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Preview: AdWords API Blog

Google Ads Developer Blog



The official blog for information about the AdWords, AdSense, DoubleClick and AdMob APIs and SDKs.



Updated: 2017-05-26T06:57:49.358-07:00

 



Validation rules for the new dynamic ad group type in Search campaigns

2017-05-26T06:57:49.382-07:00

Starting this week, users of the new AdWords interface will be able to create dynamic search ads (DSA) through the new dynamic ad group type in Search campaigns with Dynamic Search Ad settings. This has some consequences in the AdWords API as described below. How does this impact the AdWords API?If your managed accounts are eligible for the new AdWords interface, be aware that if users create dynamic ad groups in the interface, AdGroupType values for the dynamic ad groups will be returned as UNKNOWN in all AdWords API versions. Here are the rules applied to the dynamic ad group type: Only DynamicSearchAds are allowed to be created in a dynamic ad group. A Keyword cannot be added as a BiddableAdGroupCriterion. Attempting to do so will result in an OPERATION_NOT_PERMITTED_FOR_AD_GROUP_TYPE. It can be added as a NegativeAdGroupCriterion though. As described in this guide, to create dynamic search ads in the AdWords API, some settings and criteria are required, such as WebPage and DynamicSearchAdsSetting. These settings can still be added and modified in the dynamic ad group type. What should you do?If your application manages accounts that have access to the new AdWords interface, or if you have ad groups with type UNKNOWN, ensure that you properly handle these cases by: Adding only DynamicSearchAds to dynamic ad groups. Avoiding the use of a Keyword as a BiddableAdGroupCriterion in dynamic ad groups. Ad groups with AdGroupType of SEARCH_STANDARD are not affected by this change. You can still continue adding expanded text ads, dynamic search ads, call ads, and various criterion types to them. As always, if you have any questions, please post on the forum.  - Thanet Praneenararat, AdWords API Team[...]



Introducing Ads Data Hub: Next generation insights and reporting

2017-05-24T09:00:50.314-07:00

Mobile has fundamentally changed how we live our lives. With our devices never more than an arm’s length away, people can find, watch or buy anything at anytime. That’s why earlier this year we shared that we’re developing a new, cloud-based measurement solution for YouTube, designed for a mobile world. Today, we’re announcing the beta for this solution, Ads Data Hub, to help advertisers get more detailed insights from their campaigns across screens while also protecting user privacy.

We are also announcing that Ads Data Hub is a solution not just for YouTube, but a tool that offers access to more data and helps unlock actionable insights across Google ad platforms, including the Google Display Network and DoubleClick. And with Ads Data Hub now in beta, we’re expanding who can use it.

Built on infrastructure from Google Cloud, including BigQuery, Ads Data Hub gives advertisers or their preferred measurement partners access to detailed, impression-level data about their media campaigns across devices in a secure, privacy-safe environment. Data from other sources, such as a CRM system or marketing database, can be incorporated as well. With this full view, advertisers or their partners can analyze the data and draw out insights specific to their business.

For example, if an e-commerce retailer wants to understand what the path to conversion looks like, they can bring additional online data about their customers into BigQuery, and Ads Data Hub will enable them to combine that data with their ads data so they can see what a typical journey is from first encountering a user until conversion.

Consistent with our commitment to privacy, no user-level data can be removed from the secure Cloud environment. Impression-level data is only accessible for the purposes of analysis and generating insights. In the future, advertisers will be able to act on the insights they get from Ads Data Hub and buy media with greater precision.

As an early alpha partner, Omnicom Media Group helped to define the solution and has seen significant value from both the amount of data available through Ads Data Hub and the broad set of analyses and custom queries that are possible.

"With the complexity of today's consumer journeys, we are seeing that marketers are looking to solve harder business challenges than ever before. Through our partnership with Google and our use of Ads Data Hub, we will be able to answer a broader range of questions and expand our analytical services." - Slavi Samardzija, Global CEO, Annalect, An Omnicom Media Group Company

With the shift to mobile, consumer behavior has changed for good. Marketers need tools to help them make sense of this new world, and Ads Data Hub is a key step forward.

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Announcing v201705 of the DFP API

2017-05-23T11:16:29.235-07:00

Today we’re pleased to announce the v201705 release of the DFP API. This release updates the ReportService to be at parity with the Ad Exchange Seller REST API.

Additionally, v201705 adds support for creating ImageOverlayCreatives and new Partner companies.

For a full list of API changes in v201705, see the release notes.

With each new release comes a new deprecation. If you're using v201608 or earlier, it's time to look into upgrading. Also remember that v201605 will be sunset at the end of May 2017.

As always, if you have any questions, feel free to drop us a line on the DFP API forums or the Ads Developer Google+ page.
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Google I/O: New Ways to Put Users at the Center of Your Apps and Payments

2017-05-17T14:03:59.645-07:00

I/O is a magical time at Google. Every year, thousands of developers gather in Google's backyard to share new product ideas and learn about our latest innovations in computing. We're meeting at an exciting time for the developer community. It's a time when consumers have more choices than ever before—like where to shop, what to watch, which games to play and how to communicate with friends and family. Your product needs to stand out. You need tools to help your business grow. And you need to make sure your users are happy. We think we can help. This afternoon, my team and I will share 3 new innovations for developers to make it easy for users to pay for your services, build profitable businesses and grow your user base. Check out our live stream here. Enabling users to pay with GoogleStarting today, our suite of payment solutions will be expanding. The Google Payment API enables merchants and developers to turbocharge checkout conversion by offering your users an easy way to pay with credit and debit cards saved to their Google Account. Users will have multiple Google payment options at their fingertips, like a credit or a debit card previously saved via Android Pay, a payment card used to transact on the Play Store or a form of payment stored via Chrome. And they'll be able to use these saved payment options in third-party apps and mobile sites, as well as on Google Assistant when they are on-the-go.Paying with Google for Panera Bread on Google AssistantFor users, this means faster checkout. Now they'll never miss a deal because they're stuck on a bus and don't want to pull out their credit card in front of strangers. They'll no longer experience the pain of stumbling on a sale that ends at midnight when they're tucked in bed with their credit card out of reach. Users can save time and headache by using credit and debit cards they've already saved to their Google Account whenever they see the option to pay with Google on supported apps or sites.For developers, this API is a significant innovation that can enable faster checkout, drive more conversions, increase sales and reduce abandoned carts—all with a simple integration. Learn more about our Google Payment API here. Earn more from your apps with the brand new AdMobPeople turn to their mobile devices throughout the day to shop, communicate and stay entertained. For developers, in-app purchases are one way to monetize. Ads are another way.AdMob was built to support the app ecosystem. With over 1 million apps across iOS and Android, AdMob has paid over $3.5 billion dollars in ads revenue to developers. But there's more we can do to help you succeed.Today, we're introducing a completely redesigned AdMob. Rebuilt from the ground up, AdMob is now simpler to use and delivers richer insights about your users' in-app experiences. Simpler to use: We've applied Material Design to all aspects of the AdMob look and feel to deliver an easy-to-use and intuitive experience across the entire platform—on mobile and desktop. You'll get more done in less time. Below you can see how easy it is to pick an app that you're monitoring, check out its key metrics and then quickly take action to fine-tune its performance.Redesigned AdMob experienceDeeper insights: We've also integrated Google Analytics for Firebase into the core of the redesigned AdMob so you have quick access to the metrics that matter most for your business. Once you link your AdMob and Firebase accounts, you'll have access to detailed ad revenue data and user insights like time spent in the app and in-app purchases—all in one place.Google Analytics for Firebase dashboard in AdMobKnow your user, find your user with Universal App CampaignsEarning money from your app is one piece of the puzzle. You also need to think about how to grow your user base. Google's app innovations have delivered over 5 billion installs from ads and we are now helping developers drive over 3 billion in-app events per quarter—like users adding som[...]



AdWords - Improvements for Enhanced CPC

2017-05-11T07:15:04.643-07:00

Update: this change will go live in June 2017.

In June 2017, AdWords will begin gradually altering the specifics of the Enhanced CPC bidding strategy. If you're not familiar with the Enhanced CPC (ECPC) bidding strategy, it works by adjusting the bids for clicks that seem more likely to lead to a conversion. Clicks that seem unlikely to convert will get lower bids, while those more likely to convert will have the bid increased.

Currently, the strategy does not increase bids by more than 30% after bid modifiers are applied. Starting in June, this bid cap will be eliminated over time in order to get more clicks that are likely to convert. On Search and Display, the goal of the strategy will be to help you get more conversions while maintaining the same cost-per-acquisition (CPA) as you get with manual bidding. On Shopping, the goal of the strategy remains to help you get more conversions while maintaining the same cost as you get with manual bidding. The strategy will still respect your manual bids by trying to keep the average CPC below the max you set, which is done in the CpcBid.

This change will allow our system more flexibility to improve performance, and we will be monitoring the effects closely to make adjustments as necessary to continue to fine tune ECPC.

If you are an API user, there is no action required on your part for this change to take effect. The setup in the API works the same as before, so you can use your existing version to make any changes you may want to your account as a result of this change in functionality.

If you have any questions about this change or other API features, please post on the forum.
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Announcing v2.8 of the DCM/DFA Reporting and Trafficking API

2017-05-08T10:19:09.801-07:00

Today we're releasing v2.8 of the DCM/DFA Reporting and Trafficking API. Highlights of this release include: Details of these and all other changes are covered in our release notes.

Deprecation and sunset reminder

In accordance with our deprecation schedule, this release marks the beginning of the deprecation period for v2.7, which will sunset on November 30th, 2017. After this date, any requests made against v2.7 will begin returning errors.

As a final reminder, API version 2.6 will be sunset on May 31st, 2017. To avoid an interruption in service, all users are required to migrate to a newer version before the sunset date.

Learn More

As with every new version of the DCM/DFA Reporting and Trafficking API, we encourage you to carefully review all changes in the release notes. For those of you looking to get going right away, updated client libraries are now available. If you're just starting out, the Get Started guide is a great reference to help you get up and running quickly.

Give it a try and let us know if you have any questions!
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Support for new extension types in AdWords scripts

2017-05-03T14:06:20.169-07:00

We're excited to announce support for additional extension types in AdWords scripts starting today. The newly supported extension types are:
  • Message extensions, supported at the campaign and ad group level. These allow mobile users to send a text to your business directly from the ad.
  • Structured snippet extensions, supported at the campaign and ad group level. These allow you to highlight specific aspects of your products.
In addition, we're adding support for account level sitelink extensions, which were already supported at the campaign and ad group levels.

You can see all the technical details for how to implement these over on our AdWordsApp.Extensions documentation, or you can check out some example code using these extension types on our examples page.

If you have any questions about these changes or AdWords scripts in general, you can post them on our developer forum.
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Upcoming QPS limits on calls to the Content API for Shopping

2017-05-02T07:34:28.342-07:00

Starting on May 15, 2017, we will enforce new queries-per-second (QPS) limits on calls to the Content API for Shopping. This change will help with maintaining stability and uninterrupted access to all users of the API. Currently, almost all existing users already conform to the new QPS limits we will enforce, so unless you are directly contacted by us, you should not see any changes.

The new QPS limits will be in addition to the existing per-minute and per-day quotas on method calls. However, these limits will be enforced per Google API Console project, unlike the method call quotas which are enforced on individual Merchant Center accounts. Another difference is that the QPS limit will be for individual HTTP requests, not for individual method calls, so a single HTTP request to the custombatch method will count as a single call against the QPS limit. This is an additional reason to use custombatch methods if you plan on making many calls to a single service within a short time period. Once these limits are in force, they will be documented along with the other published limits for the Content API for Shopping.

If you have any questions or feedback about the QPS limits or other questions about the Content API for Shopping, please let us know on the forum.
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Support for BudgetOrders and UserLists in AdWords Scripts

2017-04-19T06:56:57.534-07:00

We are excited to announce support for two new features in AdWords Scripts: BudgetOrdersand UserLists.

BudgetOrders: We are introducing read-only support for BudgetOrders. You can now access your BudgetOrders to retrieve information like account-level spending limit and credits from Google (note that your account must be on consolidated billing to use these features).

UserLists: You now have the opportunity to read and write some of the fields associated with the UserLists in your shared library. You can retrieve member counts, update membership lifespan, and open or close your user lists to new members.

When you're ready to try it out or learn more, check out the BudgetOrderand UserListsections of the left navigation bar under our AdWordsAppdocumentation. If you have any questions about this new feature or AdWords scripts in general, you can post them on our developer forum.

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Playing streaming ads with the IMA SDK for Android

2017-04-06T14:04:21.994-07:00

With the advent of video players that support streaming media formats such as HLS and DASH, publishers can now easily support these formats with the IMA SDK for Android. Here is a list of steps to make this work:

  • Use a video player that can play streaming video, such as ExoPlayer.
  • Inform the SDK of your video player's capabilities.

The latter is done via the SDK's AdsRenderingSettings API. Create a new instance of AdsRenderingSettings and then create a list of MIME types you plan to support:

AdsRenderingSettings adsRenderingSettings = 
ImaSdkFactory.getInstance().createAdsRenderingSettings();
ArrayList arrayList = new ArrayList();
arrayList.add("application/x-mpegURL"); //HLS
arrayList.add("application/dash+xml"); //DASH
adsRenderingSettings.setMimeTypes(arrayList);

Then initialize the AdsManager using these AdsRenderingSettings:

adsManager.init(adsRenderingSettings);

This will allow the SDK to choose streaming ad media to play in your video player. Make sure to add any additional MIME types you plan to support, such as MP4, as this approach assumes that any MIME types not passed in are not supported.

FAQ

How do I play HLS ads using the IMA SDK for iOS?

The default video player used by the iOS IMA SDK supports HLS, so it is not necessary to set that in AdsRenderingSettings.

Will this work with the SDK-owned player?

No, currently you must use custom playback by implementing the VideoAdPlayerinterface. For an example of how to do this, check out our guide on custom playback or AdvancedExample.

If you have any questions, feel free to contact us via the support forum.

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Sunset of DFP API v201605

2017-04-05T11:22:42.238-07:00

On Wednesday, May 31, 2017, in accordance with the deprecation schedule, v201605 of the DFP API will be sunset. At that time, any requests made to this version will return errors. If you're still using this version, now's the time to upgrade to the latest release and take advantage of new features like native ad styling, additional DAI fields, and the change history table. To do so, check the release notes to identify any breaking changes, grab the latest version of your client library, and update your code. Significant changes include: The integer AdRule.idwas replaced with the long AdRule.adRuleId. The values of existing IDs are the same. Removed paging support from ProposalService.getMarketplaceCommentsByStatement. getCustomTargetingValuesByStatement()now properly enforces the requirement of a custom targeting key ID in the filter statement. Added PROPOSAL_OUT_OF_SYNC_WITH_MARKETPLACEthat will be thrown in rare cases where a programmatic proposal is out of sync with its Marketplace version. ProposalAction.DiscardProposalDraftshas been renamed to ProposalAction.DiscardLocalVersionEditsto more accurately reflect its purpose. Order.programmaticSettingshas been removed in favor of Proposal.ProposalMarketplaceInfo. AD_SERVER_DELIVERY_INDICATORhas been renamed to LINE_ITEM_DELIVERY_INDICATORand is now a dimension attribute. Team.companyIds, Team.adUnitIds, and Team.orderIdshave been removed. Use Company.appliedTeamIds, AdUnit.appliedTeamIds, and Order.appliedTeamIdsinstead. GrpProvider.COMSCOREhas been renamed to GrpProvider.GOOGLE.This is not an exhaustive list, so as always, don't hesitate to reach out to us with any questions. To be notified of future deprecations and sunsets, join the DFP API Sunset Announcements group and adjust your notification settings.  - Gabe Rives-Corbett, DFP API Team[...]



Reminder to PHP users - upgrade to the new Ads PHP library!

2017-04-05T08:13:13.711-07:00

Hello PHP developers! In December 2016, we announced the stable release of the new ads PHP library and the deprecation of the old one. This is a reminder to upgrade to the new library by July 31, 2017.

The new PHP library has many improvements such as support of namespaces and Composer installation. It is currently available as the master branch on GitHub. We also provide an upgrading guide to help you during this upgrade.

The old library has been moved to the deprecated branch with reduced support and will reach end of life (EOL) on July 31, 2017. We recommend you complete your upgrade before that date. Past this date, the deprecated branch can still be used until all of the AdWords / DFP API versions it supports are sunset, but we will not add support and examples for new API versions, nor fix any bugs.

If you have questions about upgrading or need help, as always, feel free to ask on the GitHub issues page. If you have questions regarding AdWords or DFP API, please drop us a line on the AdWords or DFP API forums.
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Introducing the Mobile Sites certification, for web developers

2017-04-04T07:40:32.538-07:00

Posted by Chris Hohorst, Head of Mobile Sites Transformation via Google Developers Blog. Mobile now accounts for over half of all web traffic1, making performance on small screens more important than ever. Despite this increase, a recent study by Google found that the average time it takes to load a mobile landing page is 22 seconds. When you consider that 53% of mobile site visitors will leave a site if it takes more than three seconds to load, it’s clear why conversion rates are consistently lower on mobile than desktop. Website visitors now expect their mobile experience to be as flawless as desktop, and the majority of online businesses are failing to deliver. With this in mind, we’re introducing the new Google Mobile Sites certification. Passing the Mobile Sites exam signals that you have a demonstrated ability to build and optimize high-quality sites, and allows you to promote yourself as a Google accredited mobile site developer. Through codifying best practice in mobile site development, we hope to improve the general standard of mobile design and speed, and make it easier to find the best talent. What the exam coversTo pass the exam, you’ll need to show proficiency across mobile site design, mobile UX best practice, mobile site speed optimization, and advanced web technologies. We’ve put together a study guide that covers everything you’ll need to know. What are the benefits?We know that a lot of web developers are doing great work on mobile sites - this certification is a way of promoting them to a wider audience. Being certified means being recognized by Google as an expert in mobile site optimization, which will make you more accessible and attractive to potential clients looking for a good match for those services. The certification will display on your Partners profile, helping you stand out to businesses looking for mobile site development, and can also be shared across social media. How to sign upCheck out our study guide to get started. Then, to take the exam, please click on the Mobile Sites certification link and log in to your Google Partners account. If you’re not signed up yet, you can create a Partners user profile by registering here. The exam is open to all web developers globally in English and, once completed, the certification will remain valid for 12 months. 1 Google Analytics data, U.S., Q1 2016 from Find Out How You Stack Up to Industry Benchmarks for Mobile Page Speed[...]



Introducing RateLimiter extension in AdWords API Java Client Library

2017-04-03T07:15:44.541-07:00

When making any AdWords API call, you should always remember to handle the possibility of a rate limit error properly. Do you feel this is a bit troublesome and want to solve it in one go?

We’ve just released a new Java client library extension named “RateLimiter”, which automatically adds rate limit error handling logic (wait-and-retry) across all threads in a single JVM, so you can focus on implementing core business logic. More excitingly, you just need to change a few lines of code to use it! Check out this open-source extension on GitHub, and follow the instructions to give it a try.

As always, feel free to ask questions or give us feedback via the forum or the project’s issue tracker.
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Register now for the April 2017 Display Ads API Workshops

2017-03-29T09:13:43.260-07:00

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We're pleased to announce that we'll be holding a series of Display Ads API Workshops in April 2017. These workshops are a half-day of tech talks, group discussions, networking activities, and one-on-one time with Googlersgeared toward developers who use the DoubleClick for Publishers API, Interactive Media Ads SDK, or Mobile Ads SDKs.

These workshops offer you the following:

  • A great way for you to meet with the display ads API team to ask questions in person and give feedback directly to us.
  • A great opportunity to meet and exchange ideas with fellow developers in the community.
  • Previews of API and SDK roadmaps and select upcoming features.
  • For the first time, one-on-one office hours with ads API Googlers. Sign-ups will be available on-site on the day of the workshops.

The workshops will be held in the following cities:

For more information on the agenda and a preview of our talks, please see our workshop page.

As always, if you have any questions, feel free to drop us a line on the DFP API forums, IMA SDK forums, Mobile Ads SDK forums, or the Ads Developer Google+ page.

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Support for v201702 reports in AdWords scripts

2017-03-28T12:44:53.792-07:00

We have added support for AdWords API v201702 reports in AdWords scripts. The major changes in this release are:
  • New conversion fields to help when changing attribution models: CostPerCurrentModelAttributedConversion, CurrentModelAttributedConversions, CurrentModelAttributedConversionValue, and ValuePerCurrentModelAttributedConversion
  • Fields of type Double that don't represent percentages now return without a thousands separator and with two decimal places.
  • The AdGroupName and AdGroupStatus fields of the Audience Performance Report now behave as segments
  • All fields in the Call Metrics Call Details Report now behave as attributes
See the AdWords API release notes for more details.

v201609 will remain the default version for reports until the week of April 24, 2017. This gives you enough time to verify your scripts and make sure they work with the latest report version.

If you use API versioning in your reports, you need to modify your code to use v201702:

var report = AdWordsApp.report(query {
apiVersion: 'v201702'
});
If you don't use API versioning, no code changes are required. Your reports will continue using v201609 for now, and switch to v201702 when we make v201702 the default version the week of April 24, 2017.

If you have any questions about these changes or AdWords scripts in general, you can post them on our developer forum.
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In case you missed the AdWords API Workshops... videos are on YouTube

2017-03-28T08:31:01.949-07:00

Are you tired of reading? Do you prefer to learn by watching? Then the latest series of AdWords API Workshop videos is for you! Visit the Ads Developers YouTube channel to discover more.

Recorded as part of the AdWords API Workshops - Fall 2016 events that toured 7 countries around the world, these short and easy-to-digest videos were presented by the experts from the AdWords API team. They cover the content presented in the technical workshop sessions on the following topics: The videos have subtitles available in English, Chinese (Simplified), and Japanese as well as auto-generated options for other languages.

Now you can watch all the Fall 2016 videos at your convenience. Also make sure to look at the associated slide decks that accompany these presentations.
width="560" height="315" src="https://www.youtube.com/embed/4FZaomfKC7E?list=PLKByxjzUC-N_AaqLV7khnavie44McAoIa" frameborder="0" allowfullscreen>
Interested in attending similar workshops? Follow this blog for future workshop announcements.

Have questions? Feel free to visit us on the AdWords API Forum.
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Read-only access for BudgetOrderService in AdWords API

2017-03-27T09:01:41.061-07:00

Starting this week BudgetOrderService get requests are available for all users, regardless of API version.

Previously, usage of this service was allowed on a whitelist-only basis. Now, you can retrieve your budget orders without being added to the whitelist. This enables you to view the account-level spending limit.

You still need to be whitelisted to modify your budget orders via the API; this new access applies only to viewing existing budget orders. Keep in mind that BudgetOrderService will only work on accounts that have been set up for consolidated billing; otherwise you will get an error.

To get started, check out the BudgetOrderService guide. If you have any questions about this change or other API features, please post on the forum.
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Google Mobile Ads Unity Plugin v3.3.0

2017-03-20T10:22:11.107-07:00

We recently launched v3.3.0 of the Google Mobile Ads Unity Plugin with support for ad position offsets and Unity 5.6 compatibility. The updated v3.3.0 Unity package is available for download from the Google Mobile Ads Unity Plugin GitHub repository.

Ad positions offsets

Version 3.3.0 of Google Mobile Ads Unity Plugin adds the ability to specify an x and y position for both BannerView and NativeExpressAdView objects. To position ad views outside of the existing AdPosition values, provide x and y offsets instead of an AdPosition when instantiating an ad view, as shown below.

BannerView bannerView = new BannerView(adUnitId, AdSize.SmartBanner, 50, 50);

The code snippet above creates a BannerView offset from the top-left corner of the screen by 50 density independent pixels in the x and y axis. NativeExpressAdView positions can be offset in the same manner, as shown below.

NativeExpressAdView nativeExpressAdView = new NativeExpressAdView(
adUnitId, new AdSize(320, 150), 50, 50);

Support for Unity 5.6

Although Unity 5.6 is still in beta, the latest version of the Google Mobile Ads Unity plugin includes changes to be fully compatible with the upcoming release.

In addition to the new features outlined above, it is recommended to update to the latest version of the Google Mobile Ads plugin to take advantage of stability and bug fixes. The source code and a sample app for the plugin are available in our GitHub repo,asisthefullchangelogfor this release. If you have any questions about Unity integration, you can reach us on our developer forum.

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Productstatuses now includes issues older than 21 days in the Content API for Shopping

2017-03-14T11:35:55.365-07:00

Starting today, Productstatuses will return all the issues present in the Diagnostics tab of Merchant Center. Historically, only data quality issues from the last 21 days were available from Productstatuses. This means that you may see more issues returned by Productstatuses than before, but the number of issues should now match those available in the Diagnostics tab of Merchant Center.

If you have any questions or feedback about the changes to issue reporting or other questions about the Content API for Shopping, please let us know on the forum.
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Native Express Video

2017-03-10T11:13:11.691-08:00

If you've created a Native Express ad unit recently, you may have noticed a new template format alongside App Install and Content: Video App Install. In the past few weeks, AdMob has rolled out support for video assets in Native Ads Express, giving publishers a new way to create more engaging presentations for their users. How to get started Enabling video demand for a Native Express ad unit is easy. Just open the ad unit's settings in the AdMob console, and look for the Ad type checkboxes at the top of the editor: Check the checkbox marked "Video app install," and save the change. In a short while, your ad unit will start serving video creatives alongside the other two formats, with no code changes to your app required. That means you can update your existing apps to display this new format without redeploying to the Play Store or App Store. An important thing to note is that video creatives are only available for ad units using the Large template size. The video player needs a certain amount of space, and the Large template ensures that it's available. Customizing the experience While there's no mobile code required to take advantage of Native Express Video, AdMob has introduced some new features to the API that allow publishers to customize the user experience. In particular, a new video options class (VideoOptions on Android, and GADVideoOptions on iOS) gives publishers a way to influence how the ads behave. For example, the following code will cause video ads appearing in an Android NativeExpressAdView to begin playing with their audio on: mAdView = (NativeExpressAdView) findViewById(R.id.adView);mAdView.setVideoOptions(new VideoOptions.Builder() .setStartMuted(false) .build()); Staying in the know App publishers can retrieve information about the video assets in their ads through the use of a video controller object (VideoController on Android, GADVideoController on iOS). The ad view classes for native express have been updated to include video controller properties that apps can grab and query for info like whether a video is present in the ad, and what its aspect ratio is. Even if the ad doesn't contain an video asset (or no ad has been loaded at all), you'll always get a valid reference to the ad view's video controller. For example, here's a Swift snippet that shows how to check if an ad that just loaded contains a video asset: func nativeExpressAdViewDidReceiveAd(_ nativeExpressAdView: GADNativeExpressAdView){ if nativeExpressAdView.videoController.hasVideoContent() { print("Received an ad with a video asset.") } else { print("Received an ad without a video asset.") }} More Info Native Express is designed to make implementing native ads easy, but if you have questions about how to get up and running or how you can best put it to use in your apps, stop by our support forum. The Mobile Ads Garage recently released an episode covering Native Express Video as well, with feature details and screencasts for iOS and Android: width="560" height="315" src="https://www.youtube.com/embed/5jHWbwkdeko?list=PLOU2XLYxmsIKX0pUJV3uqp6N3NeHwHh0c?ecver=1" frameborder="0" allowfullscreen>  - Andrew Brogdon, Mobile Ads Developer Relations[...]



Using SendBeacon for AdWords click tracking

2017-03-09T14:58:59.225-08:00

Accurate click accounting is a critical aspect of any campaign. However, traditionally it often came with a high cost to the user experience: the user has to follow one or more HTTP redirects, or is forced to wait for a synchronous logging request to complete before they can navigate to their destination. The Beacon API addresses these shortcomings:
  • Beacon requests are prioritized by the browser to minimize conflict with other time-critical operations, like reacting to user input.
  • Beacon requests are guaranteed to be initiated before a page is unloaded and are allowed to run to completion without requiring blocking requests or other techniques that block processing of user input.
In short, Beacon provides a fire-and-forget API that ensures logging requests are queued and completed by the browser, without the need for blocking requests or additional redirects. This allows users to be taken directly to landing pages without waiting on the click account requests to complete, greatly reducing latency.

AdWords recently switched from redirects to the Beacon API to account for some of the ad clicks on Google.com. This resulted in significant latency improvements. For example, for ad clicks pointing to Google Maps pages, the median latency dropped by 250ms and the 90th percentile latency dropped by more than 1,000ms.

You do not need to take any action at this time to benefit from SendBeacon. Chrome, Firefox and Edge all support SendBeacon, accounting for over 72% of worldwide traffic. We are planning to leverage Beacon API in more of our products in the future, and we encourage everyone else to take it out for a spin.

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Launch of AwReporting 2.0

2017-03-07T07:55:49.016-08:00

AwReporting is an open-source Java framework optimized for large-scale retrieval of AdWords API reports.

We’ve just released a new major version of the tool that encompasses the full suite of AdWords API Reports and their fields. As mentioned in our pre-announcement, "aw-reporting-server” and “aw-reporting-server-appengine” modules were removed.

You can find the latest release on GitHub. Please find the full list of changes in the ChangeLog, and follow the migration guide to upgrade from the current version of the tool.

Feel free to ask questions or give us feedback via the forum or the project’s issue tracker.
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AdWords API v201605 sunset reminder

2017-03-01T11:41:50.413-08:00

AdWords API v201605 will be sunset on March 28, 2017, after which all v201605 API requests will begin to fail. This version was deprecated on July 28, 2016. If you are still on v201605, we recommend that you skip v201607 and v201609 and migrate directly to v201702. Please be sure to migrate prior to the sunset to ensure your API access is unaffected.

We've prepared the following resources to help you with the migration: As always, if you have any questions about this migration, please contact us via the forum.
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Announcing v201702 of the AdWords API

2017-02-28T12:41:51.168-08:00

Today we’re announcing the release of AdWords API v201702. Here are the highlights: Batch job support for shopping BatchJobService in all versions of the AdWords API now supports AdGroupCriterionOperations that modify shopping ProductPartitions. Check out the updated Batch Processing guide for details. Current attribution model reporting Several fields were added to reports to allow you to view historical stats using your current choice of attribution model. Message extensions You can now create message extensions via extension setting services to let customers send you a text message from your mobile ads. Affiliate location extensions You can now create affiliate location extensions to include the locations of stores where your product is sold in your ads. The updated Location Extensions guide has step-by-step instructions to help you get started. More policy details The new policySummary field of AdGroupAd provides additional details behind the approval status of your ads. For example, you can now differentiate between Approved (limited) and Approved ads. Showcase Shopping ads The AdWords API now supports Showcase Shopping ads which help customers discover what to buy and where to buy it. More details are in the updated Shopping Campaigns guide. Enhanced CPC for maximize clicks bidding strategies You can now opt in or out of enhanced CPC on standard TARGET_SPEND bidding strategies. If you’re using v201605 or v201607 of the AdWords API, please note that they are now deprecated and will be sunset on March 28, 2017 and June 27, 2017, respectively. We encourage you to skip v201609 and migrate straight to v201702. As with every new version of the AdWords API, please carefully review all changes in the release notes and the v201702 migration guide. The updated client libraries and code examples will be published within the next 48 hours. If you have any questions or need help with migration, please post on the forum or the Ads Developers Plus Page. - Josh Radcliff on behalf of the AdWords API Team[...]