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Preview: Musings of a mobile marketer

Musings of a mobile marketer



I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona & beyond (Swedish Beers & Heroes of the M



Updated: 2018-04-14T14:07:15.529+01:00

 



The FT 1000 - The Complete List of Europe's Fastest Growing Companies 2018

2018-04-14T14:07:15.447+01:00

For those of you interested in start-ups and growth businesses, this list will be invaluable. It's a link to the FT 1000 which lists the companies in 31 European countries that have achieved the highest compound annual growth rate in revenue between 2013 and 2016. Note the measurement is revenue not profit.

It's worth a glance if you have any interest in business. The data is downloadable as a spreadsheet and searchable. The FT also shares their methodology.

Top line findings:

  • Technology dominates the list with 155 entries and Deliveroo at #1 replacing Germany's HelloFresh
  • London has held on to its position as the most popular base for HQ with 74 entries (Paris has 62, Milan 25).
  • Fintech has performed well (Good news for London).
  • UK, Spain, Germany and France all have a strong presence in the Top 20.
  • The lowest average growth rate in this year's ranking was 34.6% vs last year's 16.1%.
  • Germany leads the way in the advertising sector as they also do in the Automobile sector. I would have expected the latter but not the former. I wonder why British advertising companies aren't showing similar growth.


I haven't heard of the majority of these companies. Am I out of touch? Maybe. Or is that successful companies very often get there completely under the radar? Or maybe it's down to my focus and visibility of British companies. I'm thinking probably the latter. Something for me to ponder on over a cup of tea...

You can find the list here.(image)



International Day of Happiness

2018-03-20T12:02:14.728+00:00

I didn't actually know there was an International Day of Happiness until this morning. Apparently, it's today. It's a United Nations thing and started in 2012. "It's an annual celebration of happiness as a fundamental human right and goal for all of humanity. This year's theme, #TenBillionHappy, sets our sites (sic) on the year 2050, when it is projected that 10 Billion people will inhabit the Earth. Our goal is to inspire, develop and promote initiatives with global citizens, governments, nonprofits, NGOs, and the private sector, to secure Happiness for All by 2050." You can find out more on the official website.

I'm all for creating more happiness where possible and there are some really simple steps you can take. This graphic from Sylvia Duckworth sums it up a treat.

Here's hoping you have a lovely day.

(image)



Mobile World Congress 2018: What did we discover? Join me on 21 March 2018.

2018-03-14T16:49:50.244+00:00

We've now had a little time to recover from Mobile World Congress and digest what we saw and what we talked about. It's a big show with 108,000 visitors from all over the world and it covers every single aspect of mobile technology. It's impossible to take it all in, even if you were there every day and walked up and down every hall twice. And if you weren't there, what did you miss?I hope my panel session next Wednesday 21 March in London will help fill in the gaps and make some sense of it all. I'll be chairing the session and will be joined by Paul Stringer, who heads up the mobile team at Equal Experts, Priya Prakash who is founder of D4SC and is also one of the UK Government's DIT Technology Specialists and Rafe Blandford, who is DigitasLBi's mobile guru. I also happen to know that there will be some MWC18 attendees in the audience who also know their stuff and I'm hoping will also contribute to the discussion.Tickets are free and tapas and drinks are courtesy of the lovely Equal Experts. RSVP is required. You can do that by registering for a ticket below or by clicking here to reach the Eventbrite page.So whether you were at Mobile World Congress or not, I do hope you can join us on Wednesday. allowtransparency="true" frameborder="0" height="307" hspace="0" marginheight="5" marginwidth="5" scrolling="auto" src="https://eventbrite.co.uk/tickets-external?eid=43413272266&ref=etckt" vspace="0" width="100%">Powered by EventbriteDoors open at 6pm for a 6.30pm start.We'll be at Equal Experts' offices on Brock Street. Full details on eventbrite. Nearest tube is either Warren Street or Euston Square. [...]



Contrived Exclusivity over Substance

2018-03-14T16:38:13.663+00:00

What a fab time we had at Swedish Beers a couple of weeks back in Barcelona. Admittedly, the weather wasn't up to much, but Muy Buenas gave us a very warm welcome despite us drinking the bar dry and having to have an emergency beer and wine delivery at midnight!First up some thank yous:Swedish Beers Sponsors & Supporters BCN 2018To Carolina and her team at Muy Buenas for looking after us so well.To Rosa, Patrick, Irene, Ida and Angel for being the welcoming committee with me at the door.To Erika Arias for her fabulous photographs once again. Check out more of her fabulous photos here.To all our sponsors for providing the cash for the beer tokens and being such good co-hosts on the night. They are - Equal Experts, x-Mobility, Headforwards, 51 Degrees, Evernym, 1NCE ably supported in cash and in kind by NOBA, Kairos Future, ZZZ Accommodation, Idka, White Bull Summits, Trustonic, Joshua PR, When in Barcelona and Claire Coombes.And to all of you who came and who keep the Swedish Beers spirit alive and kicking.The photosI've uploaded all the ones I've received and all the professional ones by the fabulous Erika Arias. But if you have any to add these, please let me have them and I'll include them in the Swedish Beers party albums on Facebook and Flickr with appropriate credits. Feel free to tag yourselves in the photos and share away!Glamour, as opposed to style, is important in marketing terms so maybe the Power of Glamour needs to be on my reading list. You can get it over on Amazon.And then today, when I was wondering what I should write about today, I read this article from Vice about how someone made his shed the top rated restaurant on TripAdvisor. It's a fascinating read and tells us a lot about human behaviour. Exclusivity plus high ratings seems to have made 'The Shed' a big hit even though there was absolutely no substance to it at all.So maybe there is something in this contrived exclusivity mullarkey. I'm racking my brain though as to how this could work in a digital or mobile environment. Something for me to ponder further.Day 6/25 Blogmas [...]



Taking stock about job prospects

2017-12-05T22:21:31.556+00:00

It probably comes as no surprise that the end of January is prime time for quitting one's job. Such a big decision doesn't come easily and it can take several months to get to that decision and to find another job to go to. Often the Christmas break is the catalyst for change too. Taking time off over Christmas gives you chance to take stock of what you want to do for the next year or years.From the work I did a couple of years back about the Future of Work, there is not only a skills gap in the UK, especially where technology is concerned, but technologies such as Artificial Intelligence, mobile computing, cloud computing, internet of things and robots is also impacting on the kind of work we will be doing and what jobs will look like in the near future. I touched on this a little in last month's posts, 'What do you do when your boss is an algorithm?" and 'What three things should we teach in schools?'.And it got me thinking about what skills are required to future-proof oneself and then I was reminded about the World Economic Forum's Future of Jobs report from January 2016. Even though it's two years old, it's still relevant. And rather handily, there's a graphic showing what the Top 10 skills required were in 2015 and the ones anticipated in 2020 (which isn't very far away).Interestingly, complex problem solving is still number one. However, critical thinking and creativity have moved up the charts to 2nd and 3rd position. Critical thinking and creativity are things that Artificial Intelligence cannot do. There's no question that computers can crunch data in ways humans can't, and a computer can even create artistic works. A death metal album from DaDaBots is one of the latest offerings. You can read more about that here. However, the computer that has 'learned' about complex death metal will not wake up one day and decide to create an album of music that is completely original. In the same way a computer that can generate Picasso-like pictures, will not suddenly wake up the next day and generate the kind of artwork that Tracey Emin might come up with.This stresses to me that in order to be future proof, we need to nurture our creative sides more. In fact, one school in Bradford, in the North of England, found that they improved scores in mathematics without teaching more maths but by spending more time on learning and practising music. It's an incredibly powerful case study and can be found over on Big Think.So if you're thinking about what your next career move might be, or you're a student and wondering what prospects are ahead of you when it comes to work, you could do worse than consider what skills are required and gen up on the Future of Jobs free report from the World Economic Forum. The full report is here or you can check out the Executive Summary here (PDF).Day 5/25 Blogmas [...]



A nice sit down and a think

2017-12-04T20:18:19.706+00:00

From 'Memorial Bench' blogThe internet can be an amazing place sometimes. The time and energy that goes into crowdsourced information is fantastic. Until recently, I had no idea that people were making maps of public benches so you can find a place to sit down and have a think when on your travels whether that's in the town or the countryside. And it's not just about the benches, it's also about who the bench is dedicated to. So many of our benches have a dedication, especially on benches where there is a particularly good view that meant something to the deceased.There are a few online resources out there...A Nice Sit Down is on a mission to get photographs and location of all the public benches out there. It's a bit bonkers, but each bench gets their own page and you can add a bit of blurb to your entry if you wish. There aren't that many benches on the site but you might find one local to you or you can add one that's near you.Open Street Map (a free, editable map of the whole world that is being built by volunteers) has a list of some of the benches in the world. It's not comprehensive unfortunately. I did a check on a couple of locations I know very well, and the benches I know about weren't listed. It's also safe to say that I found Open Street Maps a bit tricky to work out how to use it. It's a long time since I've had to read a map that's not a street map so I'm rusty on the protocol and on top of that, Open Street Maps seems to be very geeky so may put off the less geeky among us.In Memory of is a blog about memorial bench dedications and the views from those benches. The author, George, claims to have always had a morbid fascination with reading the dedications on memorial benches and after a chance conversation with a fellow fan, she started the blog. She adds photos of memorial benches and the views from them on an ad hoc basis. She also accepts submissions from others.The newest resource on the block comes from my friends Terence and Elizabeth and it's called Open Benches. They've put this together following on from their interest in blue plaques and the wonderful Open Plaques site. Blue plaques commemorate the famous and influential figures from the past and the open plaques site document those plaques and some of the history behind the figures.For the rest of us, there are memorial benches. Open Benches is dedicated to those benches and they're asking people to take a photo of a bench's plaque and upload it to the site and it will then automatically be added to the map.So the next time you're on a walk and rest on a public bench, why not take a photo of it and the memorial plaque on it and share it with the world via Open Benches? Not only will you be honouring those who've gone before us, but you'll also be sharing a valuable resource for those who are less able to walk or stand and need to sit down to rest and recuperate.Day 4/25 Blogmas [...]