Subscribe: George Silverman's Word-of-Mouth Marketing Blog
Preview: George Silverman's Word-of-Mouth Marketing Blog

George Silverman's Marketing Strategy Secrets| Marketing Questions

Because the Best Marketing Strategy is: Make the Yeses Easy

Last Build Date: Sat, 03 Oct 2015 20:54:54 +0000


Decision Ease and Simplicity is What Your Customers Really Want

Thu, 19 Jul 2012 20:50:26 +0000

Forget engagement, relationships, social media, permission marketing and all the other fads, myths and marketing hype. The key to successful marketing is making yes decisions easier for the customer.  I’ve been saying this for decades! Now, it has finally been validated by a formal study. See the Forbes article: Marketers Have It Wrong: Forget Engagement, Consumers […]

Thoughts about Thinking

Wed, 06 Jun 2012 22:00:43 +0000

I’ve always thought, as you probably do, that people should think for themselves and that it’s fairly easy. You just put aside what other people are saying, examine the evidence firsthand and refrain from believing the assertions of others unless they match the evidence.  Just about everyone thinks they can think for themselves, and doesn’t […]

Are YOU a Frustrated Marketer?

Fri, 03 Feb 2012 20:56:29 +0000

Join the Frustrated Marketers Club What, you’re already a full-fledged member of the Frustrated Marketers Club? You don’t have to join? Almost ALL marketers are frustrated with marketing problems: Customers are complacent; they often buy inferior products; they don’t want to listen to you; they don’t understand or trust your messages; they are skeptical, yet […]

Marketing John Galt

Wed, 27 Apr 2011 01:09:41 +0000

Atlas Shrugged —  the marketing phenomenon. Saw the movie of Atlas Shrugged last weekend. I had high hopes and low expectations. I knew Ayn Rand personally, I’m an admirer of the book and I’ve read it many times. I expected to be disappointed because the book is so rich and deep that I couldn’t imagine […]