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Preview: Musings of a mobile marketer

Musings of a mobile marketer

I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona & beyond (Swedish Beers & Heroes of the M

Updated: 2018-02-15T17:22:20.657+00:00


Win a pass to MWC18 with Swedish Beers & Trustonic!


The lovely people at Trustonic have come up trumps again with a lovely Mobile World Congress pass giveaway. We have five passes to give away. Closing date is Wednesday 21 February 2018. All you have to do is answer one question and provide us with your contact details. The form is below.

Good luck and hope to see you in Barcelona!

(Travel/accommodation not included)

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Swedish Beers - #13 Barcelona Edition, 2018 - Wednesday 28 February


Plans are afoot for the next edition of Swedish Beers in Barcelona in 2018! (Doesn't it come around quickly?!)... We will be in a NEW venue! More on that soon. The format will be just the same - a relaxed evening, no formalities, no presentations. Just come with an open mind, be prepared to see friends old and new, chat, enjoy a drink or three (courtesy of our sponsors) and have yourself a good time all whilst extolling (or not) the virtues of our mobile connected world.The Swedish Beers crew will be on hand to welcome you as usual and we'll have the friendliest bar staff in town.**Two sponsors confirmed. More to come. And there's room for more on top of that. If you'd like to sponsor and join the fun, please get in touch with Helen to discuss. All budgets catered for.** See you in Barcelona.SkålHelen+++++++++++++++++++++++++++++++++++++++++++Like us on Facebook us on Twitter is a Heroes of the Mobile Fringe Festival Event | allowtransparency="true" frameborder="0" height="477" hspace="0" marginheight="5" marginwidth="5" scrolling="auto" src="" vspace="0" width="100%">Powered by EventbriteThere may be a queue to get in at times but we usually manage to get pretty much everyone in who wants to so don't be put off! All are welcome to attend if you are working in and around the mobile industry and enjoy a good chat. You may be asked for ID on entry. You must be pre-registered to attend the event. We reserve the right to refuse entry. [...]

Geo-Graffiti reappears for Christmas


I do love it when people subvert technology and find a completely different use case for it. I first came across geo-graffiti back in 2005 when I attended the Freqout exhibition at the ICA. There were a selection of different exhibits created by young people who lived in and around the Ladbroke Grove Estate and engaged with the Vital Regeneration charity there. I wrote up my impressions of the evening here. My favourite exhibit that night was the geo-graffiti one.Geo-Graffiti output from Battersea Park. Freqout Exhibition, London 2005"Geo-Graffiti - this was my favourite. Led by artists Jeremy Wood and programmer Hugh Pryor, kids went around with mobile GPS (global positioning systems) devices and traced their path on earth to create drawings. Back at base the 'drawings' were translated into a manageable size so that the likes of you and I can see them and make some sense of them. They started with creating simple shapes and then graduated to creating their signatures up to 400m wide at Battersea Park. Another project in this installation was to map the local area and mark the places most significant to them. In doing this, they created a map of the Churchill Gardens Estate including the best chip shop in the area. All good stuff." I've found an article here with some images of the output.We're seeing more of this kind of thing now as mapping apps are more pervasive. And especially for the festive season, according to the Evening Standard, cyclist and Strava Artist, Anthony Hoyte, has created a giant snowman using the exercise and route sharing app, Strava. It took 10 hours to complete - that's pretty gruelling. One of the lovely things about it though is that it goes right through my local neighbourhood in South London! It's lovely to see that 12 years on, humans are making art out of whatever tools they have to hand. Day 24/25 Blogmas [...]

It's predictions season... Here are GP Bullhound's Top 10 for 2018


GP Bullhound, a leading technology advisory and investment firm, has released its 2018 Technology Predictions Report. Their Top Technology Predictions for 2018 include (comments are mine):1. Tech giants face political scrutiny Inevitable I think. It's not just political scrutiny, I think tech giants will be under greater scrutiny from their customers and users, especially around ethics and security issues (see next point).2. Consumer cyber security becomes a number one issueAbout time - our digital lives feel so precarious when so many companies and organisations are getting hacked for personal details.3. Mobile usage will exceed TV in China I haven't followed the Chinese market much to date but this is certainly interesting if China is one of your (potential) markets.4. Language recognition and translation becomes everyday Hmm, I've never really thought about this much, but I do like the automatic translations of Facebook posts. Some of the translations are pretty good.5. The death of email I've seen this prediction in the past, but it never seems to happen. Email is still very effective when it comes to marketing, I can't see it dying in 2018. I think we're reducing reliance on it, but death is probably too strong a word.6. International labour arbitrage flourishesThis is interesting. As cost of living increases, small tech companies move to cheaper tech hubs. This bodes well for UK cities like Leeds and Manchester and European hubs like Berlin and Barcelona. This kind of activity has been touted for a year or two now but I see no sign of tech start-up activity decreasing in London. If anything, it's still growing.7. Organic expansion and consolidation of software sector The return of SAAS. If SAAS is your thing, then I highly recommend Mark Littlewood's Business of Software conferences in the US and Europe.8. Industry 4.0The digital transformation and manufacturing i.e. the next industrial revolution. Not my area of expertise but feels kind of inevitable. The rise of the robots and AI etc.9. The rise of Blockchain and ICOs No big surprise there base on activity in the last month alone. ICO stands for Initial Coin Offering (Wikipedia definition here) and is the crypto currency equivalent of IPO. Blockchain and crypto currency are topics I plan to learn more about and cover more in 2018.10. Augmented reality breaks through I think this will happen. Arguably, it's already happened as the little dot on Google Maps that moves according to our position is Augmented Reality. It's so pervasive, we hardly notice it. Note that AR is not VR. They are similar but different.The report is well researched and each point is examined in some detail so I think it's well worth a read. They also review their predictions from last year and they weren't far off... You can download the report for free from the following link in exchange for your contact details. 22/25 Blogmas [...]

Ever stuck for where to go for a late night drink or meal in London?


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My friend Emma has the answer for you with her 24 Hour London app (available on iOS and Android). The idea behind the app is to provide people with information about bars, restaurants and clubs that are open late at night with the added bonus of special offers of discounts and even free drinks at some of the establishments listed.

The app is in early stages but is gaining a following and Emma's on a mission to capitalise on that. Londoners, if you're ever out and about at night, then do download the app - it's free and I expect you'll find it useful.

As part of Emma's initial marketing push, she's using Thunderclap to help spread the word about 24 Hour London in January. Thunderclap simply posts a tweet or a status update on your feed at the time and day allotted and that's it. It doesn't ask you to connect your contacts or spam your friends by email. It costs you nothing save for a few moments of your time.

Your assistance will mean more downloads for her and more footfall for the venues she works with and maybe free drinks for you and your friends if you use the app. Plus, you'll probably find out about places near where you live or work that you never knew opened late at night. I'm also really interested to see how this campaign works. I've never tried Thunderclap. If there's any insight from the campaign, I'll share it here in due course.

Click on the link here or the image above, you too can add your voice to the campaign.

Day 21/25 Blogmas


A century of voting for women in the UK and the #BEGC campaign


The Mayor of London Sadiq Khan announced his major new gender equality campaign #BehindEveryGreatCity #BEGCPhotographer: Caroline Teo. I've just been reading about London Mayor, Sadiq Khan's new campaign. To mark the centenary of the first women in the UK winning the right to vote, and to drive forward gender equality across the city of London, the Mayor has launched a year-long women's equality campaign called #BehindEveryGreatCity. You can read more about it here on Marie Claire and here on the Mayor's website.The campaign includes a year of promoting women's art on the underground, a series of events, initiatives to tackle gender pay gap, including men in the conversation (after all, this is about equality for all and not men vs women) and in Parliament Square, the first statue of a woman will be unveiled - Suffragist leader Millicent Fawcett. If you're ever wandering around London, you will see that although there are a lot of statues in Central London, there are very few statues of women. This sounds like a great campaign and I look forward to participating in it next year. Maybe 2018 will be the year of the woman, at least in London.It's hard to believe that both my grandmothers were born in an age where women did not have the vote. And although they got the vote as they grew up, their mothers and their grandmothers did not. It is worth noting that it was only some women who got the vote in 1918. You had to be over 30 and fulfil certain property criteria. It wasn't until ten years later in 1928, that all women over 21 got the vote and had voting equality with men. That's not very long ago.I shall be mulling over all of this during the Christmas Holidays and thinking about how to support both the Mayor's initiative and also support the female entrepreneurs and female execs working in mobile. There will at least be some more of my meet-ups for women working in and around mobile, but with a bit of luck, I'll come up with something new. Meanwhile, if you have any ideas, feel free to share.Day 20/25 Blogmas [...]

Blogmas, Bitcoin, Grantcoin and Steem Dollars


I've been doing so well on the blogging front last month and so far this month. But yesterday and today, I just didn't have anything to say that I was happy to publish or that I felt worthy of publishing. I did start to write a blogpost and then deleted it after writing two paragraphs. The stars weren't aligned or something and it just wasn't flowing. Plus, I was really busy trying to get some Christmas decorations finished to send to relatives and friends. Embroidery takes a long time to do. I like that it's slow and painstaking as it doubles as a kind of meditation without having to sit cross legged and chant.Of course the buzzword du jour is bitcoin. My geekier friends who invested in bitcoin early on are now celebrating that a single bitcoin is now worth just shy of $20,000. Bearing in mind that this is a completely made up currency, that's pretty impressive. It's also fair to say that some people are having trouble converting their bitcoins into cash that can be used for everyday purchases. Another friend's status says that Visa is not allowing any bitcoin transactions so she's switched to Mastercard. It all seems a bit bonkers.The only dabbling I've done in virtual currency is with Grantcoin. I've accrued some Grantcoin over the last year or so but have no idea if or when it will be worth anything. I like the idea of a virtual universal basic income and doing that in a virtual way may seem more palatable to those who see UBI as freeloading. A friend was signed up already so I signed up too in an attempt to get more of a handle on crypto currency. I can't say that I know much more about crypto currency than I did a year ago. I'm an observer and as an observer, I find it hard to get my head around not only how it works, but why it's working. I can't help feeling that Bitcoin is a bubble and it feels too good to be true but I'm hopeful that other crypto currencies have legs too, especially those with a more ethical or unique stance, such as Grantcoin. Grantcoin is currently mid-way through revamping their systems but it's still free to join and you can do that here. You'll get some free currency if you use that link to join and I'll get some too. Once you're signed up, you'll get the odd email but there doesn't seem to be anything else (currently) that is expected of you in order to participate.The other bitcoin-esque thing I've been looking into is Steemit. It's a bit like Medium except you tip and receive using Steem Dollars. Unlike bitcoin, Steem's rate of exchange isn't going bananas and what you receive as tips is based on the content you produce and how well it's received. It's one of my resolutions to start using it to see how the Steem community works and to see if what I have to say is the kind of thing that would fly over there. I'm also reading that Steem Dollars are worth quite a bit of money. Since I'm already writing regularly, it would seem to make sense to do some writing over there. I think there is still a waiting list, but if you like writing or you like reading others' writing, then it might be for you. Check it out here.If you have any tips about making the most of Grantcoin, Steemit or similar cryptocurrencie, feel free to comment.Day 19/25 Blogmas [...]

Contrived Exclusivity over Substance


Occasionally I get invited to interesting events on the back of having a blog. One of these instances happened almost a month ago when I was invited to the JD Williams and SimplyBe showcase of the upcoming fashion stories for Spring Summer 2018. It's not normally the kind of stuff I cover here on my blog but as I was in the West End that day anyway, I thought I'd pop over and see what they had on offer.My first career was in fashion retail. I spent the best part of 10 years in a management role in both standalone stores in Worcester, Birmingham and London and in concessions within Selfridges and House of Fraser. An even before that, I has more than a healthy interest in fashion and clothing as I started making my own clothes at the tender age of 10. I still love textiles and the craft of making things, although I don't have as much time to devote to it these days as I'd like.It's more than 20 years since I last worked on the shop floor but it's ingrained in me. One of those formative experiences that shapes who you are without you realising it. One of the assistants showed me around the different collections and explained how the pieces sat together and then left me to have a browse. And I was taken back to the early 1990s and working on the fashion floors of various London department stores. And just like I did back then, I spent quite a bit of my time people-watching. That was possibly the best bit. Oh and the gorgeous lavender lemonade.I don't really go clothes shopping any more. I spent so long working in fashion that I accumulated a large wardrobe and stopped enjoying shopping for clothes as a pastime. It's fun to do occasionally, but it's certainly not how I want to spend my weekends any more. Plus, I still have way too many clothes due to a love of bargain hunting for interesting fashion pieces on eBay. So this made a welcome change.For the ladies reading this, and those buying for the ladies in their lives, here's what's in for next season according to JD Williams and SimplyBe. Acid brights with denim and white. Lots of embroidery and folk styles. Hippy style blouses and tops. Embellished jeans with embroidery or chunky laces on the outer seams. Lace edges and braid trims.Neutrals. Classic tones in beige, pale grey, cream and off white in silky fabrics. Simple, elegant styling that are easy to wear and easy to mix and match. Fantasy tweed in white with flecks is in and I spotted a lovely fantasy tweed handbag in a Chanel style but not at Chanel prices. Also I saw duster coats and long line jackets - the kind of which I haven't seen since the 1990s.Florals of all kinds in blouses, dresses and the pyjama style unstructured suit is still a thing. Denim everything. Double denim, even triple denim. Pale and dark denim. I saw denim shirts, jeans, shirt dresses, jackets - jeans jacket style and also a quilted and embroidered bomber jacket in denim. My favourite denim piece was a trench style coat.Cashmere and silk casual wear in grey, black and cream. My favourite was a cashmere mix two piece of knitted culottes and loose v-neck sweater. There were also some lovely ponchos and loose knits that looked both stylish and cosy to wear.Summer sequins for day wear. Lots of them in both neutrals and acid brights. These were seen on tops and dresses in both the JD Williams and the SimplyBe collections. What I liked about the clothes I saw was that they were wearable, reasonably priced and didn't scream 'fashion trend' at you. What the fit or comfort levels are like, I don't know as these were all samples and not available to try on. The finish quality looked good though, especially for the price tags.I didn't take many photos, but the few I did take are in the collection below. Click on the image to see them. The non-fashion images are of the art and lighting in the foyer of the building. Most impressive.Glamour, as opposed t[...]

Taking stock about job prospects


It probably comes as no surprise that the end of January is prime time for quitting one's job. Such a big decision doesn't come easily and it can take several months to get to that decision and to find another job to go to. Often the Christmas break is the catalyst for change too. Taking time off over Christmas gives you chance to take stock of what you want to do for the next year or years.From the work I did a couple of years back about the Future of Work, there is not only a skills gap in the UK, especially where technology is concerned, but technologies such as Artificial Intelligence, mobile computing, cloud computing, internet of things and robots is also impacting on the kind of work we will be doing and what jobs will look like in the near future. I touched on this a little in last month's posts, 'What do you do when your boss is an algorithm?" and 'What three things should we teach in schools?'.And it got me thinking about what skills are required to future-proof oneself and then I was reminded about the World Economic Forum's Future of Jobs report from January 2016. Even though it's two years old, it's still relevant. And rather handily, there's a graphic showing what the Top 10 skills required were in 2015 and the ones anticipated in 2020 (which isn't very far away).Interestingly, complex problem solving is still number one. However, critical thinking and creativity have moved up the charts to 2nd and 3rd position. Critical thinking and creativity are things that Artificial Intelligence cannot do. There's no question that computers can crunch data in ways humans can't, and a computer can even create artistic works. A death metal album from DaDaBots is one of the latest offerings. You can read more about that here. However, the computer that has 'learned' about complex death metal will not wake up one day and decide to create an album of music that is completely original. In the same way a computer that can generate Picasso-like pictures, will not suddenly wake up the next day and generate the kind of artwork that Tracey Emin might come up with.This stresses to me that in order to be future proof, we need to nurture our creative sides more. In fact, one school in Bradford, in the North of England, found that they improved scores in mathematics without teaching more maths but by spending more time on learning and practising music. It's an incredibly powerful case study and can be found over on Big Think.So if you're thinking about what your next career move might be, or you're a student and wondering what prospects are ahead of you when it comes to work, you could do worse than consider what skills are required and gen up on the Future of Jobs free report from the World Economic Forum. The full report is here or you can check out the Executive Summary here (PDF).Day 5/25 Blogmas [...]

A nice sit down and a think


From 'Memorial Bench' blogThe internet can be an amazing place sometimes. The time and energy that goes into crowdsourced information is fantastic. Until recently, I had no idea that people were making maps of public benches so you can find a place to sit down and have a think when on your travels whether that's in the town or the countryside. And it's not just about the benches, it's also about who the bench is dedicated to. So many of our benches have a dedication, especially on benches where there is a particularly good view that meant something to the deceased.There are a few online resources out there...A Nice Sit Down is on a mission to get photographs and location of all the public benches out there. It's a bit bonkers, but each bench gets their own page and you can add a bit of blurb to your entry if you wish. There aren't that many benches on the site but you might find one local to you or you can add one that's near you.Open Street Map (a free, editable map of the whole world that is being built by volunteers) has a list of some of the benches in the world. It's not comprehensive unfortunately. I did a check on a couple of locations I know very well, and the benches I know about weren't listed. It's also safe to say that I found Open Street Maps a bit tricky to work out how to use it. It's a long time since I've had to read a map that's not a street map so I'm rusty on the protocol and on top of that, Open Street Maps seems to be very geeky so may put off the less geeky among us.In Memory of is a blog about memorial bench dedications and the views from those benches. The author, George, claims to have always had a morbid fascination with reading the dedications on memorial benches and after a chance conversation with a fellow fan, she started the blog. She adds photos of memorial benches and the views from them on an ad hoc basis. She also accepts submissions from others.The newest resource on the block comes from my friends Terence and Elizabeth and it's called Open Benches. They've put this together following on from their interest in blue plaques and the wonderful Open Plaques site. Blue plaques commemorate the famous and influential figures from the past and the open plaques site document those plaques and some of the history behind the figures.For the rest of us, there are memorial benches. Open Benches is dedicated to those benches and they're asking people to take a photo of a bench's plaque and upload it to the site and it will then automatically be added to the map.So the next time you're on a walk and rest on a public bench, why not take a photo of it and the memorial plaque on it and share it with the world via Open Benches? Not only will you be honouring those who've gone before us, but you'll also be sharing a valuable resource for those who are less able to walk or stand and need to sit down to rest and recuperate.Day 4/25 Blogmas [...]

Another contender for favourite Christmas TV advert


You may have read my previous post about this year's contenders for best Christmas TV ad. We'll, there's a new contender from The Co-Op.The firm deliberately held off from going live with their advert until December. Their feeling was that the Christmas season doesn't start until then and there's too much of a rush to get your and out in November. They wanted to avoid the rush, and I think they probably have a point. But that's not why this advert is a contender for me.This advert, set to the Britpop classic, Tender, from Blur, has a genuine community feel about it. That's not down to casting the right actors. This is down to choosing genuine community groups rather than faking them. Not only that, but my cousin appears in it! The choir she sings for, The Silver Choir from Wigan, is featured throughout the advert, my cousin, Anne, included. The ad has been on rotation on the TV this weekend so it's put a smile on my face every time I catch a glimpse of my cousin and hear her, her choir, and the other local community groups, singing Blur's Tender. The track has been released to raise funds for charity and is in the race for the Christmas number 1 slot.Here's the ad below for you to see for yourself and more about the ad campaign here. allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="" frameborder="0" height="266" src="" width="320">In case you're wondering which one my cousin is, she's most easily spotted in the end scene wearing a blue dress.Day 3/25 Blogmas [...]

What are we going to do about the theatre and the performing arts?


That's the question posed by director, Phelim McDermott, and it will be the question asked in January's annual D&D (Devoted & Disgruntled) open space event. This year, it's being held at the New Diorama Theatre in London on 20-22 January 2018 (that's all day Saturday and Sunday and a half-day on Monday - drop in and out as you please). It's the unconventional convention for everyone who loves, makes and lives theatre and the performing arts.Who is D&D for? It's for theatre lovers and people passionate about the performing arts. You might work in the theatre, you might not. You might be a teacher or a technician; an administrator or an audience member, all are welcome. A key principle of Open Space is whoever comes are the right people. In fact Open Space works best with a range of people and diverse points of view, so if you want to be there, you ARE the right person to attend. The weekend event uses the open space format. If you've never done that before, I recommend you give it a go. I think it's a great way to learn, listen and participate. If you've been to a barcamp or unconference before, those are both broadly similar but there's something about open space that I think works even better and allows for all kinds of topics and expertise to emerge and it completely alleviates the need for any kind of Powerpoint slides!I went along to one of these D&D open space sessions about 3 years ago. The question was something around what an Institute of Improvisation might deliver. It was my first experience of open space and I had no idea what to expect. I also wasn't sure what I could or couldn't contribute since my forays into improvisation were fairly minimal. I was soon won over by the energy and conversations happening all over the building we were in. I'd arrived tired and depleted at the beginning of the session and left more tired, yet energised having had a chance to exercise my brain in a completely different way.That session then led to myself and Lloyd Davis running various open space sessions covering topics related to artificial intelligence, blockchain and other technologies in relation to the future of work. And very interesting it was too and is something I'd very much like to do again.I'm thinking of heading down to this event. I've been to 89 shows or concerts this year alone, so I have a point of view of what's happening and some thoughts on what could happen and I'm interested to hear what practitioners are up to in an age of continuing austerity and an impending Brexit. It will also be interesting to stretch my brain in a different way and hang out with a different kind of crowd.The video below will explain a little more about what's happening, and there's more information and a link to get your tickets on the Devoted & Disgruntled website. See you there? allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="" webkitallowfullscreen="" width="640">Phelim McDermott invites you to D&D 13 from Improbable on Vimeo.A captioned video invitation to Devoted & Disgruntled 13 from Improbable's co-Artistic Director, Phelim McDermott.Day 2/25 Blogmas #DandD13 [...]

I'm not giving up on the daily blogging thing yet!


I got a lot out of last month's daily blogging challenge, so I'm back at it for #Blogmas. The idea is to write something daily, for 25 days straight, in the run up to Christmas and for it to have some kind of Christmas theme. A sort of advent calender for bloggers.

It's fair to say, I may have to stretch that a bit as there's only so much one can write about technology, or even life, and relate it directly to Christmas, and Christmas isn't to everyone's taste either. And it gets overdone too.

So although some of my posts may have a Yuletide theme, and I do love me a bit of Kirstie's Homemade Christmas (and there's a new series starting next week, UK viewers), they won't all have jingle bells on.

I may however share some of my crafting successes (or failures) as well as some commentary on mobile technology, AI and robots, retail, mobile advertising, mobile marketing, theatre and life in general. I do hope you'll join me for the ride.

And if you have ever written a blog, how about reviving it? And if you've ever thought about writing a blog, how about starting one? It's really very straight forward and you could join #Blogmas too to kickstart it.

Day 1/25 Blogmas(image)

NaBloPoMo 2017 - The Round Up


I can hardly believe that a month has gone by and I have completed the challenge I set myself with this NaBloPoMo thing. And thank you if you've made it this far on my journey this month. There were a couple of hiccups along the way when I got behind and had to play catch-up, or I've had to schedule my blog posts as I was going away for a few days. Mostly though, I've written and published on the day itself.Some observations about the experience are that some days it's very hard to write anything at all and other days, the words just flow. There's no particular rhyme or reason to that. It helps to feel inspired to write. And I really need to be interested in the topic to write about it. Regurgitating press releases are definitely not my thing.I've enjoyed the experience a lot more than I thought I would and it's reminded me of some of the reasons why I started blogging in the first place and reminded me of what I used to enjoy about blogging regularly. It's also challenged me to stick to a routine, it's made me more aware of what a month is and what can be achieved in a month (and also what can't). I think (hope) my writing skills have improved. And I've read more widely this month whilst finding inspiration for things to write about. That's also meant I've ventured over to Twitter again on a more regular basis.The downside of this challenge is that things ain't what they used to be. The traffic isn't here or at least, it doesn't feel like it. And that's because there isn't nearly the same engagement as I might get on Facebook or LinkedIn if I post something there. And if there's no engagement, it's hard to imagine that anyone is reading or is interested in what I have to say. That's my vanity coming through. I write for myself first - this is my personal archive, and you, the reader, come second. I think that's the right way around for a blogger. I don't think it would feel nearly as authentic if I tried to write in a particular way for a particular audience. Or maybe that's the difference between a hobbyist and a pro?Another thing I'm missing is meeting new people via their blogs. In the early days of blogging, I met many people by commenting on their blogs and getting into conversation with them. I'm still in touch with a lot of those people. Reading someone's blog was a useful way of quickly working out what they were about and where your common interests may lie. Those conversations have now moved to other social media. We all know that. I miss that element of blogging, nevertheless. Maybe as I continue to write, that interaction will start to happen again. And maybe in some small way, I can encourage others to pick up on their blogs again.And finally, I miss the easy ways there used to be of reading blogs. I used to check in on my RSS feeds most days and catch up with what friends and people I followed were saying. I haven't found a replacement for Bloglines. I probably need to look a bit harder. And I also need to accept my own media habits have changed over the years I've been actively blogging. Something to ponder for another day.I will continue to write and I plan to write more frequently again. I hope you'll keep reading too.In case you missed any of my posts this month and fancy catching up, these are the posts in order.Day 0. Why I decided to do NaBloPoMo and what it is Day 1. Swedish Beers (Not Tears) - a shameless promotion for my event on 21st November in memory of Carlo LonginoDay 2. Rodelinda, a Tale of Obsession, a review of the ENO production - it was brilliant!Day 3. Security, The Internet of Things and The Future of HumanityDay 4. Two posts today that are connected:Here are some easy Christmas Presents to sew (as written by an AI)The Future of Bl[...]