Last Build Date: Wed, 26 Oct 2016 11:52:31 GMTCopyright: Copyright 2012 Author Marketing Experts, Inc.
Fri, 22 Jun 2012 23:02:08 GMTHave you heard of Google Panda? The update was meant to give Google's algorithm more integrity by giving lower ranking to sites that repurpose content in favor of sites that produce high-quality, original content. Since then, Google has continued to tweak its algorithm, and we've invited Search Engine Optimization Expert Susan Gilbert to talk about the changes and what they mean to you. About our guest: An entrepreneur since 1987, Susan Gilbert has evolved years of traditional business experience into several cutting edge projects, which includes her Web 2.0 Internet Business. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar,” she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more. Author and publisher of “The Land of I Can,“ Susan has demonstrated her ˜hands on” success in both traditional and online publishing. Well known for turning her dog Spencer into a superstar thanks to his ebook, How to Take Your Small Dog EVERYWHERE, and building his expert status as Ambassador of Small Dog Travel, she combines savvy marketing and search engine understanding with her entrepreneurial experiences to create buzz marketing online promotions for both authors and publishers.
Fri, 22 Jun 2012 22:55:31 GMTBook Reviews, Do You Need Them? Join us as special guest Amy Collins of The Cadence Group discusses book reviews. Do reviews matter? If so, to whom? Do you really need reviews? We'll also talk about how to get book reviews, the power of a good review - and the power of a bad review. About our guest: Amy Collins is the owner of The Cadence Group, a sales and marketing service provider for the publishing industry. In 2008, The Cadence Group launched New Shelves Distribution, a full-scale book warehousing, sales and fulfillment company selling publisher’s books directly to the national chains and independent bookstores in North America.
Fri, 22 Jun 2012 22:53:22 GMTSecrets to Creating Book Titles that Sell All authors at some point come face-to-face with their most challenging decision: what to title their book? Before simply throwing a dart or taking a vote, Liz Goodgold, branding expert and author, will share 5 Secrets to Creating Book Titles that Sell. With her fiery energy and on-the money advice, her “words of Lizdom” can mean the difference between your book being read or landing in the red. About our guest: Speaker and author Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Liz’s talks are the epitome of “edutainment” – blending information, education, humor, and real-world examples. This fireball of energy takes issues directly from her audience demonstrating how branding is the key to boosting business. Liz is a practicing “branding guru” having worked for such major clients as the World Trade Centers, Sharp HealthCare, Quaker Oats, and Univision, so that she knows what works and what doesn’t. An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, CNBC, CNN, The Wall Street Journal, and The New York Times. Visit her at redfirebranding.com or follow her on Twitter, @lizgoodgold.
Fri, 22 Jun 2012 22:51:00 GMTLearn to boost sales, promote your brand, and increase your online presence with the author of Like My Stuff: How to Get 750 Million Members to Buy Your Products on Facebook. Dr. Natalie Petouhoff helps companies understand how social media affects the bottom-line and to create strategies that provide real business value. She does this by benchmarking your "As Is" and compares it to your "Could Be" best practices. With this insight, you can create a world-class social media and digital presence. You’ll be well-armed to devise a social media roadmap, track your progress, gather the right metrics to transform into a social media ROI analysis, articulate the business case, and justify the plan to upper management. As a USC Adjunct professor, Natalie takes her real-world experiences as a Forrester Social Media Analyst, an Agency executive and a consulting executive and translates it into practical business advice. Dr. Natalie is President of Social Media Club Los Angeles, an accomplished keynote speaker and a quoted expert in NYTimes, FastCompany, USAToday, Bloomberg-BusinessWeek and a featured guest on TV and radio. You can find her on twitter - @drnatalie and visit her website for some great free reports: www.drnatalienews.com.
Fri, 22 Jun 2012 22:47:41 GMTThere are times when we writers must know the difference between cheap and frugal. You use the best of the freebies and also know when to bite the bullet and spend a little for services you can’t do yourself or haven’t the time to do yourself. About our guest: Carolyn Howard-Johnson has been an instructor for nearly a decade at the renowned UCLA Extension Writers' Program. She is author of the multi award-winning series of HowToDoItFrugally books including the second edition honored by USA BOOK NEWS and LOS ANGELES BOOK FESTIVAL. Learn more at The Frugal Book Promoter http://budurl.com/FrugalBkPromo or http://www.howtodoitfrugally.com
Tue, 05 Jun 2012 01:05:00 GMTArnie Kuenn, CEO of Vertical Measures talks to us about gaining exposure in Google and what their constant algorithm change means for your website!
Thu, 17 May 2012 01:27:25 GMTReady to be a bestseller? Ken Atchity has worked with hundreds of authors and books and as many bestsellers. In this in depth conversation Ken shares his views and insider tips on how to be your own success story. You can learn more about Ken at http://www.storymerchant.com/
Thu, 17 May 2012 01:19:43 GMTHow do you know if your website is really doing what it needs to? When was the last time you went through it, page by page? If you're like most of us, it's probably been a while. Once the website goes up we tend to forget about it until there's a problem. In a candid and informative interview, Simon Heseltine head of SEO for AOL & Huffington Post talks about the things you must do to keep your website running smoothly and, what are the mistakes all web owners make? Packed with tips and insider advice, you'll learn how to not only make sure your website is working, but that it's working for you!
Tue, 08 May 2012 22:28:13 GMTPublicity in today's Internet world is a whole new game: it is NOT about writing press releases and hoping the big media call. Instead, it is about using all of the new social media tools to grab attention, stand out, brand out, and capture the attention of bloggers, reviewers, and reporters. Branding Expert Liz Goodgold will share How to Create a Brand-Building Buzz with Media.Tune in and discover: 1. How to respond to HARO (Help a Reporter Out) with a 90% success rate of getting contacted. 2. The magic formula of writing emails to the media so that your message gets read. 3. The essential rules of what works and what doesn't when working with bloggers, reporters, and producers. 4. How to tie your expertise into today's news that will land you in the press. 5. The importance of speaking and writing in juicy soundbites that get you invited by the media over and over again. 6. The secrets to writing "screaming good" headlines for your articles, blogs, or social media savvy press releases. About our guest: Speaker and author Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Visit her at redfirebranding.com or follow her on Twitter, @lizgoodgold.
Tue, 27 Nov 2007 19:08:03 GMTJerry is a 25 year veteran of New York publishing. A former Executive at Time Warner, Jerry has worked with many bestselling authors and some of the hottest books. So why did he leave it to work in independent publishing? Find out why he thinks independent publishing is the future and what's wrong with New York publishing today. Jerry Simmons is the founder of NothingBinding, a free platform for independent authors to promote their work. www.nothingbinding.com
Sat, 10 Nov 2007 13:57:36 GMTSo what should be in a media room and do you even need one? Experts Penny C Sansevieri and Jeniffer Thompson discuss media rooms, what you need, what you don't and what the media is looking for!
Sun, 14 Oct 2007 17:00:25 GMTJohn Penberthy shares his secrets to closing foreign rights deals. John made $40,000 in foreign rights, his secrets will show you how you can too.
Sat, 01 Sep 2007 18:27:13 GMTSo does it make sense to use press releases anymore? This podcast featuring Penny Sansevieri of Author Marketing Experts and Jeniffer Thompson of MonkeyCMedia will teach you everything you need to know about getting your press release noticed!
Sat, 18 Aug 2007 16:06:34 GMTWhat does it take to be a successful author? This series is designed to share the secrets of successful authors, what they've done and what they continue to do to stay on top. These are not bestselling authors with a huge publishing or thousands of marketing dollars behind them. These authors are special because they know that the marketing doesn't ever stop. Today's featured author is Ray Silverstein.
Sat, 18 Aug 2007 15:59:10 GMTSo now you have a book video, how on earth do you promote it? Experts Jeniffer Thompson of MonkeyCMedia and Penny Sansevieri of Author Marketing Experts, Inc. tell you the secrets behind the book video - and to maximize yours!
Wed, 15 Aug 2007 03:25:19 GMTWhat does it take to be a successful author? This series is designed to share the secrets of successful authors, what they've done and what they continue to do to stay on top. These are not bestselling authors with a huge publishing or thousands of marketing dollars behind them. These authors are special because they know that the marketing doesn't ever stop. Today's featured author is Kathryn Jordan.
Tue, 31 Jul 2007 03:27:39 GMTAre you ready to jump on the video bandwagon? It's one of the hottest new ways to market your book. Before you jump headlong into video, check out this podcast first. Book promotion and video experts Penny Sansevieri of Author Marketing Experts, Inc and Jeniffer Thompson of MonkeyCMedia give you the straight scope on getting a great book video!
Mon, 23 Jul 2007 23:21:39 GMTAre you blog savvy? If you're not or even if you need a refresher you'll love this session. Blogging experts Penny Sansevieri (amarketingexpert.com) and Jeniffer Thompson (www.monkeycmedia.com) will teach you the insider tricks to blogging and getting your blog noticed!
Fri, 13 Jul 2007 21:53:13 GMTIs your web site a WOW? If it's not it should be. This podcast with Jeniffer Thompson President of MonkeyCMedia (www.monkeycmedia.com) will teach you trips and tips for creating a site that says: WOW!
Fri, 04 May 2007 04:06:52 GMTIf you think you have your internet marketing covered with just a web site you might be missing out on a bucket of internet gold. This class is packed with information with everything from picking the perfect site to demystifying keywords. We’ll also discuss how to turn web site visitors into customers and how to maximize your internet promotional efforts. The secret to getting thousands of hits on your web site and then converting them into sales! Top internet promotion techniques that won’t cost you a dime! Podcasting, what it is and how to create one of your own Syndicating your articles online! How to avoid fools gold and find the real thing on the internet Which “ad words” pay off and which don’t and how you can tell the difference How to maximize the promotional opportunities on Amazon BONUS: We’ll even include some hints on how to really make money with ebooks!
Fri, 04 May 2007 04:06:04 GMTYour web site is a 24/7 sales tool but how do you know if it's really doing the job you want it to? Is your site doing its job to sell your book? If you're not sure then this session is for you! Learn the tips and tricks to building a great site and selling more books!
Fri, 16 Feb 2007 17:25:40 GMTSo what's it take to get your book on this fantastic home shopping network? This program will teach you the secrets to getting your book on QVC.
Sat, 03 Feb 2007 06:39:39 GMTDo you still have 999 of the 1,000 business cards you ordered? If you're like most authors networking is probably at the bottom of your to do list. This session will teach you tips, tricks and secrets to help you strike Networking Gold.
Wed, 24 Jan 2007 23:56:47 GMTSo how long is too long when it comes to promoting a book? Should you market it for a year and then move on, or is it longer? This podcast will unravel those secrets and offer tips for kickstarting a stalled campaign!
Fri, 12 Jan 2007 05:17:48 GMTEver wondered how to really get on Oprah, or what the secrets are to getting on National TV? This podcast will teach you that and more!