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Fritinancy



Names, brands, writing, and the language of commerce.



Updated: 2016-09-26T06:30:00-07:00

 



Word of the week: Kayfabe

2016-09-26T16:51:46-07:00

Kayfabe: /ˈkeɪfeɪb/ In professional wrestling, the portrayal of staged events as “real” or “true.” The term came from the carnival world, where – according to TV Tropes – it is thought to have originated as Pig Latin for be fake. (According to my sources, its original pronunciation would thus have...



Doing more with -less

2016-09-22T06:59:41-07:00

In 1995 there was Clueless, writer/director Amy Heckerling’s updating of Jane Austen’s Emma; the big-screen version begat a TV series by the same name. Last year brought Limitless, another movie-to-TV recycling, this one about “an average 28-year-old man who gains the ability to use the full extent of his brain’s...



Word of the week: Mountebank

2016-09-18T14:45:55-07:00

Mountebank: A charlatan; a seller of quack medicines who attracts customers with stories, jokes, or tricks; a con artist. From Italian monta im banco, one who gets up on a bench (to speak). Pronounced with three syllables. I’m imagining the members of the New York Times editorial board debating which...



September linkfest

2016-09-15T20:56:44-07:00

What if business jargon were made literal and tangible? Artists Isabel + Helen take on that challenge with A Load of Jargon, an installation opening tomorrow at The Conran Shop in London’s Chelsea district. The exhibit turns five buzzwords – “thinking cap,” “big idea,” “next steps,” “easy win,” and “going...



Fashion word watch: Cold shoulder

2016-09-13T20:23:47-07:00

Today is the final day of New York Fashion Week (NYFW), the seven-day period during which designers present their new collections — Spring/Summer 2017, this time around — to the press and well-heeled clients. (The event has been called Fashion Week since 1993; for half a century before then, it...