George Silverman's Marketing Strategy Secrets

Are YOU a Frustrated Marketer?

Fri, 03 Feb 2012 20:56:29 +0000

Join the Frustrated Marketers Club What, you’re already a full-fledged member of the Frustrated Marketers Club? You don’t have to join? Almost ALL marketers are frustrated with marketing problems: Customers are complacent; they often buy inferior products; they don’t want to listen to you; they don’t understand or trust your [...]

Companies who unseated the leader by making decisions to use them easier:

Thu, 23 Jun 2011 19:15:03 +0000

Google — Simple and fast Amazon — "One-Click" simple Staples — “That was easy.” Apple — “It just works.” “Macintosh. It Does More. It Costs Less. It's that Simple.” Dell Computers — “Easy as Dell” Toyota — “Best built cars in the world” Campbell’s Soup — “Reach for the Campbell’s, [...]

Marketing John Galt

Wed, 27 Apr 2011 01:09:41 +0000

Atlas Shrugged —  the marketing phenomenon. Saw the movie of Atlas Shrugged last weekend. I had high hopes and low expectations. I knew Ayn Rand personally, I’m an admirer of the book and I’ve read it many times. I expected to be disappointed because the book is so rich and [...]

Get a Free Copy of “The Secrets of Word-of-Mouth Marketing – Second Edition”

Sun, 27 Feb 2011 20:33:00 +0000

The Secrets of Word-of-Mouth Marketing - Second Edition I have a gift for you, the readers of my blog: a free copy of the Second Edition of my book, "The Secrets of Word-of-Mouth Marketing." I've described a little of its history here. It is a broad, systematic approach to word-of-mouth marketing. [...]

Are you selling a product, service or idea? Yes.

Thu, 10 Feb 2011 17:13:33 +0000

You are selling all three. I can't think of a single product, service or idea that doesn't at least imply the other two. You are almost certainly neglecting two of these and and missing some great opportunities. Product: The physical embodiment of what you are selling, how it's manifest in [...]

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