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Preview: Most Popular White Papers and WebcastsCRM Research

Most Popular White Papers and Webcasts CRM Research



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Published: Thu, 22 Jun 2017 10:25:15 EDT

Last Build Date: Thu, 22 Jun 2017 10:25:15 EDT

 



The Salesforce Analytics Cloud: Challenges, Benefits, & Uses

Mon, 19 Jun 2017 24:00:00 EDT

Inside this expert e-guide, compare the benefits and challenges of moving to Salesforce Analytics Cloud. Plus, discover how 2 companies, Akamai Technologies and Berkshire Hathaway Travel Protection, use Salesforce Analytics Cloud to fix the sales funnel and make more deals. Published by: Salesforce.com



Riding the AI Analytics Wave: How Salesforce Einstein Measures Up

Thu, 15 Jun 2017 24:00:00 EDT

In this expert e-guide, we explore how AI integration augments analytics apps. Discover AI's potential to open new doors for IoT and cloud strategies, and learn about how Salesforce's Einstein platform measures up. Published by: Salesforce.com



The Salesforce Wave Analytics Platform: An Overview

Tue, 20 Jun 2017 24:00:00 EDT

In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges. Published by: Salesforce.com



Workforce Transformation Strategy: A Spotlight On India

Mon, 31 Oct 2016 24:00:00 EDT

Access this Forrester Research Report, which surveyed 61 IT decision makers in India on the major workforce transformation trends they saw throughout 2016 Published by: Dell India



Migrating from Salesforce Classic to Salesforce Lightning Experience

Thu, 15 Jun 2017 24:00:00 EDT

In this expert e-guide, we explore tactics for migrating to Salesforce Lightning. Learn how to anticipate critical factors that could impact your migration, including your previous Salesforce usage and compatibility with your existing apps. Published by: Salesforce.com



Infographic: Transforming Workforce Technology Is the Key to Improving Customer Experience

Fri, 16 Jun 2017 24:00:00 EDT

Forrester Research experts investigate the drivers, challenges, and outcomes of organizations as regards their workforce transformation and employee technology use. Additionally, see how a design-driven, mobile workforce technology strategy will help you reduce HR costs and increase productivity. Published by: Dell India



Transforming Workforce Technology Is The Key To Improving Customer Experience

Fri, 16 Jun 2017 24:00:00 EDT

This Forrester report examines how employee experience, customer experience, and revenue growth are inextricably linked. Read on to leverage employee-facing technologies to improve customer experiences, evaluate the impact of legacy apps on employees, and provide infrastructure support for mobile and SaaS. Published by: Dell India



KB Card Charges Ahead with Marketing Innovation

Wed, 14 Jun 2017 24:00:00 EDT

Learn how KB Card created personalized offers derived from big data and advanced analytics, and which software made this possible. Published by: TIBCO Software Inc.



Datasheet: SAP Hybris Commerce Cloud

Mon, 12 Jun 2017 24:00:00 EDT

Learn how SAP Hybris Commerce Cloud can help your business become omnichannel, deliver contextual customer experiences, and unify customer processes. Published by: SAP Hybris



Infographic: Transforming Workforce Technology Is The Key To Improving Customer Experience

Mon, 12 Jun 2017 24:00:00 EDT

How can the CIO and the CEO keep talent so they can keep customers? Learn what 327 IT and business decision makers have said about measuring the employee experience, and what both teams are doing to keep theirs up. Published by: Dell and Microsoft



Product Demo: Quip – Cloud-Based Content Collaboration Platform

Thu, 08 Jun 2017 24:01:39 EDT

To make better decisions for your customers and clientele, you need a platform that opens the doors to collaboration. In this product demo, learn about Quip by Salesforce – a cloud-based living content, CRM and collaboration tool. Published by: Salesforce.com



Digital Trends Reshaping the Buying Experience

Mon, 12 Jun 2017 24:00:00 EDT

Forrester has found that 75% of B2B buyers prefer to self-educate rather than speak to a sales representative. Uncover more stats, trends, and technologies reshaping the buying experience and what you can do to leverage new tools. Published by: SAP Hybris



CRM Suites For Midsize Organizations

Mon, 21 Nov 2016 24:00:00 EST

Large CRM vendors increasingly offer broader and deeper capabilities that increase their complexity. Still, some vendors are delivering modern interfaces and mobile-first strategies that address specific business problems. Which tools truly work in an enterprise setting? Learn how Forrester has rated 11 CRM vendors. Published by: SAP Hybris



Artificial Intelligence Meets Enterprise Collaboration Systems

Thu, 11 May 2017 24:00:00 EDT

This expert handbook explores the different AI flavors in collaboration platforms and how they can help you optimize reporting and analytics. Learn more about how Microsoft, Salesforce, and Oracle are folding AI into collaboration and which platform fits your organization's needs best. Published by: SearchContentManagement



How Salesforce's New Tool is Simplifying Dynamic Collaboration

Fri, 09 Jun 2017 24:00:00 EDT

In this expert guide, learn about a collaboration tool recently purchased by Salesforce, which is giving their users a more complete and visual based collaboration platform. Then, learn how Pinterest is putting this tool to use to help work on projects across departments, and gain real-time customer feedback. Published by: Salesforce.com



Resolve Customer Issues and Execute Service Orders with Cloud CX tools

Thu, 08 Jun 2017 24:00:00 EDT

How are your call center agents and on-site technicians equipped for these situations? Learn how the right tools can help you leverage omnichannel customer support, provide the right resources at the right time, and digitally transform your service organizations. Published by: SAP Hybris



21 Digital E-Commerce Vendors, Rated and Reviewed

Mon, 24 Apr 2017 24:00:00 EDT

You know by now that customer engagement strategies must evolve, but how can you get started? Decision-making starts with knowing your options. Explore Gartner's rating of 21 digital e-commerce platform ready to tackle mobile and social engagement. Published by: SAP Hybris



Changing the Way Work Is Designed

Thu, 08 Jun 2017 24:00:00 EDT

Digital transformation impacts customer relationships and business processes. Learn from 2 leading transformation synergists as they discuss digital disruption in the enterprise, including key challenges to overcome, new ways of leveraging opportunities, and more. Published by: Microsoft



Vendor Analysis for Multichannel Customer Engagement Tools

Thu, 08 Jun 2017 24:00:00 EDT

Forrester has assessed 22 vendors that offer machine learning, personalization, and ad tech features designed to help marketers interact with their audience. Uncover which 5 capabilities companies should look for to make the decision-making process smoother. Published by: SAP Hybris



Infographic: Europe Media Consumption Study Results

Thu, 08 Jun 2017 24:00:00 EDT

TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic. Published by: ComputerWeekly.com



11 Hot E-Commerce Vendors And How They Stack Up

Fri, 24 Mar 2017 24:00:00 EDT

In this Forrester Research report, learn why firms are investing in e-commerce technology that supports full spectrum selling, personalized digital customer experiences, data-driven merchant tools, and more. Published by: SAP Hybris



Critical Capabilities for E-Commerce Platforms

Tue, 06 Jun 2017 24:00:00 EDT

30% of e-commerce sites will integrate technology from more than 15 vendors to deliver a digital experience by 2018. Learn which capabilities are critical for B2C and B2B organizations delivering a personalized customer experience across channels. Published by: SAP Hybris



A Computer Weekly Buyer's Guide to SAP Hana Deployment

Tue, 09 May 2017 24:00:00 EDT

SAP's Hana in-memory data platform promises to transform business processes. In this 11-page buyer's guide, Computer Weekly looks at how Hana is changing traditional SAP architecture, how it has streamlined customer services for one business, and why there is confusion over Hana implementation. Published by: ComputerWeekly.com



Engaging the Unengaged Consumer

Mon, 05 Jun 2017 24:00:00 EDT

It can feel like today's social and mobile customer is engaged in everything ... except you. How can you deliver an exceptional experience, like those of agile and legacy free market disruptors? Finextra reveals how banks are doing just that in this white paper. Published by: SAP Hybris



Marketing/Sales Alignment: Who is Agile Enough to Win

Thu, 31 Mar 2016 24:00:00 EDT

Can marketing pros load their CRM system with viable leads for sales teams? Here, Aberdeen Group reveals what B2B firms can do (and adopt) to share motivation and collaboration among sales and marketing teams. Published by: SAP Hybris



Computer Weekly – 6 June 2017: General Election 2017: Who gets the tech vote?

Tue, 06 Jun 2017 24:00:00 EDT

In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now. Published by: ComputerWeekly.com



Detangle the Agent Desktop Disaster Empower Your Team to Deliver a Seamless Customer Experience

Fri, 02 Jun 2017 24:00:00 EDT

Here's the truth: Your desktops are inhibiting your employees and hurting your customer relations. Watch this webcast to learn how to optimize your desktops, improve customer relations, and how to better manage customer data. Published by: Genesys



Supporting The Buyer Journey With Customer Service

Fri, 29 Jul 2016 24:00:00 EDT

50% of all buyers still view customer service as a post-purchase resource, rather than a purchasing aid. Find more survey results from Forrester that reveal how 247 companies approach customer service. Published by: SAP Hybris



Key Trends Affecting Wholesale Distribution

Mon, 05 Jun 2017 24:00:00 EDT

B2B buyers expect the same customer experience in business that they rely on in their personal lives. Learn how wholesalers can embrace new best practices and opportunities in marketing, commerce, sales, and service. Published by: SAP Hybris



The Trifecta of New Sales and Marketing Tools

Sat, 03 Jun 2017 24:00:00 EDT

3 companies, 3 hot tools helping sales and marketing teams reach their goals. Get your dose of CRM inspiration by taking our survey to gain access to key case studies. Learn how marketing automation, chatbots, and predictive analytics are shifting how leads are generated. Published by: TechTarget



CEM Trends in Government and the Public Sector: Serving a New Generation of Citizens

Thu, 01 Jun 2017 24:00:00 EDT

Explore the results of an Aberdeen Group survey that polled 162 organizations regarding trends and best practices for customer experience management (CEM), social media and CRM, and BI, with a specific focus on government and the public sector. Published by: SAP Hybris



Reasons Why Executives Choose SAP Hybris Commerce Cloud

Thu, 01 Jun 2017 24:00:00 EDT

Find out why more executives at both small and large organizations are choosing SAP Hybris Commerce Cloud for their private cloud-based, integrated commerce, CRM, and content management strategies. Published by: SAP Hybris



Collaboration: Driving the Evolution of the CMO

Thu, 01 Jun 2017 24:00:00 EDT

Explore ways to bridge the collaboration gap between CMOs and stakeholders. Learn why it's time drive collaboration across departments. Published by: Microsoft



Customer Engagement Takes the Spotlight

Thu, 01 Jun 2017 24:00:00 EDT

Your organization must connect users seamlessly across physical and digital touchpoints. Learn about the 3 pillars of customer experience management and how to digitally transform your customers' experience using Avaya Customer Engagement. Published by: Avaya



CMO Review: Navigating Change in the Digital Landscape

Thu, 01 Jun 2017 24:00:00 EDT

Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility. Published by: SAP Hybris



Customer Analytics: Taking the First Step

Tue, 30 May 2017 24:00:00 EDT

In this white paper, learn about a program that can help you gain better customer insights through data visualization. Discover how intuitive dashboards, predictive analytics, and more can help you gain a better view of what your customers want; both now and in the future. Published by: SAS



Enhance Customer Engagement for Increased Loyalty and Retention

Tue, 30 May 2017 24:00:00 EDT

Few of the enterprises undergoing digital transformation have actually mapped their customers' journeys as a way of guiding strategies. Learn how to enhance your contact center with a more complete view of your customer's activities. Published by: Avaya



Population Health Management: A Look at Essential Tools

Fri, 23 Jun 2017 24:00:00 EDT

With population health management tools, one size does not fit all. That's why it's important to include a mix of technologies, including HIEs, CRM, and data analytics. In this e-guide, Jitendra Barmecha, senior vice president and CIO at St. Barnabas Health System, explains how his organization benefits from this technology mix. Published by: Salesforce.com