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Preview: Promotional Marketing

Promotional Marketing

Promoting brands in any and every way possible

Updated: 2006-10-24T09:47:20+01:00


The Rise of Promotional Marketing, with Margot West


Margot West is the Managing Director of Alcone, a promotional marketing company based in The City. She talked to me about promotional marketing, Stella Artois, the rise of the multiple grocers (Tesco et al) and the knock-on effects this has...

Cool Promotional Marketing - Oi Bagel


These are the two most interesting pieces of offline communications I have seen this week in sunny London town. Based on a really old cliche, they manage to be quite funny. But even though I saw them, liked them, stopped...



Last week there was a flashmobbing thing at Liverpool St Station which I ran into on my way home - basically 100 people or so dancing round with their iPods in. Ironically that day we had been discussing whether to...

Where does promotional marketing stop


and digital advertising begin? Traditionally promotional marketing has been all of the competitions, all of the giveaways, all of the point of sale (POS) signage for products. However, the internet, traditionally the domain of the digital agencies offers a huge...

Broad Games


The range of promotional marketing is huge. Think about the amount of promotions being run by companies at any one time and how diverse they are. Here we will look at as many of the promotions as possible, but I...