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Names, brands, writing, and the language of commerce.

Updated: 2017-03-29T07:56:19-07:00


Acronym in the news: SWAT


On Monday, the Current Occupant announced a new executive department: the White House Office of American Innovation, to be headed by his 36-year-old son-in-law, Jared Kushner. Like #45, young Master Kushner has never served in government or the military or worked for anyone other than his father – as a...

Word of the week: Debacle


On March 24, Republican Congressional leaders withdrew the American Health Care Act – H.R. 1628, also known as AHCA, TrumpCare, RepubliCare, and RyanCare (after the House Speaker) – a mere 16 days after it was introduced in committee. The bill had been slapped together as a fulfillment of the “repeal...

March linkfest


I’m generally skeptical of corporate-storytelling advice, but Andy Raskin’s “How to Design Your Company Story” is just wacky enough – its hypothetical company is called – to win me over. * An illustrated guide to Republican metaphors for the Affordable Care Act, from goat to puzzle to house of...

Word of the week: Great


When we last met, I shared a few paragraphs about “The World’s Greatest Healthcare Plan of 2017.” Ten days later, I find I can’t stop thinking about greatness. Or, more specifically, about great, the adjective. To scratch my itch, I scrolled through 1,000 years of great etymology and compounds, from...

Worlds greatest derp


Federal-level idiocy was on full, florid display this week. On Sunday, the current occupant of the White House and Mar-a-Lago took to Twitter to share his innermost thoughts, and got so carried away he misspelled the word principles. It’s probably not a word he’s had much occasion to use. On...