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Preview: Fritinancy


Names, brands, writing, and the language of commerce.

Updated: 2017-05-24T07:53:30-07:00


Name in the news: Kalo


Stephanie Campisi notified me via Twitter of a name change she found noteworthy: Lystable is now Kalo. I’d missed the news, but I was intrigued enough to do some digging. What I found were some lessons in how not to name a company and how not to introduce a new...

Word of the week: Gaggle


When is a press briefing not a briefing? When it’s a gaggle, sometimes held en route to somewhere, sometimes in the James Brady Press Briefing Room, sometimes excluding the biggest media outlets in the U.S. “White House Excludes Several Outlets From Press Gaggle,” NBC News, February 27, 2017 A Wikipedia...

May linkfest


Should you spend $1.5 million on a domain? Almost certainly not. As A Hundred Monkeys puts it: “While your emotions should guide you in naming dogs, kids, and boats, they need to take a back seat while you mull over dropping seven figures on a domain.” * An illustrated glossary...

Word of the week: Nooch


A tweet from @Mededitor last month sent me down the vegan equivalent of a rabbit hole. @Fritinancy @LouiseHarnby @stronglang @gdoslang You get the sense that FoodKick is channeling the voice of Thug Kitchen: — Mededitor (@Mededitor) April 11, 2017 I’d written about Thug Kitchen a few years ago, but...

Whats a naming objective, anyway?


(Part of my Naming 101 series.) I frequently talk with company founders and executives who need a new name but don’t have the budget for professional naming services. Because I believe that everyone deserves an effective, appealing name, I do my best to show them how to tackle the challenge...