Wed, 28 Sep 2016 13:17:19 -0700What's Happened to Transmedia?:
Gather round, kids, and listen to Andrea’s wise words
Sat, 24 Sep 2016 09:59:48 -0700“Tinseltown’s growing reliance on franchises is no foolproof strategy, and higher ticket prices mask the larger problem of shrinking audiences.”
Fortune: Why Hollywood Makes Bad Movies
Fortune buried the lede and missed the point. Movie franchises are inviting software to eat the studios, and in a way they may just survive. Franchises are being run like perpetual business units; which is completely new for the studios. Movies, even the sequels until recently, were financially treated as one-offs. Their customer lists were never built; and so not used to sell similar titles, spin off merchandise, or anything else.
The historical problem has been single-production accounting. Directors and producers were responsible for all their own marketing investments, and they had no incentive to invest in anything that lasted. They’ve skipped the entire web era of user registration and CRM – until now. In the 22 years since I first went on a studio sales call (with Kodak Motion Picture), I’d never seen non-imaging software be bought to build competitive advantage until it started being bought to support ongoing movie franchise businesses, like Marvel, DC, and the best animated titles. It’s nascent, but customers are being tracked across films and merchandised products. And better, the studio horror divisions are being slowly being re-organized as virtual franchises – a recognition that horror customers buy and buy again, even across specific franchises.
There are no “foolproof strategies,” but building consistent customer relationships over time, calculating TCV, growing it, and (soon I hope) integrating the information from add-on merchandise makes me more optimistic than Fortune’s ‘more theatre ticket money from fewer customers.’
Interesting pov: films as software in need of CRM.
Interesting. This is why we have a star system and auteur theory – marketing hooks to sell a project to previous consumers of those individuals’ work.
I wonder if this is related to the increasing prevalence of the use of “From the studio that brought you…” in trailers.
Fri, 23 Sep 2016 14:30:32 -0700“
But in general, pitching like a girl is very little different from pitching like a boy, Dr. Fleisig says. In a 2009 study of the biomechanics of elite (but not professional) male and female pitchers that he conducted with colleagues, the female pitchers produced slightly less force throughout their fastball pitching motion, from the cocking of the arm behind the back, to the stride forward, and through to the release of the ball itself, than did the male pitchers. Consequently, the top velocity of the pitches by the women was a few miles per hour slower than among the men.
Female pitchers might even have a slight physical advantage because their physiology may insulate them against some of the worst physical effects of high-speed pitching, says Dr. Steve Jordan, an orthopedic surgeon at the Andrews Institute for Orthopaedics and Sports Medicine, who treats many professional and amateur baseball players.
“Women tend to have somewhat more laxity in their tendons than men,” he says. “They are more limber.” That looseness, combined with the slower overall velocity of their pitching speed, “could mean that women would be less likely” to suffer the kinds of soft-tissue injuries in their shoulders and elbows, he says, that often fell male pitchers and result in season- and even career-ending surgeries.”
Fri, 23 Sep 2016 12:35:20 -0700
Everybody at Once is an agency that builds some of the most active, most influential fandoms on the internet. We operate the social handles for networks like BBC America and IFC TV. We program fan meetups and build online participation campaigns for shows like Doctor Who, Portlandia, and Orphan Black.
Our mission is to facilitate the connection between creators, their fans, and the communities they inspire. Our core beliefs are that the audience has an audience and that existing fan communities can grow when you enable fans to become better fans.
Everybody at Once seeks a Social Media Brand Manager to run social campaigns from announcement, social strategic development, production support, planning and execution, through premiere, in-season, and between seasons. This role requires excellent communication and collaboration both within EA1 and with our client networks, talent, and production partners.
The ideal candidate is an ambitious, enthusiastic, and well-organized go-getter with at least 2-3 years experience in social media strategy, content creation, copywriting, and community management. They will have an understanding of industry best practices and the curiosity to innovate and invent some of their own. They will be professional, driven, quick on their feet, and a problem solver.
If this speaks to you, send us an email – let us know a little about yourself, attach your resume or CV, and feel free to include links to stuff you’ve done. firstname.lastname@example.org
We’re hiring again!
Thu, 22 Sep 2016 14:24:48 -0700
On this day, 17 years ago, The West Wing premiered on NBC, beginning what would be a long journey towards the invention of the word FLENTL.— The West Wing Weekly (@WestWingWeekly) September 22, 2016
Wed, 21 Sep 2016 21:56:26 -0700Review: ‘Mr. Robot’ Season 2 Finale Unleashes Its Patient Predators
Mon, 19 Sep 2016 21:25:48 -0700“I learned nothing about wine because we were too drunk most of the time to remember anything.”
Oh we noticed, Rhys-y. We noticed.
Mon, 19 Sep 2016 12:33:19 -0700randomingoftherandomness: sandshrewvian: sniperct: thewolverina: thefingerfuckingfemalefury: roachpatrol: deadcatwithaflamethrower: theotherguysride: ciiriianan: dragon-in-a-fez: dragon-in-a-fez: the-real-seebs: roachpatrol: underscorex: megabeeprime: froborr: roachpatrol: roachpatrol: prokopetz: writebastard: prokopetz: Random Headcanon: That Federation vessels in Star Trek seem to experience bizarre malfunctions with such overwhelming frequency isn’t just an artefact of the television serial format. Rather, it’s because the Federation as a culture are a bunch of deranged hyper-neophiles, tooling around in ships packed full of beyond-cutting-edge tech they don’t really understand. Endlessly frustrating if you have to fight them, because they can pull an effectively unlimited number of bullshit space-magic countermeasures out of their arses - but they’re as likely as not to give themselves a lethal five-dimensional wedgie in the process. All those rampant holograms and warp core malfunctions and accidentally-traveling-back-in-time incidents? That doesn’t actually happen to anyone else; it’s literally just Federation vessels that go off the rails like that. And they do so on a fairly regular basis. So to everyone else in the galaxy, all humans are basically Doc Brown. Aliens who have seen the Back to the Future movies literally don’t realise that Doc Brown is meant to be funny. They’re just like “yes, that is exactly what all human scientists are like in my experience”. THE ONLY REASON SCOTTY IS CHIEF ENGINEER INSTEAD OF SOMEONE FROM A SPECIES WITH A HIGHER TECHNOLOGICAL APTITUDE IS BECAUSE EVERYONE FROM THOSE SPECIES TOOK ONE LOOK AT THE ENTERPRISE’S ENGINE ROOM AND RAN AWAY SCREAMING vulcan science academy: why do you need another warp core humans: we’re going to plug two of them together and see if we go twice as fast vsa: last time we gave you a warp core you threw it into a sun to see if the sun would go twice as fast humans: hahaha yeah humans: it did tho vsa: IT EXPLODED humans: it exploded twice as fast I love this. Especially because of how well it plays with my headcanon that the Federation does so much better against the Borg than anyone else because beating the Borg with military tactics is nigh-impossible, but beating them with wacky superscience shenanigans works as long as they’re unique wacky superscience shenanigans. Yeah, I love this. Reminds me of the thing I wrote a while back about Humans in high fantasy realms - they’re basically Team Fuck It Hold My Beer I Got This. Impulsive, passionate to a fault, the social structures they build to try and regulate this hotheadedness ironically creates even greater levels of sheer bull-headedness. Even their “cooler” heads take action in months or weeks. All their great heroes of the past were impossibly rash by galactic standards. Humans Just Go With It, which is their great flaw but also their greatest strength. klingons: okay we don’t get it vulcan science academy: get what klingons: you vulcans are a bunch of stuffy prisses but you’re also tougher, stronger, and smarter than humans in every single way klingons: why do you let them run your federation vulcan science academy: look vulcan science academy: this is a species where if you give them two warp cores they don’t do experiments on one and save the other for if the first one blows up vulcan science academy: this is a species where if you give them two warp cores, they will ask for a third one, immediately plug all three into each other, punch a hole into an alternate universe where humans subscribe to an even more destructive ideological system, fight everyone in it because they’re offended by that, steal their warp cores, plug those together, punch their way back here, then try to turn a nearby sun into a torus because [...]
Sun, 18 Sep 2016 16:24:44 -0700(image)
Thu, 15 Sep 2016 14:01:40 -0700“The company that originally bought The Blair Witch Project was purchased by Lionsgate and they’re the ones behind this new sequel. They asked what they could do to show me how much they appreciated my work in the original. They made sure my last name wasn’t used anywhere. In their press materials, their protagonist goes in search of his “sister” but they don’t use my name. For all the talk of Hollywood being populated with jerks and sharks, these guys were actually being considerate and were genuinely concerned that this would not be any more disruptive to my life than was inevitable.”
File under “Ethics in Marketing”
Wed, 14 Sep 2016 22:04:15 -0700src="https://w.soundcloud.com/player/?url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F280992972&visual=true&liking=false&sharing=false&auto_play=false&show_comments=false&continuous_play=false&origin=tumblr" frameborder="0" allowtransparency="true" class="soundcloud_audio_player" width="540" height="540">
The Twin Peaks theme in the style of the Stranger Things theme. Now I just need the Halt and Catch Fire theme in this style too.
Wed, 14 Sep 2016 22:01:32 -0700Review: ‘Mr. Robot’ Season 2 Goes Full David Lynch As We Prepare for the End:
In which Mr. Robot successfully avoids being eaten by a grue.
Wed, 14 Sep 2016 10:34:42 -0700What Nobody Tells You About Self-Care
Tue, 13 Sep 2016 17:51:03 -0700‘Mr. Robot’ and ‘Halt and Catch Fire’: Producers Say the Depiction of Hackers Isn’t Always Realistic, and That’s Okay:
Indiewire asked me to cover this panel on the portrayal of hackers in media. Since the Halt and Catch Fire showrunners on the panel, I wore my Cardiff Electric shirt
Tue, 13 Sep 2016 07:57:28 -0700(image)
Sat, 10 Sep 2016 22:21:43 -0700
I want to read your remembrances of 9/11. I want to know your thoughts, memories and feelings.
But FFS, please don’t “illustrate” your posts with imagery.
Just don’t do it. Please.
I know what’s in the photos. We all do. No need to make us look at them, especially to “color” or “emphasize” some point you’re making.
Fri, 09 Sep 2016 15:46:02 -0700Blair Witch and the Kickstarter That Wasn't:
I wrote an article about how the new Blair Witch film is setting the stage for the movie by creating a crowdfunding page to show how the four protagonists raised money for the film, and to provide a sneak peek at some of the fallout from their eventual disappearance.
I really want to figure out how they mocked up a fake Kickstarter page on the actual Kickstarter platform.
Thu, 08 Sep 2016 12:04:27 -0700(image)
It’s a no-pantsiversary
Not actually the kind of dashboard coincidnece I was hoping for
I only thought of it because I had no pants on when I made the GIF.
Wed, 07 Sep 2016 22:59:26 -0700Review: ‘Mr. Robot’ Does Not Want To Say No To Us:
This week’s review, complete with references to The West Wing Weekly podcast, Network, and William Gibson
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