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Preview: Creating Successful Landing Pages

Creating Successful Landing Pages

This blog contains tips, tricks and advice to help you set up best-in-class landing pages for your marketing campaigns.

Updated: 2017-06-20T10:24:47.797+02:00


Building Effective Landing Pages


Whether you're sending a promotional email or an email newsletter, your message has specific sales or marketing goals. Most commonly the main goal of your message is to get readers to register for an event or make a purchase, or to build a relationship with readers, which hopefully leads to them making a purchase. Since readers can't take the desired action within their email, you send them to a

Change of email service


For those of you that have subscribed to receive an email notification each time I've posted something on my blog, I would like to let you know that I've switched to a new service called Feedblitz. You don't need to do anything to convert your subscription over. Just be aware that the emails will now be coming from a different source.Thanks, and let me know if you have any questions or

11 Tips to Improve Your Landing Page


Define Your ConversionBefore you start to design your landing page, define that page’s conversion activity. For a newsletter landing page, the conversion activity is entering an email address into a form and clicking “Accept.”Do a Little ResearchA little demographic research goes a long way. Figure out what your visitor is looking for and what offers work. Build a profile of your ideal visitor.

Writing For the Web:


Nick Usborne offers the first in a series of short guides on writing for the web on his website. All you need to do to get a hold of it, is sign up for his newsletter. In this guide he looks at seven areas of web writing that require skills and expertise you probably won’t have developed in the offline world: 1. You need to help every visitor avoid getting lost 2. You need to write for the

Landing Page Optimization Using the Taguchi Method


Testing Landing Page Optimization using the Taguchi Method can help you to figure out which elements influence visitors to complete an action on your website. The process is relatively simple and has 4 steps. Step 1: Select elements on the landing page that you believe will influence sign-up Step 2: Create alternatives for each element Step 3: Create test 'recipes' that combine these elements

How to Improve Your Landing Page Conversion Rates


Brian Carroll, owner of the B2B Lead Generation blog, interviewed Anne Holland on how marketers can improve their landing page conversion rates and attract more sales leads. Listen to what she has to say.These are the questions she answers in this interview:Why are landing pages such a hot topic?How exactly would you define a good landing page? What are the essentials of great landing page

Increase the Conversion Rates of Your Landing Page


A landing page is typically created to serve one specific purpose or goal -- eg. to drive sales for a specific product, to generate leads, to obtain event registrations, etc. To achieve this goal (and to increase the conversion rates of your landing page), Ralph Wilson states in his e-book "How to Develop a Landing Page that Closes the Sale" that every element on the landing page should point the

Rewrite your copy for the Web


Do not fall into the trap suffered by so many web sites out there, both large and small. Do not take text from your print materials and simply paste it into your site. It won't work!People come to the web with very different expectations compared to when they read print. They are much more task oriented. They are usually looking and hoping for something in particular. They haven't come to your

10 Tips for Writing Effective Web Copy


On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or failure. Want to know how to write proper web site copy? This article provides 10 useful writing tips helping you develop web site content or to write