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Preview: T3: It's Art + Science

T3: It's Art + Science



Keeping up with our rapidly evolving business.



Updated: 2007-09-11T09:34:14-07:00

 



Hollywood studios in video talks with Apple

2007-09-11T09:34:14-07:00

In a challenge to cable and satellite TV providers, Apple is talking seriously with major Hollywood studios about initiating an online video-on-demand rental service. Its digital rights-management software would allow films to be moved from a computer to at least...

In a challenge to cable and satellite TV providers, Apple is talking seriously with major Hollywood studios about initiating an online video-on-demand rental service.  Its digital rights-management software would allow films to be moved from a computer to at least one other device such as the video iPod or iPhone, and a film would only cost $2.99 for a 30-day rental. 

Financial Times: Download hollywood_in_talks_with_apple.htm 

- Rachel Kingsbury




WPP buys L.A. Digital Agency Schematic

2007-09-11T07:26:42-07:00

WPP announced that it has purchased Schematic, one of the largest independent interactive agencies in the US. Schematic will sit within WPP Digital and will work primarily with its media investment management arm GroupM. - Lauren Picarello MediaPost: Download mediapost_publications_wpp_buys_l.A....



MTV to Launch Targeted Web Sites

2007-09-10T13:07:45-07:00

MTV Networks plans to launch two dozen stand-alone Web sites dedicated to shows like Comedy Central's "The Daily Show with Jon Stewart" by the first quarter. Targeted sites are nothing new for MTVN, which already maintains a slew of sites...



iMedia Panel: "Unite or Perish"

2007-09-06T14:41:50-07:00

At the iMedia Agency Summit this past May in Austin, Gay moderated the "Unite or Perish" panel. Agencies and publishers discussed the challenges that come with playing nice and their vision of collaboration that's necessary to achieve great work for...



Touch Up Worth It?

2007-09-06T12:22:43-07:00

They are here! The fall lineup of iPods has arrived. The new products include the iPod touch which resembles the iPhone, the iPod nano which now features video, additional color selections for the iPod shuffle, and the iPod classic which...

(image) They are here!  The fall lineup of iPods has arrived. The new products include the iPod touch which resembles the iPhone, the iPod nano which now features video, additional color selections for the iPod shuffle, and the iPod classic which will now have a hard disk drive capable of holding most music lovers' collections. Read more about the new products...

MSNBC: Download iphone_touch_msnbc.com.pdf

- Rachel Kingsbury

                                                                                                                          




Put Your Content In My Pocket

2007-08-30T14:31:16-07:00

Here's a great article about optimizing websites for the iPhone. Learn tips on how to clean up your website to make it more accessible for the iPhone's advanced web browser: Mobile Safari. A List Apart Blog: Download put_your_content_in_my_pocket.doc -Marshall Wright

(image)

Here's a great article about optimizing websites for the iPhone.  Learn tips on how to clean up your website to make it more accessible for the iPhone's advanced web browser:  Mobile Safari.

A List Apart Blog: Download put_your_content_in_my_pocket.doc

-Marshall Wright




The Best Markets for Female Executives

2007-08-14T14:38:57-07:00

In a recent study to identify the markets that offer women the best business opportunities, both as entrepreneurs and employees, San Francisco was the national leader and New York ranked third. MSNBC: Download - Sharon Turnbull



Insurers Shey Away from the Geico Guy

2007-08-13T09:17:47-07:00

ABC is discovering not all marketers are on board with the Geico "Cavemen" series, particularly other insurance brands which spent $64.3 million with the network in 2006. "Why would you want to put your ad in somebody else's ad?" asks...



The Widget: A Small Tool with a Big Future

2007-08-02T14:14:35-07:00

Kate Donaho's article on how to create an effective and meaningful widget was posted on iMedia today. Click below to download the article. iMedia: Download



100 Best Global Brands Announced

2007-08-01T11:51:34-07:00

Here is BusinessWeek and Interbrand's annual ranking of the "100 Best Global Brands." Check out UPS at #28, Dell at #31, and MTV at #52. BusinessWeek: Download top_100_brands.pdf



Glen's session at ad:tech Chicago

2007-08-01T09:05:22-07:00

The panel that Glen moderated yesterday at ad:tech Chicago, "Appointment Marketing, Consumers Check In," is covered here on the ad:tech blog. Check it out to find out what they discussed during the session.



For Advertisers, They're Not Just Games

2007-07-31T09:30:56-07:00

Advertisements in video games are becoming as common as billboards on California highways. Only a few years ago, a video game company had to pay goods makers if it wanted to include their products in the virtual world for a...



Dexter: New Viral Video Campaign

2007-07-31T09:12:24-07:00

DEXTER - new series on FX that started this month... I think it's one of the best viral campaigns ever - at least for a TV series about a serial killer. Warning: this Viral video might kill you (or one...



A Social-Networking Service With a Velvet Rope

2007-07-31T08:56:05-07:00

Just now, the hottest startup in Silicon Valley — minutely examined by bloggers, panted after by investors — is Pownce, but only a chosen few can try out its Web site. Kevin Rose, the co-founder and chief architect of Digg,...



CNN/Youtube presidential debate a winning concept

2007-07-25T09:02:43-07:00

The first question in presidential debate history to not come from a moderator came Monday night courtesy of Chris, a thin white man sitting at a small table at his home in Portland, Oregon. The videos that followed were at...



Nokia's Latest Viral Attempt

2007-07-24T10:54:32-07:00

On You Tube: http://www.youtube.com/watch?v=n9mum6FY5x8 (Views: 21,190 - Added: 1 week ago) On Viddler: http://www.viddler.com/explore/mcmentalninja/videos/15/ And on MySpaceTv: (added yesterday) http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=13854382 The video that "explains" it all: http://jealouscomputers.com/products.php?lang=uk_en The site: http://jealouscomputers.com/ - Francesco Bertocci



Debates to Connect Candidates and Voters Online

2007-07-23T15:24:41-07:00

CNN and YouTube are sponsoring a debate tonight in which members of the general public pose questions to the candidates via homemade videodebate, which will take place among the eight Democratic presidential candidates. They are sponsoring a similar debate for...

(image)

CNN and YouTube are sponsoring a debate tonight  in which members of the general public pose questions to the candidates via homemade videodebate, which will take place among the eight Democratic presidential candidates. They are sponsoring a similar debate for the nine Republican candidates on Sept. 17.

People have sent in more than 2,000 online videos to YouTube.com, where they are posted. CNN will determine which two or three dozen videos it shows during the two-hour forum.

NY Times: Download debates_to_connect_candidates_and_voters_online.pdf

- Lauren Picarello




Kids Say E-Mail Is, Like, Soooo Dead

2007-07-20T13:00:04-07:00

The future of e-mail might be found on the pages of MySpace.com and Facebook. Just ask a group of teen Internet entrepreneurs, who readily admit that traditional e-mail is better suited for keeping up professional relationships or communicating with adults....



Sports Marketing Is a Whole New Ball Game

2007-07-20T08:52:21-07:00

Although television continues to dominate — as both a distribution platform for sports content and an advertising medium for marketers who attach their brands to sports properties — online and mobile platforms are quickly evolving and becoming an important part...



How to Write Widgets that Work

2007-07-13T08:13:40-07:00

Today in New York, about 150 advertising, media, finance, research, and coding professionals gathered for WidgetCon, claimed to be the first-ever conference devoted solely to Web widget applications. Some of the day was spent determining what a "widget" even is....



Old Notions Put Aside, Penney Takes Aim at the Heartstrings

2007-07-12T10:30:03-07:00

For six years, when it worked with DDB Worldwide, J. C. Penney pumped out a steady stream of innocuous — at times, overlookable — television spots that showcased summer dresses and down pillows under the tagline “It’s all inside.” But...



Mobile Video Popularity Reaching New Heights with Triple-Digit Growth in Revenues and Subscribers

2007-07-10T14:03:58-07:00

After another quarter of impressive subscriber growth, mobile video is rapidly becoming a significant new media distribution platform. According to Telephia, the world's largest provider of syndicated consumer research to the telecom and mobile media markets, mobile video revenues in...



Introducing Dell's New Vostro Line

2007-07-10T13:09:08-07:00

Dell on Tuesday revealed an entirely new family of systems, called Vostro (Latin for "yours"), aimed at small businesses with 1-25 employees who need business-level systems that don't require full-time IT people to manage. "For too long, entrepreneurs have been...



Nielsen Shuts Window on Pageview Rankings

2007-07-10T09:41:07-07:00

A leading online measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites. The move by Nielsen/NetRatings, expected to be announced Tuesday, comes as online video...



Hues at 11: Local newscasts seek the best colors for HDTV, credibility, and ratings

2007-07-09T13:44:46-07:00

Psychologists who study the effect of colors on people's perceptions say particular colors can hurt or help in the presentation of a news show because the hues send subliminal messages about the station. Blue is the single most popular color...