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Preview: MediaZoom: Pain Free Online Marketing for SMEs

MediaZoom: Pain Free Online Marketing for SMEs



By Chris Clark - Helping London's Small and Medium Businesses Get Big with the Internet



Last Build Date: Tue, 02 Jan 2007 18:04:49 +0000

 



The Case For NOT Having a Website

Tue, 02 Jan 2007 18:04:49 +0000

Welcome to 2007 and I hope that business will be good for all of you out there. I wanted to talk about something which is perhaps quite controversial in this blog. Does the new business start up and small and...



Measuring the Practical Value of Learning

Sun, 10 Dec 2006 09:58:18 +0000

Have you ever measured the Practical Value of Learning? The hint you picked up in a newsletter on Monday, a comment from a mentor or peer on Tuesday, that when combined in a new idea you put into action, won...



E-Commerce PCI Compliance - Another Regulatory Burden or a Sensible Precaution?

Thu, 07 Dec 2006 18:15:32 +0000

If one other notable e-commerce fact gets considered in 2006 after it’s an online Christmas it will be that 2006 was also the year of online fraud and identity theft. The attempts used by the fraudsters are rife and they...



The Search engines say UK's Therapy Surgeries could be full for December and January.

Fri, 10 Nov 2006 18:40:38 +0000

“How interesting?” you might say. What has this got to do with me? Well, possibly quite a lot, if you help people lose weight, give up smoking, or provide well-being counselling for a living. I've been playing with some tools...



5 Ways to Get Google Campaign Costs Down Post the Google 'Slap'

Fri, 10 Nov 2006 00:07:40 +0000

By Chris Clark – New Media Marketing Over the summer, the now infamous Google Quality Score Algorithm raised some advertisers' costs per click hugely, making previously successful campaigns for some become unviable loss makers, whilst for others, higher daily spends...



Does the '?' matter in a Database driven E-commerce or Catalogue site URL?

Tue, 29 Aug 2006 00:18:39 +0100

Well, according to Google, it may do. They argue the use of the '?' in a URL, i.e., www.villavacation.co.uk/Rome-Villas.jsp?Villa Florentine could act as a barrier to the search engines, stopping them fully indexing an e-commerce site, and leading on to...



Fallen Victim to Google’s New Landing Page Quality Score Algorithm? 9 practical tips to keep your campaigns in the black.

Sat, 29 Jul 2006 01:35:32 +0100

By Chris Clark on New Media Marketing Google’s new Quality AdWords Score Algorithm that now assesses a site’s landing page ‘quality’ has continued to provoke reaction from the AdWords User Communities. And reaction or not with Google’s market dominance and...



Google Landing Page Quality Score Volatility Dust Up shows No Sign of Settling Yet

Mon, 17 Jul 2006 20:36:18 +0100

Forums are continuing to report extraordinary results following Google's Landing Page Quality Score algorithm. UK and US Sites selling CB (Citizen Band) products, Batteries, Adgroups targetting Web redirect pages, are all claiming to be seeing inactive keywords and 1,000% cost...



Ad Traffic Volatility as Google's new landing Page Quality Score kicks in

Thu, 13 Jul 2006 22:44:53 +0100

Early blog postings are suggesting it is wise to expect Google AdWord traffic volatility over the next few weeks as Google's recently announced Landing Page Quality Rules Update algorithm change kicks in. All the postings are reporting an increase in...