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Preview: Freddie Daniells

Freddie Daniells



Marketing | Communication | Observations



Updated: 2006-07-31T21:51:14+01:00

 



Inspiration from The Hoff

2006-07-31T21:51:14+01:00

Those who know me may not think I look the athletic type but I do enjoy going to the gym regularly. Well maybe enjoy is a little optimistic but I go anyway. ;) Last week, whilst sweating my way past...



Yay! President of Holborn Speakers for 2006/07!

2006-06-06T20:41:58+01:00

I had some great news at the end of last week. I have been voted to be the President of my Toastmasters Club for 2006/07. We are a club of near 60 public speakers so it is a great honour....



Tooting Bert's horn!

2006-06-01T12:14:12+01:00

One of the blogs that I read regularly is Bert Deckers. He gives some of the smartest advice on the web on a range of public speaking issues. He runs Decker Communications, a San Francisco based coaching business for speakers...



A heart warming tale

2006-02-26T13:59:54+00:00

Just followed a link from Howard Mann to this story. When so many news stories seem to be doom and gloom, it is really great to hear a good news story like this. Please make sure to watch the video...



My recommended reads 19Feb06

2006-02-19T22:08:09+00:00

Mark Lloyd recently told me he had been enjoying this feature so here it is again. Cheers Mark for the nudge. Whatever: Writing Tips for Non-Writers Who Don't Want to Work at Writing - some great common sense advice on...



Publicly Speaking

2006-02-15T21:55:42+00:00

Tom Peters is one of those 'gurus' who polarises opinions. Personally, I like his style. He is though, whatever your thoughts, one of the most in demand public speakers in the world. So I was particularly interested to see Tom...



GTD people - take a look at ClearContext

2005-10-18T23:00:00+01:00

Adrian and I are both fans of David Allen's Getting Things Done (GTD) methodology. For newbies, GTD is a bottoms up system for managing the countless projects and tasks that life throws at us. Adrian recently blogged about how useful... Adrian and I are both fans of David Allen's Getting Things Done (GTD) methodology. For newbies, GTD is a bottoms up system for managing the countless projects and tasks that life throws at us.         Adrian recently blogged about how useful he had found the Nelson Email Organiser (NEO) Outlook add-in for managing his Inbox. I dutifully downloaded the trial version but found it made my Outlook unstable. So, despite its promise, I had to uninstall it. (most likely a reflection on my system than on NEO)     This made me keen, however, to try ClearContext, a similar system for managing your Inbox. And I have been impressed. Things I like are:                   Unlike NEO, everything is done in the familiar surroundings of Outlook. Great for all GTDers - ClearContext puts the onus on you to deal with your mail through your Inbox. Because Outlook rules automatically distribute emails to the relevant folder, I lose important to-do mails amongst these folders. By contrast ClearContext collects mail in Inbox, allocates a topic to it and waits for you to process it before filing it away by topic. For GTDers, this means you deal with the 2 minute items immediately, filing them away after, and use the GTD add-in to make tasks of the rest. Very neat. My contacts can relate to me in several ways at one time - they may be working with me on a project as well as arranging a beer evening out. Outlook rules do not easily allow you to file messages relative to the context of the message. In ClearContext each mail is filed relative to its topic rather than by hard rules. It also recognises that a series of mails with the same subject is a conversation and so automatically gives the same topic to all mails about the same subject. Finally ClearContext lets you prioritse mail. If you want new mail from your spouse, your boss or best customer to always show at the top of your inbox, this is a doddle. Out of the box, the software analyses your existing mail and guessed what might be important to you. This is easy to customise for your needs. There are other features but ClearContext is well worth a look - its cheap and will help you if you are overwhelmed by your Inbox. Price $29.95. Take a look at NEO too. PS Scoble likes it too!     Adrian and I are both fans of David Allen's Getting Things Done (GTD) methodology. For newbies, GTD is a bottoms up system for managing the countless projects and tasks that life throws at us. Adrian recently blogged about how useful he had found the Nelson Email Organiser (NEO) Outlook add-in for managing his Inbox. I dutifully downloaded the trial version but found it made my Outlook unstable. So, despite its promise, I had to uninstall it. (most likely a reflection on my system than on NEO) This made me keen, however, to try ClearContext, a similar system for managing your Inbox. And I have been impressed. Things I like are: Unlike NEO, everything is done in the familiar surroundings of Outlook. Great for all GTDers - ClearContext puts the onus on you to deal with your mail through your Inbox. Because Outlook rules automatically distribute emails to the relevant folder, I lose important to-do mails amongst these folders. By contrast ClearContext collects mail in Inbox, allocates a topic to it and waits for you to process it before filing it away by topic. For GTDers, this means you deal with the 2 minute items immediatel[...]



My recommended reads 17Oct05

2005-10-17T01:00:00+01:00

Burnham's Beat: Early Warnings Signs A Software Stock Is In Trouble - The key metrics to watch when either investing in or starting a software company. Seth's Blog: The new rules of naming - Seth Godin's always wonderful advice. This...

Burnham's Beat: Early Warnings Signs A Software Stock Is In Trouble - The key metrics to watch when either investing in or starting a software company.    

Seth's Blog: The new rules of naming - Seth Godin's always wonderful advice. This time on how to name a company in the time of Web 2.0.

Getting Flat, Part 2 | Linux Journal - Just re-discovered this article - Doc Searls explains that how IQ can go up as well as down. Hope mine is on the rise! Part 1 here

WSJ.com - Home Sellers Turn to Blogs To Make Properties Stand Out - Interesting use of blogs. Been toying with the idea of what to do with my apartment - this would be a smart way to market it. Subscription required.    

MarketingProfs - KPIs to measure marketing effectiveness - Interesting dialog showing how marketers struggle with metrics and accountability.        

WSJ.com - The Hidden Dangers of Heartburn - If you thought Heartburn is something you could ignore, think again. It is one of the major causes of esophogeal-cancer, the fastest rising cancer in the US. Subscription required.    




My recommended reads 10Oct05

2005-10-10T09:00:00+01:00

WHO | Avian influenza - good explanation of the issues around Bird Flu from the World Health Organisation. Tom Peters is also raging here about what impact this might have and how unprepared we are. Creating Passionate Users: How to...

WHO | Avian influenza - good explanation of the issues around Bird Flu from the World Health Organisation.        

Tom Peters is also raging here about what impact this might have and how unprepared we are.    

Creating Passionate Users: How to speak at a tech conference - This is just great advice from Kathy Sierra for whatever the conference you want to present at.        

Presentation Zen: The "Lessig Method" of presentation - A great demonstration of an alternative style of powerpoint presenting.    

Micro Persuasion: It's Time to Go the Distance - Steve Rubel tells the PR community to start to educate the corporate world about blogs.        

Obsessive Branding Disorder - great article from Fast Company reminding us that product is more important than brand.    

OnlyOnce: What a View, Part II - Matt Blumberg, CEO of Return Path tells of how his 360 review works with the board. See Part I also.




A 'Winning' opportunity for you!

2005-09-22T18:17:18+01:00

Had a fun night last night. Jumped on the old Vespa and headed across to Westminster for a talk by Jack Welch, the former CEO of GE. He is doing a promotional tour for his new book 'Winning'. It is... Had a fun night last night. Jumped on the old Vespa and headed across to Westminster for a talk by Jack Welch, the former CEO of GE. He is doing a promotional tour for his new book 'Winning'. It is always fascinating to hear someone of his stature talk about how they rose to the top of the largest company in the world and what made them successful. It is also interesting to see the personal angle too. For example, Jack apparently has a stammer. And yet today is one of the most sought after public speakers on the planet. This ability to conquer is undoubtedly a strength that has served him well. The pearls of wisdom that worked for me were: All business is about one thing only - people. HR is the least understood part of the management job. It is taught poorly at business schools and yet is the core part of management and leadership. The CEO should make it clear that HR is at least as important as finance or any other function. At GE, Jack spent 70% of his time on people issues and more time with HR than any other function. His biggest successes where about people (those people he hired) as were his biggest failures (not paying enough attention to organisational culture during acquisitions). He uses a 20/70/10 rule. In any organisation there are about 20% of your people who are the stars, about 70% who you want to encourage to improve and become potential stars of tomorrow, and finally 10% (give or take) who you know are not going to make the grade. He advocates transparency. In particular to point 2, he suggests that you tell the 10% that it isn't working and that they may be better suited to other cultures or careers. This gives them time to reposition themselves with your help rather than suddenly shocking them with the usual 'we're making cutbacks' story. Be honest with people. While big businesses tends to drown in bureaucracy it must be fought at every corner. It is not a fight you will ever win completely but is nonetheless important. And the best weapon for fighting bureaucracy? Humour. Take the mickey out of it. Work for a company that gives you energy and values your expertise and contribution. Any other type of business is draining and will not give you the best or encourage the best out of you. Work-life balance is earned not given. Success gives you the flexibility to make work-life choices. The way to competitive advantage is through having an insatiable interest in learning. A fun evening all round - good weather for scootering, a great talk and plenty of food for thought. PS As part of the deal, the conference organiser LBF gave everyone in the audience a copy of 'Winning'. As I already had a copy I now have one spare. So if anyone on the planet can give me a good reason (or joke!) to send it to them  please leave a comment below, or drop me a mail, and I'll stick a copy in the post. Offer ends 30th September! [...]



Getting back in the saddle

2005-09-22T16:58:07+01:00

If anyone still has this blog on RSS feed I haven't died. I have got married since I last posted but that's not quite the same! Its been a long time - about 5 months - since I last posted....

If anyone still has this blog on RSS feed I haven't died. I have got married since I last posted but that's not quite the same!

Its been a long time - about 5 months - since I last posted. And it is not through lack of interest. After only 6 months of blogging I had created a pressure within myself that everything I wrote had to be insightful commentary. The pressure became overwhelming and I froze.

With this in mind that I have been following Jennifer Rice's comments, both on her own blog and at BrandShift, about blog burnout (here and here). I sympathise hugely. I too have been suffering the same fate.

And of course, then the procrastination sets in. The need for perfection, the need to have it all figured out before starting again.

On Monday I met with Johnnie Moore (and the other 173ers) and was reminded of his perspective that sometimes we need to play and see where the world takes you. And it is with this in mind that I am going to start again.

So for a while my contributions are likely to be less structured than before and we will see what themes (if any) develop.  There will likely be more personal stuff - the blogs I enjoy have a good mix of professional and personal. And watch out because my already poor spelling and gramma is just about to get a hole lot wurse!

Hopefully a few of you will stick around to see what emerges.




Changing customer behaviour?

2005-04-23T16:36:12+01:00

I am in bed with some sort of flu at the mo. so catching up on a little reading (in between sleeping!). In the Spring issue of the Marketing Society’s Market Leader magazine, David Cowan of Forensics, a strategic growth...



Setting the right priorities

2005-04-21T05:31:27+01:00

Just doing my daily trawl of the Wall Street Journal and came across an article about Motorola who reported earnings yesterday, handily beating expectations. The money quote is: “There’s no magic here” said Ed Zander, Motorola’s chairman and chief executive...



More presenting duties - Marketing Resource Management conference

2005-03-29T17:05:52+01:00

I will be speaking at the Marketing Operations Management Symposium in New York on Monday May 9th. If you are interested how technology can help improve the way marketing departments and brands are run, then this is THE event for...



173 Drury Lane

2005-03-28T11:20:15+01:00

Johnnie Moore, Max Blumberg and myself recently set up a site called 173 Drury Lane. We all feel a certain warmth for the UK’s third largest retailer, Sainsbury’s. Unfortunately, as UK readers will know, in recent years the company has...