2007-01-29T04:33:42.220-08:00Website promotion is the continuing process to promote a website to bring more visitors to the website. Many techniques such as web content development, search engine optimization (also known as SEO), and search engine submission, are used increase the traffic to a site.
2007-01-10T03:48:24.100-08:00Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, interactive advertising, search engine marketing (including search engine optimization), blog marketing, and article marketing.Definition and scopeInternet marketing is a component of electronic commerce. Internet marketing can include information management, public relations, customer service, and sales. Electronic commerce and Internet marketing have become popular as Internet access is becoming more widely available and used. Well over one third of consumers who have Internet access in their homes report using the Internet to make purchases.HistoryInternet marketing first began in the early 1990s as simple, text-based websites that offered product information. Over time Internet marketing evolved into more than just selling information products, there are people now selling advertising space, software programs, business models, and many other products and services.Current CultureIn the beginning there were only a few people doing Internet marketing, but over time many people have come to see the benefits of working from home with an online business. Unfortunately, a large number of Internet entrepreneurs have failed in their search for online success because of an explosion of sites that profess to show people how to make millions while charging a small amount to do so. These sites have created a sense of disillusion as many people ignore the fact making money online needs to be treated like a real business.Internet marketing is associated with several business models. The main models include business-to-business (B2B) and business-to-consumer (B2C). B2B consists of companies doing business with each other, whereas B2C involves selling directly to the end consumer (see Malala, 2003) When Internet marketing first began, the B2C model was first to emerge. B2B transactions were more complex and came about later. A third, less common business model is peer-to-peer (P2P), where individuals exchange goods between themselves. An example of P2P is Kazaa, which is built upon individuals sharing files.Internet marketing can also be seen in various formats. One version is name-your-price (e.g. Priceline.com). With this format, customers are able to state what price range they wish to spend and then select from items at that price range. With find-the-best-price websites (e.g. Hotwire.com), Internet users can search for the lowest prices on items. A final format is online auctions (e.g. Ebay.com) where buyers bid on listed items.BenefitsSome of the benefits associated with Internet marketing include the availability of information. Consumers can log onto the Internet and learn about products, as well as purchase them, at any hour. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help expand from a local market to both national and international marketplaces. And, in a way, it levels the playing field for big and small players. Unlike traditional marketing media (like print, radio and TV), entry into the realm of Internet marketing can be a lot less expensive.Furthermore, since exposure, response and overall efficacy of digital media is much easier to track than that of traditional "offline" media, Internet marketing offers a greater sense of accountability for advertisers.LimitationsLimitations of Internet marketing create problems for both companies and consumers. Slow Internet connections can cause difficulties. If companies build overly large or complicated web pages, Internet users may struggle to download the information. Internet marketing does not allow shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. Some e-commerce vendors have implemented liberal return policies to reassure customers. Germany for example introduced a law in 2000 (Fernabsatzgesetz - later incorporated into the BGB), that allows [...]
2007-01-02T23:04:07.546-08:00There is a considerable sized body of practitioners of SEO who see search engines as just another visitor to a site, and try to make the site as accessible to those visitors as to any other who would come to the pages. They often see the white hat/black hat dichotomy mentioned above as a false dilemma. The focus of their work is not primarily to rank the highest for certain terms in search engines, but rather to help site owners fulfill the business objectives of their sites. Indeed, ranking well for a few terms among the many possibilities does not guarantee more sales. A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and making sites accessible and usable.SEOs may work in-house for an organization, or as consultants, and search engine optimization may be only part of their daily functions. Often their education of how search engines function comes from interacting and discussing the topics on forums, through blogs, at popular conferences and seminars, and by experimentation on their own sites. There are few college courses that cover online marketing from an ecommerce perspective that can keep up with the changes that the web sees on a daily basis.SEO, as a marketing strategy, can often generate a good return. However, as the search engines are not paid for the traffic they send from organic search, the algorithms used can and do change, there are no guarantees of success, either in the short or long term. Due to this lack of guarantees and certainty, SEO is often compared to traditional Public Relations (PR), with PPC advertising closer to traditional advertising. Increased visitors is analogous to increased foot traffic in retail advertising. Increased traffic may be detrimental to success if the site is not prepared to handle the traffic or visitors are generally dissatisfied with what they find. In either case increased traffic does not guarantee increased sales or success.While endeavoring to meet the guidelines posted by search engines can help build a solid foundation for success on the web, such efforts are only a start. SEO is potentially more effective when combined with a larger marketing campaign strategy. Despite SEO potential to respond to the latest changes in market trends, SEO alone is reactively following market trends instead of pro-actively leading market trends. Many see search engine marketing as a larger umbrella under which search engine optimization fits, but it's possible that many who focused primarily on SEO in the past are incorporating more and more marketing ideas into their efforts, including public relations strategy and implementation, online display media buying, web site transition SEO, web trends data analysis, HTML E-mail campaigns, and business blog consulting making SEO firms more like an ad agency.In addition, whilst SEO can be considered a marketing tactic unto itself, it's often considered (in the view of industry experts) to be a single part of a greater whole. Marketing through other methods, such as viral, pay-per-click, new media marketing and other related means is by no means irrelevant, and indeed, can be crucial to maintaining a strong search engine rank. The part of SEO that simply insures content relevancy and attracts inbound link activity may be enhanced through broad target marketing methods such as print, broadcast and out-of-home advertising as well.[...]
2006-06-29T04:35:12.383-07:00followings are the words which are used to communicate in technical SEO side..SEO Glossary :Ad sense Google provides the ad sense features in order to display relevant adds on their websiteto earn money give link of Google ad sense page Ad word Google's CPC (Cost Per Click) based text advertising. Ad Words takes click through rate into consideration in addition to advertiser's bid to determine the ad's relative position within the paid search results, which is a notable difference from Overture's CPC model that is based purely on bid amount. Google applies such a weighting factor in order to feature those paid search results that more popular and thus presumably more relevant and useful.Anchor text Anchor text is heavily used by the search engines. Anchor text is actually a text part of a link Alt tag Alt tag used to display the short description of a content to imagesAlgorithm A complex mathematical formula used by a search engine to rank the web pages that it finds by crawling the web. bannedwhen search engine block your domain IP or url that terms known as bannedblog blog are the simply log of a web page also know as webblog which maintain the updated record or content of a siteblacklistlists that either search engines or vigilante users compile of search engine spammers, which may be used to ban those spammers from search engines or to boycott thembridge pageAlso known as doorway page, jump pages to generate traffic to your site from particular search engine doorway pages are used. broken linkA link that do not contain the proper web page link or deleted or renamed while clicking on that links produce an error that terms known as broken linkBack link when we exchange our site link with the relevant site and the other site provide their site link to us that terms known as back link. CPC the cost incurred or price paid for a click through to your landing page.CTRthe number of time a link is clicked divided by the number of times a the same link is visitedCrawlercrawler is known as spider it just a programmed that runs by the search engine which reads the links,metatags,content of the web page and decide the page rank according to the algorithm which it followscloakingserving the different content to search engines and to the web users that is known as cloaking. The major search engines including Google try to avoid this practice. cloaking is considering like spammingcontent "content is a king" the best thing to rank #1 in major search engines is to add relevant text content to your site using the main keywordsdoorway pagesAlso known as doorway page, jump pages to generate traffic to your site from particular search engine doorway pages are used.dynamic siteHuman editors groups websites into categories and provide site descriptions or edit descriptions that are submitted to them. With a directory, picking the right category and composing a description rich in key phrases will ensure maximum visibility. Contrast this with a search engine, which is unedited and concerned primarily with the HTML of a site's constituent pagesdirectorythe directory specifies some categories into which you can submit your site. then the editor will approve it and show the link, description and title of your site on the web.domainthe web address of you site knows as domain name etc www.yoursitename.comexternal linklink which points to the relevant site of you.flashFlash is one kind of animation software used to representation your business with some animation, effect, sound etc.framesetA web page that is made up of frames. A useful analogy: if the individual frames that make up the frameset are the 'children,' then the frameset is the 'parent.google botGoogle bot is the name of the google search engine crawler or a spider which checks your web pages and decide the page rank. Google's spider, which deep crawls web sites monthly.google toolbargoogle has created the new toolbar with features likedisplay the page rank for each page opened in the web browser)Popup blo[...]
2006-06-24T05:04:04.900-07:00Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings.Link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.Search engines such as Google use a special link analysis system to rank web pages. Citations from other WWW authors help to define a site's reputation. The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them.To search for pages linking to a specific page, simply enter the URL on Google or Yahoo! this way:link:http://yourdomainname/pagename.htmlHere are some strategies that are generally considered to be important to increase link popularity:There should be links from the home page to all subpages so that a search engine can transfer some link popularity to the subpages.Appropriate anchor text with relevant keywords should be used in the text links that are pointing to pages within a site (technically, this helps link context, not link popularity).Getting links from other web sites, particularly sites with high PageRank, can be one of the most powerful site promotion tools. Therefore, the webmaster should try to get links from other important sites offering information or products compatible or synergistic to his/her own site or from sites that cater to the same audience the webmaster does. The webmaster should explain the advantages to the potential link partner and the advantages his/her site has to their visitors.One way links often count for more than reciprocal links.The webmaster should list his/her site in one or more of the major directories such as Yahoo! or the Open Directory Project.The webmaster should only link to sites that he/she can trust, i.e. sites that do not use "spammy techniques".The webmaster should not participate in link exchange programs or link farms, as search engines will ban sites that participate in such programs.To increase link popularity, many webmasters interlink multiple domains that they own, but often search engines will filter out these links, as such links are not independent votes for a page and are only created to trick the search engines. See Spamdexing. In this context, closed circles are often used, but these should be avoided, as they hoard PageRank.@This content is Copy right of wikipedia[...]
2006-06-24T04:51:53.663-07:00Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. The term SEO (Search Engine Optimizers) also refers to an industry of consultants who carry out optimization projects on behalf of clients' sites. Some commentators, and even some SEOs, break down methods used by practitioners into categories such as "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as cloaking and spamdexing). White hatters charge that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that all SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant.Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies may increase both the number and quality of visitors. Search engine optimization is sometimes offered as a stand-alone service, or as a part of a larger marketing effort, and can often be very effective when incorporated into the initial development and design of a site.For competitive, high-volume search terms, the cost of pay per click advertising can be substantial. Ranking well in the organic search results can provide the same targeted traffic at a potentially significant savings. Site owners may choose to optimize their sites for organic search, if the cost of optimization is less than the cost of advertising.Not all sites have identical goals for search optimization. Some sites seek any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy. Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business. Focusing on desirable traffic generates better quality sales leads, resulting in more sales. Search engine optimization can be very effective when used as part of a smart niche marketing strategy.* This content is taken from wikipedia[...]