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Preview: Bliss Sawyer's Marketing Blog

Bliss Sawyer's Marketing Blog

Marketing strategies for loan originators.

Updated: 2016-03-28T14:13:09-06:00


Are you in Fargo or Minneapolis??


I have biked 50 miles in all the pink states and yellow is where I am headed this year. I will be riding from Minneapolis to Fargo, my first attempt at long distance touring so I am very excited! I...



Over the next few days I will be working on my 2016 business plan. I've been pondering how I am going to drive business next year and here are my top areas: Listing agent marketing. I plan on going back...

2016 - Best. Year. Ever.


That's my prediction. But I also predict that production will be down because we had the little refi-boom the spring of 2015 and rates are most likely ticking up in 2016. So how can I predict 2016 to be my...

Christmas gift letter


I've had a few requests for the letter I sent with my Journal gift. (Jean Tanner is a local high-producing Realtor) Dear Realtor, Last month, I had the privilege of hearing Jean Tanner share a few of her success secrets...

Christmas drop in idea


Here is a great Christmas drop-in gift idea from Jennifer Johnston: This year I went a little non-traditional with my Christmas “drop in” gifts. I thought these were so cute…all I had to do was print, cut and tie them...

Customized Hand Sanitizer


A couple years ago, I purchased promotional hand sanitizer and chapstick and felt it was a fun item to give out to clients and agents. Olive RS Promotional Products is having a sale on their hand sanitizer so I wanted...

Christmas Gifts


For the past couple of years, I have given out a book as a New Years or Christmas gift to Realtors (Seven Levels of Communication, The Slight Edge, The Carpenter, Little Red Book of Sales, etc.) but this year I...



Most loans officers have access to a CRM... but very few use it effectively. If you want more business in 2016, answer these questions. If you aren't satisfied with the answer - then get to work! How well do you...

Gearing up...


The best piece of advice I can give you??? Don't slow down. Don't use "The Holidays" as an excuse to not work. It's harder than you think, so here are some ideas to help you gear up to an amazing...



Cute idea for a Fall drop-in idea. Thanks Kelly for sharing!

Have I done any good in the world today?


I am getting ready for my 4th trip to Mexico next month with Builders without Borders. These amazing experiences have blessed my life in abundance. There are all the ways you would imagine; a greater appreciation for the opportunities and...

Lunch. Lunch. Lunch.


Take your referral partners (and potential referral partners) out to lunch Or breakfast, or coffee. This is my primary marketing tool to build and maintain relationships. My goal is two a week. When things are crazy busy, it may only...

2016 Business Planning


It's never too early to start your planning for next year. For many loan officers, 2015 was a record-setting year and it will be interesting to see how 2015 plays out with interest rates, TRID and local market strength. I...

Movie Event


I have heard about loan officers having movie events for the database over the years and always thought it was a great idea, just not something I wanted to organize. Luckily for me, I work with a few amazing loan...

What no really means


When most loan officers hear no from a Realtor, they stop trying to get business from that agent. I'm here to tell you that no just means "not right now". Never give up on a potential relationship! Here's my story...

Hammer Time


One of the loan officers in my office recently offered a CE Class and then sent a small hammer to each of the attendees with this message: "Thank you so much for attending our CE Class. We would love to...

Lessons Learned


About a year ago, I decided to start training for a one day, 204 mile bike race from Logan, UT to Jackson, WY. It is an insanely difficult ride and so my original plan was to ride in a relay...

Pepper Spray


One of my coaching clients shared a great marketing idea with me recently... so of course I jumped right on it! This purse-size pepper spray will be a gift to female Realtors in my area. As I'm sure you are...

Sticky Business


I often use business card stickers on my marketing items.... but here's another great idea. My bff recently sent me a little package and inside the note card was her business card STICKER. I love how it popped out at...

Just another day at the office


Sometimes it's nice to get away from crazy... so last Friday, I kidnapped a few Realtors to go Ziplining. A beautiful September afternoon in the mountains with my friends. Can't ask for a better day than that!