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Optimarketer: The Marketing Optimization Blog

Optimarketer: The Marketing Optimization Blog is about optimizing every major marketing element.

Last Build Date: Thu, 13 Mar 2014 21:06:39 PDT


One Thing RadioShack Must Do To Survive

Fri, 14 Mar 2014 07:20:32 PDT

Change its name. I know – the company is already remodeling stores and not exactly swimming in cash. Besides, they went with "The Shack" in a 2009 "rebranding" campaign and it didn't seem to turn things around. Plus, CEO Joe...(image)

Antiquated At Age 30

Tue, 17 Sep 2013 18:17:56 PDT

Some of the "youngest" marketers I've worked with are able to recall the day Batman made its television debut; some of the “oldest” can’t recall a time before Batman Returns opened in theaters. But this isn’t about a Dark Knight....(image)

Is It "Old School" To Use Inbound AND Outbound Marketing?

Thu, 28 Jun 2012 08:26:54 PDT

A friend recently told me about an inbound marketing advocate who called him "old school" for using a mix of inbound and outbound marketing. For those unaware of the difference: -Inbound marketing pulls in prospects and customers via organic search,...(image)

Marketing success results from trial and error. Not a single try.

Sun, 18 Mar 2012 13:55:46 PDT

Imagine a CEO telling a highly accomplished Sales VP, "I’m giving you one shot at your sales strategy. If what you implement doesn’t work out of the gate, you’re out." Of course, that scenario rarely happens in rational businesses. But...(image)

B2B Marketing Is Now a Revenue Machine. Really.

Mon, 12 Mar 2012 14:17:37 PDT

Business-to-business marketers generally enjoy an advantage over their business-to-consumer counterparts. With average lifetime customer value reaching the five-, six-, or seven-figure range in many cases, the breakeven point on B2B marketing programs is often quite low. At our marketing shop,...(image)