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Marianne Richmond's blog


Email Is Over and Blogs Slow...Is Everyone Twittering?

Fri, 16 Nov 2007 16:44:27 +0000

Slate Magazine declared email dead today based upon the fact that kids use text messages and not email to communicate with each other. In my at home observations, sample size of 2, this is true. Email is used when my kids forget a paper that they wrote and need me to email it to them; never to communicate with each other. They use Facebook mail when a little privacy is necessary but otherwise use the Facebook wall. They complain about school, they make weekend plans and they document how it went, in words and in photos. Taking a step on the wayback machine, it seemed for a moment in time that cheap long distance and cell phones killed writing causing worry that the art of writing would soon be extinct. Email actually saved the skill from becoming a DoDo Bird.Text messaging has kept the written word on life support, not because of lack of volume (I still can't fathom the sheer number of text messages my kids send in a day) but because of the secret code that substitutes for the English language...idk, sup, and so on. Email just seems slow, not interactive enough to be a conversation replacement. IM and text are faster; more like a conversation in text. But email is for depth, elaboration, explanation, for attaching things to. And of course email is for spammers like Virginia is For Lovers. Alex Iskold noted that he and Marshall had attended Blog World Expo along with 1500 other bloggers but upon his return home he wondered if blogging was just not all that anymore. He took a reasonably analytic look at blogging stats and concluded that it was in fact blogging as a trend is slowing down, it is rising compared with newspapers. He divided up bloggers by the reason that they blog: Blogging for money, aka Professional Blogging Blogging for business and pleasure Blogging for a cause Blogging for social reasons Spam He wrote that spam, social networks and microblogging might very well slow the growth of the blogosphere down as far as professional bloggers are concerned. I think I would have to agree. It seems (not a technical term) that people in the social media space are blogging less and using social media tools such as Twitter and Facebook more. Today I was talking with Elizabeth Helfant who hangs out in a different blogosphere neighborhood and she noted that she was blogging less and it seemed that in her blogging word others were also blogging less. We also spoke of the abundance of information available online....that abundant overwhelming massive amount of information that unless aggregated and filtered becomes almost impossible to attend to. Elizabeth has some really interesting things going on at MICDS which makes me especially happy since my son goes to school there. While exploring some of those things tonight, I learned the reading level of my blog is "highschool" by using the Blog Readability Test on Julie Lindsay's Blog. I guess that means that my kids could read my blog....except they would never want to be caught doing that. Tags: Eizabeth Helfant, social networks, Facebook, Twitter, blogging, Marshall Kirkpatrick, Alex Iskold, Flat Classroom, : Media2.0, Particls, Slate Magazine [...]

Top 10 Online Subscriptions: Holiday Gifts for Media Snackers

Wed, 14 Nov 2007 00:09:47 +0000

Are you a media snacker or do you have a media snacker on your Holiday List? This list of 10 Online Holiday Gift Subscriptions might help. The always brilliant Jeremiah Owyang introduced the media snacker meme last month by asking the question, "Do You Respect Media Snackers? Tell Me Why." His use of the words "media snackers" was accompanied by a 90 second video from Media Snackers, a site focused upon how young people consume media: in small bites of time and place shifted information and entertainment. Jeremiah made two additional points that I would agree with. He didn’t think that media snacking was limited by age and that in order to reach the media snackers one had to respect their need for speed. Wired Magazine provided a veritable buffet of snacking lists, even providing a list of why we like lists that ties it all around again. Jeremiah says he respects snackers by providing digests , using Twitter , and writing analysts reports that provide the right information in a concise manner. Whether I am snacking or having a sit down dinner, Jeremiah definitely serves some of the highest quality fare available. After meeting him in person at the Forrester Consumer Forum, I would also add that he is also ever the charming host. Many others served up some bits and bites on the topic: Kami Huyse measured her contribution (she used the word "fun" in relation to measuring the meme….the sign of a devoted media snackin’ culinary warrior). Shel Holtz who declares his respect for snackers through his use of Twitter, Jaiku, Jot, and widgets on his blog. Chris Brogran gave himself a "C" for respect. Deborah Schultz coins the term snackbytes, tasty morsels of thought that go down easy; like those awesome looking cupcakes. Beth Kantor casts another vote for Twitter as the media snackers utensil of choice and makes a great point of not letting snacking become mindless consumption of empty calories. So, with all due respect for media snackers, here is my top 10 online subscription (not in any particular order) list that will let you both do your Holiday shopping in online bites, give the perfect give to your friends and family wherever they are at the moment, and even add a few courses to your own media diet: 1. Starbucks Automatic Reorder: spend a few minutes estimating the frequency and amount of coffee you need, place your order and then don’t waste another moment of media consumption time with an unscheduled coffee run. 2. Marketing Profs Premium: You can be a basic member of Marketing Profs for free. With a Premium membership ($49.95 per year) you get online access to even more great content. With Premium Plus ($249 per year) you add unlimited access to online seminars from "some of the greatest minds in marketing." Also, add the Marketing Profs Blog, The Daily Fix to your aggregator! 3. Audible : No time to sit down and read a good book? Join audible, download and listen on line. There are a variety of subscription options, per month and per year explained here. IPod compatible of course. 4. Black Friday: This is the {unofficial} official guide to online deals that will be offered on that busiest shopping day of the year, the day after Thanksgiving, aka Black Friday. Its usefulness can best be documented perhaps by the fact that Wal-Mart has tried to shut it down. Bookmark it and you are good to go. For the definitive guide to "hacking the holidays" a subscription to…. 5. Wired Magazine makes a great gift. You can read Wired online, subscribe with RSS, or customize a search feed by adding your desired search term after the ‘query=’ variable. For example, an RSS feed for the topic ‘Holiday’ would be 6. Flickr: Give the gift of Flickr Pro for $24.95 per YEAR for unlimited storage, uploads, and just about everything you need to be connected through photos 24/7. I encountered a problem in giving a gift subscription a few months ago whic[...]

Open Social Kumbaya: Pass the API, please

Fri, 02 Nov 2007 07:04:02 +0000

Well honestly, the name Open Social sounds a bit more 1962 than web2.0...I am thinking church social and maybe Aunt Bee serving up the Kool-Aid and announcing in simple to understand terms, "everyone that joins our social will share the same hymnal ." The announcement from MySpace for the Open Social went like this:" Our partnership with Google allows developers to gain massive distribution without unnecessary specialized development for every platform," said Chris DeWolfe, Chief Executive Officer and co-founder of MySpace. "This is about helping the start-up spend more time building a great product rather than rebuilding it for every social network. We're pleased to collaborate with Google to establish a landmark standard for social applications." Or, said another way, the folks that write the programs for all those fun applications that you might be familiar with from say Facebook, can write them once and they can then run on any site that is openly social. This compares to the days before the Open Social when every social network had its own markup language. As B.L. Ochman notes, "OpenSocial will let developers use Javascript and html code to write applications which are essentially widgets that will work on any website that chooses to implement OpenSocial. These applications will be able to access user profile data, friend lists, and friend-related notifications. And they can broadcast content across a wide number of sites simultaneously." OK, this is definitely not 1962. Bad example though, because Facebook at this moment in time is not singing Kumbaya and according to Brandee Barker, Director of corporate communications at Facebook as quoted on TechCrunch: "Despite reports, Facebook has still not been briefed on OpenSocial. When we have had a chance to understand the technology, then Facebook will evaluate participation relative to the benefits to its 50 million users and 100,000 platform developers." Along with Google and MySpace, Bebo, Ning, LinkedIn, SixApart and a vast collection of other social networking sites and developers are all signed onto Open Social. B.L. also highlights the importance of the fact that "every marketer who wants to stay relevant will need to start taking social networks very seriously indeed." One big question seems to be, will Facebook join Google's attempt to out Facebook Facebook? Or as the New York Times puts it, "Google and Friends Gang up on Facebook." Charlene Li writes," Facebook isn't threatened -- for now. Application developers are going to go to where the heat is, and that heat is red hot at Facebook.... Add on the third leg of the social app stool -- monetization, which Facebook is set to announce Nov. 6th -- and you have a developer's dream. Any developer worth his/her salt is developing on the Facebook platform, trying to figure what works, what doesn't. And because of this head start, developers will still develop for Facebook FIRST before developing for OpenSocial." So, take that Google. Or, at least for today. Of course Peter Kafka at Silcon Alley Insider does raise a good questions also: will any of this change the user dynamics? He writes, "Most people are on Facebook because their friends are on Facebook; not because they can throw sheep, turn people into zombies, etc. If you weren't using Orkut, Ning or Friendster before, will a new set of apps make you use it now?" Tags: Google, Open Social, Facebook, B.L. Ochman, Charlene Li, Forrester, Media2.0, Peter Kafka, LinkedIn, Bebo, Ning, SixApart, Steve Rubel, TechCrunch, MySpace, Mashable [...]

J&J Blogs, Sues Red Cross and Buys Maya's Mom. Miss Marple, What Do These Clues Mean? Part 1

Sat, 01 Sep 2007 05:06:41 +0000

Johnson & Johnson has been making social media headlines this summer. There are two parallel paths here; one path, a corporate blog and a corporate law suit. This will be Part 1. The other a continuation of their transformation of their 10 year old e-commerce site, BabyCenter, into a media company. The latest steps in the latter was the purchase earlier this week of Maya's Mom, a social networking site for moms'. This will be Part 2. In early June, the corporate blog, JN JBTW, when live with the following welcome from the editor, Marc Monseau, "Everyone else is talking about our company, so why can’t we? There are more than 120,000 people who work for Johnson & Johnson and its operating companies. I’m one of them, and through JNJ BTW, I will try to find a voice that often gets lost in formal communications." Hmmm, I think we have a page in our why participation in social media is a good thing for corporations presentation that says something about a conversation going on about your company that you might want to get involved in, right Toby? Someplace before or after the Cluetrain reference. So, as I read those words, I was thinking, I am not going to write one judgmental {cynical} word. Let's take it all at face value and see how it unfolds. I wrote a blog post a while back mentioning the paradox: we want our clients to blog but nonetheless many of the blogging marketing and social media consultants jump all over every corporation that enters the blogosphere for not doing it perfectly...meaning doing it precisely according to the Koolaid Manifesto. So, not to be tarred by my own brush, I wrote nothing. Toby Bloomberg and Fard Johnmar raised some valid points in their constructive reviews; Toby mentioned the lack of social bookmarketing and links to J&J while Fard noted the risk of corporate blogs "sounding stiff, safe and boring" which seemed to imply that was how he found this one. Maybe so at first, but this month, JNJBTW stepped right in front of the Red Cross freight train and answered the question about the fact that everyone was talking about J&J and why couldn't they. They could. And did. And did a really great job. Actually I would have to say that they really did snatch victory from the jaws of defeat. They were suing the Red Cross after all; and originally it appeared as if they were suing the Red Cross for using the red cross. As Paul Herring pointed out on Chaos Scenario, aptly titled, Johnson and Johnsons New Approach to PR. Ray Jordan, Corporate VP of Public Affairs and Corporate Communications, courageously used the corporate blog to tell the J&J side of the story even using an intriguing headline, "Your Doing What?!" Cam Beck added this in a comment: "If the blog posts I've read are any indication, at worst (for J&J), people take the side of the Red Cross but can see J&J's point. At best, they take J&J's side.Such is the reward for being unpretentious in fact when communicating with an audience. Johnson & Johnson's handling of the Tylenol poisoning in 1982 has become the classic case study of handling a corporate crisis. James Burke, CEO stepped up to the plate and so it seemed, immediately invoked a corporate credo that emphasized that the company's first responsibility was to their customers, and ordered the massive recall. Despite the fact that some have said that Burke did not have a choice but to issue a recall, it is nonetheless noteworthy that he reacted quickly, took responsibility, and communicated openly and directly with the public....and without having social media working for him, or against him. old During the recent Pet Food Recall which had some similarities to the Tylenol poisonings, I reflected that not only was the Tylenol playbook not used by any of the corporations involved, I couldn't really come up with any examples of how after all those business classes and corporate workshops, anyone else had applied the Ty[...]

Their Facebook and Our Facebook: Same Place/Different Worlds

Wed, 29 Aug 2007 23:48:01 +0000

Its been almost a year since Facebook swung open their doors to everyone, regardless of affiliations to school or company. That was a big moment in Facebook evolution. There were dire predictions, as Mashable asked, Will Riots Be On The Way? My kids were horrified. Mom was in. In the past year (May 06- May 07 actually), according to Comscore, there has been an impact. Traffic increased. There was also a demographic shift with trends suggesting that soon Facebook's demographics would mirror the Internet. "In the months prior to allowing open registration,’s traffic hovered at approximately 14 million visitors per month. However, after Facebook opened its doors to the general public, visitation accelerated to reach a level of 26.6 million visitors in May 2007, up 89 percent versus the same month last year and 100 percent versus September 2006." Then, three months ago, another door swung open, Facebook Platform. The results in numbers according to Inside Facebook are impressive: "3,261 applications have been created and vetted by Facebook (many more remain below the radar). 46 applications have garnered over 1 million net installations. Around 100 more have garnered over 100,000 users. Top Friends, the #1 Facebook app, has over 13 million users. Translating that into a more personal experience, as mentioned, I joined Facebook when they opened their doors in September 2006. After the Facebook Platform, everyone that I knew, knew about, almost knew, and wanted to know seemed to be on Facebook. I have my own little social media on-line neighborhood of interests and interesting people. It is like a social media theme park for me; there is an abundance of rides, entertainment, eye candy and people. Sometimes it seems too crowded and the lines are long....some times not. I bought the annual pass so I can drop in for a moment or stay for hours. I don't bring the kids; they have their own theme park. So, has the Facebook experience really changed for the kids over the past year? Well, I can only speak aboutmy kids, their friends and parents. These are high school Facebook observations and experiences; two different high schools but nonetheless a small sample of one demographic, my personal observations and interpretations. I would say that relative to the opening doors and their initial concern that I would friend them, friend their friends or otherwise embarrass them, nothing has changed. Now, am I embarrassed about some of the things they are doing on Facebook? How does all this, Facebook and Life, get reconciled? Their Facebook is an online social network of their school friends and seems to be the hub of their off line activities. They do friend kids from other schools that they "meet" through their own network and some friend their own older siblings and their friend's older siblings. Not sure why the latter except for the simple addition to the friend count and maybe a bit of cool factor. There does seem to be conversations between them and kids (or not really kids?) that they don't know from other schools and that is troubling. Why? Call me old fashioned....I like to know their friends and their friends' parents, or at the very least know that someone I know knows them. And then of course there is always the concern that someone just isn't a kid or who they say they are. Their Facebook is something I don't think they quite "get." They seem to view their conversations as private even though last year a parent entered through her child's password and found some things she found unacceptable enough to alert other parents' about which resulted in several closed Facebook accounts. Because of this or just because, parents are going into their kids' accounts through their kids' passwords and passing along the information to other parents. From much of the information that has been "passed along" and despite my inclination to trust my kids until given rea[...]

Ides of August? Skype Down, Schwab Down, Sifry Out, Furrier Out, Facebook Shuffles

Fri, 17 Aug 2007 04:44:58 +0000

Dave Sifry announced his resignation from Technorati today. John Furrier at PodTech.announced that James McCormick would be the new CEO. Skype has been down all day; while online trading at Charles Schwab's site and the telephones were down all morning according to Eric Savitz at Barrons. Coincidentally the stock market.was also down. Again. Yesterday, there was a little management shift at Facebook.. Kara Swisher called it a corporate two-step but then noted today that the dancers were all men. Is there a meaning in all of this beyond roller coaster tycoon? Jason Calacanis says he hears a pop (mini pop) and believes the 4th quarter is going to be ugly in Web 2.0 land. Henry Blodget posts that the stock market correction that we seem to be in will make venture capitalists more circumspect in their investments and fuel advertising spending other words. Om Malik , Stephen Baker at Blogspotting, and Pete Cashmore at Mashable among others blame Google Blog Search. for the problems at Technorati. Michael Arrington takes Sifry to task for his apparent lack of empathy for the eight dismissed Technorati employees and self appointment as a great leader. Well, he did have a little habit of viewing Technorati as the President of the Blogosphere as he proclaimed the State of the Blogosphere not once but twice a year. Not sure about his concern for the eight employees, although he did express it. And he expressed it as a human being, "today we also say goodbye to eight of our team members.;" not in the corporate vernacular of "restructuring" or "downsizing". I have had ongoing problems with Technorati on my blog with tag indexing, links, and the latest, Technorati Authority and never received a reasonable explanation as to why I was always" losing links in this 90 day cycle." Finally I stopped looking until my move from Typepad to Wordpress caused me to confront the mess once more. And yes, quite a mess it was courtesy of Typepad's url and Technorati's....uh, math? Given that Technorati keeps lowering my authority, and this Technorati vested authority counts for a lot on lists that I am never on (not even the Z-list) I will unauthoritatively continue to question Technorati's authority and algorithm. Technorati measures inbound links that their "spiders" happen to find and calls it authority. Well, actually, Technorati tells us how much authority our blogs have. And does anyone else have a problem with that? As Mary Hodder, formerly of Technorati, expressed in her authoritative series on link counts and blog search several years ago (hey, I can have an opinion on authority on my blog just as well as everyone else) , "What I love is that people who read blogs are assessing them over time to see how to take a blogger and their work. But more recently, as I said, I'm seeing these poorly done reports floating around by PR people, communications companies, journalists, advertising entities and others trying to score or weight blogs. And after hearing the degree to which people are upset by the obtuseness of the top counts, and because they do want to monetize their blogs or be included into influencer ranks, I'm at the point where I'd like to consider making something that we agree to, not some secretly held metric that is foisted upon us." OK, this the Ides of August? Well, are there any Delphic Oracles in the blogosphere? Tags: Technorati, Dave Sifry, Mary Hodder, Jason Calacanis, Z-list, Viral Garden, Mack Collier, Om Malik, Pete Cashmore, Michael Arrington, Typepad, Wordpress, Henry Blodget, PodTech, Media2.0, Facebook, Charles Schwab, Skype, Eric Savitz,, Stephen Baker, Kara Swisher [...]

The Helicopter Circles Facebook and It Isn't Pretty

Fri, 10 Aug 2007 09:50:49 +0000

ABC News reported yesterday that an increasing number of {helicopter} parents were contacting college officials to request roommate changes for their freshman children because they found the prospective roommate's Facebook profile objectionable. And what exactly do they find objectionable? According to the article "party related content and photos" concerns parents at The College of New Jersey while parents at Syracuse University apparently are more concerned with race, religion and sexual orientation; the parents at Suffolk University ranked "sexual orientation" as a top concern. Facebook began allowing high school students in to the previously college students only social network in September of 2005. By the onset of the next school year, the New York Times reported a new phenomena at various colleges and universities....parents checking out Facebook to see "who" their child's college roommate was as expressed by their Facebook profile. Ah, but it didn't start and stop with mere curiosity. It also didn't start or stop with concerns that a Facebook party animal would make an inappropriate roommate.... "race, religion, and sexual orientation are the top three concerns?" Parents, into your helicopters; man your stations. Call the school! Our child can't have a roommate that is ummmm, well, different from us. What's up with that? Should we Blame Mr. Rogers? According to Jeffrey Zaslow of the Wall Street Journal, Mr. Rogers' message that children were special just for being whoever they were,  is to blame for the sense of entitlement he believes young people seem to have. He quotes a finance professor, Don Chance, at Louisiana State University, who decided that Mr. Rogers was responsible for the students who came to his office feeling entitled to a better grade, "He {Mr. Rogers} is representative of a culture of excessive doting." OK, maybe that explains the parental interference, but Mr. Rogers welcomed everyone to his neighborhood.  Research on Millennials (born 1977-1998) indicates that these kids are closer to their parents than any previous generation.Their parents hovered early and hovered often and there has always been constant connection via mobiles and email. OK, let's blame technology. An article in Duke Magazine titled Helicopter Parents, indicated that according to a survey by the College Parents of America,  74% of parents talked to their kids 2-3 times a week and one third talked to their kids once a day; 90% used cell phones and 58% used email. From being buckled into car seats and bike helmets, to scheduled play dates, the Millenials have been constantly supervised and instead of feeling smothered, they apparently report that they feel very close to their parents. In fact, these helicopter parents are landing everywhere...colleges, grad schools and work. The Wall Street Journal reported in March 2006 that the same parents who "mowed down the guidance and admissions offices" are increasingly seeking to intercede on their children's behalves in the workplace....calling to negotiate pay and inquire about the working environment. Anastasia Goodstein, writing in the Huffington Post  about parents monitoring college roommates on Facebook  calls it, Helicopter Parents Gone Wild. Indeed. Technorati Tags: Facebook, Helicopter Parents, Anastasia Gppdstein, Huffington Post, Millennials, Mr. Rogers, Wall Street Journal, New York Times, Jeffrey Zaslow, Powered by ScribeFire. [...]

Facebook and MySpace: Danah Boyd Writes The Case Study Within the Case Study

Fri, 03 Aug 2007 17:41:12 +0000

Back in June, Danah Boyd wrote a blog post of observations about Facebook, MySpace, and class divisions in America. She noted that her blog post was not an academic paper but nonetheless her observations { in her blog post} were perceived by many as something far beyond her intention. A maelstrom ensued. But why? Stephen Baker at Blogspotting asked: Response to Danah Boyd: Peer review or Lynching? Well, to Danah it definitely didn't feel like a peer review....she wrote a response this week to the reactions to her post and noted that she " had to practice deep breathing" while reading various discussions and emails that followed her post. Rex Hammock, who typically hits the sweet spot in defining the issues, titled his post, Danah Boyd is Pretty Ticked at Those Who Have Butchered her Research. I wrote about her observations all of which In didn't necessarily agree with....I used my own observations based upon a sample size of my two teenagers, a few nieces and nephews to support my position. No one really questioned my credibility, presumably because I am entitled to make unscientific observations on my blog though Danah is not. Later after the mud started slinging, I noted in another post about the work that Alice Robison is doing at MIT regarding media participation/media consumption issues relating to education and youth, that the reaction to Danah Boyd's blog essay was a study in new media participation on its own. Instant "analysis" based upon superficial reading; worse yet, superficial reading of someone else's superficial conclusions. Read Danah's latest writing, among other noteworthy things, these are observations of a not very pleasant aspect of new media participation. Personal attacks are bad enough under any circumstances; personal attacks by people who clearly hadn't even taken the time to read Danah's observations were totally outrageous. Are there class divisions in America? Well, as my kids might say, "you don't need a PhD to know the answer to that." Would these off line class divisions migrate to online social networks? Ditto to the PhD not required. Since Facebook started out as a college kids only social network and MySpace did not have such a wall around their garden, it would be safe to assume that the demos would be different on the two social networking sites. As Danah said to that, "Duh." "A class division has emerged and it is playing out in the aesthetics, the kinds of advertising, and the policy decisions being made," Danah observed in her original essay.  She ends with, "MySpace and Facebook are new representations of the class divide in American youth. Le sigh." And le duh. So back to an earlier question: How come such a free-for-all? Ericka Menchen Trevino wrote that the combination of one part Class Division, one part New Media, and sprinkle with teenagers is simply the recipe for a Perfect Storm. Charles Green at Trust Matters notes, "Where Dana goes, she can't help but raise issues—she sits astride the intersection of old and new....the Adventures of Danah are like the coming attractions at the movies.   Arrive early to see what's going to be playing in your own life soon. Hmmmmm, and what have we learned Dorothy? Well for one thing, everyone DOES know your a dog, even on the internet, Toto. Life imitates art, imitating life, imitating art. Class divisions online? Shoot the messenger. Photo by Marianne Richmond. Marianne also blogs at Resonance Partnership. Technorati Tags: Danah Boyd, Rex Hammock, MySpace, Facebook, Charles Green, Ericka Menchen Trevino, media2.0, social networks Powered by ScribeFire. [...]

What Message Does Your Mobile Phone Send?

Wed, 11 Jul 2007 10:35:21 +0000

According to the single women 18-35 who participated in a recent Samsung sponsored survey, your mobile phone speaks volumes about you: 32% of respondents indicated that a lot could be told about someone by the type of mobile they use.

 In fact, this survey indicated that single mobile women, SMW, believe that mobile devices play an important roles in dating, relationships, fashion and life organization. The tidbits:

  • 73% use their mobile instead of a traditional paper address book; average number of contacts is 63.
  • 74% check the time on their mobile versus a watch.
  • 12% said they would be less interested in someone who had a "big bulky cell phone."
  • 34% have had a friend call them on their mobile to interrupt a bad date.
  • 78% gave out their mobile number to a potential date: 40% used technical problems with their mobile to avoid someone they weren't interested in.
  • 70% said they perused the phone numbers and text messages of their significant others.
  • 39% experienced regret for text messages that they had sent, 48% used text messages to "flirt", and 13% said that text messages could be sent more quickly following a date than a phone call (three day rule does not apply to text).

Randy Smith, VP of channel marketing at Samsung declared the mobile phone, " Officially a girl's best friend."  Well, at least for those 18-35.

Marianne Richmond also blogs at Resonance Partnership.

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Bowling Alone Yet Standing In Line Together

Sun, 01 Jul 2007 07:29:56 +0000

Robert Putnam in his book Bowling Alone, The Collapse and Revival of American Community, writes that our social capital has declined and that we have become disconnected from family, friends, civic involvement, and shared experiences. He notes that more Americans are bowling than ever before but that the number of bowling leagues has declined precipitously. I am not doubting the validity of his research, I just think he is missing the social web.

Take the iPhone for instance....Thomas Hawk, CEO of Zoomr writes: "Before I dig into the iPhone I thought I'd reflect back a bit on the last 36 hours or so. First of all, to those who say it was stupid to camp out overnight at the Palo Alto Apple store when I could have gotten it waiting only 4 hours in line at a At&T store somewhere else, you just don't get it.

Camping out last night at the Palo Alto Apple store was not about an iPhone. It was about an experience. Something that I value far more than my new iPhone."

It wasn't just "an experience" was a shared experience. It was shared in person, in lines and shared in live streams. AND if it weren't for the social web, I wouldn't be sitting in St. Louis, Missouri clicking on a link and seeing Robert Scoble in Half Moon Bay, CA on the cover of the Mercury News and nodding first in recognition, the I "know" him phenomena; then "WOW...Robert Scoble, former Microsoft guy, was standing in line for an iPhone wearing a t-shirt that says," I got iPhone."

iShare....experiences. And that t-shirt beats those bowling league shirts hands down.

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