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Preview: Entrepreneurship & Business Course

Entrepreneurship & Business Course

This audio course by Mark Juliano, an active entrepreneur, who has started 10+ companies. The course was developed by Mark Juliano an Adjunct Professor, and parallels a live course at Carnegie Mellon University taught in the MISM masters program. A websit

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Class 25 - Inventor verus Marketing person

Tue, 11 Sep 2007 18:26:06 -0400

We'll explore the key differences between intentors/scientist and marketing people, and why they value one another so much.

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Class 25 - Company Ownership

Wed, 18 Jul 2007 18:50:02 -0400

Discussion of ownership, stock, partners, control, etc. All things related to who owns what share of a company.

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Class 23 - Open Discussion - Call into TalkShoe

Tue, 26 Jun 2007 19:02:33 -0400

Invitation to all of the Internet students taking this class to call in for a discussion and Question and Answer session.

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Class 22 - Advertising

Fri, 22 Jun 2007 12:13:34 -0400

We'll discuss the detailed issues related to advertising. Reach, frequency, elements of a good ad, why ads fail, etc.

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Class 21 - Marketing Budgets

Fri, 15 Jun 2007 12:44:03 -0400

Discussion of the costs associated with different types of marketing vehicles. Also discuss where to spend your marketing dollars.

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Class 20 - Vertical Marketing

Fri, 01 Jun 2007 16:55:50 -0400

Discussion of vertical and industry marketing. Requirements for a successful vertical marketing campaign.

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Class 19 - Product Management

Fri, 18 May 2007 13:33:43 -0400

Product management and interview with Aaron Brauser.

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Class 18 - Classic Business & Marketing Strategies

Fri, 11 May 2007 13:58:19 -0400

Discussion of a variety of classic business strategies including market leader, follower, economy, early adopter market, high growth market, declining or recessionary market, etc.

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Class 17a - Internet Advertising

Fri, 04 May 2007 11:40:12 -0400

A discussion of Internet Advertising with a focu on Affiliate Marketing Programs.

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Class 16 - Operations and Management

Thu, 26 Apr 2007 12:51:52 -0400

Discussion of key responsibilities of an entrepreneur and other essential management topics.

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Class 15 - Organizations & People

Thu, 26 Apr 2007 11:34:27 -0400

A discussion of organizational structures, compensaton, hiring, firing and other HR topics

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Class 14 - Liquidity & Exit Strategies

Thu, 05 Apr 2007 17:29:38 -0400

Discussion of buyouts, mergers, acquisitions and initial public offerings - IPO

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Class 13 - Finance & Funding Revisitied

Thu, 05 Apr 2007 16:48:47 -0400

This class devles deeper into financial projections and funding issues. Revenues, costs, accounting, fund raising, capitalization & stock.

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Class 12 - Pricing Products & Services

Fri, 23 Mar 2007 12:59:53 -0400

The methods used to price products & services to consumers and businesses.

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Class 11b - Strategic Selling

Fri, 23 Mar 2007 11:59:28 -0400

How to sell to businesses and organizations using Strategic Selling methods

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Class 11a - Sales Introduction

Fri, 09 Mar 2007 13:05:53 -0500

Sales basics, distribution channels, direct selling, etc.

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Class 10b - Marketing Continued

Wed, 07 Mar 2007 11:19:08 -0500

More marketing including public relations, trade shows, events, seminar selling, etc.

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Class 10a - Marketing part 1

Wed, 07 Mar 2007 10:27:27 -0500

Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing

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Class 9b - FORE Systems (A) Case Analysis & Answers

Thu, 22 Feb 2007 13:44:33 -0500

Analysis of FORE Systems. Company, competitive, customer, market, and industry analysis and recommendations. What really happened? Come find out.

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Class 9a - FORE Systems (A) Case Description

Thu, 22 Feb 2007 12:55:42 -0500

The introduction to the FORE Systems (A) case that deals with a technology start-up during a critical phase of its development

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Class 8c - Competitive Positioning Case Study

Fri, 16 Feb 2007 13:33:49 -0500

A class using a real world example case study to illustrate competitive strategy and positioning

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Class 8b - Competitive Strategy

Fri, 16 Feb 2007 12:30:23 -0500

Developing the company's business and competitive strategy. A discussion of different types of strategies.

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Class 8a - Business Analysis & Strategy

Fri, 09 Feb 2007 14:01:48 -0500

Discussion of analysis needed for good business, competitive and marketing strategy.

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Class 7 - Identifying the Target Market

Fri, 02 Feb 2007 15:39:46 -0500

Figuring out the target market for products and services. Includes segmentation and sizing your market.

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Class 6 - Finance and Forecasting

Fri, 02 Feb 2007 14:41:06 -0500

Basics of finance and forecasting. Revenue projections, costs, etc.

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Class 5 - Funding the Company

Fri, 26 Jan 2007 13:58:51 -0500

Discussion of how, how much, and where to raise money. Also compares different sources of funding.

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Class 4b - Forms of Incorporation

Fri, 26 Jan 2007 11:29:55 -0500

The basics about, and comparisons among different forms of incorporation.

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Class 4a - Building a Team

Fri, 26 Jan 2007 10:59:15 -0500

A discussion about how to build a management team, perhaps the most important thing an entrepreneur can do.

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Class 3 - The Business Plan

Fri, 19 Jan 2007 17:37:50 -0500

The basics of writing a business plan including content, audience, protecting the plan, etc.

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Class 2b - Starting the Venture

Fri, 19 Jan 2007 15:00:10 -0500

The basics and things you'll need to start your company

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Class 2a - Ideas for Companies, Products & Services

Fri, 19 Jan 2007 13:58:36 -0500

How do you get the idea for a new company? Discussion of where ideas come from and how to evaluate them.

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Class 1 - Intro to Entrepreneurship

Fri, 19 Jan 2007 12:59:21 -0500

First lecture. Discusses what makes a good entrepreneur, and why become one.

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Introduction - Please Listen to First

Fri, 19 Jan 2007 11:59:27 -0500

Introductory audio podcast that describes the course and other important information

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