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Creating Brand equity for jewelry and watches

Last Build Date: Tue, 14 Aug 2007 10:35:14 -0400


Hoping The Tin Can Will Ring

Tue, 14 Aug 2007 10:35:14 -0400

How do you communicate with your customers and what is their demographic? That question seems to pop up on every management report, at every marketing and sales meeting and in every conversation with one of your good customers. After a...

The Road to Anywhere

Tue, 07 Aug 2007 10:44:13 -0400

It’s a little bumpy right now. As a matter of fact, it can be argued that never in the history of the jewelry industry was there a more tumultuous time. Mergers, acquisitions and closings are nothing new, but the unparalleled...