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Preview: TSMI's Trade Show Marketing Report

TSMI's Trade Show Marketing Report

News, opinions, epiphanies and target practice in the world of Trade Show and Event Marketing of interest to organizers, exhibitors & suppliers. All views not necessarily my own, even if I wrote 'em. © 2003-2013 The Westerfield Group

Updated: 2013-06-06T10:17:00-04:00


The MeetingPool. Is It Finally Safe to Go Swimming in the Deep End?


So I'm reading this morning's Twitter backlog and I see that Seth Godin is noting the milestone of his reaching 5000 blog posts. There's a pretty good chance I've been blogging longer than Seth. It's probably close enough to be...

Another Alternative to TSMR


Hey, before you start cleaning out your Google Reader feeds and finding a new feed reader, thought y'all might be interested in checking this blog out: Tradeshow Media Institute This is a 'curated' blog offering news on tradeshow technologies, mostly...

A Suitable Replacement


The other day I actually applied for a contract job managing social media and marketing for an exhibit supplier. It's been a rough couple of years for the coffeehouse and we could really use an influx of outside cash to... is history


11 years ago I had an idea to develop an internet portal (portals were hot back then - remember VerticalNet?) for the trade show industry. The site was called TSMI for Trade Show Marketing Institute and registered as an .org...

The small print...


You can tell I don't spend much time on this blog because it wasn't until this morning that I noticed when I open TSMR on Firefox, it only takes up about 1/2 of the screen and the font size looks...

Had to check the calendar to make sure it was still 2009


Why are we still talking about social media as if it were something new and mysterious? Social media applications are neither Godsends nor the coming apocalypse for face-to-face meetings. They are simply tools. Figure them out, use the ones that...

Friend or Blogger or Both?


Was just looking at this Mintel report on Word of Mouth (WoM). Mintel's interpretation is that traditional WoM (using actual lips and voice) beats online WoM by a large margin. But when I read it, I immediately wondered: For people...

Does Your Event Own Its Twitter ID?


I was exchanging tweets with an old colleague about using Twitter for her upcoming show. I noticed that her show's name (and logical variants, like ) have not been claimed. A Twitter ID may be meaningless to you today...



Let me get this out of the way first: I lopped it off. Turns out I really didn't even have to rationalize the haircut. It's just one less complication in life. Can't tell you how many times I've searched the...

Ponytail. Or not.


Conflicted at the moment. The four years I've spent in coffee has helped produce a different guy. One of those old-hippie-ish balding dudes with a grey-brown six-inch ponytail. Quite a difference from the shaved head look I was sporting at...