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Fritinancy



Names, brands, writing, and the language of commerce.



Updated: 2017-06-21T08:03:52-07:00

 



Solstice

2017-06-21T08:03:35-07:00

The Northern Hemisphere’s summer solstice – literally, “the point at which the sun seems to stand still” – occurred at 9:24 p.m. Pacific Time on Tuesday, June 20. But for some brands, the solstice never ends. 2013 Northern Solstice Rose from Martha Clara Vineyard on Long Island, New York. (“The...



Word of the week: Vitriol

2017-06-18T18:37:20-07:00

After a gunman opened fire June 14 on a Republican congressional baseball practice, responses from the public and the media tended to focus less on American gundamentalism than on the mood that fuels it. One word was used over and over to describe that mood: vitriol. “It didn’t take long...



June linkfest

2017-06-14T14:26:34-07:00

Fox News is dropping its “Fair & Balanced” slogan, which was invented by Roger Ailes when he launched the network in 1996. Ailes died last month. “In the annals of modern advertising, ‘Fair & Balanced’ will be considered a classic,” writes Gabriel Sherman for New York. “The slogan was Ailes’s...



Word of the week: Fidget

2017-06-12T06:25:33-07:00

The fidget spinner – a handheld, two- or three-pronged gadget with a ball bearing in its center that makes the prongs go around very fast – is this year’s toy fad, popular with school-age kids and sometimes touted as a stress reliever for people of all ages. Versions are available...



Bummerr

2017-06-07T20:39:36-07:00

I’ve been holding my tongue and staying my pen since January, when Fiverr – the online marketplace that matches skinflint budget-conscious business owners with freelancers willing to work for as little as $5 a gig* – launched its first ad campaign, “In Doers We Trust.” But my initial distaste for...