2006-07-31T08:07:47.906+02:00I started blogging at Blogger with Brandopia but since I joined Microsoft I didn’t find it appropriate to continue using Google products. The obvious choice was of course to start using Spaces which I did (My Space), but it doesn’t have the features I was used to for daily blogging (which is the purpose, of course). Therefor I now changed to Wordpress with my new blog: Brandopia.
2006-07-03T20:19:29.060+02:00This is my last posting on this blog at Blogger. I have just joined Microsoft as Trade Marketing Manager for MSN in Belgium and I find it my duty to (at least) use the tools from the group. This does not mean that I won't be critical, of course ;-) or that I was not happy about the blogger tools. From now on you can find my musings on my Space
2006-06-06T08:19:07.110+02:005 on Friday is a nice video on all marketing topics. Some very interesting examples.
2006-05-31T11:09:10.766+02:00Very interesting artcile from Marketingfacts that can help anyone with chosing keywords.
2006-05-29T09:45:57.866+02:00Here you can find 5 tools to monitor the blogosphere: Monitoring the blogosphere
2006-05-24T13:11:10.273+02:00After reading the posting about Windows Live Local on TechCrunch, I had a look and was surprised to see that Leuven, the city where I live, was written in its French version (see the picture): Louvain. If Louis Tobback( the mayor) ever sees this he will not be happy ;-)
2006-05-15T14:04:39.533+02:00After all the issues with video sharing sites (see previous postings) I've asked some feedback from another blogger: Coolz0r
2006-05-12T11:21:31.773+02:00I don't get it. Everybody is talking about transparency when it comes to blogging. We, as an advertising agency, try to do so but get punished for it. In this experiment we tried to post the video to Revver but they didn't allow the video. This was there reaction:
"an admin has changed the status of your story for the following reason: We don\'t allow self links - so we\'re opting out of your viral experiment.- k? thanks.
The story is: http://www.videosift.com/story.php?id=2427"
What I don't get is that you have to prove on the one hand side that you own the copyright but on the other they accuse you of self linking??? Next time, I'll ask my little nephew to do the posting for me without any comments.
2006-05-12T11:03:58.406+02:00My co-worker Stijn, just made a small blog to support this viral experiment. You can see it here. He will be posting on this experiment as well.
2006-05-12T11:01:09.793+02:00Interesting, Dag wrote the following comment on our little experiment on Videosift:
2006-05-11T15:52:02.440+02:00Ok, postings have begun and the number of view on the videos are rising (slowly but surely), already some people are rating the video and it looks good. At the moment we have posted it on the following sites:Youtube, Putfile, Veoh, Vsocial, Ifilm, Zippyvideos, Flurl, Vimeo, Grouper, Stupidvideos and Videosift. On Videosift we also had the first person who voted for the clip, thanks a lot Krupo! Strange thing however at Revver , while trying to upload the video they replied to us to say that there were copyright issues. Incredible! We acquired all the rights for difusion of this video online on a global scale... so, I don't see the problem. To be continued...
2006-05-11T11:58:33.733+02:00For one of our clients, TGV , we are trying a little viral experiment. We have made a nice video (underneath) that we have put on their website, which we believe to have some viral potential. Now we started to post this video on all possible video sharing websites such as Youtube (we have already posted it on +/- 30 of them). The next step in the process is trying to get in contact with influential bloggers in the different target countries to have a look at the video and if they like it to blog about it.
2006-05-10T17:13:03.926+02:00Incredible evolution in the Ad industry, don't you think? Completely taken over from BuzzMachine
2006-05-08T13:03:24.056+02:00When looking at the program about Google on Uitzendinggemist I had to think about the postings I read on Unbundled advertising at MIT Advertising Lab and at Donata Communications. I only watch tv programs when I've read about it on some blog I have in my RSS Feeder, just as I did with the Google program. I have never come home, started my computer and watched or zapped randomly to watch tv on my pc as I would do with normal tv watching. Wouldn't it be an idea to use web 2.0 features on those tv programs where I would be able to go to one site where I have selected the watching list of a few people I trust so that I can find interesting or entertaining programs in only a few clicks? This will become even more interesting once you have site such as Uitzendinggemist for many more countries or channels. This reminds me of even another posting I found on Trendwatching about "Curated consumption". I believe this will become very important for content providers and tv companies. I would love to have some Amazon-like features that tell me what other people watched after you have seen something of interest. Just an idea!
2006-05-08T10:08:19.246+02:00Nice report on Google can be watched here. Nice site by the way: Uitzending gemist , it gives you the possibility to rewatch programs from the dutch television on the internet.
2006-05-05T09:31:36.846+02:00MSN is launching MSN originals where everybody can participate to tell stories. Nice project and I'm looking forward to see the first stories online. A interesting example of consumer generated advertising!
2006-05-04T08:05:04.166+02:00Soonr is an incredible tool. You can connect it with Skype
2006-05-03T08:44:49.383+02:00Interesting article from Big Picture Advertising taken over completely underneath:
When we're briefing a project we increasingly try and think about how a concept would work as a TV show - given that the web is becoming a video medium rather than a text one. And in the world of IPTV there is no reason why any brand can't have its own TV show - the challenge is to make the content engaging. Just as it is with any form of advertising these days."
2006-05-02T08:42:57.526+02:00Channel 4 puts the complete first season of Lost online, for free. Problem is, I registered but I still can't watch the episodes. Pity!
2006-04-26T08:14:56.886+02:00Nice marketing presentation. Found on Brand Autopsy.
2006-04-25T14:00:36.800+02:00Just found this site: Ads of the World | Daily Creative Fix . Great collection and a true source or inspiration.