity, competence, and concentration. Goal setting will help you live without limits. Learning how to set goals is an art. Learn why setting goals is a necessity. Here are 7 Must-have conditions to set goals.1. State your goal in positive terms.People often set a goal in terms of what they don't want! "I don't want to smoke, to be angry..." It's "what I want to do or want to be" See the difference? Hear the nuance? Are you ready to state positively every goal you want to achieve?2. Make sure the goal can be self-initiated and maintained.The goal doesn't depend on the attitude of your neighbor, on the behavior of your wife or family. The success of your goal must depend on you, and you alone.3. Your goal must be sensory specificHere comes the importance of clarity. The clearer the picture, the more compelling and the more attractive it is, the greater the drive to reach your final destination. Act as if the goal is already achieved. Make a very clear image, in rich details, and you will be so enthusiastic that you will automatically attract the solution.4. State the context of the goal."Where and when will my goal be achieved?" The answer can be obvious for some goals but not at all for others. Try to be as specific as possible.5. Run a Quality Control check on the goal to ensure balance in all areas of your home/work life.Above all, you don't want to lose your balance. When you run this 'Quality Control Check", you play a win-win strategy. Everything is one system and the whole system must win. You will find peace of mind in knowing that you are in harmony with the system. Step back and look at all areas of your life. Is your goal worth it?6. State the resources needed to achieve the goal: what is the price to pay?There is always a price to pay, for everything. There is always some kind of sacrifice to make when you set a worthy goal. In this step, you will define all that you will need, in terms of time, money and energy.7. State the value and the consistency of the goal.Why do I want to reach this goal? Why is it important to me? Is this goal in harmony with my vision, beliefs and values? Answer these questions. If you don't seem to be satisfied with the answers, maybe you should change your goal. Set a new goal until you feel it is in harmony with your passion, vision or mission.When you properly set a goal with this model, two important things occur. First, you are in total harmony with your vision, belief and value systems because your entire "You" agrees and offers no resistance. Second, you are programmed to succeed. Indeed, your very (whole) neurology and physiology are both instructed to drive you towards obtaining your desired goal. You're totally focused.Again, The three keys to living without limits have always been the same. They are clarity, competence, and concentration. When you set crystal clear goals, and you respect the 7 must-have conditions, you can literally live without limits, can't you?Goal Setting[...]
Forms of Income from the Internet Sun, 20 Sep 2009 01:20:00 +0000 Are you excited in being involved in the new forms ofincome from the internet? If you are, you must relaxand think straight because you can’t afford to makemistakes, especially if you want to make it big on thenet. Find a fresh new idea that you can use to createan income opportunity online and make sure that youcreate your own business plan to ensure your success.Before starting an online business, you must devise abusiness plan. This is very important because it canlead to your business’ success or downfall. Whetheryour business idea is new or just an innovation of anexisting one, you will need a business plan. Start theplan with a mission statement or a description of yourbusiness. Make a summary and after that, you canalready identify your business objectives and aims.After that, it is now time to start making themarketing plan. This is a bit hard but you will needit to address the business specifics.When you’re already developing the business strategy,you need to consider these things:• Target market. Since the business is based online,you will need to generate traffic to your site. Yourtarget market refers to the customers that will bevisiting your site. Target markets can be mothers,business executives, teens, older adults, and evenkids.• Consider competition. Competition is one thing thatyou have to give much attention if you want to succeedin the online business that is why you need to come upwith a product or service which is different butuseful. If your product/service is similar to others,visit their site and analyze the costs as well as thenecessary marketing strategy. Identify yourcompetitor’s weaknesses and improve yourproducts/service based on them.• Know the various ways to effectively advertise yourbusiness. You should have knowledge about thedifferent methods to advertise the business. Learnmore about the importance of search engines, bannerads, blogs, and articles. You can use these tools toadvertise your product/service to the whole world.• How much are you going to price yourproduct/service? You will have to go back with thecompetition in the market. Your price should not betoo high nor too low; it should be affordable tocustomers but at the same time, give you enoughprofit. Put yourself in the shoes of your customersand study the existing market prices of relatedproducts/services.• Shipping method. Since the business is on the net,you can expect customers from different parts of theworld. Post the shipping details on your website in aclear manner. If your products are valuable, youshould get shipping insurance especially if you needto ship outside your country.• Mode of payment. Most online businesses acceptcredit cards and if you choose this option, you willneed to decide between merchant accounts or thirdparty processing centers. Some online businessesaccept money order or checks; will your businessaccept them too?A business plan is vital to all new forms of incomefrom the internet. It is the only way to ensuresuccess. Start developing your business plan now. Takeyour time when developing the marketing plan becauseit is the most important part of the entire businessplan. After creating the plan, you can now start withthe income opportunity you’ve chosen.Lisa SimpkinsSmall Business Planner[...]
Don’t steal my information Tue, 15 Sep 2009 18:35:00 +0000 It’s important to take the precautions to protect you and your products from information theft these days, because it’s getting easier and easier for people to share digital products. Information theft is a type of computer security risk and it’s defined as stealing an individual’s personal or confidential information. When this is stolen this can cause as much damage, or possibly more then hardware or software theft. Business or home users are both at risk of information theft. One example is a malicious individual stealing credit cards so they can make unauthorized purchases on another person’s account. If information is transmitted over a network then it has a very high chance for malicious users to intercept the information. Every computer in the path of your data can see what you send, and they can also see what you send. A lot of companies try to stop information from being stolen by applying some user identification and authentication controls. These constraints are best for protecting computers along a company’s premise. However, to protect information on the Internet and on networks, companies use a handful of encryption methods. Encryption refers to the process of converting data into an unreadable form. One type of encryption software is Obfuscated code which is a programming language that is extremely hard to read. Encrypted data is like any other data because you can send it through a lot of options, but to read it you must decrypt or decipher it into a more readable form. Throughout the encryption process, the unencrypted data or input is known as plaintext and the encrypted data, or output is known as ciphertext. To encrypt information, the programmer converts the plaintext into ciphertext using some type of encryption key.An encryption key is the programmed formula that the person who receives the data uses to decrypt the ciphertext. There are a variety of encryption or algorithm methods. However, with an encryption key formula, you will be using more then one of these techniques. Some business use available software, while others develop their own. When an individual send information online such as through an email for example, they will never know who might intercept it, or to whom it could possibly be forwarded to. That’s why it’s not such a good idea to send confidential information online. However, an individual can help protect themselves by encrypting the information, or signing it digitally. Some very popular email encryption software is known as Pretty Good Piracy (PGP) and Centurion Soft Secure Protection. Pretty Good Piracy is known as freeware, which means that individuals can use it for their personal needs but not for commercial purposes. You can download this for no cost at http://www.freewarehome.com/ and by clicking on the security tab then Encryption.A digital signature is a type of encrypted code that a individual, website, or company pastes to an electronic document to make sure that the individual is who they claim to be. The code will most likely consist of the user name and a hash of usually part of the message. A hash is a type of mathematical formula that generates content from a specific message, so it is different from a message. The recipient will have to generate a new hash from the received message and compares it from the one with the digital signature to make sure that they match appropriately. The main purpose behind using digital signatures is to make sure that it’s not a deceiver participating in the transaction.So, digital signatures help narrow down e-mail scams. A digital signature can [...]
About Social Bookmarking Sun, 13 Sep 2009 05:12:00 +0000 Social Bookmarking ButtonSites like Del.icio.us and Stumbleupon are the frontrunners of the social bookmarking concept and have become very popular among Internet users. They offer very convenient ways to save and share bookmarks on the Internet. Internet users are able to access their personal bookmarks from any computer. Social bookmarking sites also allow users to organize very large numbers bookmarks and share them with other people. And as users bookmarks useful sites, the same site may be bookmarked by many users depending upon its popularity, this would also let new users check out the most popular sites based upon popularity. In effect sites could be ranked with the help of social bookmarking.Though it is only in the recent few years that social bookmarking has gained popularity, the concept itself is not new. It has been there since 1996, and that’s a pretty long period, considering the speed at which the Internet is evolving. Social bookmarking came into being with the launch of itList in April 1996. It allowed users to have private as well as public bookmarks. With itList paving the way the next three years saw the launch of a number of other online bookmarking services like Blink, Backflip, ClickMarks, Clip2, and Hotlinks among many others. They added more features like the provision of folders for managing bookmarks. Some services and software also featured automatic sorting of bookmarks into appropriate folders. Blink featured browser buttons to save bookmarks, while Backflip allowed the users to sent their bookmarks through email.Though the services and software were innovative and helpful, they lacked a viable model for generating revenues. This led to the closing down of most of these pioneers of social bookmarking tools when the dot-com bubble burst. The founder of Blink observed that he did not think that the reason for their failure was that they were ahead of times. The actual reasons probably had to do with product design and approach.The term social bookmarking was coined when del.icio.us was established in 2003. It did not take long for del.icio.us to become popular. Within a year it was being used widely. Following del.icio.us a number of similar services were launched. They came with variations on the basic concept of social bookmarking. There were Connotea and Citeulike which were also referred to as social citation services, Stumbleupon which is a recommendation system along with Furl and Simpy.Social bookmarking has become so important that IBM Lotus Connections launched its own service in 2007. It was called Dogear and meant for businesses. Further evolution of the concept led to the formation of sites like Digg, Newsvine and Reddit which offered services that where similar to social bookmarking but were used for managing ‘social news’.However there are downsides to social bookmarking services, which have been aggravated due to their popularity. For example, tagging suffers, due to the absence of a well defined and standard key word vocabulary, since the tags are provided by users they often contain spelling errors many times tags may not be clear in their meaning.On the positive side there is much traffic to be gathered from social bookmarking through tools and software such as LetsGetSocialNow.com. If you use wordpress social bookmarks simply use our script to add social bookmarking buttons to your Wordpress blog!Grab One For Your Blog or Web Site (Free):Today this article will focus on how to find a business niche that is underutilized which you can use to your advantage. By finding a niche starving [...]
3 Reasons Why Adsense Is Essential For Content Sites Thu, 03 Sep 2009 18:09:00 +0000 To know why Adsense is essential for your content sites is to know first how this works. The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted. With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.Adsense is all about targeted content, the more targeted your cont[...]
Why You Need A Business Entity Thu, 27 Aug 2009 14:50:00 +0000 When starting or expanding a business, many owners wonder if they should form a business entity and, if so, which one they should use. There is a wide variety of information and "pitches" being made on the Internet regarding the benefits of certain entities versus others. When you cut through the flak, however, the primary reason for forming a business entity is to create protection from personal liability arising from your business activities.It is well established that up to eighty percent of businesses will fail in their first two years. Many of these businesses, and probably yours, carry a high level of personal risk for their owners. If you are not using the correct entity for your particular business, you are going to be personally liable if the business fails. Do you want to expose your home, car and other assets? How about the assets owned by your spouse or their paycheck from a regular job? Selecting the correct entity for your business prevents such nightmares from occurring. More importantly, you can sleep at night knowing that the worst thing that can happen is losing your investment in the business, not your home.Business StructuresThere are a number of business structure options that exist in the modern corporate world. Following is a short explanation of the most common business structures.CorporationsCorporations come in two basic forms, a "C" corporation and an "S" corporation. There are a variety of differences, but the central one is a tax issue. Briefly put, "C" corporations are taxed on their revenues and you are then taxed separately on any money you take out of the corporation. An "S" corporation “passes through” all taxes to the shareholders with the information being reported on your personal tax returns.Regardless of the tax classification, a corporation is considered an independent entity from a legal standpoint. This independent status acts as a shield between the activities of the business and your personal assets. As a practical example, Kmart recently filed bankruptcy. The individual shareholders were not required to file bankruptcy and lost nothing more than their investment in the stock of the company. Forming and using a corporation for your business activities will have the same effect, to wit, your personal assets will not be wiped out if the business fails.Limited Liability CompanyA limited liability company, or "LLC" as it is better known, was a very popular entity choice in the early 1990s. LLCs are similar to corporations, but can be taxed as a partnership. In California, the LLC can have either one owner or two. Regardless of the number, these owners carry the legal title of "member.” The LLC provides a shield for your personal assets just like a corporation.PartnershipsIn my opinion, it is better to have died a small child then be in a partnership. Unfortunately, many business owners form partnerships and don’t even know it. This occurs when they go into business with another person. If no business entity is formed, the law considers the business to be a partnership and treats it accordingly.Partnerships are dangerous for one primary reason: a partnership does not provide any protection from liability and, in many ways, invites personal liability. Under well-established law, most partnerships are classified as "general". This simply means that all the partners are contributing to the administration and running of the partnership business. This classification can have grisly results.In a general partnership, each partner is jointly liab[...]
Why Niche Marketing is the Way to Go in Succeeding Online Sat, 22 Aug 2009 14:44:00 +0000 Niche Marketing is the last great frontier for the small business entrepreneur. Out there in the 'real' world, small businesses don't have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business. The Internet has created a real equal opportunity for those who are willing to use it. There are several different ways to make use of niche marketing and succeed. All of the ways require getting a domain and a webhost, building web pages and adding content. Those are just the basic basics of Internet Marketing in any form. Then there are the choices of how to go about building a successful niche marketing site that will provide you with a profit....hopefully a very large profit.1.You can create an informational product. An informational product can be articles, reports, columns, audio or video, or other things. These can be sold as stand alone products or used for advertisement or promotional causes. 2.You can build a content rich web site that will be so interesting it will draw potential customers again and again. 3.You can publish newsletters and ezines that are so full of pertinent information that people will happily pay for subscriptions to them. All of the above listed ways can be used to create a niche marketing website that has the capacity to make money. There are two things that all of these methods have in common. 1.The topic must be one that helps people solve a problem, makes them healthier or happier, or provides them with information that they want or need in some way. 2.The content of the website, no matter the topic, must be relevant, timely and interesting to the people who are reading it and the website must be easily navigated. Marketing Center
Networking Home Computers Wed, 19 Aug 2009 17:15:00 +0000 Increasing Productivity With the Whole FamilyHave you ever thought about networking your computers at home? If you have a small collection of computers around the house (and a small collection of computer users), you can connect each one of those computers to one another and share data, software, and hardware including a single Internet connection. There are many creative uses for home networking, however it's an ideal situation when upgrading each computer to the same capability is financially out of the question. On a home network, each computer has access to the equipment of the better machine in the group as if that equipment were their own.Connecting computers with either an Ethernet cable or a Wireless connection can create a home network. The easiest and cheapest method uses an Ethernet connection, which requires a series of network cards, a cable for each computer, and a router. The network card is similar to the old modems we used in the past to connect to the Internet, however in a home network, it's used to communicate with every computer that's connected to it.You'll want to first, select the computers that will connect to each other and then install the network cards inside each of them. Then you'll connect a cable to each computer that will communicate with the server. These cables won't connect to the server directly. Instead, they'll connect to the router. To enable Internet access for each computer, this router will need to connect with a modem of the host machine.Once the hardware is set up correctly (you'll need to read the instruction manual of your equipment for details), you can then setup the network from Windows on each machine. Within Windows, you can set up a home network similar to the way that you set up an Internet connection. Only this time, you'll set up a LAN (Local Area Network) connection.Windows should walk you through setting up a LAN after starting the computer and once complete, you can begin to connect one of your machines to the network. You can do this through Internet Explorer by typing in the address and password required to access the router (the address and password required to access the router will be in the router manual).Connected to the network, each computer can send files back and forth, open programs on a remote computer, play the sound files and videos located on another computer, and share a single Internet account to browse the web, download files, or chat with someone in an entirely different country. If a single printer is available on only one computer in the network, every connected PC can send documents to it and print them out. Kids will enjoy the ability to play multi-player games and adults will enjoy the ability to blast a single message to everyone at once or maintain a group schedule.Since we're describing a home network that will connect to the Internet, you're strongly advised to install a protective firewall program to thwart Internet viruses, worms, or other damaging spyware code. Firewalls prevent - but they don't repair. Only anti-virus and anti-spyware programs can reverse damage. So you should install a firewall on the computer that grants access to the computer, and then install an anti-virus and anti-spyware program on each of the remaining computers in the network.If you have files that shouldn't be shared (bank statements, credit card information, etc.), you can restrict their access in one of several ways. You can put them in a new folder and then remov[...] |
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