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Lead Generation and Online Marketing



Build your own lead generation website and attract targeted, free leads for your business.



Updated: 2015-09-16T11:50:52.376-04:00

 



New Interviews Posted

2012-12-05T15:31:34.973-05:00

Check out some of our new Lead Generation and Sales interviews.

The goal is to be putting these out each week.  You can subscrive to the itunes podcast as well if you want to listed in the car or anyplace else.

Expect it to get more regular and more polished over time.




LinkedIn Lead Generation

2012-11-01T09:47:06.090-04:00

Video Interview: How to Generate More Leads with LinkedIn

Ron McDaniel Interviews Phil Gerbyshak on how to improve lead generation with LinkedIn.

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Lead Generation with LinkedIn from Ron McDaniel and Phil Gerbyshak.




Business Leads with Wordpress Blogs

2010-09-24T16:11:30.340-04:00

 

One of the main reasons we developed an enterprise business blogging software system on Wordpress is because the search engines like Google eat up Wordpress sites.

Wordpress is an opensource blog software system that makes online publishing easy.  It has a huge number of themes and plugins and you can get them to do nearly anything you need.

Wordpress is also a free download.

But business blog software is a software system that has a clear business purpose, and many blogs built with Wordpress are for hobbies and personal use.

The items to making Wordpress become an effective business blogging platform is to use it as a lead generation system.  This is easy when you have a clear call to action, targeted keywords and an enterprise blog system that interfaces with Wordpress, such as this lead generation system.

The thing that makes the centralized blog software so important is that the system helps you focus on keywords better, create faster content, leverage inbound linking that will improve search engine indexing and search rank position and lastly also integrates social media systems to produce links and content across many diverse sites.

This strategy has been shown to produce huge profits for companies that do a good job with it and work the system for long enough.

 




Lead Generation Software Strategies

2010-09-14T08:48:56.998-04:00

 

The strategy to put together a good online lead generation system is to not spend all day looking for one piece of software that does it all.

That is like looking for one software tool that does all your Internet Marketing.  Good luck with that. 

Although there are big packages that will help you tie together many Internet Marketing efforts, I have never seen something that truly does 100% of what a typical effort would need.

The best thing to do is to design a flow chart of what the lead generation strategy looks like for you.  Then buy or get lead generation software that can do the key parts of it for you.

My primary focus is Inbound Marketing as a lead generation strategy.

Inbound Marketing is when you develop online information that attract targeted audiences to you instead of you soliciting them.  Sounds perfect, right?  The disadvantage is that it takes time and effort to get it going.  No magical push button automation here - it is building long term value and strong ROI.

Over time this approach can really get great results and I have seen it in many industries.

So if you are looking for lead generation software, start by mapping out your lead generation strategy and identifying those pieces you need.  Here are some things you may need depending on your approach.

1. Lead Capture Software - This will be part of your CRM or Email Autoresponder

2. Blog Writing Software - which can help you write and link faster and easier and get better SEO results (this is the primary purpose of our software)

3. Keyword Research Tool - To help you identify target keywords and target markets.

4. Website Analytics - You can get free software to track analytics such as visitors and you can buy SERP tracking, where you rank for keywords in the seach engines, as well.  Our software includes SERP for you as it is what drives your results.

5. CMS - A system for managing your website.  I prefer the open source free software Wordpress.

All of this is what you use in Inbound Marketing.  The good thing is this is a very low cost lead generation strategy that gets stronger the longer you do it and much of the lead generation software is free.  Sure it will take a bit of time, but do it in your off hours and reap the rewards in the future.




Lead Generation Software Strategies

2010-09-14T08:48:50.155-04:00

 

The strategy to put together a good online lead generation system is to not spend all day looking for one piece of software that does it all.

That is like looking for one software tool that does all your Internet Marketing.  Good luck with that. 

Although there are big packages that will help you tie together many Internet Marketing efforts, I have never seen something that truly does 100% of what a typical effort would need.

The best thing to do is to design a flow chart of what the lead generation strategy looks like for you.  Then buy or get lead generation software that can do the key parts of it for you.

My primary focus is Inbound Marketing as a lead generation strategy.

Inbound Marketing is when you develop online information that attract targeted audiences to you instead of you soliciting them.  Sounds perfect, right?  The disadvantage is that it takes time and effort to get it going.  No magical push button automation here - it is building long term value and strong ROI.

Over time this approach can really get great results and I have seen it in many industries.

So if you are looking for lead generation software, start by mapping out your lead generation strategy and identifying those pieces you need.  Here are some things you may need depending on your approach.

1. Lead Capture Software - This will be part of your CRM or Email Autoresponder

2. Blog Writing Software - which can help you write and link faster and easier and get better SEO results (this is the primary purpose of our software)

3. Keyword Research Tool - To help you identify target keywords and target markets.

4. Website Analytics - You can get free software to track analytics such as visitors and you can buy SERP tracking, where you rank for keywords in the seach engines, as well.  Our software includes SERP for you as it is what drives your results.

5. CMS - A system for managing your website.  I prefer the open source free software Wordpress.

All of this is what you use in Inbound Marketing.  The good thing is this is a very low cost lead generation strategy that gets stronger the longer you do it and much of the lead generation software is free.  Sure it will take a bit of time, but do it in your off hours and reap the rewards in the future.




Insurance Lead Generation Online

2010-09-12T21:51:32.752-04:00

Insurance lead generation is easy for some and hard for others.

As an example, insurance lead generation is difficult if you try to do it on a national scope. 

State will probably be difficult as well.

But oddly enough, a lot of people search for a certain type of insurance in a local area.  And this is where the insurance lead generation can really be powerful for the local insurance broker.

For example, when I first bought business insurance I did not know what I needed, but I started doing searches on business insurance for the city we were located in.  To my surprise, it was hard to find and many of the sites looked very unprofessional.

I finally bought local business insurance from a guy I met via his website.

So is generating insurance leads difficult?  It depends on your target market.  Local insurance that might not be as common as car or home owners insurance can really be very powerful - especially in small to mid sized markets where there is not a lot of competition.

Go to the Buzzoodle lead generation system to get the lead generation training and tools to build your own lead generation website.

 




Build a Lead Generation Business

2010-09-07T22:22:18.882-04:00

 

There are big differences from building a lead generation business and just generating lead for your products or services you sell.  You have a business and your online lead generation is simply another source of new customers.  If you want to build a lead generation business it is a whole different story.

When you are building your lead generation business you are doing something that is more complex.  For example, while a CRM works well for a single business, it is not a good tool to capture and sell leads to multiple clients.  Instead of using an autoresponder or a CRM you are going to have to buy or build specialized lead capture software.

Then, not only do you have to capture leads, but you also need to sell your servcies to people that are willing to buy leads on a regular basis.

Also you are going to have to support the client\'s including refunds and problems.

Also, while our aaaa">blogging strategy for lead generation is effective for most of our clients, it would not necessarily produce sufficient leads to support the level of leads you would need to support many clients and many industries for your lead generation business.

We can be one important avenue to generate leads, but you are also going to have to master paid ads, advertising and other avenues of traffic to build a profitable lead generation business.

It can be done but remember that it is not fast and easy to build a lead generation business that will be profitable.




Online Lead Generation

2010-09-06T12:36:11.692-04:00

There are many ways to do lead generation.  Some are very ethical and some are illegal.  What type you choose depends on your goals and strategies.

For example, if you buy lists of emails an upload them to a system that spams everyone you could be breaking the law.

If you are sending automated phone messages - you may be doing it as well.  Especially if the number is on the do not call list.

But then there are techniques for less lazy people such as constructing sites that have useful information and attract buyers to them.  This is called Inbound Marketing, and while it is not instant, it is very effective.

 




Plan Your Own Article Network

2010-09-06T11:29:52.392-04:00

 

A Lead Generation Strategy is built on developing sites that score high in organic search and attract people that actually want information about your product or service.

In order for your site to score well you want to build very useful, legitamate sites where you can publish good quality articles.

We are pleases to let you know we have added a feature where our lead generation software integrates with Posterous as a secondary place to publish your content.

Posterous in turn can be used to integrate many other sites, which will build a web of publishing avenues that will automatically get updated when you publish in the aaaa">lead generation system.

In just an extra minute or two you will be able to build a bunch of non-spammy backlinks that boost your results.




Buzzoodle

2010-09-05T15:04:49.549-04:00

 

Buzzoodle

 



Is Your Call to Action Holding You Back?

2010-09-04T10:04:47.072-04:00

 

I do not think that I am very popular when I tell someone that Internet Marketing never ends.  It does not end with site set up.  It does not end with blogging.  It does not end with link building.  It does not end with social media.

It only ends when you stop trying and say that is enough - and you will always still be leaving opportunity on the table.

There are simply too many options and as you master one, there is something else to do if you want to. 

A call to action is your attempt to generate leads from your website.  Your call to action may be a free report, request form for a demo or it may be a call to buy something on the web.

You have to make it clear what you want people to do.

Even when people do get all the other pieces in place and start generating good traffic, I often see that they are happy with their call to action and they do not keep testing different ones.

It is hard because to test it you either need to put a split test in place with custom software or you need to test one for a few weeks, track the data, and then test another one for a few weeks.

If you want to throw some money at it and figure out which is the best call to action faster, then use adwords to drive more traffic and test the thing quicker.  Online lead generation works, but you have to test your call to action to find what people react to best.




Posterous Linking Issues

2010-09-03T18:23:20.483-04:00

Hmmm,

I am noting a big problem on posting to posterous - the linking is not working.

I am posting this to try it directly instead of via our client that we built.




Lead Generation Software

2010-09-03T17:19:04.983-04:00

Calling something lead generation software is a funny thing.

You might be talking about something that gets you names and phone numbers, it might be some phone spam system (I hate you people) or it could be really friendly inbound marketing like we do at Buzzoodle.

Because this is so diverse, sometimes people sign up and it is the wrong product for them, mostly because they are evil phone spammers.

If you want to see our approach, go to our aaaaainbound marketing lead generation page and check it out.

 




Lead Generation Software

2010-09-03T17:19:03.147-04:00

Calling something lead generation software is a funny thing.

You might be talking about something that gets you names and phone numbers, it might be some phone spam system (I hate you people) or it could be really friendly inbound marketing like we do at Buzzoodle.

Because this is so diverse, sometimes people sign up and it is the wrong product for them, mostly because they are evil phone spammers.

If you want to see our approach, go to our aaaaainbound marketing lead generation page and check it out.

 




What is the best way to generate leads online?

2010-08-23T23:30:59.636-04:00

This is a great question.  Lead Generation is something that will be very different for different kinds of products and services.  Can you imagine an ice cream shop generating leads the same way an attorney would?  Of course not.

So to assess the best way to generate leads for your product and service there are several things you can try.  The first is trial and error.

Another way is to look at what your competition is doing.  If no one is using adwords then maybe it is not profitable in your niche.

And finally remember that there are a lot of hidden techniques you cannot see such as banner advertising that is hidden in a private mailing list.

These are just some of the things to consider when you are trying to figure out your best lead generation strategy.




Lead Generation Engine

2010-08-23T18:24:01.020-04:00

A while back I wrote an article about how to build your own lead generation engine that you might be interested in.

It is just a summay but can help you get started.

Even though I how say "website" instead of "engine" I still really think of it as building an engine because it should be a system that works for you.




Lead Generation Training

2010-07-28T18:02:51.372-04:00

I have a bit of a crazy offer for you.

I am experimenting with some new software and I am offering 60 full days of lead generation training and tool access for only $1. There is a catch - but it should take 60 seconds or less of your time. Check it out here <--

This could make you some serious cash or at least increase your qualified leads so that you can spend less time closing more sales.

This lead generation system works in many different markets and with the 60 days for $1 you have plenty of time to evaluate the lead generation program, training and Wordpress lead generation software that comes with it.

You will have to let me know if the offer is worth the effort - I mean it will probably take you a full minute to get the huge lead generation discount.

Please Note: This offer will not be up forever - if it is no longer up please remember our main program has a money back guarantee and is still a great value.




Lead Generation with Wordpress

2010-06-09T00:22:59.439-04:00

Our new product focuses on lead generation with Wordpress.

You can check out the lead generation system and also read this lead generation article.

We are putting together the most comprehensive system that will include training, tools and open source systems that all fit together to get great search ranking for keywords that produce targeted leads.

We also have a lead generation course that contains videos, a free lead generation Wordpress theme and links to other free software that will help you get the best results with your lead generation effort.




Lead Generation System

2010-05-22T15:50:18.939-04:00

This week we officially launched our new lead generation program that helps companies build their own lead generation websites and capture more targeted, exclusive leads all for themselves.

Our goal is to help you eliminate buying leads that don't want you to call them and instead having people hungry for your products and services come to you and request your help.

It is easier than you think. Our lead generation system includes video training, tools and free lead generation software and free lead generation themes that you can use on an unlimited number of Wordpress lead generation websites.

If you are tired of getting leads that waste your time, you need to invest in your future and build your own lead generation websites that will become assets to your business and add incredible long term value to your organization as a whole.




Cheap Hosting for Websites

2009-12-29T10:47:04.568-05:00

Hosting a site or hosting your own blog is a critical part of your marketing.

Most people don't realize that Internet hosting of only one company website, or setting up a free blog, rarely produces good results.

Actually, the more ways people can land on the website the better your site will perform. If your websites have quality content, are useful and help your prospective customer, your site referrals and website requests will go up.

This article is about different site hosting companies that match any marketing budget and I do mean any level. The following post will cover nearly free and low cost site hosting and we will cover the advantages and disadvantages of the hosting options.

Remember - no matter which host you select for your site, if you have not created a blog or site in the past, you could learn how to do it on your own, but if it is not a task you will keep doing regularly, then you should pay people or hire a website consultant. It can cost more but you will take too long figuring it out yourself. Many web designers can set up a Drupal CMS site in under one hour when you just are looking for the very basics.

Low cost hosting may have some outages. However, when you only have a low volume website and normal traffic level, there is no reason to ignore this inexpensive hosting option. Just don't forget you should make sure you do a backup of your website because these hosting businesses are probably not doing backups for you.

Cheaper Domains - It is important to understand that registering a domain name can vary in price, based on where you register the domain name. I use a lower cost registrar for website domains called Outstanda Hosting. True they do more than just hosting, but I often select the hosting packages at BlueHost. Bluehost charges more for domain registration though. So if you are skilled at pointing domains in one registrar to servers on other servers, this is the cheapest way to do it. You just set up the domain name server to the Bluehost Name Server and it will be easy.

Host 10 Free Sites - Dot Easy Hosting - I had a person from this company email me about free hosting and the opportunity seems like it could help some people. You can do up to 10 sites for free on their site - which is a great offer. One of the ways they generate revenue is in the higher charging more to register your domain. If you do not plan to exceed ten websites any time soon, this might be the top hosting company for you.

Cheap Hosting - Bluehost - My sites have been hosted by Bluehost for a long time and the cheap cost of hosting all your sites is a bargain. Of course, Bluehost has the an occasional outage. But they have had good support and solved issues when appropriate.

These are just a sample of hosting service providers. You should to look around at hosting packages and the look at details. Some hosting programs offer you a nearly free 10 page website, but these are often just to get you set up in their system and you will need to expand at some point. Take some time to figure out what your needs are and choose the closest matching website hosting package that matches your needs.




Lead Engine Tools and Software to Consider

2009-11-12T23:18:00.152-05:00

 

How should you develop targeted leads and sales?

Certainly, there are many lead generation tools and strategies. Here is an review of the best way to select any Internet tool or strategy to get more sales or leads.

A Sales Lead Tool Should

  1. Target the niche audience you want to sell to
  2. Must be a predictable formulas that can be tracked and evaluated
  3. Must demonstrate a solid return on investment that justifies its expense after a reasonable trial period

Don't Buy Excuses

There is nothing wrong with trying something that does not work. If fact, you need to be trying new things that are targeted and measurable to develop sales and targeted leads every month. However, when someone says you will increase sales and then it does not happen, stop doing it and move that advertising cash to a new lead generation experiment. But make sure you give it a reasonable amount of time first.

One example: Google Adwords will work the same on the first day and day 365 assuming your skills stay the same. But it will be less a major factor with the adwords tool and more a motivation with your website landing page and your keywords. You need to try those and keep experimenting and moving your adwords budget before or after to get the best return on your advertising spend.

For Search Engine Ranking lead generation tool like Buzzoodle, you have to look at the battle in the marketplace to assess the likelihood of success. It will surely generate sales in as little as two weeks but it depends on your sales leads target. Lead generation with blogging software does work better for successful marketplaces, but only when you commit to a solid strategy and make a specific call to action. Just owning a website that is not business results oriented will not generate sales leads or grow sales.

The generation of leads and sales that are targeted is going to increase greatly if you start with your final goal clearly defined. For example, you may say you are going to spend $3,000 on running an ad in trade publications but first set a goal of the number of targeted leads you want to obtain from the advertisement. How will you track the client generation and sales from the advertisement? If it turns out to have a great return, you are going to spend that money every month, right? So you have to know the metrics and goals going into any sales effort or targeted client generation .




aWeber Review

2009-06-05T17:17:03.928-04:00

Read my aWeber review and find out why aWeber is a critical tool if you are looking to become a serious internet marketer or if you want to build a lead generation engine.

aWeber is an autoreponder which can automate follow ups when someone joins your list.

Do not confuse this with an email newsletter. They are nothing alike. eMail Newsletters are dead in most industries as people have finally figured out that most people do not want their news.

On the other hand, people do want to get a series of emails that help them with a problem they are having.

I wrote the aWeber review because I am passionate about that product and very appreciative of how much money it has helped me make.




Free Car, Free House, Freedom

2009-05-07T18:09:34.589-04:00

I am working on a new product called Free Car, Free House, Freedom

This is going to be very interesting because we are going to address some of the worst issues around why people do not succeed at making money online.

If you are interested in building real online income consider going over and signing up for the list to keep updated on what we are doing.




Blogging for Lead Generation

2009-04-21T17:14:06.233-04:00

Creating a Business Blog for Lead Generation is essentially understanding that you do not begin with a blog. You begin with a business outcome. Then you use business blog software as well as overall search engine strategies to get the traffic and results you need to justify your time and expense.

Business Blogging Software is going to help you focus on your search results and lead generation. It should also help you avoid the trap of adding all kinds of things to your business blog that will only distract your visitors and damage your results.




Corporate Blogging Software

2009-04-14T16:37:21.402-04:00

I just launched a group or articles around Business Blogging Software and Corporate Blogging Software. The goal is to get people to think beyond the general corporate blogging software features and focus on a clear business blog ROI.

A real, measurable return on investment is possible for nearly any kind of business - but you need to be able measure your ranking, traffic and actual outcomes.

Business blogging may seem old, but the way Buzzoodle and a few other business blogging companies are approaching it is very new. It is all about results.

If the topic interests you, sign up for the free demo and find out how much blogging can pull in from the current sales you are missing out on.