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Preview: andHow To Reach Women

andHow To Reach Women





Last Build Date: Sun, 28 Jun 2009 13:38:43 -0700

 



You're Not Too Busy to Read "Too Busy To Shop"

Sun, 28 Jun 2009 13:38:43 -0700

As brands increasingly recognize the value of engaging female consumers, the amount of advice on the topic has also increased accordingly. Blogs, conferences, networks and the Twittersphere are rich places to tap for expert opinions and research. Many great books...



Savvy Auntie Gives Voice, And Virtual Space, To An Un-Tapped Market: Non-Moms Who Love Kids

Mon, 01 Dec 2008 08:16:47 -0800

The most powerful marketing opportunities, the ones that start movements and build momentum, come from recognizing a segment that has been there all along, yet was never directly addressed. For the last several years brands have been extending their reach...



The Motrin Moms Debacle: A Better Response

Tue, 18 Nov 2008 18:08:43 -0800

The marketing world has been awash in the wave of the Motrin Moms debacle since Sunday, which I was first alerted to by Holly Buchanan's blog post on the topic. Certainly a milestone in the influence of social media, Twitter...



The Evolution of the Female Executive: What She Needs To Succeed

Thu, 13 Nov 2008 10:34:40 -0800

I just returned from a board retreat in Seattle for the Outdoor Industries Women's Coalition, whose mission is to provide power, influence and opportunity for women in the outdoor-related businesses, so the topic of women and corporate leadership is fresh...



The Obama Effect On Marketing Messages

Fri, 07 Nov 2008 12:47:30 -0800

There are many brand marketing lessons to be learned from the historic election of Barack Obama, which have been covered by multiple marketing reporters and bloggers both pre-and-post election. For the purposes of this post, I’d like to expand the...



Best Buy Evolves Jill Initiative With Help From Their WoLF Pack

Mon, 13 Oct 2008 17:29:11 -0700

Three years ago Best Buy launched the Jill Initiative (read the Washington Post article here) as part of a larger customer profiling and segmenting strategy designed to target the most profitable segments with a customized approach that would appeal to...



In Sustainability Marketing, Grassroots Is Often Greener

Mon, 29 Sep 2008 07:00:00 -0700

As sustainability becomes a key platform, both in business plans and marketing programs, we’re seeing the emergence of a new c-level position, the CSO (chief sustainability officer), as well as practice areas in consulting and branding firms, such as Saatchi...



Marketing to Women In The Bags?

Tue, 23 Sep 2008 08:45:39 -0700

This tale of two bags is about opportunities yet to be realized. The first is an occasion looking for a great bag. This Brandweek article documents the increase in brown bag lunches spurred by recent economic challenges and the CPG...



Using the Forward Button To Reach Undecided Female Voters

Tue, 16 Sep 2008 22:02:57 -0700

A NY Times story highlights the tactics the Obama and McCain campaigns are employing to attract what is emerging as a pivotal audience in the presidential race - women. Some are fairly uninspired - ad spends on Oprah, Ellen DeGeneres,...



Who's Really Driving The Green Product Boom?

Mon, 08 Sep 2008 16:11:14 -0700

Unless you've been living under a plastic rock surrounded by ethanol fumes, it's clear that green products are growing like the proverbial (free range) weed. Several young Hollywood mothers, such as Josie Maran and Jenny McCarthy are launching eco-friendly make-up...